Danica Patrick Godaddy Super Bowl Spot Not Guaranteed

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During a press conference held today at Victory Lane in Arizona with GoDaddy CEO Bob Parsons and Andretti Green Racing's Danica Patrick who has signed a deal with GoDaddy to be a "GoDaddy Girl," Parsons could not guarantee Patrick's appearance in either of the two Super Bowl 2007 spots for which the company has contracted. It's unclear whether or not the spots will feature long time GoDaddy Girl Candice Michelle either but Parsons, ever the cagey one, did clarify both will be in several spots for the company in the near future. When asked when we might see a version of the completed Super Bowl spot, Parsons replied, "Game day, unless it's banned." Then we'll be able to see it online prior to the game.

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by Steve Hall    Dec- 5-06    
Topic: Brands, Celebrity, Good, Sponsorship, Super Bowl 2007



GoDaddy Swaps Out Big Breasts For Sleek Breasts

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In early October we wrote an open letter to GoDaddy CEO Bob Parsons suggesting he "retire breasts that don't bounce" meaning it's time for plastic-breasted Candice Michelle to go. Of the long-running campaign, we wrote, "It was mildly funny when she rubbed her boobs against the window while on that window washing scaffolding. But it's hardly funny at all to watch her run through sprinklers across a golf course while an old dude gawks 'Oh, the GoDaddy Girl!'"

While it's not clear whether Michelle is gone for good, a deal, in the works for a long time, with Andretti Green Racing IndyCar racing star Danica Patrick will become official tomorrow when Patrick is officially introduced as the new GoDaddy spokesperson at Victory Lane in Avondale Arizona. As part of the deal, GoDaddy is a sponsor of Andretti Green Racing.

During the event tomorrow, Parsons will interview the sleeker, highly-unlikely-to-bust-a-shirt-strap Patrick and it's expected he'll make his Super Bowl advertising plans known. With Patrick in the GoDaddy house, breasts will, apparently, take a back seat for a while.

by Steve Hall    Dec- 4-06    
Topic: Brands, Campaigns, Celebrity, Good, Super Bowl 2007



MSN Holiday Challenge Launches With Crashed SIte

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Sucks when you launch big holiday promotion and your site tanks. That seems to be what's going on right now with Micrsoft's MSN Holiday Challenge, a celebity-filled contest in which people can watch videos to get clues to win $50K, $20K, $10K prizes and a grand prize of $100K. Al Roker, Kristin Cavallari, Jerry Rice and Perez Hilton (fame whore:-) ) will be on hand to deliver the clues. That is once the site actually works.

by Steve Hall    Dec- 1-06    
Topic: Bad, Brands, Celebrity, Online, Promotions



iPod Shuffle Ad Does that Take-Off, Put-On Thing

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The teeny new iPod Shuffle stars in this ad where iPod Shuffle users actually shuffle as they unwrap, unzip, put on or yank off various articles of clothing. The ad is by Brand New School and features a song called "Who's Gonna Sing?" by the Prototypes, which we rather like.

In general we find the Shuffle ad unimpressive as HP already did similar work with digital cameras, then improved on the idea with their Pavillion campaign. However, we're fully confident that for consistency and whatnot the ad will hold its own just fine. - Contributed by Angela Natvidad

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by Angela Natividad    Nov-25-06    
Topic: Brands, Television



Saatchi Congratulates Toyota on Marketer of the Year Award

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In just two short sentences, "Thanks for always pushing us to do our best. Then being brave enough to sign off on it," Saatchi says so much about the strength of a good agency/client relationship. At least until the client picks a new agency. The sentences appeared in an ad congratulating Toyota on being named Advertising Age's 2006 Marketer of the Year.

by Steve Hall    Nov-20-06    
Topic: Agencies, Brands, Good, Magazine



Those Burger King Xbox Games Are Out

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Make the Logo Bigger sent us a promo video for the Burger King Xbox games we wrote about back in early October and even though we've hated that creepy King and bad product placements in video games, we're warming to the idea of video games that don't try to hide that fact they're all about advertising - as long as they're good. Besides, the creepy King seems to be much better suited to an appearance in a video game than in a video with Brooke Burke. There's a review of the game here.

by Steve Hall    Nov-19-06    
Topic: Brands, Games, Good, Opinion, Video



Converse And Black Sabbath Hook Up

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While we don't know whether to be loathe or hipster-feeling to admit we've actually seen Black Sabbath in concert, we also can't decide whether wearing these new Black Sabbath-style Chuck Taylors from Converse would cause friends to loathe us or place us on the pedestal of hipsterati-hood. You're gonna have to tell us whether or not these Dr. Romanelli-designed kicks are worthy of the foot. Apparently, Black Sabbath is having a resurrection.

by Steve Hall    Nov-15-06    
Topic: Brands, Strange



Wal-Mart Whacked, Dell Does SL, KFC Rebrands

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- Wal-mart is getting attacked in a new campaign which decries the chain's wgae, benefit and employee practices. It's so muh fun being a big box retailer, isn't it?

- Dell has decided to blah, blah, blah Second Life in order to blah, blah, blah so that it can strengthen its blah, blah, blah and connect with its blah, blah, blah. Next.

- In the works since last Summer, the new Colonel Sanders has made his debut. This is about as boring as the whole visible from space thing incorrectly claimed to have been a first when Maxim already did it with Eva Longoria. Yawn.

- eBay has opened its online auction-based e-Media Exchange for a peek before its beat release in December. Sales reps are running in fear of losing their jobs because buyers won't just ignore them, they won't need them any more.

by Steve Hall    Nov-15-06    
Topic: Brands, Campaigns, Online, Social



Justin Long Not Heaved From Apple Campaign

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AdJab points to Mac Guy Justin Long's site on which the actor says he, contrary to reports, will still be doing Apple commercials, writing, "As for the Mac commercials, I don't know where that report came from that said I wasn't going to do it anymore - I'm literally setting my alarm right now to wake up for a Mac shoot tomorrow -we're doing some holiday spots now which I think will be pretty funny. They're easy to do, I love John (the pc guy) and working with him is so effortless and fun that I definitely wouldn't rule out doing some more." The whole idea he was getting heaved sounded prety stupid anyway.

by Steve Hall    Nov-14-06    
Topic: Brands, Campaigns



Porsche Hands Brand to Owners With Personalized Vehicle Names

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Adrants reader John Brock tells us Porsche owners can now name their Porsche 911 models. Rather than the model insignia on the back of the vehicle, the owners name or any word they choose will now appear in the same Porsche typeface ans the model name did. Talk about handing your band over to the people. Not all brands can get away with this but an established, high-end brand like Porsche certainly can. Nice move.

UPDATE: Apparently, Porsche is not behind this rather an enterprising person in he Netherlands. We'd still like to see Porsche embrace this somehow rather than kill it.

by Steve Hall    Nov-14-06    
Topic: Best, Brands










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