The team at Viralheat recently sat down with Wieden + Kennedy Senior Digital Strategist and Senior Community Manager Dean McBeth to discuss the development and strategies behind the Old Spice Man Your Man Could Smell Like marketing campaign. In an eleven question interview, McBeth reviews how W+K approached the campaign, how they managed to keep it running for such a long time, the tactics they employed and the results the campaign generated. Check out the full interview here.
- Check out hottie Miranda Kerr who posed for hubby Orlando Bloom in a photoshoot for rag & bone jeans.
- It's strange and surreal but we love this video for Vanessa Bruno's clothing line.
- And let's not overlook that Bug Circus Generator for Snapdragon.
- Quitting smoking is hard. But it works better if there's a bit of peer pressure involved.
- Not driving drunk can be hard too. Here's one young creative's idea on how to solve the problem. Use a a liquor brand.
- Coke really is it. Well, according to a recent study of the top 100 brand advertisers from Covario which dubbed the brand most "liked"
It's been a while since we've heard from Wonderbra but today brings news that 20-year-old Slovakian model Adriana Cernanova has been named the new face of the brand replacing Eva Herzigova and Dita Von Teese.
Of Cernanova's selection, Wonderbra Marketing Manager Martina Alexander said, "We're really excited to launch Adriana as our new face. We were looking for a fresh new face that would embody the true spirit of Wonderbra as well as someone who could grow and develop with the brand."
And of her participation as the new face of the brand, Cernanova said, "It is important to always have nice underwear and Wonderbra is special in that way because it makes you feel even sexier."
Or at least that's what this new Clos du Bois campaign would have us believe. Shot by Kyle Alexander for California-based High Wide & Handsome (these agency names are getting stupid...or ingeniously witty depending upon your viewpoint), the campaign is called Fluent in French and features real women (not quite sure what using fake women in wine ads would be like) in every day settings. The settings are, indeed, lush and inviting.
Audi is out with Untitled Jersey City Project, an eight episode video series about Jersey City real estate developer Larry Tyerman, architects Frank George and Ray Rahne and The Ledger Reporter Jane Kaplan. It's the story of Waterfront Field and the people involved in building it. There's canoodling between Frank and Jane, there's murder, pending bankruptcy, clandestine political arrangements and all other kinds of nefarious behavior.
Wait. Didn't we already do the whole -rename-the-town-for-marketing-purposes-thing already? Wait, what? Mitsubishi really isn't renaming Normal, Illinois EVTown? They're just giving 1,000 electric cars to Mitsubishi residents and outfitting the town with charging stations in an effort illustrate what an all-electirc automotive world would look like on a large scale?
Here we go again. Predictably, the interwebs are up in arms over a not-so-recent but recently expanded Dr. Pepper campaign promoting its "for men only" product Ten. Ten is being heavily marketed towards men. Nothing wrong with that per se. But it's being done with the intentional exclusion of women. In a commercial that's been out since April, at least on YouTube (yea, we know. why is everyone just getting to this now?) a man who appears to be in a macho, shoot-em-up movie stops, turns to the camera and asks, "Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda. You can keep the romantic comedies and lady drinks. We're good."
Rapper/songwriter/producer/actor/whatever Trey Songz (aka Tremaine Aldon Neverson) can be seen in new work for street wear clothing brand Rocawear. In the quick :17 teaser, Songz is seen biting his lower lip in anticipation of getting a bit more from the woman he sees disrobe in front of him. He is then seen climbing on top of her in bed to, well, one assumes, have his way with her superfine body.
Yea. All to sell a little bottle of fragrance. Because, after all, i you smell right you are guaranteed to get laid by the hottest chick in the room.
Footlocker has a fetish for, well, fetishes. Remember the guy who loved being slapped on the ass by his girlfriend with a sneaker? And remember how he was so into it he could name the brand of the sneaker with which she used to spank him? Yea. It's a sneaker thing as the campaign keeps telling us.
Now it's all about people who love their sneakers so much they'll have an orgasm when they put them on. Even right in the Footlocker store. So be careful the next time you walk into a Footlocker. It could get pretty sticky and messy in their with all those people ejaculating all over the store.
Illegal Advertising called our attention to the latest installment in the ongoing Fallen Angels storyline from Lynx/Axe. If you recall, earlier this year angels began to fall from the sky and sought appropriate mates for themselves. Of course, they were drawn the the men who slathered themselves with Lynx and Axe products.
That introduction was followed by the story of one of the most curvaceous angels of them all; Kelly Brooke who was apparently left behind when all the rest of the angels fell from the sky and found their match. Poor Brooke, stuck in the heavens and writhing in a state of perpetual, hyper sexualized ecstasy and pent up desire, just had to find her match so she could finally fulfill her wanton way. Thankfully she finds her man.
Now that all the angels have seemingly fallen, we are now given a glimpse into their life on earth. And it's awkward. Very, very awkward. But, this being Lynx/Axe, it's quite sexy as well. We witness one angel's trials and tribulations as she goes through her day with her man. But all ends well enough and it's hinted more angels are yet to fall.