We love it when the media duel to beat each other to the punch with their email alerts. At 12:37PM, Ad Age tells us Progressive Insurance has handed it's $250 million account to Boston's Arnold. At 1:00PM, AdWeek tells us Progressive Insurance has handed it's $150 million account to Boston's Arnold. So which is it guys? $250 mill? $150 mil? That's kind of a big difference. Do tell. Progressive?
To the ire of a Seattle Kent Elementary School Principal who is requiring her teachers to place protective covers over their Starbucks coffee cups, Starbacks, to mark its 35th anniversary, is bringing back its original logo - a topless mermaid with her fins spread - to Washington and Oregon. We're thinking this isn't going to go over very well.
Usually, we'd offer witty kudos to those marketers who manage to squeeze in a bit of well timed self promotion when offering a quote to the media but capitalizing on 9-11 kinda goes a bit overboard as indicated by this Kenneth Cole quote given to the New York Daily News yesterday.
"Important moments like this are a time to reflect," Cole added. "To remind us, sometimes, that it's not only important what you wear, but it's also important to be aware." Yea Kenneth, it's not only important how you die, but it's also important what you buy.
Back in May, we reported Nike had co-opted the logo of London borough Hackney for use on a line of World Cup sportswear. Hackney didn't take kindly to the giant retailer "borrowing" what little the downtrodden borough had in order to profit from and asked Nike to share in the profits of the line. Luckily, the story does have a happy ending and Nike parted with £300,000, apologized to Hackney and covered all legal costs.
Joining Coke's ongoing Coke Side of Life Stageside thing in which artists perform to a background of subtle Coke branding is Jay-Z who follows Na-Yo who appeared in the promotion earlier this year. Jay-Z appears at Radio City Music Hall in a white tux backed by a full orchestra. We're not sure Jay-Z does it for us but we're sure he will for some. In any event, it's not a bad way to offer up a little entertainment while achieving a bit of brand awareness albeit questionably measurable.
While it's been rumored for some time, a deal between Nike and Jennifer Aniston appears to be on the verge of signature. The deal, sources say, may be the largest sum ever paid by the sportswear company for a celebrity endorsement. The campaign is said to be international in scope and will, perhaps, include a Super Bowl 2007 spot. While Aniston may be paid a fortune for this deal, she says she will donate a large sum of it to Cancer charities of her choice.
Along with the imminent signing of Aniston, Nike is also working with Eminem who will design an autographed line of Air Max training shoes for Nike and which will be auctioned off for charity.
- Lakehead University doesn't think it's important President Bush went to Yale.
- Wal-Mart really can do everything. After welcoming gays into its stores, the chain has helped establish a Communist Youth League of China, a branch of the Communist Party of China.
- Webshots gets a makeover. Now it will be even easier for sites like Busty Young Girls of Webshots, Myspace, & YouTube to troll for content. There's a niche for everyone, isn't there?
- A random dude does the consumer-generated media thing for Coke's Sprite Zero on YouTube and MySpace. Oddly.
- Milk gets back top its "does a body good" phase with a new $20 million campaign.
Hoping to get some "Tar-zjay" cache, stodgy and very un-gay Wal-Mart his hooked itself up with gay marketing firm Witeck-Combs Communications and joined the National Gay & Lesbian Chamber of Commerce. Not quite sure there's a match there.
Not that it's likely we'll ever see women like this in an actual Home Depot but It looks like someone took our advice of of three years ago and went ahead and turned that Benny Benassi "Satisfaction" video into an ad by slapping the Home Depot logo on it along with some price and item graphics. It would certainly heat up Home Depot's image but, for some reason, we think they'll pass of this one. Get your jiggle-fest here.
- The New England Patriots are launching a branded line of hotdogs, Bratwurst and sausages supported by an ad campaign this September.
- Scott G weighs in on the whole Agency.com debacle.
- The EA Sports Madden NFL game is getting some love over at Maddenoliday. Hmm. And we didn't even know John Madden was still alive.
- From the Brawny Guy to the Mentos Kids to The King, YesButNoButYes has collected a list of the top ten creepiest icons in advertising history.
- Mad Musings is celebrating the August Moon-sized appearance of Mars with a MasterCard Priceless riff.