How Brands Can Engage Consumers With Video Syndication

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In this third outing of our video series, Future of Engagement, host Murray Newlands speaks with Alpha Bird Chief Revenue Officer Alex Rowland about how brands can syndicate their content through social platforms and websites via contextual links. Rowland discusses the benefits video can bring to a marketer's goals and the metrics by which such efforts can be quantified.

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by Steve Hall    Jan-16-12    
Topic: Brands, Video



LG Uses Thief to Hype World's Slimmest Television

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Copyranter shares an interesting new "commercial" from LG. It's really quite brilliant and does a nice job highlighting the product's primary feature. Though we're not quite sure LG would actually want you to do what the guy in this video does.

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by Steve Hall    Jan- 6-12    
Topic: Brands, Video, Viral



How to Eliminate the "I Have No Cash" For Charity Excuse

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So Christmas caroling for charity is a thing in the UK. Maybe it is here too. We just haven't noticed it so much. Carolers carry buckets around and hope those who listen will donate to a given cause. Well, capitalizing on the fact no one carries cash any longer or the use of it as an excuse not to donate to charity, Barclays and Barclaycard have come up with the cashless collection bucket, a credit card-enabled device to collect donations. Check it out in action in the video below.

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by Steve Hall    Dec-14-11    
Topic: Brands, Cause, Video



The Shocking Truth About Old Spice's Isaiah Mustafa

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Have we got some news for you! All along we thought Isaiah Mustafa was just a snarky spokesperson for Old Spice. Ripe with banter and witticisms, Mustafa can twist a phrase like no other. But Mustafa has a secret. And it's a big one!

Ready?

He's a bomber. That's right. He blows shit up on the side. In between YouTube takes. Check it out here.

by Steve Hall    Dec-12-11    
Topic: Brands, Online



Three Ways to Get New Sneakers For Christmas

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Looks like Footlocker is up to their old tricks again. After having explored the sneaker spanking fetish and the orgasmic qualities of footwear, the brand is now exploring drug use, teen pregnancy and masturbation. Yea. We're not making this up. Check out the three new commercials below. Never before have sneakers been sold with such...hmm...such blunt abandon.

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by Steve Hall    Dec-12-11    
Topic: Brands, Campaigns, Commercials, Strange



Leo Burnett Leaves Laundry Detergent Cliches Behind

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Now here's a campaign we can get behind. For years we've rallied fof work that just tells it like it is minus all the ridiculous bells, whistles and buzzwords advertisers can't help but employ. So it is with a breath of...ahem...fresh air we share with you this new P&G campaign for Bonux laundry detergent from Leo Burnett Brussels.

Yes. The whole "trash advertising platitudes" thing has been done many time before but this approach, which mocks laundry detergent advertising platitudes just seems to work. Give the campaign a look.

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by Steve Hall    Dec- 2-11    
Topic: Brands, Campaigns



Car Brands Still Using Sex to Sell

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The car industry has sometimes been accused of using sexually provocative ads to sell cars and there are plenty of recent examples that support that accusation. And, recently, many companies have been turning to a more tongue in cheek approach.

Many decades ago there were a number of overtly sexist ads from car manufacturers which made frequent references towards the fact that women were unsafe drivers. Examples include the ad below from Goodyear.

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by Steve Hall    Nov-30-11    
Topic: Brands



Gordon Ramsey, Bette Midler Go Overboard For Acura

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Continuing its three year long Season of Reason campaign, Acura, with help from RPA's rp&, has enlisted Gordon Ramsey ("It's raw!!!") and Bette Midler to illustrate just how easy (well, at least in ads that attempt to parenthetically represent the real world) it is to go overboard during the holiday season. In each of two ads, Ramsey and Midler do their signature over-the-top routines which are contrasted with Acura's sensible approach to saving money...and your sanity...during the holiday season

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by Steve Hall    Nov-22-11    
Topic: Brands, Campaigns, Celebrity



Kohl's Enlists Rebecca Black For Black Friday Commercial

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In what will be dubbed either a coup or the dumbest thing a brand has ever done, Kohl's just launched a Black Friday commercial that features...wait for it...Rebecca Black's much maligned song, Friday. You can argue Kohl's is doing irreparable damaged to it's brand by associating itself with Black's Friday. You can be concerned several YouTube commenters who claim to be Kohl's employees are ashamed to work at the retailer and, in some cases, have decided to quit.

Or you can laud the brand for latching on to something that's guaranteed to garner a significant amount of conversation, discussion and publicity. Which is it for you?

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by Steve Hall    Nov-20-11    
Topic: Brands, Strange



Obama Kisses, Damon Swears, Situation Sues, Altoids Explains

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- President Obama kisses China's Hu Jinto all in the name of Benneton's campaign urging the end of hate.

- See Matt Damon talk shit.

- Remember when Abercrombie & Fitch offered to pay The Situation if he would stop wearing their clothing? Well A&F may end up paying big as The Situation just filed a law suit against the brand.

- Here's Ubisoft's Tom Clancy Ghost Recon Future Soldier promotional video.

- Curious about the curious nature of Altoids? Check out the brand's Hall of Curiosity from Energy BBDO.

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by Steve Hall    Nov-17-11    
Topic: Brands, Campaigns, Celebrity, Policy, Video










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