Wal-Mart Whacked, Dell Does SL, KFC Rebrands

kfc_new.jpg

- Wal-mart is getting attacked in a new campaign which decries the chain's wgae, benefit and employee practices. It's so muh fun being a big box retailer, isn't it?

- Dell has decided to blah, blah, blah Second Life in order to blah, blah, blah so that it can strengthen its blah, blah, blah and connect with its blah, blah, blah. Next.

- In the works since last Summer, the new Colonel Sanders has made his debut. This is about as boring as the whole visible from space thing incorrectly claimed to have been a first when Maxim already did it with Eva Longoria. Yawn.

- eBay has opened its online auction-based e-Media Exchange for a peek before its beat release in December. Sales reps are running in fear of losing their jobs because buyers won't just ignore them, they won't need them any more.

by Steve Hall    Nov-15-06    
Topic: Brands, Campaigns, Online, Social



Justin Long Not Heaved From Apple Campaign

mac_pc.jpg

AdJab points to Mac Guy Justin Long's site on which the actor says he, contrary to reports, will still be doing Apple commercials, writing, "As for the Mac commercials, I don't know where that report came from that said I wasn't going to do it anymore - I'm literally setting my alarm right now to wake up for a Mac shoot tomorrow -we're doing some holiday spots now which I think will be pretty funny. They're easy to do, I love John (the pc guy) and working with him is so effortless and fun that I definitely wouldn't rule out doing some more." The whole idea he was getting heaved sounded prety stupid anyway.

by Steve Hall    Nov-14-06    
Topic: Brands, Campaigns



Porsche Hands Brand to Owners With Personalized Vehicle Names

bruce_porsche.jpg

Adrants reader John Brock tells us Porsche owners can now name their Porsche 911 models. Rather than the model insignia on the back of the vehicle, the owners name or any word they choose will now appear in the same Porsche typeface ans the model name did. Talk about handing your band over to the people. Not all brands can get away with this but an established, high-end brand like Porsche certainly can. Nice move.

UPDATE: Apparently, Porsche is not behind this rather an enterprising person in he Netherlands. We'd still like to see Porsche embrace this somehow rather than kill it.

by Steve Hall    Nov-14-06    
Topic: Best, Brands



Adidas Says Reebok Was Big Mistake

reebok.jpg

Since Adidas' August 2005 purchase of North America company Reebok, the latter brand's sales have nosedived 14%. So now Adidas says, all right, we made a mistake.

Reebok did have something promising going with the urban-inspired RBK Classics, but they beat that horse dead when they expanded beyond classic reds, blacks and whites into wack-ass colours, driving the stake in deeper with lack of marketing reinforcement or star power.

Little has changed since our grade school days. Kids wearing Reeboks on the playground still get the shit beat out of them. They're on a par with those sneaks from Payless that light up when you stomp around. But it's not like they're totally irredeemable. The company's still profitable, and at least it's not Fila. - Contributed by Angela Natividad

by Angela Natividad    Nov-13-06    
Topic: Brands, Opinion



Sony's 'Balls' Ad 'Borrowed' From 'Late Show' Skit

balls_late_show.jpg

Perhaps everyone has seen this already but in yet another confirmation the new idea bucket is empty, Scamp unearths this ten year old clip from Dave Letterman which shows colored balls being unleashed down a steep hill. Oh, and there's watermelons too. As Scamp correctly points out, using a previous idea is not necessarily stealing. After all, all sorts of things have been "re-gifted" and passed off as new. It doesn't make the creation bad or the creators stealers. If each successive reincarnation serves its own purpose then it's more a good thing than bad. And the 'Balls' ad was a very good thing. Creativity comes, in part, through inspiration. Inspiration comes from the appreciation of something that profoundly influences. Influential work comes from...well, you get the point. It's a cycle. Hopefully as the cycle continues, value and relevance are a part of the deal.

by Steve Hall    Nov-10-06    
Topic: Brands, Opinion, Trends and Culture



Microsoft Plans to Swallow Gamers Live, Kind of Like Preying Mantises

xboxtht.jpg

Peter Moore, VP of entertainment and devices at Microsoft, says he'd like to target moderate gamers who haven't yet cashed out $400 for the Xbox 360. And he's decided the best way to do it is through that new MSN video service, which will be gleefully littered with gamer-oriented brands: "I guarantee you that if I had three more weeks (before the launch), I would have 15 logos up there," he said, referring to the logos of companies formally affiliated with Xbox.

