Walmart Turns on Gaydar, Wants Gay Shoppers

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Hoping to get some "Tar-zjay" cache, stodgy and very un-gay Wal-Mart his hooked itself up with gay marketing firm Witeck-Combs Communications and joined the National Gay & Lesbian Chamber of Commerce. Not quite sure there's a match there.

by Steve Hall    Aug-25-06    
Topic: Brands



Benny Benassi Bootie Babes Transformed Into Home Depot Ad

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Not that it's likely we'll ever see women like this in an actual Home Depot but It looks like someone took our advice of of three years ago and went ahead and turned that Benny Benassi "Satisfaction" video into an ad by slapping the Home Depot logo on it along with some price and item graphics. It would certainly heat up Home Depot's image but, for some reason, we think they'll pass of this one. Get your jiggle-fest here.

by Steve Hall    Aug-16-06    
Topic: Brands, Consumer Created, Spoofs



Patriots Launch Meat Brand, Madden Holidays, Icons Creep

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- The New England Patriots are launching a branded line of hotdogs, Bratwurst and sausages supported by an ad campaign this September.

- Scott G weighs in on the whole Agency.com debacle.

- The EA Sports Madden NFL game is getting some love over at Maddenoliday. Hmm. And we didn't even know John Madden was still alive.

- From the Brawny Guy to the Mentos Kids to The King, YesButNoButYes has collected a list of the top ten creepiest icons in advertising history.

- Mad Musings is celebrating the August Moon-sized appearance of Mars with a MasterCard Priceless riff.

by Steve Hall    Aug-10-06    
Topic: Brands, Games, Promotions



Chrysler Bites Back At Ad Age Over Ask Dr. Z Campaign

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Chrysler is mad as hell at Advertising Age and isn't going to take it any longer. Reacting to a story by Jean Halliday on Chrysler's Ask Dr. Z campaign in which she pretty much trashes the campaign saying it didn't do much for the automaker, Jason Vines wrote an article on the company's The Firehouse press blog entitled "Truth Takes A Halliday." In the article, Jason lays out data which contradicts Halliday's article and claims the campaign is doing just fine. Since, in the inimitable wisdom of Vines who publicly promoted the blog when it launched but limited it only to "known and established media organizations," we can't link to the story so we'll just reprint it in its entirety here until Jason asks us to remove it. You'd think he'd want more than just press to see this good stuff. And Jason, we're not anonymous. Just click the About link above.

more »

by Steve Hall    Aug- 4-06    
Topic: Brands, Campaigns, Good, Research



Carmen Electra Hired by Camera Retailer For Youth And Flash

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AdFreak tells us Carmen Elektra, perhaps in a nod to her waning viability as...well...anything, has signed with Ritz Camera to be the retailer's spokesmodel for its family of stores. Though Elektra's youth and hipness are questionable, Ritz wants her to appeal to the young and the hip. In any case, it will certainly be a step up from the Ritz dude who always appears in the Sunday inserts. The campaign will promote the chain's picture development services and its new picture sizes.

by Steve Hall    Aug- 2-06    
Topic: Brands, Campaigns, Celebrity



Heinz Personalizes 'Talking Label' Campaign

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The only true ketchup, Heinz, is, again, extending its talking label campaign. This time, in celebration of the company's 130th anniversary, by offering people the chance to create their own custom printed labels by visiting MyHeinz. At the site, people can choose from three bottle types, select or custom-create a message, pay for it and have it shipped to their home. We're guessing there'll be some pretty stiff editorial policing to keep the kooks from messing up the offering with dreck.

by Steve Hall    Aug- 2-06    
Topic: Brands, Consumer Created, Good, Online, Promotions



Altoids Thinks Sexual Oddities Will Sell Product

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AdFreak points to three new commercials for Altoids Sours in which sexual deviancy is used to promote the mints. Somehow Leo Burnett, we assume, thinks this is an extension of the brand's "Curiously Strong" platform but we think it's just "curiously strange." Of course, that could be a good thing. After all, fruits who like their Fruit of the Loom underwear a bit too much, sadomasochists and transvestites should have equal time in ads just like every other minority group now does.

by Steve Hall    Jul-27-06    
Topic: Brands, Campaigns, Commercials



Sony Launches Blog to Chronicle Second Bravia Spot Creation

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To kick off its "behind the scenes" follow up to it Bravia Balls ad, Sony has launched a weblog, mostly written by the film crew, that will chronicle the creation of the follow up spot. The spot will be shot in Scotland and involve fireworks and thousands of gallons of paint. Based on an image of a dull, grey building posted on the blog, it would seem Sony has plans to cover the building with color as it did the streets of San Francisco. Stay Tuned.

by Steve Hall    Jul-20-06    
Topic: Brands, Commercials, Good, Weblogs



Responsible Drinking Advocate Pete Coors Arrested For Drunk Driving

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Now this is preciously priceless. Coors Brewing Chairman Pete Coors, tha man who always urges responsible drinking in Coors ad campiagns, was arrested yesterday for drunk driving. He was stopped for rolling through a stop sign and his blood alcohol level was found to be above the legal limit for the state. For his part, Coors was conciliatory saying in a statement, "I made a mistake by driving myself home after a friend's wedding celebration. I should have planned ahead for a ride. For years I've advocated the responsible use of our company's products. That's still my message, and our company's message, and it's the right message. I am sorry that I didn't follow it myself." Oops.

by Steve Hall    Jul-14-06    
Topic: Bad, Brands



Politically Correct, Sexually Closeted Attitude Causes Urinal Removal

Leave it to the politically correct, sexually squeamish mind of an American to become so offended by those red-lipped, mouth-shaped urinals in a Netherlands McDonald's, the person's complaints caused the owner to remove them. Yes, we Americans are, for the most part, an oversensitive bunch so caught up in our fervent desire not to do anything that might remotely cause bad vibes for a person or a particular group of people, we read negativity into almost everything. The designer of the toilets, Meike van Schijndel, said the toilets were designed to be cartoonish and not represent a woman's mouth. Of course, way back in 2004 when they first appeared at New York's JFK airport, we didn't know how to react either.

by Steve Hall    Jul-13-06    
Topic: Bad, Brands, Strange, Trends and Culture










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