- OTO Trimax weight loss product demonstrates its slimming capabilities by wrapping a bus with a very creative, DDB Worldwide-created bus-squeezing wrap.
- The new Ubisoft video game is getting infomercial-style promotion in the form of John Badsky's Fifth Freedom.
- Blogging under the name "Corn Mash Whisky," this "27 year old southern born woman who fled nawth to New Yawk City in search of something new" shares with us a recent RFP she received from a cola brand which, more than most, takes itself way too seriously.
- Pamela Anderson has signed with Virgin Mobile to appear in a RKCR/Y&R-created commercial for the company's mobile TV service.
- Adding to project work, Deutsch has reeled in the GM corporate account perhaps requiring Donny to take that Speedo off, spend less time with the Big Idea and actually do some work. Oh wait, does he even go into the office any more?
- MySpace and Facebook aren't the only games in town. There's Piczo, XuQa, Hi5 and many more that are gaining ground. Marketers: leave them alone at least for a little while, OK?
- For his new book about America's rock and roll landmarks, Led Zeppelin Crashed Here, author Chris Epting has out together a "movie trailer" style promotional video up on YouTube.
We're quite sure Absolut won't think this ad campaign is funny but neither will the Bucharest Traffic Police who are riffing on the long running Absolut campaign to deliver a powerful "don't drink and drive" message. Basic. Simple. Honest. We wonder what Absolut's legal department thinks. See two other versions of the ad here.
This really qualifies as old news but since it was overshadowed earlier by Motorola and we were prompted by our monthly GoDaddy email, we'll share with you that GoDaddy has, in addition to Motorola and many others, hooked up with Danica Patrick to sponsor her Andretti Green Racing car. In a video that includes the unveiling of the new #7 Team Motorola IndyCar, GoDaddy CEO Bob Parsons interviews his new "GoDaddy Girl" in a most excruciatingly awkward manner that can only be likened to Joe Simpson obsessing about his daughter Jessica's 34DD's. While Bob reads from cue cards, Danica sits next to him and through her bored demeanor, you can just hear her say, "What the fuck am I doing here with this cheese ball?"
We love it when the media duel to beat each other to the punch with their email alerts. At 12:37PM, Ad Age tells us Progressive Insurance has handed it's $250 million account to Boston's Arnold. At 1:00PM, AdWeek tells us Progressive Insurance has handed it's $150 million account to Boston's Arnold. So which is it guys? $250 mill? $150 mil? That's kind of a big difference. Do tell. Progressive?
To the ire of a Seattle Kent Elementary School Principal who is requiring her teachers to place protective covers over their Starbucks coffee cups, Starbacks, to mark its 35th anniversary, is bringing back its original logo - a topless mermaid with her fins spread - to Washington and Oregon. We're thinking this isn't going to go over very well.
Usually, we'd offer witty kudos to those marketers who manage to squeeze in a bit of well timed self promotion when offering a quote to the media but capitalizing on 9-11 kinda goes a bit overboard as indicated by this Kenneth Cole quote given to the New York Daily News yesterday.
"Important moments like this are a time to reflect," Cole added. "To remind us, sometimes, that it's not only important what you wear, but it's also important to be aware." Yea Kenneth, it's not only important how you die, but it's also important what you buy.
Back in May, we reported Nike had co-opted the logo of London borough Hackney for use on a line of World Cup sportswear. Hackney didn't take kindly to the giant retailer "borrowing" what little the downtrodden borough had in order to profit from and asked Nike to share in the profits of the line. Luckily, the story does have a happy ending and Nike parted with £300,000, apologized to Hackney and covered all legal costs.
Joining Coke's ongoing Coke Side of Life Stageside thing in which artists perform to a background of subtle Coke branding is Jay-Z who follows Na-Yo who appeared in the promotion earlier this year. Jay-Z appears at Radio City Music Hall in a white tux backed by a full orchestra. We're not sure Jay-Z does it for us but we're sure he will for some. In any event, it's not a bad way to offer up a little entertainment while achieving a bit of brand awareness albeit questionably measurable.
While it's been rumored for some time, a deal between Nike and Jennifer Aniston appears to be on the verge of signature. The deal, sources say, may be the largest sum ever paid by the sportswear company for a celebrity endorsement. The campaign is said to be international in scope and will, perhaps, include a Super Bowl 2007 spot. While Aniston may be paid a fortune for this deal, she says she will donate a large sum of it to Cancer charities of her choice.
Along with the imminent signing of Aniston, Nike is also working with Eminem who will design an autographed line of Air Max training shoes for Nike and which will be auctioned off for charity.