When we as an industry set out to create a beautiful ad, we tend to sometimes let our creativity and this thing called Photoshop run amock. Clearly demonstrating this penchant and fixation for beautifying everything in our path is this Dove commercial - created by Ogilvy Toronto and produced by Reginald Pike - in which an average looking woman is, first, subjected to intense physical makeover and then intense digital makeover turning her into the very familiar but very unreal woman we see gracing the pages of magazines and as subject matter for our advertising.
Michael Shostack was in Chicago today and stopped by the Gap's (Product_ RED) promotion at its store on Ohio and Michigan. He wasn't too impressed with the promotion reporting the throngs of people had but about five seconds to view celebs Oprah Winfrey and Bono from far across the other side of the street behind barricades. In the early Chicago cold weather today wasn't enough, that five second view was blocked by an army of red jacket-wearing Gap employees who lined up in front of the stores entrance, blocking what little view there was of Oprah and Bono as they made their way from their cars to the strore's entrance. Blocked view or not, Michael did snap a pretty good shot of the pair as they made their way inside, commenting Orpah looked very, very tiny. Check out his full coverage of the event here along with additional photos.
AdWeek's Alison Fahey, writing on the AdFreak blog, tells us about her experience interviewing famed KISS bassist Gene Simmons and how he's taken what was once just a rock brand and turned it into a successful global brand. Alison says there wasn't much tongue wagging and there was no blood spilled. All in all, a good interview.
One has to wonder whether or not Agency.com's Subway Video fiasco might not have turned out better if they took this tack when they did their man on the street interviews. At least they might not have offended that
Amish guy Hassidic Jew. Oh wait, it wasn't the interviews that did it. They crucified themselves but whatever.
Adrants reader Nicholas Hall points out Will McKinley likes to go to Subway but he only goes for the Diet Coke. It's his "delivery method of choice for the precious elixir caffeine." He hates the food but loves to go to various Subway's throughout New York for his caffeine needs. The other day, as he was leaving a Subway, he was approached by a guy with a video camera and a microphone who wanted to talk to Will about his Subway experiences. Will offered that he might not be the best guy to talk to as he has no love for the place but the guy, undeterred, offered Will $5 and said, "I'll pay you $5 to say something good." So Will thought for a second, said sure, and decided to lie about hw much he loved Subway. Score one for that marketing organization.
Will didn't stop there. When asked his favorite thing about Subway, Will invented a new tagline for the place, "Subway is healthy, fast and cheap. Just how I like my women."
No doubt, we're the last people you'd expect to comment on English grammar so we're not going to. We're going to let Adrants reader Michael Scott take the floor and tell us about his efforts to try to get Infiniti Canada to correct the grammar he claims is wrong in this ad
Here's a copy of a plea I sent to firstname.lastname@example.org two months ago......and again today:
SUBJECT: Your "All that's missing ARE the wings" co-op newspaper advertisement
Please, pull the ad from your co-op kit and replace it with a corrected version........(or, alternatively, advise all dealers to stop running the print ad.) (The ad appeared in Tuesday, Oct 10th's National Post, page A6, over your dealer Woodchester Infiniti's name.)
If this ad is going to live on........the headline must be corrected to read, "All that's missing IS the wings."
In its current form, I'm sure you are repelling more potential buyers than you are attracting. (I know it throws ME off my lunch every time I see it!!)
The subject of your headline is the word "ALL"........not "WINGS". Therefore the verb "is" must be used to agree with the subject, not the PLURAL "are" as it now reads.
Apparently you don't trust me as a source of English usage. I wrote to you about this a couple of months ago as well as to your agency, but the ad continues to run in its gut-wrenching form.
Please consult someone at your ad agency who is over the age of 40 and who learned how to speak English back in the day when teachers cared and/or knew the difference between good and just plain WRONG.
So there, Infiniti.
Adrants, along with Business Development Institute, is presenting the Advertising Industry Diversity Job Fair and Leadership Conference, an event that aims to tackle, head on, the hot issue of diversity in the advertising industry. With recent legal wranglings and diversity basically taking a back seat since, well, ever, we though it time to get a conversation going about what, if anything, the industry can do to address the topic.
The conference will take place Wednesday, November 8 from 8:30A to 5:30P at the NYU Helen & Martin Kimmel Center for University Life. The first half of the day will feature speakers and panels consisting of industry professional who are knowledgeable about the industry's diversity issues. The keynote will be given by Burrell Communications C0-CEO McGhee Williams. The second half of the day will be set up as an actual job fair where those interested in joining the advertising industry can speak with prospective employers.
How can you get involved? If you, as an individual, have strong feelings about this issue, you can participate by speaking at the event or simply showing up to hear what others have to say. If you, as an agency or brand organization, have strong feelings about this issue, you can participate as an event sponsor and/or exhibit at the event. If you, as a student or someone interested in advertising, want to consider working in the industry, you can come talk to people who work for ad agencies and brand organizations.
It's been swept under the carpet long enough. Do something. Get involved. Don't run like a chicken with its ass plucked clean. Check it all out here.
Collecting together its various personalities from Brooke Burke to Subservient Chicken to Whopper Jr. to the King himself, Burger King has launched three Xbox and Xbox360 games loaded with Burger King branding. One game is all about racing. Another involves sneaking up on hungry people to offer them Burger King food. The third involves a theme park bumper car ride.
Trendhunter tells us Nashville nightclub, On the Rocks, has established a dress code that bars entry to those wearing clothing from brands which appears on its list of unacceptable attire. The list includes ECKO, Southpole, ENYCE, Sean John, Phat Farm, FUBU and several others which some say suggests racial profiling because of the genesis of some of those brands. Well, at least it will keep people from showing up in cheap, Berkley & Jensen discount jeans because, after all, style is way more important than race, creed, color and economic status, right?
- OTO Trimax weight loss product demonstrates its slimming capabilities by wrapping a bus with a very creative, DDB Worldwide-created bus-squeezing wrap.
- The new Ubisoft video game is getting infomercial-style promotion in the form of John Badsky's Fifth Freedom.
- Blogging under the name "Corn Mash Whisky," this "27 year old southern born woman who fled nawth to New Yawk City in search of something new" shares with us a recent RFP she received from a cola brand which, more than most, takes itself way too seriously.
- Pamela Anderson has signed with Virgin Mobile to appear in a RKCR/Y&R-created commercial for the company's mobile TV service.
- Adding to project work, Deutsch has reeled in the GM corporate account perhaps requiring Donny to take that Speedo off, spend less time with the Big Idea and actually do some work. Oh wait, does he even go into the office any more?
- MySpace and Facebook aren't the only games in town. There's Piczo, XuQa, Hi5 and many more that are gaining ground. Marketers: leave them alone at least for a little while, OK?
- For his new book about America's rock and roll landmarks, Led Zeppelin Crashed Here, author Chris Epting has out together a "movie trailer" style promotional video up on YouTube.