In a move that could be described as both the display of good corporate behavior as well as a cheesy effort to leverage natural disaster for corporate gain, MasterCard is lending its "Priceless" campaign to the state of Florida for use in a combined campaign to persuade Floridians to make sure they're ready for hurricane season. On the good corporate behavior side of the story, MasterCard will donate the cost of a print ad campaign in four Florida markets to deliver the hurricane preparedness message. On the not so good corporate citizen side of the story are the lobbying efforts MasterCard may have implemented to get Florida Governor Jeb Bush to sign into legislation a bill creating a tax holiday from May 21 to June 1 on all purchases. Hmm. Lower taxes. Higher purchases. More charge card usage. More money for MasterCard.
It seems Boston's Digitas has been busy creating a Geocities-like site for Gillette called NoScruf. NoScruf stands for National Organization of Social Crusaders Repulsed by Unshaven Faces, a group ,headed by apparent swimsuit model Terry Tarentelli, that is sick and tired of the unshaven, male scruffy look. In a sort of protest, women on the site appear unshaven with hair on their legs and under their arm pits. There's a couple films that document the movement. The site is purposefully designed to look like crap and just like Geocities sites of yesteryear, there's broken links, cheesy graphics and really bad typeface. It all kinda makes you want to go out and by a really good razor...from Gillette, of course.
So am I supposed to buy this deodorant because there's hot roller girls in the ad or am I supposed to show this ad to a woman who finds green underwear and fish net stockings appealing so she can buy it? Please. Help me out here. Who is Right Guard selling to here? What's the message? If you're gonna pull the hotties out of the closet for your ad campaign, at least be clear on who's supposed to get excited about them.
While this ad for a McDonald's store opening in India, as pointed out by AdFreak is, in fact, well, freaky, it's still far better than any other McDonald's ad we see in the States. Why does our McDonald's advertising have to be so boring?
OMG! I Have Boobs!
Feeling that her endless partying and appearances in celebrity gossip media are a hinderance to their brand, German online yellow pages directory GoYellow has terminated its three year contract with Paris Hilton after just one year because she hasn't matured. Go Yellow CEO Dr Klaus Harisch said, "Paris helped us a lot last year to make our product known. But within the last months she hasn't moved on from being a party girl to become a businesswoman, as it was agreed." Hmm. We think just about anyone could have informed Harisch that would be the case from the outset.
Considering our amazingly short attention span and simplistic mindset, here's an online game we can spend some serious time with. In fact, it's perfect for those who love Pavlovian-like response/reward simplicity. It's a game for Pepsi Japan in which you become a running man who must punch his way through ice block walls. Click at the right time, and the punch breaks through the ice. Click at the wrong time and you do a body slam into the wall. We made our way through about eight walls before figuring we'd better get back to work. Give it a go here.
Here's a sneak peek of GM's new "Then and Now" ad scheduled to debut this Thursday on Survivor. The ad compares the good old days to today in an effort to conjure good feelings about GM and how it's been a part of the American fabric for so long. Trouble is, then really was a lot better than now when it comes to GM but, hey, we can't fault them for trying. The spot features Marilyn Monroe, Tiger Woods, Carmen Electra and hip-hoppers Slum Village. View the spot here.
John Brock sent us this video someone made of FedEx planes making their way around thunder clouds as they, and the thunderstorm, head into Memphis. It's hilarious, really, but amazing as well to think that activity is just every day normal life to plane pilots and airport flight control staff. Brock thinks FedEx should turn this into a commercial. We couldn't agree more.
Someone else is going to have to explain the point of this too me because after viewing the site, I just don't see the point. We should be making it easier for people to consume advertising, not more difficult. BBDO has created this thing called the One Second Theater that is embedded in the last second of it's Dancin' Elephant commercial and can be viewed by moving forward one frame at a time.
In February of this year, a blog called Spacecadetz launched. The purpose of the blog is to highlight some of the best MySpace content from profiles to videos to new features to events. Currently, the blog has an interview with Al Cabino, the man behind a petition that asks Nike to bring back McFlys, the sneakers featured in the Michael J. Fox movie Back to the Future II. Cabino, who's coined the term "sneaker activism" doesn't want to wait until 2015, the year rumor has it Nike will, perhaps, introduce McFlys to the public. Cabino wants the kicks now and has launched a vigorous campaign to get Nike's attention.