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On the heels of Intel's logo change comes another from Kodak. After 35 years, the photography giant introduced a new logo at the Consumer electronics Show in Las Vegas Friday. The new logo does away with the graphic Kmart-like K graphic and shifts to simply the word Kodak in a new typeface with horizontal bars above and below. It's cleaner looking but the company has some great equity in the old look. We're leaning towards the "we like the old better than the new" end of the spectrum. What are your thoughts?
Surely, you've already seen the new AT&T/SBC campaign at least 300 times on TV. You know, it's the one in which the world looks like it's being attacked by two luminous alien vehicles. Well, that campaign, with $500 million behind it, is about to take over the Internet. AT&T isn't saying what percent of the $500 million will be allocated to the Internet but, beginning Monday, January 9, they do plan to reach 137.8 million unique monthly user, nearly half of everyone who goes online in a given month. So be prepared for banners, banners and more banners everywhere along with page takeovers, interstitials, sliders, dog ears, video ad units and all manner of online creative. We wonder if they've heard of these things called blogs. Apparently, they have.
Created by Goodby-Silverstein and GREY Direct, Adobe will, on January 9, launch a new online campaign called "Faces of InDesign" to promote the company's Creative Suite 2 which launched earlier this year with the tagline, "Everything but the idea." The campaign will feature the images and personal stories of designers, art directors and ad execs as they go through their day using Adobe products. One of the creative elements in the campaign can be seen here.
Nabbing $4 million for her efforts, actress Scarlett Johansson will appear in L'Oreal's celebrity-focused ad campaign joining Eva Longoria, Mila Jovovich Andie MacDowell and Beyonce Knowles. Johansson's previous celebu-campaign appearances include Calvin Klein and Louis Vuitton. Reportedly, Johansson will appear in ads displaying a range of L'Oreal-enhanced hair colors.
Claiming Intel's marketing needed a swift kick in the ass, American Technology Research Analyst Doug Freeman, commenting on Intel's decision to change its tagline from "Intel Inside" to "Leap Ahead" in support of the company's expansion beyond computers, said, "That they're going to focus on 'Leap Ahead' makes me think about the technology. Not, 'buy me because I'm inside,' but 'buy me because I'm doing something unique.'" Apart from the fact that sounds like boneheaded boardroom brand blather, the change is beyond stupid. It's illogical and nonsensical. Intel chips ARE inside. That's the whole point. It's an easily understood, straight forward way of saying a product is better because it has an Intel chip inside. "Leap Ahead" is meaningless. Oh sure, there's that whole squishy, "we're doing all these cool things to help you move ahead and beyond the competition" but that could be applied to any company. It's not unique enough to set Intel apart from, say, the brand of wires used inside a device.
The folks over at cheeky Lynx have created a Christmas card that lets visitors write a message and have it spelled out by to models who contort themselves into the shape of the messages letters. T is a pretty good letter to try.
Sprite, along with the Jun Group, has launched Marcus Hates His Job, a series of three short films that follow the life of a guy starting an internship that doesn't go a smoothly as he would like. Firts, he gets hired by someone who, upon his first day of work, does not work at the company any longer. His interaction with the boss is not encouraging. His visit with the IT department to get an email address where he is met by a paranoid IT guy who demonstrates the usual office administration insanity we all have to go through from time to time. The whole thing, while supposedly promoting Sprite, just gave us a stomach ache reliving our own early days in advertising struggling to get a nut.
While we'd love to say it's all just another online video bandwagon jump emanating from a "Dude, we gotta do online video" creative jam session between iPod-carrying, file-sharing junkies, we can't. We actually like it.
Brazilian supermodel Gisele Bundchen will take over where Uma Thurman left off as spokesmodel for fashion house Louis Vuitton. Marc Jacobs explains the shift from celebu-model to supermodel telling FemaleFirst, "We just wanted a fashion icon more than the celebrity thing. I certainly feel that Gisele is iconic and recognized all over the world as Gisele. Also the clothes were hot and colorful, and we thought she would exaggerate the strength and heat of the collection." Is the clebu-model trend over? Not according to Jacobs who added, "There are all sorts of people I'd like to work with."
Joining the New Year's Eve party in New York's Times Square and sponsoring NBC's New Year's Eve With Carson Daily, will be Chevrolet which will hang two 2007 Tahoe SUV's above the stage on which Mary J. Blige will perform. While we're all for Times Square branding blowouts, if we were Mary J. Blige we'd think twice before letting anyone hang two hunks of heavy steel above our heads. Aside from threatening the life of Blige, Chevrolet will also appear on ABC's sign and ball-drop screen as well as Reuters' Jumbotron. while also handing out all forms of Chevy-branded paraphernalia.
Here's something you don't see in a car commercial every day. BBDO New York has created a spot, for the 2006 Mitsubishi endeavor, in which the entire background is made up of Japanese Origami. It's a bit more interesting than your typical winding mountain road spot.