Screw Metrosexual. Metronatural is the Cool New Made Up Word

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Seattle, home to Seattle Grace, McDreamy, McSteamy and...oh wait...that's the TV show. Though just like the show, the real Seattle likes to make up words too and has defined itself as Metronatural, a sort of mash-up representing the Seattle metro area's close proximity to vast, natural wilderness. No doubt, this word will get much play in the media and we can't wait for New York-based Gawker's take on it seeing as New York is/was home to the Metrosexual. Anyway, we're told this bit of brilliance is the result of a year's work. Seattle-based agency Exclaim is to be blamed...uh...credited with creating the concept which will, we're told, be plastered all over the world as part of a worldwide publicity campaign.

by Steve Hall    Oct-20-06    
Topic: Brands, Campaigns, Strange



VW Rock Campaign Gets Parking Ticket

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Adrants reader James Gardner snapped this camera phone shot of a street promotion that's part of the currently running VdubRocks Volkswagen campaign. The vehicle in the picture was outside a guitar store on Boston's Boylston street and guitars were hooked up to the car just as they are in the ads. Noting the bright orange parking ticket on the windshield, the Boston Police Department didn't take too kindly to the promotion blocking the sidewalk.

by Steve Hall    Oct-19-06    
Topic: Brands, Guerilla, Outdoor, Promotions



Farley Interviewed, Restaurant Video, Yahoo Humbles

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- Brandweek interviewed Toyota Group VP Jim Farley, named the publication's Grand Marketer of the Year, who shared his ideas on what Toyota is dealing with from a marketing perspective and how he plans to move the car maker's marketing forward.

- Moe's Southwest Grill has hooked up with ViTrue for a make your own commercial contest which will be hosted on Sharkel and on the restaurant's site.

- "I am not satisfied with our current financial performance, and we intend to improve it," Yahoo's Terry Semel said. "We are not exploiting our considerable strengths as well as we should be, and we are committed to doing better."

- With interstitial comes ons and embedded text ads, job sites such as Monster and others are implementing ever more intrusive forms of advertising to keep their business model afloat.

- Running for governor in Texas is a kinky business.

by Steve Hall    Oct-19-06    
Topic: Brands, Consumer Created, Online



Alltel Wireless Campaign Continues Downward Spiral

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The Alltel Wireless campaign, which began with the great concept of personifying competing mobile phone companies, continues it downward spiral with a second installment of its "mall geeks" cell phone company personification. Once again, the other companies try to get Alltel to end its MyCircle plan, this time with a bribe. It falls flat.

by Steve Hall    Oct-18-06    
Topic: Bad, Brands, Campaigns, Commercials, Creative Commentary



Nike Represents Motion With Solid Objects

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Wieden+Kennedy Amsterdam has done some nice work for Nike in its Team Nike ACG Fall campaign. The agencies blog explains the thinking behind the campaign made up of motion converted to solid objects representing that motion, writing, "The idea was to capture the fleeting beauty of their performance and turn it into something solid." You can see other ads in the campaign here.

by Steve Hall    Oct-18-06    
Topic: Brands, Campaigns, Good, Magazine



Cox Sports Rebrands, Bobbits Appendage From Name

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Perhaps because it's been the butt of dick jokes for so long or on-air personalities could no longer say "Cox" with a straight face, Cox Sports Television has neutered itself and will now be know as CST. Regional Sports and Network Head (yes that's his real title) Rod Mickler explained the change saying, "The updated CST has been designed to maximize the viewer's experience while offering the same reliable, entertaining and up-to-the-minute sports coverage our CST viewers have come to expect." The folks over at Priority PR apparently nixed an earlier quote in which Mickler may have said, "We don't know how Dick Butkus does it but we just can't stand one more 'Cox Excited Over Quarterly Revenue Explosion' or 'Cox Expands With Erection of New Office Tower' headline"

by Steve Hall    Oct-17-06    
Topic: Brands, Cable, Good



Dove Illustrates Why Perception of Beauty is Distorted

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When we as an industry set out to create a beautiful ad, we tend to sometimes let our creativity and this thing called Photoshop run amock. Clearly demonstrating this penchant and fixation for beautifying everything in our path is this Dove commercial - created by Ogilvy Toronto and produced by Reginald Pike - in which an average looking woman is, first, subjected to intense physical makeover and then intense digital makeover turning her into the very familiar but very unreal woman we see gracing the pages of magazines and as subject matter for our advertising.

more »

by Steve Hall    Oct-16-06    
Topic: Brands, Commercials, Creative Commentary, Good, Opinion



Oprah, Bono Appear At Gap's (Product) Red Promotion

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Michael Shostack was in Chicago today and stopped by the Gap's (Product_ RED) promotion at its store on Ohio and Michigan. He wasn't too impressed with the promotion reporting the throngs of people had but about five seconds to view celebs Oprah Winfrey and Bono from far across the other side of the street behind barricades. In the early Chicago cold weather today wasn't enough, that five second view was blocked by an army of red jacket-wearing Gap employees who lined up in front of the stores entrance, blocking what little view there was of Oprah and Bono as they made their way from their cars to the strore's entrance. Blocked view or not, Michael did snap a pretty good shot of the pair as they made their way inside, commenting Orpah looked very, very tiny. Check out his full coverage of the event here along with additional photos.

by Steve Hall    Oct-12-06    
Topic: Brands, Celebrity, Promotions



KISS's Gene Simmons Attends ANA Conference, Gets Interviewed

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AdWeek's Alison Fahey, writing on the AdFreak blog, tells us about her experience interviewing famed KISS bassist Gene Simmons and how he's taken what was once just a rock brand and turned it into a successful global brand. Alison says there wasn't much tongue wagging and there was no blood spilled. All in all, a good interview.

by Steve Hall    Oct-12-06    
Topic: Brands, Celebrity, Industry Events



Greased Interview Nets New Subway Tagline

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One has to wonder whether or not Agency.com's Subway Video fiasco might not have turned out better if they took this tack when they did their man on the street interviews. At least they might not have offended that Amish guy Hassidic Jew. Oh wait, it wasn't the interviews that did it. They crucified themselves but whatever.

Adrants reader Nicholas Hall points out Will McKinley likes to go to Subway but he only goes for the Diet Coke. It's his "delivery method of choice for the precious elixir caffeine." He hates the food but loves to go to various Subway's throughout New York for his caffeine needs. The other day, as he was leaving a Subway, he was approached by a guy with a video camera and a microphone who wanted to talk to Will about his Subway experiences. Will offered that he might not be the best guy to talk to as he has no love for the place but the guy, undeterred, offered Will $5 and said, "I'll pay you $5 to say something good." So Will thought for a second, said sure, and decided to lie about hw much he loved Subway. Score one for that marketing organization.

Will didn't stop there. When asked his favorite thing about Subway, Will invented a new tagline for the place, "Subway is healthy, fast and cheap. Just how I like my women."

by Steve Hall    Oct-12-06    
Topic: Bad, Brands, Strange










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