To push HP Total Care for small and mid-sized businesses, Moxie Interactive put together a few digital spots that depict hard-up SMB owners raising money for hardware. See Carwash and Experts.
Total Care acts as a kind of financing and product lifecycle management service. We dig the spots, even if we'd prefer to see a younger demographic whoring out carwashes in their underpants.
Our big question (and really, this is always our big question): how do they get into the hands of small business owners? Are you gonna mail them laptops with the ads on loop, HP?
Considering how often we've moodily blasted them, it's humbling to announce Candystand has put out a game so appealing we've lost half our morning. And you're about to lose the rest of your afternoon. Welcome to their Wrigley's rendition of Ping Pong.
There's also a game called Around the World that's not nearly as much fun but merits checking out because we know how badly you need something to do after lunch.
Shedwa points out there's a green 50-ft idol floating around the Hudson River this morning. Much evolved from the days of the golden calf, idolators these days favour the Lady Liberty-styled M&M.
Come full circle in your worship at Become an M&M, where you can create an M&M avatar with vestiges of you. To really get in the mood, we recommend shoving a few of the peanut butter persuasion into your mouth before zipping off with that mouse.
MIT Advertising Lab writes "Can't believe I beat Adrants to a post with a semi-naked woman peddling a product, but here it is." Unfortunately, we are both six months late featuring the bikini-clad Carmen Elektra whose bulging breasts far exceed the capabilities of her cherry designed top while she poses with a bottle of Coke. What does this have to do with advertising? Absolutely nothing other than to combat the dearth of featured flesh here on Adrants. Drool more here. Letters of complaint can be addressed to email@example.com.
We've never been huge fans but Mr. Peanut gets just due for being a longtime symbol of good clean fun in a mixed nuts can. That's why we're sad to be the ones to tell you how easily the 'Nut's integrity can be compromised.
Word on the street is Kraft had Draft FCB run an online vote to freshen up the Mr. Peanut look. Small changes: pocket watch, yea or nay? Cuff links, too Chippendale? But apparently Kraft had a panic attack and made everyone in the Company and at Draft stuff the ballot to ensure Mr. Peanut remains the same stodgy, phallic eyepiece-porting womper he's always been.
If only for the FAQ section, you should check out this HP Digital Entertainment site - created by Source - promoting the company's televisions. yes, we had no idea the company made TVs either. The section is of the usual click and chat variety but the fun picks up in th FAQ section, the area most sites simply serve up dry answers to dry questions that aren't the ones you were interested in anyway. Here, HP has fun. Or as much fun as a conservative company like HP can have without taking its clothes off. The section serves up the answers game show style and the talent selection Source made was a very good one for this effort.
And Google presses onward in its total colonization of our souls.
The name that changed online business relations has just leaped the cyber fence. Word on the street is, Google filed a patent for billboards of the interactive persuasion. They'll work like AdSense and advertisers can purchase ad space by computer.
The billboard system will advertise products available and in stock at local stores.
Installment Two in the Clog Clinic campaign features Mike Ditka getting preachy about flushes in a weird PSA-style ad, lends advice on what to do about tired old plungers, and invites you to test your flush savvy.
Additionally, users can win $25,000 for sharing their cloggiest moment. We shit you not. Join here if so inclined, and while you're at it join this contest for a pimp throne. The opportunities for media- (and not just regular) whoring in bathrooms are more numerous than we thought.
Make the Logo Bigger shimmies us over to the latest Geico installment involving their star neurotic having the usual no-fun-at-all at a caveman schmooze fest.
The spot's a bit smug for our taste but we love those douchey Park Avenue twangs.
Virgin is known for its ostentatious marketing efforts but they blew us away with Fresh Footwork, a Virgin Money campaign. Leveraging the slogan "Things get more exciting when you say yes," a ballerina traipses across a stage and is paused by an invitation to continue if you push a button marked Yes. With each confirmed Yes her footwork gets darker, sexier and more complex.
We don't want to blow the ending but anything that devolves in loose hair and pyrotechnics has our vote. Great use of interactive media. And the subtle sex appeal gave it a perfect balance of taste and edginess. We like Virgin's fresh footwork.
Created by Glue London, this was the topping-off to Virgin's 2006 Yes campaign in the UK.