OMG! I Have Boobs!
Feeling that her endless partying and appearances in celebrity gossip media are a hinderance to their brand, German online yellow pages directory GoYellow has terminated its three year contract with Paris Hilton after just one year because she hasn't matured. Go Yellow CEO Dr Klaus Harisch said, "Paris helped us a lot last year to make our product known. But within the last months she hasn't moved on from being a party girl to become a businesswoman, as it was agreed." Hmm. We think just about anyone could have informed Harisch that would be the case from the outset.
Considering our amazingly short attention span and simplistic mindset, here's an online game we can spend some serious time with. In fact, it's perfect for those who love Pavlovian-like response/reward simplicity. It's a game for Pepsi Japan in which you become a running man who must punch his way through ice block walls. Click at the right time, and the punch breaks through the ice. Click at the wrong time and you do a body slam into the wall. We made our way through about eight walls before figuring we'd better get back to work. Give it a go here.
Here's a sneak peek of GM's new "Then and Now" ad scheduled to debut this Thursday on Survivor. The ad compares the good old days to today in an effort to conjure good feelings about GM and how it's been a part of the American fabric for so long. Trouble is, then really was a lot better than now when it comes to GM but, hey, we can't fault them for trying. The spot features Marilyn Monroe, Tiger Woods, Carmen Electra and hip-hoppers Slum Village. View the spot here.
John Brock sent us this video someone made of FedEx planes making their way around thunder clouds as they, and the thunderstorm, head into Memphis. It's hilarious, really, but amazing as well to think that activity is just every day normal life to plane pilots and airport flight control staff. Brock thinks FedEx should turn this into a commercial. We couldn't agree more.
Someone else is going to have to explain the point of this too me because after viewing the site, I just don't see the point. We should be making it easier for people to consume advertising, not more difficult. BBDO has created this thing called the One Second Theater that is embedded in the last second of it's Dancin' Elephant commercial and can be viewed by moving forward one frame at a time.
In February of this year, a blog called Spacecadetz launched. The purpose of the blog is to highlight some of the best MySpace content from profiles to videos to new features to events. Currently, the blog has an interview with Al Cabino, the man behind a petition that asks Nike to bring back McFlys, the sneakers featured in the Michael J. Fox movie Back to the Future II. Cabino, who's coined the term "sneaker activism" doesn't want to wait until 2015, the year rumor has it Nike will, perhaps, introduce McFlys to the public. Cabino wants the kicks now and has launched a vigorous campaign to get Nike's attention.
Thanks to Jalopnick and the blog's Flicker photo, we can wallow in the aimlessness of the new Ford "Bold Moves" ad campaign. We've already whined about the stupidity of the new tagline so we're too taired to care about the ads. You can see them here and tell us what you think.
Ford, which is sponsoring the singer's summer tour, has aligned itself with Kelly Clarkson and is using her new song, Go, in a JWT Detroit-created :60. The campaign marks the switch from the company's old tagline. "Built for the road ahead" to the new and relatively meaningless tagline, "Bold moves."
There ought to be a rule for taglines. They ought to actually mean something and not be so bland they can be slapped on any brand interchangeably. "Bold moves"? I mean WTF? Are we talking about Bold detergent moving stains out of a shirt? OK, maybe Ford is makming some bold moves here but this tagline is about as descriptive as Intel's lame switch to "Leap Ahead" which sounds like some descriptor for a kangaroo daylight savings time convention. Seems Ford and JWT caught the boardroom brand blather disease.
Angered as we are with the blandness of Microsoft advertising and its recent mean-nothing positioning of itself as "people ready" and its knack for portrating fake companies and fake people in its ads, Copyranter decided to edit the ad a bit and bring some reality to the models standing in for real people in the ad. See the full sized ad here.
Improv Everywhere, a New York City group that likes to have "organized fun" recently gathered together eighty people, all dressed like Best Buy employees and entered, at 15 second intervals, the Best Buy on 23rd Street. The purpose of the "mission" and all of the group's missions was simply to create an event that would make for good story telling. As you read the mission here, you'll begin to realize different reactions people had and how a group of harmless people dressed alike can raise unwarranted alarm. What does this have to do with advertising? Not much but it is interesting to see how a big brand can can be so fearful of a bunch of people who happen to be dressed like the brand's employees.