Right Here Now did a bit of digging through the trademark database (not exactly something we'd enjoy doing) and found a newly-filed trademark from Coke that involves the image of two leaves which form the shape of the Coke bottle and which will be used for what seems to be a public Coke branded entertainment, cultural and sporting destination featuring Coke memorabilia. Not that this is entirely surprising as brand are seeking new ways to associate their brands and create connections with consumers in a manner other than traditional advertising. The trademark application also makes mention of of use in a public aquarium indicating one possible site Coke may sponsor or create on its own.
UPDATE: Well call us stupid. A commenter tell us the trademark thing is old news, writing, "The new World of Coke Museum is being built next door to the Georgia Aquarium. The combined entertainment zone will be called Pemberton Place after the founder of Coca-Cola, John C. Pemberton. This logo, and the name Pemberton Place, are already in use around the construction site and the Aquarium."
There's really not all that much to say about The King making an appearance during Spring Break other that to point you to the images and let you enjoy the tantalizingly, curvaceous sights.
Following their logo design screw up that resulted in a logo nearly identical to the Sottish Arts Council logo, Quark has, again, redesigned their logo. Given that the new logo looks like three logos crammed into one another, we think it's unlikely another company will step forward claiming plagiarism.
CreativeOndemanD, Volkswagen's Hispanic agency has created three commercial for the new GTI Mk V which feature Warner Brothers' Speedy Gonzales. The three spots feature the speedy dude in three different scenarios blending original footage with animation. You can view the three spots here, here and here.
The spots are airing on Univision, Telemundo, Telefutura, Azteca America, Galavision, Mun2, Fox Sports en Espanol, American Latino, SiTV, ESPN Deportes, CNN en Espanol, GolTV, and MTV en Espanol. The campaign also includes outdoor in Miami, Los Angeles and New York.
iPod Observer reports Microsoft was behind the creation of the iPod packaging spoof we had here earlier that slammed Microsoft for its overuse of design elements, snips and other call outs on it's packagaing. The video spoof demonstrated what an iPod package would look like if it came from Microsoft. Microsoft spokesman Tom Pilla told iPod Observer, "It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding,"
Nothing this funny, whether created internally or externally, is able to be contained. While the video has been removed from YouTube, you can view it at Google Video.
That boxy SUV is so hip, it's spawned a fashion label. Scion is hosting a celebrity charity golf invitational to celebrate the launch of its Release sportswear collection. The event, the Scion Release Invitational, will be held at the Arizona Biltmore Resort and Spa and the Tournament Players Club (TPC) from March 19th - 21st and will benefit the Boys & Girls Club of America.
The three-day golf invitational, produced in collaboration with malbon Brothers Farms (mBF), IMG, and Beyond Marketing, will bring together key influencers in music, fashion, film and sports to celebrate the launch of the clothing brand. Celebrities that are confirmed to attend include RZA, Gabrielle Union, Mike Jones, Hill Harper, Naima Mora, Sleepy Brown, Mobb Deep, Zoe Saldana, Tony Yayo, Raekwon, Timbaland, Trina, Nick Cannon, G-Unit and 50 Cent. Hosting the invitational will be the Emmy-nominated actor Jeremy Piven.
Our Asian cultural expert Tian tells us Adidas should expect a bit of backlash from the Asian community in reaction to a newly introduced line of sneakers called the Yellow Series. One particular shoe has the image of a buck-toothed bowlcut slanty eyed face on the shoe's tongue - not exactly the currently acceptable rendition of the Asian populace.
Lincoln Mercury, which previously launched a serial Internet-based movie called Meet The Lucky Ones, is launching two new webisodes featuring the Mercury Milan mid-size sedan and the new Zephyr, Lincoln's first entry-luxury sedan. The first installments of the five-week Web series debut today at LovelyBySurprise.com and TheNeverything.com, bringing together stars from Oscar-winning movies and hit television series, including "Grey's Anatomy," "A Beautiful Mind," "Amistad" and "Walk the Line." Written and directed by Kirt Gunn, they tell the story of an author whose fiction overtakes her real life. The two sides of the story are presented on two separate Web sites - one by Lincoln, the other by Mercury.
Our brief review of the work interests us. This isn't your standard web video stuff. This is stuff you'd expect to see on TV or in the movie theater. If this is truly where advertising is going, we're all for it.
Joining Reebok's rap-tastic "I Am What I Am," campaign, which we still think they stole from popeye, are Nelly and Daddy Yankee. In April, Reebok will introduce a Nelly-inspired line of sneakers, t-shirts and hats. Daddy Yanke will join the party May23 with a line of sneakers. The two will become part of Reebok's $50 million campaign.
While we don't profess to know all the details behind the 1989 Tiananmen Square incident, an ad for men's fashion brand Oliver Sweeney has used imagery from a day during the incident in its current ad campaign which has stirred complaint. It shows a man standing in front of a tank, just as in the famous Tiananmen Square photo, dressed in Oliver Sweeney garb.
In response to complaints today, Oliver Sweeney has removed the image from its stores as well as from its website and apologized for the controversy it caused.