And then he rubbed his hands together, laughed maniacally and ate another baby. - Contributed by Angela Natividad

by Angela Natividad    Nov- 9-06    
Topic: Brands, Games, Online



'Smug Little Twit' Mac Guy Gets Heaved From Apple Campaign

mac_pc.jpg

In reaction to an apparent country-wide disdain for Apple's Mac Guy in its current campaign, the company will not ask Mac Guy Justin Long back for the next iteration of the campaign. Calling the Mac Guy a "smug little twit," Slate ad critic Seth Stevenson think Apple is "parodying its own image while also cementing it." This is what passes for big news in our industry. Next

by Steve Hall    Nov- 9-06    
Topic: Brands, Campaigns



Intel Gives Laptops to Bloggers, Hopes For Nicey Nice

i2m_intelbloggerchallenge_1.jpg

Intel has launched what it calls The Intel Centrino Duo Blogger Challenge. For Intel, Ogilvy PR gave six bloggers (Gothamist's Jen Chung, Popgadget's Mia Kim, Make Magazine's Bre Pettis, The Mommy Blogger's Mindy Roberts, Paul Stamatiou's Paul Stamatiou and Chezpim's Pim Techamuanvivit) Intel Centrino Duo laptops to seek their views. Like the Sprint Ambassador campaign and the many other blogger campaigns before, Intel hopes to get some grass roots juice and cred, none of which can usually be attained through traditional advertising excepting, of course, Apple's advertising.

The promotion also has a twist in that there's a mystery seventh blogger who supposed to be well know and will be unveiled at noon EST November 15th. Anyway, stay tuned to what the bloggers have to say and we'll see how this campaign goes.

UPDATE: Big fucking surprise. The mystery blogger is former Microsoft employee and famed blogger Robert Scoble.

by Steve Hall    Nov- 2-06    
Topic: Brands, Social, Weblogs



Brand Identities Filled With Pedophilia, Faggots, Bodily Fluid

kumon.jpg

It seems a lot of businesses in this world need a slap in the face when it comes to the double meanings their company names and logos connote. First, we have pediatric doctor's office signage that alludes to pedophilia. Next, we have get rich quick wackos who like to embed their sexual preference in their logos. Now, we have a store in Brookline Massachusetts that likes to create visions of a certain bodily fluid with its unfortunate name KumOn. Perhaps everyone really is as bad at proofreading as we are.

by Steve Hall    Nov- 2-06    
Topic: Brands, Online, Poster, Strange, Worst



Microsoft Does Aerial Software Drop on Willow Springs Illinois

software_drop.jpg

Not quite like Axe helping a small male-heavy town attract women by spraying the town with deodorant, Microsoft has, apparently, completed an aerial software drop over the town of Willow Springs, IL to promote its new Office Accounting software. In perhaps an attempt grab share from Quickbooks, the small business software arrived from the sky on a CD attached to a miniature parachute which netted the usual "news footage" now "found" on YouTube. While one might assume there's laws against this sort of thing,

The aerial package also directs people to the IdeaWins site on which the software and a free download are promoted on the basis that everyone's got a big idea therefore they need accounting software to manage that big idea. Hmm. Well, that line of thinking might work for, say, software that actually aids the development of an idea rather than account for it but, then again, even accounting needs creative assistance at times.

by Steve Hall    Nov- 2-06    
Topic: Brands, Guerilla, Promotions, Strange, Video










Featured FREE Resource: