Second Life Brand Explosion Examined


CoolzOr has put together an in-depth review of the many brands who've stepped in Second Life and the tremendous growth the virtual reality world is experiencing. CoollzOr walks us through the Second Life presence of brands such as Adidas, Reebok, American Apparel, Sun Microsystems, Toyota, IBM, Starwood Hotels and Nissan. Each has created an interesting virtual representation of themselves and, predictably, not without some complaint from SL residents.

Ad agencies have jumped into the world as well including Leo Burnett, BBH and the new social media agency Crayon which will open tomorrow.

If you're interested in keeping with what's happening in Second Life, Reuters has set up shop and provides news about the world. Preceding Reuters' coverage of Second Life is The Second Life Herald which is filled with all sorts of SL activity. CNET is there too.

Second Life has been around since 1999 but has only recently caught on with marketers and, for that matter, the general public having just netted it's one millionth resident a few days ago. In an odd way, this feels like the old AOL when it passed its one million mark. If you missed out on that ride, now's your chance not to miss this one.

by Steve Hall    Oct-25-06    

Coke Wakes Up, Smells Social Media


After having dissed the whole Diet Coke Mentos geyser thing saying the "craziness with Mentos doesn't fit with the brand personality" then giving in and quickly implementing a lame contest, Coke is now back in full force with Poetry in Motion, a video contest fronted by the very people Coke dissed in the first place, Fritz Grobe and Stephen Voltz, creators of one of the craziest Diet Coke/Mentos geyser videos. The two now appear in a video urging people to submit videos and teasing us with the fact the pair will release their latest video October 30, sure to be even more massive than their original geyser work

by Steve Hall    Oct-24-06    
Topic: Brands, Consumer Created, Good, Social, Video

Stephen King Uses Creepiness to Promote MoveOn Functions


We opened our email this morning and found a letter from Stephen King entitled "I Know Scary." We thought, yes, that is true. And then we read on:

Dear MoveOn member,

If I know anything, I know scary. And giving this president and this out-of-control Congress two more years to screw up our future is downright terrifying. Thankfully, this national nightmare is one we can end with--literally--a wake up call.

more »

by Angela Natividad    Oct-23-06    
Topic: Brands, Celebrity, Direct, Good, Online, Promotions

Luggage Tagged, Streets Teamed, Coke Fried, FIFA Viraled


- If you travel a lot and you're bored with your bland luggage tags or you don't have any at all, you might want to check out some new tags that are decidedly more colorful than your standard, bland tags.

- Mango Moose Media in Mississauga Ontario has launched StreetTeams, a service that makes it easy for media buyers to "buy" street teams just like they buy other media.

- As if Coke wasn't already unhealthy enough, it's now a frying agent for any thing from bananas, to twinkies to cookies to pickles.

- RSS reader Newsgator has added Google AdWords to it's pages. Launched Friday, it's in test phase which will continue into next week.

- Not that this is is indicative of any role they may have played in their clients' successes but BBDO's work was the most viewed work on AdForum in the third quarter.

- Here's a collection of videos Wieden+Kennedy Amsterdam worked on as part of their work for the Electronic Artists' game FIFA 07.

by Steve Hall    Oct-23-06    
Topic: Brands, RSS, Specialty, Video, Viral

Starbucks Not Exactly Bike Friendly

no bikes.jpg

As if Starbucks doesn't already have enough trouble over those naked mermaid cups, Starbucks Gossip reports barista Fabian Mills got berated for biking to work every morning and was consequently transferred to a store that lengthened his commute 16 miles.

Starbucks recently issued a statement explaining Mills was late to meetings and windblown to boot, so the conflict wasn't about riding the bike at all.

Mills clarifies by insisting his manager told him he "should just get over riding [his] bike" before transferring him. After the transfer, Mills quit.

The moral of the story is, unless you can drive the 2.5 miles to your cafe job and make it there in immaculate condition, don't work at Starbucks. And while you're at it, get an MBA, too. - Contributed by Angela Natividad

by Angela Natividad    Oct-23-06    
Topic: Brands

Duracell Misses Chance to Leverage Emotion


This commercial could have been so much more emotional. So much more effective. After all, what's more spine tingling that a heroic firefighter doing their thing to douse fires and save lives? Unfortunately, this Duracell spot didn't capture emotion of any kind and, instead, went the boring, announcer-read route to tout the fact its batteries are used in a firefighter's T-PASS III, a device that notifies firefighters it's time to evacuate a building.

by Steve Hall    Oct-21-06    
Topic: Bad, Brands, Commercials

Mazda Celebrates Hard Top's Twelve Second Erection Time


While there might be some situations in which it's perfectly acceptable to impress one's girlfriend by saying, "Babe, this thing gets hard in 12 seconds," one might want to choose one's words a bit differently when explaining to a non-girlfriend the hard top of one's new Mazda MX-5 opens in 12 seconds. That concern didn't seem to bother Mazda Europe, it's agency JWT-Dusseldorf nor Maverick Media, the company that created three videos touting the 12 second closing time of the car's convertible hard top.

The campaign, called 12 Second Thriller consists of videos (with agonizingly slow load times), posters, wallpaper and tools to create your own non-sensical 12 second trailer. While the speed of up and down times may be fun to celebrate, it's the lasting durability that counts most.

by Steve Hall    Oct-21-06    
Topic: Brands, Commercials, Online, Video

Screw Metrosexual. Metronatural is the Cool New Made Up Word


Seattle, home to Seattle Grace, McDreamy, McSteamy and...oh wait...that's the TV show. Though just like the show, the real Seattle likes to make up words too and has defined itself as Metronatural, a sort of mash-up representing the Seattle metro area's close proximity to vast, natural wilderness. No doubt, this word will get much play in the media and we can't wait for New York-based Gawker's take on it seeing as New York is/was home to the Metrosexual. Anyway, we're told this bit of brilliance is the result of a year's work. Seattle-based agency Exclaim is to be blamed...uh...credited with creating the concept which will, we're told, be plastered all over the world as part of a worldwide publicity campaign.

by Steve Hall    Oct-20-06    
Topic: Brands, Campaigns, Strange

VW Rock Campaign Gets Parking Ticket


Adrants reader James Gardner snapped this camera phone shot of a street promotion that's part of the currently running VdubRocks Volkswagen campaign. The vehicle in the picture was outside a guitar store on Boston's Boylston street and guitars were hooked up to the car just as they are in the ads. Noting the bright orange parking ticket on the windshield, the Boston Police Department didn't take too kindly to the promotion blocking the sidewalk.

by Steve Hall    Oct-19-06    
Topic: Brands, Guerilla, Outdoor, Promotions

Farley Interviewed, Restaurant Video, Yahoo Humbles


- Brandweek interviewed Toyota Group VP Jim Farley, named the publication's Grand Marketer of the Year, who shared his ideas on what Toyota is dealing with from a marketing perspective and how he plans to move the car maker's marketing forward.

- Moe's Southwest Grill has hooked up with ViTrue for a make your own commercial contest which will be hosted on Sharkel and on the restaurant's site.

- "I am not satisfied with our current financial performance, and we intend to improve it," Yahoo's Terry Semel said. "We are not exploiting our considerable strengths as well as we should be, and we are committed to doing better."

- With interstitial comes ons and embedded text ads, job sites such as Monster and others are implementing ever more intrusive forms of advertising to keep their business model afloat.

- Running for governor in Texas is a kinky business.

by Steve Hall    Oct-19-06    
Topic: Brands, Consumer Created, Online

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