MIT Advertising Lab writes "Can't believe I beat Adrants to a post with a semi-naked woman peddling a product, but here it is." Unfortunately, we are both six months late featuring the bikini-clad Carmen Elektra whose bulging breasts far exceed the capabilities of her cherry designed top while she poses with a bottle of Coke. What does this have to do with advertising? Absolutely nothing other than to combat the dearth of featured flesh here on Adrants. Drool more here. Letters of complaint can be addressed to firstname.lastname@example.org.
We've never been huge fans but Mr. Peanut gets just due for being a longtime symbol of good clean fun in a mixed nuts can. That's why we're sad to be the ones to tell you how easily the 'Nut's integrity can be compromised.
Word on the street is Kraft had Draft FCB run an online vote to freshen up the Mr. Peanut look. Small changes: pocket watch, yea or nay? Cuff links, too Chippendale? But apparently Kraft had a panic attack and made everyone in the Company and at Draft stuff the ballot to ensure Mr. Peanut remains the same stodgy, phallic eyepiece-porting womper he's always been.
If only for the FAQ section, you should check out this HP Digital Entertainment site - created by Source - promoting the company's televisions. yes, we had no idea the company made TVs either. The section is of the usual click and chat variety but the fun picks up in th FAQ section, the area most sites simply serve up dry answers to dry questions that aren't the ones you were interested in anyway. Here, HP has fun. Or as much fun as a conservative company like HP can have without taking its clothes off. The section serves up the answers game show style and the talent selection Source made was a very good one for this effort.
And Google presses onward in its total colonization of our souls.
The name that changed online business relations has just leaped the cyber fence. Word on the street is, Google filed a patent for billboards of the interactive persuasion. They'll work like AdSense and advertisers can purchase ad space by computer.
The billboard system will advertise products available and in stock at local stores.
Installment Two in the Clog Clinic campaign features Mike Ditka getting preachy about flushes in a weird PSA-style ad, lends advice on what to do about tired old plungers, and invites you to test your flush savvy.
Additionally, users can win $25,000 for sharing their cloggiest moment. We shit you not. Join here if so inclined, and while you're at it join this contest for a pimp throne. The opportunities for media- (and not just regular) whoring in bathrooms are more numerous than we thought.
Make the Logo Bigger shimmies us over to the latest Geico installment involving their star neurotic having the usual no-fun-at-all at a caveman schmooze fest.
The spot's a bit smug for our taste but we love those douchey Park Avenue twangs.
Virgin is known for its ostentatious marketing efforts but they blew us away with Fresh Footwork, a Virgin Money campaign. Leveraging the slogan "Things get more exciting when you say yes," a ballerina traipses across a stage and is paused by an invitation to continue if you push a button marked Yes. With each confirmed Yes her footwork gets darker, sexier and more complex.
We don't want to blow the ending but anything that devolves in loose hair and pyrotechnics has our vote. Great use of interactive media. And the subtle sex appeal gave it a perfect balance of taste and edginess. We like Virgin's fresh footwork.
Created by Glue London, this was the topping-off to Virgin's 2006 Yes campaign in the UK.
We can't imagine anything nicer than sitting on our asses with the right electronics close by. You can only improve on that experience with soothing music and a flusher.
That's why Roto Rooter is trying to make themselves relevant to a new demographic by running a contest for a pimped-out throne of dreams. When you pause and carefully consider the popularity of Pimp My Ride and sitting on your ass, it really makes perfect sense.
Thanks Shedwa for the tip-off. We'd race out of our seats to join the contest but we'd rather just sit here, breathe heavily and sometimes flush.
AllState, best known for its mild-mannered commercials and provocative slogan, "Are you in good hands?" conducts an out-of-character but well-orchestrated PR stunt with the help of Leo Burnett.
In the subsequent ad a man on a mission steals a vehicle and drives it surreally off the top of a Marina City parking garage in Chicago. And just when you're like "OMGWTFBBQ," that soothing meme of a tone takes over: "AllState. Are you in good hands?"
Nervous laughter all around.
This print ad, where a Grand Am teeters precariously over the edge of that same parking structure, follows up on the idea.
AllState, typically favouring the soberest of marketing stances, surprised us with this one. It's a little like God making a joke at our expense. We're sure they got some good buzz out of the deal and maybe even an account or two since people accidentally drive off narrow parking structures all the time.
To promote their new laser-engineered series of Airmax sneaks, Nike uses laser-pierced metal as a print ad medium. Interesting idea even if the final product looks kind of like cave paintings. At least it lights up. We're in favour of anything, really, that lights up. Series credited to DDB Paris.