In just two short sentences, "Thanks for always pushing us to do our best. Then being brave enough to sign off on it," Saatchi says so much about the strength of a good agency/client relationship. At least until the client picks a new agency. The sentences appeared in an ad congratulating Toyota on being named Advertising Age's 2006 Marketer of the Year.
Make the Logo Bigger sent us a promo video for the Burger King Xbox games we wrote about back in early October and even though we've hated that creepy King and bad product placements in video games, we're warming to the idea of video games that don't try to hide that fact they're all about advertising - as long as they're good. Besides, the creepy King seems to be much better suited to an appearance in a video game than in a video with Brooke Burke. There's a review of the game here.
While we don't know whether to be loathe or hipster-feeling to admit we've actually seen Black Sabbath in concert, we also can't decide whether wearing these new Black Sabbath-style Chuck Taylors from Converse would cause friends to loathe us or place us on the pedestal of hipsterati-hood. You're gonna have to tell us whether or not these Dr. Romanelli-designed kicks are worthy of the foot. Apparently, Black Sabbath is having a resurrection.
- Wal-mart is getting attacked in a new campaign which decries the chain's wgae, benefit and employee practices. It's so muh fun being a big box retailer, isn't it?
- Dell has decided to blah, blah, blah Second Life in order to blah, blah, blah so that it can strengthen its blah, blah, blah and connect with its blah, blah, blah. Next.
- In the works since last Summer, the new Colonel Sanders has made his debut. This is about as boring as the whole visible from space thing incorrectly claimed to have been a first when Maxim already did it with Eva Longoria. Yawn.
- eBay has opened its online auction-based e-Media Exchange for a peek before its beat release in December. Sales reps are running in fear of losing their jobs because buyers won't just ignore them, they won't need them any more.
AdJab points to Mac Guy Justin Long's site on which the actor says he, contrary to reports, will still be doing Apple commercials, writing, "As for the Mac commercials, I don't know where that report came from that said I wasn't going to do it anymore - I'm literally setting my alarm right now to wake up for a Mac shoot tomorrow -we're doing some holiday spots now which I think will be pretty funny. They're easy to do, I love John (the pc guy) and working with him is so effortless and fun that I definitely wouldn't rule out doing some more." The whole idea he was getting heaved sounded prety stupid anyway.
Adrants reader John Brock tells us Porsche owners can now name their Porsche 911 models. Rather than the model insignia on the back of the vehicle, the owners name or any word they choose will now appear in the same Porsche typeface ans the model name did. Talk about handing your band over to the people. Not all brands can get away with this but an established, high-end brand like Porsche certainly can. Nice move.
UPDATE: Apparently, Porsche is not behind this rather an enterprising person in he Netherlands. We'd still like to see Porsche embrace this somehow rather than kill it.
Since Adidas' August 2005 purchase of North America company Reebok, the latter brand's sales have nosedived 14%. So now Adidas says, all right, we made a mistake.
Reebok did have something promising going with the urban-inspired RBK Classics, but they beat that horse dead when they expanded beyond classic reds, blacks and whites into wack-ass colours, driving the stake in deeper with lack of marketing reinforcement or star power.
Little has changed since our grade school days. Kids wearing Reeboks on the playground still get the shit beat out of them. They're on a par with those sneaks from Payless that light up when you stomp around. But it's not like they're totally irredeemable. The company's still profitable, and at least it's not Fila. - Contributed by Angela Natividad
Perhaps everyone has seen this already but in yet another confirmation the new idea bucket is empty, Scamp unearths this ten year old clip from Dave Letterman which shows colored balls being unleashed down a steep hill. Oh, and there's watermelons too. As Scamp correctly points out, using a previous idea is not necessarily stealing. After all, all sorts of things have been "re-gifted" and passed off as new. It doesn't make the creation bad or the creators stealers. If each successive reincarnation serves its own purpose then it's more a good thing than bad. And the 'Balls' ad was a very good thing. Creativity comes, in part, through inspiration. Inspiration comes from the appreciation of something that profoundly influences. Influential work comes from...well, you get the point. It's a cycle. Hopefully as the cycle continues, value and relevance are a part of the deal.
Peter Moore, VP of entertainment and devices at Microsoft, says he'd like to target moderate gamers who haven't yet cashed out $400 for the Xbox 360. And he's decided the best way to do it is through that new MSN video service, which will be gleefully littered with gamer-oriented brands: "I guarantee you that if I had three more weeks (before the launch), I would have 15 logos up there," he said, referring to the logos of companies formally affiliated with Xbox.
And then he rubbed his hands together, laughed maniacally and ate another baby. - Contributed by Angela Natividad
In reaction to an apparent country-wide disdain for Apple's Mac Guy in its current campaign, the company will not ask Mac Guy Justin Long back for the next iteration of the campaign. Calling the Mac Guy a "smug little twit," Slate ad critic Seth Stevenson think Apple is "parodying its own image while also cementing it." This is what passes for big news in our industry. Next