After 14 years, Pricline has decided it's time for a new direction and in a spot that will debut Monday, Shatner's Negotiator character will plunge to his death in a bus after telling a couple to "save yourselves...some money!" Shatner, in the bus, then tumbles off a cliff and dies an explosive death. Shatner's Captain Kirk character died in the 1994 film Star Trek: Generations.
Of the decision, Shatner said, "I'm in grief mode. It's not the first time I've had an iconic character die off. It was a great run. If the management says this is the end, this is the end." Better to go out on top then be seen as a hanger on.
The move is part of a planned new direction for Priceline which will have less to do with the site's well known price negotiation feature and more to do with its newer fixed price, discount-booking focused approach. There may even be a spot in this year's Super Bowl.
Shatner will be missed but things change, companies change and that means their ad campaigns have to as well. Can we get a ceremonial "Khaaaaaaaaan!" ?
Ah yes. This year, Volkswagen must find a way to reprise the greatness of The Force which it debuted during last year's Super Bowl. It'll be a hard act to follow but VW wants us all to know their trying really really hard not to let us down.
This Deutsch LA-created teaser, while not indicative of the actual content planned for this year's Super Bowl, is called The Bark Side and hopes to peak interest in what the automotive manufacturer has in store. Here's hoping they don't fall flat.
The teaser points to a microsite on which a full-blown, Star Wars-themed invite urges people to invite all their friends to a virtual Big Game party to be held January 27.
IBM is out with a new set of Smarter Planet commercials which focus on the company's smarter analytics. The spots touch upon predictive analytics, demand planning and cloud computing. The spots were created by Ogilvy & Mather and the production was handled by Psyop/Smuggler. After watching these ads it seems as if there's nothing IBM can't do.
This is kind of interesting. A new TBWA Paris-created commercial for McDonald's France pits a lumberjack against a farmer in an increasingly ridiculous competition of skills including bear fighting, field plowing, rock lifting, hay bale pressing and haybine lifting. All to promote two new sandwiches. You guessed it - the McTimber and the McFarmer. Quite amusing actually. Have a look.
This seems like a lot of work just to make people aware of the fact you're a company that comers to your home and fixes your furnace, your leaky pipes and all other forms of home tragedy. But, then again, how much fun would a routine, mundane ad be for a company that comes to your home to fix your furnace, your leaky pipes and any other home malady you might have?
So we guess it's all good McCann Erickson and Rubber Republic took it upon themselves to create Who's Going to Stop Jack Frost, a short horror flick that tells the story of a family terrorized by a mysterious Jack Frost. You can view the teaser below and the reveal here January 19.
In this third outing of our video series, Future of Engagement, host Murray Newlands speaks with Alpha Bird Chief Revenue Officer Alex Rowland about how brands can syndicate their content through social platforms and websites via contextual links. Rowland discusses the benefits video can bring to a marketer's goals and the metrics by which such efforts can be quantified.
Copyranter shares an interesting new "commercial" from LG. It's really quite brilliant and does a nice job highlighting the product's primary feature. Though we're not quite sure LG would actually want you to do what the guy in this video does.
So Christmas caroling for charity is a thing in the UK. Maybe it is here too. We just haven't noticed it so much. Carolers carry buckets around and hope those who listen will donate to a given cause. Well, capitalizing on the fact no one carries cash any longer or the use of it as an excuse not to donate to charity, Barclays and Barclaycard have come up with the cashless collection bucket, a credit card-enabled device to collect donations. Check it out in action in the video below.
Have we got some news for you! All along we thought Isaiah Mustafa was just a snarky spokesperson for Old Spice. Ripe with banter and witticisms, Mustafa can twist a phrase like no other. But Mustafa has a secret. And it's a big one!
He's a bomber. That's right. He blows shit up on the side. In between YouTube takes. Check it out here.
Looks like Footlocker is up to their old tricks again. After having explored the sneaker spanking fetish and the orgasmic qualities of footwear, the brand is now exploring drug use, teen pregnancy and masturbation. Yea. We're not making this up. Check out the three new commercials below. Never before have sneakers been sold with such...hmm...such blunt abandon.