Apple to Unveil Million Square Yard Ad, Viewable From Space

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MIT Advertising Lab points out Boakes.org has discovered a gigantic iPod ad built on an abandoned mineral mine in Australia. Reportedly, Steve Jobs acquired the land two years ago in a poker game. The ad, supposedly set to be unveiled Saturday is roughly one million square yards in size and looks like the new iPod video. Boakes surmises the unveiling will coincide with Apple's 30th anniversary and may be tied to the launch of Apple's touch screen iPod. The "ad" is viewable on Google Maps here.

Of course, as one commenter points out, it could all be a lead up to an elaborate April Fools Day joke. Or, even better, a new form of satellite map stealth advertising.

by Steve Hall    Mar-27-06    
Topic: Brands, Good, Guerilla



Anything But Cute, Caliber Copies Ass

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The joke is so overdone and we really wonder if anyone ever did it in the first place but this copy-your-ass co-op for the new Dodge Caliber, a car created for the 25-34 middle income crowd, just make us laugh. We don't know why. It just does. Maybe we copied our own ass in a drunken stuper years ago and this brings back memories. The campaign will include a slew of television commercials and additional print executions. Pardon the crappy scan.

by Steve Hall    Mar-27-06    
Topic: Brands, Campaigns, Good, Magazine, Television



MSN Music Teams With House of Blues For Branded Experience

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In an effort to lend some cool factor to MSN Music, The Wexley School for Girls and General Public have, in partnership with the House of Blues, created a branded experience for venue's MSN Music Nights. Elements include a special drink, temp tattoos, drink glasses, projections, in-house tv films, branded instrument installations, bathroom mirror stencils, t-shirts, bar shirts, collectible download cards, posters and silk screened drum heads. The work looks great and appears to blend nicely with the House of Blues decor. See two more images here and here and a video here.

by Steve Hall    Mar-24-06    
Topic: Brands, Good, Guerilla, Point of Purchase, Poster, Specialty



Coke Trademark Application Points to Launch of Entertainment Destination

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Right Here Now did a bit of digging through the trademark database (not exactly something we'd enjoy doing) and found a newly-filed trademark from Coke that involves the image of two leaves which form the shape of the Coke bottle and which will be used for what seems to be a public Coke branded entertainment, cultural and sporting destination featuring Coke memorabilia. Not that this is entirely surprising as brand are seeking new ways to associate their brands and create connections with consumers in a manner other than traditional advertising. The trademark application also makes mention of of use in a public aquarium indicating one possible site Coke may sponsor or create on its own.

UPDATE: Well call us stupid. A commenter tell us the trademark thing is old news, writing, "The new World of Coke Museum is being built next door to the Georgia Aquarium. The combined entertainment zone will be called Pemberton Place after the founder of Coca-Cola, John C. Pemberton. This logo, and the name Pemberton Place, are already in use around the construction site and the Aquarium."

by Steve Hall    Mar-22-06    
Topic: Brands, Sponsorship



The King Frolics With Spring Break Hotties

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There's really not all that much to say about The King making an appearance during Spring Break other that to point you to the images and let you enjoy the tantalizingly, curvaceous sights.

by Steve Hall    Mar-19-06    
Topic: Brands, Guerilla



Quark Crams Three Logos Into One to Avoid Plagiarizing Others

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Following their logo design screw up that resulted in a logo nearly identical to the Sottish Arts Council logo, Quark has, again, redesigned their logo. Given that the new logo looks like three logos crammed into one another, we think it's unlikely another company will step forward claiming plagiarism.

by Steve Hall    Mar-17-06    
Topic: Brands, Tools



Hispanic VW GTI Mk V Commercials Star Speedy Gonzales

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CreativeOndemanD, Volkswagen's Hispanic agency has created three commercial for the new GTI Mk V which feature Warner Brothers' Speedy Gonzales. The three spots feature the speedy dude in three different scenarios blending original footage with animation. You can view the three spots here, here and here.

The spots are airing on Univision, Telemundo, Telefutura, Azteca America, Galavision, Mun2, Fox Sports en Espanol, American Latino, SiTV, ESPN Deportes, CNN en Espanol, GolTV, and MTV en Espanol. The campaign also includes outdoor in Miami, Los Angeles and New York.

by Steve Hall    Mar-17-06    
Topic: Brands, Commercials, Good



Microsoft Created It's Own iPod Packaging Spoof

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iPod Observer reports Microsoft was behind the creation of the iPod packaging spoof we had here earlier that slammed Microsoft for its overuse of design elements, snips and other call outs on it's packagaing. The video spoof demonstrated what an iPod package would look like if it came from Microsoft. Microsoft spokesman Tom Pilla told iPod Observer, "It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding,"

Nothing this funny, whether created internally or externally, is able to be contained. While the video has been removed from YouTube, you can view it at Google Video.

by Steve Hall    Mar-15-06    
Topic: Brands, Good, Spoofs, Viral



Scion Launches Fashion Brand

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That boxy SUV is so hip, it's spawned a fashion label. Scion is hosting a celebrity charity golf invitational to celebrate the launch of its Release sportswear collection. The event, the Scion Release Invitational, will be held at the Arizona Biltmore Resort and Spa and the Tournament Players Club (TPC) from March 19th - 21st and will benefit the Boys & Girls Club of America.

The three-day golf invitational, produced in collaboration with malbon Brothers Farms (mBF), IMG, and Beyond Marketing, will bring together key influencers in music, fashion, film and sports to celebrate the launch of the clothing brand. Celebrities that are confirmed to attend include RZA, Gabrielle Union, Mike Jones, Hill Harper, Naima Mora, Sleepy Brown, Mobb Deep, Zoe Saldana, Tony Yayo, Raekwon, Timbaland, Trina, Nick Cannon, G-Unit and 50 Cent. Hosting the invitational will be the Emmy-nominated actor Jeremy Piven.

more »

by Steve Hall    Mar-14-06    
Topic: Brands, Celebrity, Events, Specialty



Adidas Yellow Series Not So Nice to Asians.

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Our Asian cultural expert Tian tells us Adidas should expect a bit of backlash from the Asian community in reaction to a newly introduced line of sneakers called the Yellow Series. One particular shoe has the image of a buck-toothed bowlcut slanty eyed face on the shoe's tongue - not exactly the currently acceptable rendition of the Asian populace.

by Steve Hall    Mar-13-06    
Topic: Bad, Brands, Trends and Culture










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