Despite the brand bailout following Kate Moss' cocaine dalliance, Calvin Klein, who Moss had been with fourteen years ago when she appeared along side Marky Mark (Mark Wahlberg) as he was then known, has re-signed the supermodel to in a new ad campaign for the brand. Moss will appear in ads along with Jamie Dornan, formerly of Keira Knightley boyfriend fame and a model for Calvin Klein since 1992. The deal is worth about $890,000 U.S. dollars. Ads were shot over this past weekend in New York and will begin to appear Fall 2006.
Hmm...now we now why all those Old Navy ads are so kooky. A tipster give us the lowdown on the allegedly scandal and nepotism filled world of the Old Navy in-house creative department writing, "Word from the tumultuous in-house marketing department at Old Navy is that the creative director, Mr. Landis Smithers (yes, that's his name), has fired the departmental IT expert and subsequently replaced him with another IT "expert" (credentials not known by this tipster) who just so happens to be the domestic partner/boyfriend/significant other (it's San Francisco, so we need to be p.c.) of one Mr. Smithers.
You can just hear the model on the right in this United Bennetton ad screaming to the model on the left during the photo shoot, "Back off bitch! My boobs need more space than your sorry little boy chest!" Or at least that's what we hear in our sick, twisted mind.
Our friends over at Chrysler whose ad featuring a fairy turning everything into fairy-like things for the company's wise ass little shit Dodge caliber have told Detroit-based Triangle, a gay rights group to give it a rest. The group has complained about a scene in the ad where the fairy turns a drably dressed guy into a colorfully dressed guy. Chrysler doesn't understand what all the fuss is about and says, "We're kind of surprised that people are making a conclusion about someone's sexual orientation based on the clothes they're wearing." Touche.
While this sort of Windows/Mac joke has been played out a billion times before, this time it just seems to have a bit more humor. Someone has altered the ending of the Mac/Intel ad - the one everyone claimed copied a Postal Service video - to illustrate a scenario Windows users have, unfortunately, become all to familiar with.
We really ought to create a new category here for the increasing number of look-a-like, rip off and knowing nod ad campaign. Ben Popken from The Consumerist sends us a comparison of Volkswagen's My Fast character and Honda's Speedy Demon. Granted, they are different but there are similarities conceptually. No bid deal. We already know all the good ideas have been taken.
A couple days ago when we offered our insight on the Chevy Apprentice make your own ad site and wrote, "We think there are some voices inside G.M. that understand social media very well and knew this would happen," we felt strongly, we were right. "This" being the collection of anti-GM, anti-SUV ads people created. In today's New York Times, our assessment was proved correct when Chevrolet's Milisa Tezanos was quoted as saying, "We anticipated that there would be critical submissions. You do turn over your brand to the public, and we knew that we were going to get some bad with the good. But it's part of playing in this space." Exactly. This space is very different from old, ordered, one-way traditional media spaces of yesteryear and to expect new spaces to behave the same was is just plain dumb. Rock on GM. Now just makes some cars people want to buy and you'll be all set.
After viewing all the humorous, consumer-created SUV-bashing Tahoe ads born out of the Chevy Apprentice make-your-own ad promotion and reading some think GM is making a mistake with this, we thought we'd share out opinion that, lame as this might have been seen at first, it is, if left unedited, one of the better consumer-created marketing promotions. We think there are some voices inside GM that understand social media very well and knew this would happen. We're not surprised at all and we're not surprised they've left the negative ads up. If all we saw on that site were glowing praises of the vehicle, the promotion would simply be seen as just another lame attempt at capitalizing on a trend and a giant corporation trying to thrust it's twisted version of reality upon us.
This is whacked - as in whack-a-mole. Calling attention to its Adicolor customizable sneakers, Adidas, working with ad agency Idealogue and seven directors has released seven colorific videos, the first featuring none other than Jenna Jameson and her saline balloons.
Snowboarding makes you hungry so why not, as a marketer, make sure snowboarders have a clear view of your restaurant while they are out getting air. That's exactly what this Quebec McDonald's did by placing a see-through "slope" over the top of its restaurant, albeit a fake restaurant as a commenter corrects. Now, every time a boarder passes over, he's greeted with the view of tables full of McDonald's food.