Mountain Dew Makes Geriatric Splash in YouTube Mash-Up Campaign

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Senior citizen Sue Teller draws the attention of not-so-golden eyes with this little clip about mash-ups. It's got Mountain Dew's twisted tongue-in-cheek style all over it but the Dew's staying mum about its involvement with the aging, crunk-loving album ripper.

Kevin at PR Blog thinks it's Super Bowl related which makes sense to us as businesses traditionally go out on a limb to get noticed on the coveted meathead spots. Interestingly, the demographic that few besides convalescent homes pay attention to may contain the golden key.

Oxygen took this a step further some years ago and actually gave Sue Johansen, who's got to be pushing 85 from what we can tell, a sex show complete with a trunk full of pleasure tools. That definitely got the attention of creeped-out but fascinated high school girls for a hot minute. Is Dew tearing a page out of the femme-friendly network for the young and 'net-savvy? We'll find out.

by Angela Natividad    Jan- 8-07    
Topic: Best, Brands, Online



UPS Uses USPS-Inspired Postal Service Music in Ads

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Either UPS has an extremely twisted sense of humor or someone forgot to do their homework. Adrants reader Andrew Teman tells us one of the commercials in the new UPS campaign features a song by the band The Postal Service which, after a dust up with the United States Post Office over its name, sells its CD on the USPS website. The The Postal Service and USPS in bed together, it does seem an odd choice of music to use in a UPS commercial. Are we missing something here?

by Steve Hall    Jan- 8-07    
Topic: Brands, Campaigns, Commercials, Strange



Leo Burnett Loses Altoids to Hal Riney

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Late last Friday, Altoids awarded its creative duties to San Francisco's Hal Riney causing those on the 31st floor of incumbent Leo Burnett in Chicago to, well, get a little unhappy. Though we love Burnett and think the early Altoids work was wonderful, we must say it is, perhaps, time for a change. In fairly clandestine review, we're told Burnett was bested by Dial House, BBDO and Crispin. Chin up, Leo. It was probably the client's fault anyway, right?

by Steve Hall    Jan- 8-07    
Topic: Agencies, Brands



Girl Puts Her Box in Box For Justin Timberlake

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This is just too hilarious not to mention. It's not really ad-related but nods are made to brands in this video called My Box in a Box, a song by a Philadelphia girl that's about a certain "box" nicely wrapped inside another box that pokes fun at cheesy pop videos and parodies the recent Justin Timberlake Andy Samberg SNL "Dick in a Box" skit. The song has become somewhat of a hit since its December 28 launch getting air play on New York's Z100, Los Angeles' KLOS, San Antonio's KFOX and others. The My Box in a Box weblog, with the tagline "Britney showed the world her box...but my box is just for you," claims the video has been viewed by a million people and, apparently, the girl wants Justin Timberlake as she keeps pointing to stories about Justin's reported breakup with Cameron Diaz. Of course, there's the ubiquitous accompanying MySpace page to go along with all of this.

The girl, who, with good reason, highlights her chest quite prominently in the video is, apparently, an up and coming singer who leveraging YouTube, MySpace and blogging for all it's worth. Apparently this social media shit works.

by Steve Hall    Jan- 5-07    
Topic: Brands, Good, Spoofs, Strange



Browsers Filter, Cabs Bulled, Sprint Hunts, 'O.C.' Dies

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- A case is made for the implementation of browser level ad filtering.

- New York City cabs get decked out like bulls to promote televised bull riding on cable channel Versus.

- Sprint is on the hunt for a new creative agency for its $1.6 billion creative account.

- Advertising Age's Jonah Bllom likes the new Wall Street Journal.

- Qwest won't jack you up, mobsters recycle, Mini beats SUV in bullfight and more new commercial in Advertising Age's TV Spot of the Week.

- Merrill Lynch says U.S. ad spending will increase 2.9 percent in 2007. Traditional slows but isn't dead.

- In response to FOX's cancellation of The O.C., tweens and teens mourn throughout the nation.

- England has now banned the advertising of cheese during children's programming.

- The Webber Dance School is has placed footstep patterns on treadmills in health club so people can try to learn the steps while working out on the treadmill. Nifty, indeed.

by Steve Hall    Jan- 4-07    
Topic: Agencies, Brands, Guerilla, Online, Outdoor, Television



Coke Brackets March Madness Fanatics

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To honor the titans who paint their chests, dye their hair and live by the free throw during March Madness, Coke bestows a chance to take part in their human bracket or hit the Final Four in Atlanta with their Most Devoted Campaign.

Demonstrate your own love of the hoop by telling a story about college basketball or March Madness in general. It might help to paint your chest and scream. For our part we find the idea of being in a human bracket unappetizing and would rather sit in the way-way-back, act surly and throw shit in peace.

by Angela Natividad    Dec-21-06    
Topic: Brands, Events, Online, Outdoor, Promotions



HSBC Puts Subcultures in a Tank for Local Critique

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In this collabo between Cunning and JWT, passers-by can text opinions about paparazzi and fitness fads in exchange for the chance to win a digicam or gym membership.

We've seen the live mannequin thing before and while it never ceases to be creepy we like the execution of the idea here. It has the potential to be comically obnoxious which off-sets the creepiness. And guess who this is for? Our opinion-courting friends at HSBC. Aww.

by Angela Natividad    Dec-21-06    
Topic: Brands, Good, Human, Outdoor, Strange



Fake Sony Blog Re-Uploaded, IQ Interactive Sings

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- Verizon's Giant's Stadium text message contest suffers from bad "can you hear me now?" reception.

- Looks like the pre-holiday layoffs are rolling in. Time Inc. just laid off 27 from its consumer marketing unit reports MediaWeek.

- If you just couldn't get enough of the fake Sony PSP blog, The Consumerist saved the entire site and reuploaded it to humiliate Sony even further.

- coBRANDit's Owen Mack attended the recent Word of Mouth Marketing Association conference in Washington DC last week and created several video interviews.

- IQ Interactive singing heads sing Christmas carols.

- Who knew? USA Today says the wise-ass Windex bird commercial was the most-liked ad in 2006.

- AdMashup, the site that collects submitted ad mashups was featured in the 2006 Advertising Age Book of Tens.

by Steve Hall    Dec-20-06    
Topic: Agencies, Brands, Weblogs



Identity of the Burger King Revealed!

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For a long time, everyone's been wondering who's really behind that freakish looking Burger King mask. OK, so we're the only ones wondering but has anyone seen Jack Kevorkian lately? The euthanasia dude seems to have disappeared. Oh wait, is he in prison? Anyway, we think we've found him along with the true identity of the Burger King.

by Steve Hall    Dec-19-06    
Topic: Brands, Strange, Video



HSBC Makes Good with Ambiguous Tat Ad

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This HSBC ad out of Singapore demonstrates what may be a successful attempt to re-brand a stodgy, almost rotary old player into something more contemporary. An interesting choice, though it begs the question which, between "traditional" and "trendy," is actually the positive and the negative. Smart not to paint either option in a bad light. A hat tip to the old boys - at least they know a message is only as good as its interpretation.

by Angela Natividad    Dec-18-06    
Topic: Brands, Good, Outdoor, Poster










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