'Chevy Runs Deep' Finally Makes Sense

my_dads_car.jpg

For the most part, Chevy's tagline "Chevy Runs Deep" wasn't well received. But after you watch this commercial (and the extended version) you'll have a better understanding of and respect for the meaning behind Chevy Runs Deep.

Goodby, Silverstein & Partners created a commercial and long-form video that tells the story of two sons who found the 1965 Chevrolet Impala SS their dad owned for twenty years but had to sell. The sons searched for five years but finally found the car and bought it back for their dad.

It's a heartwarming story. And, yes, this sort of heartwarming story can be applied to any vehicle because no car brand has exclusive right to what a piece of metal means to a person and their life. It's just that Chevy's leveraging that nostalgia and, perhaps, for the first time the Chevy Runs Deep tagline actually makes sense.

more »

by Steve Hall    Nov-17-11    
Topic: Brands, Commercials, Video



Clorox Hops Aboard the Soap Opera Redux

julie-warner-pose-69cbb.jpg

You have to be pretty old to remember the original slew of soap operas. While many are currently suffering cancellation, there was a day when soap operas ruled the airwaves with millions upon millions of viewers. And while they were always advertiser supported, they got there name from the fact household brands such as P&G, Lever, and Colgate-Palmolive sponsored and produced the shows when they were first broadcast on radio and then television.

As daytime television audiences dwindled, soap operas lost their luster and, sadly to many, have been getting cancelled after 25 - 35 year runs. But, leave it to the web to rescue and rejuvenate just about anything. While episodic online shows aren't a new thing and have been produced for quite some time, the genre is far from the mainstream glory days of televised soap operas.

more »

by Steve Hall    Nov-16-11    
Topic: Brands, Online, Product Placement, Television



McDonald's Gets It All Wrong...Uh...Right in Fishing Ad

mcdonalds_fishing.jpg

Hey this is a cute McDonald's commercial but let's analyze all that's wrong and odd with this spot. If a boy is out fishing in the middle of nowhere with his father/grandfather, how likely is it they'd have McDonald's take out? It'd be pretty cold by the time they got to the fishing hole. How wrong is it the boy uses a french fry as bait knowing even if the fish bit it, it'd kill it. Oh wait. strike that. And how likely would it be a crowd of crazed kids would come crashing out of the middle of nowhere at the mere sniff of a McDonald's french fry? Oh wait. Strike that too.

Apparently, we are completely wrong on this one. The power of the McDonald's french fry is so overpowering most people would do anything to get their hands on one. Guess Leo Burnett is a lot smarter than we thought.

more »

by Steve Hall    Nov-15-11    
Topic: Brands, Commercials, Creative Commentary



MINI Explores Japanese Dekotora Trucks

mini_dekotura.jpg

If you're into Japanese sub-cultures you might like this new MINI video that highlights Dekotora Trucks, trucks that have been decorated with all manner of lighting, graphics and murals. It's first in a series called All the Wrong Places from Amsterdam-based BSUR and is a partnership between MINI and Vice. Host Elliott Bambrough is accompanied by co-pilot Maggie Stoody and the pair set out to explore the history of Dekotora.

more »

by Steve Hall    Nov-14-11    
Topic: Brands, Video



Volkswagen Goes Social With Fanwagen

fanwagen.jpg

Dutch agency Achtung has created a social media campaign for Volkswagen that will result in the creation of a customized vintage Bus or Beetle. It will be called the Fanwagen and outfitted with all manner of social media goodies such as a Feed-O-Matic which will print out status update, a Poke button on the steering wheel, a Birthday notification system, a Friend finder, a relationship status notifier on the license plate and much more. Very cool. Check out the video here.

The campaign invites people to vote for their favorite model. One lucky voter will win the vehicle of their choice.

more »

by Steve Hall    Nov- 4-11    
Topic: Brands, Promotions, Social, Specialty



Honda Gives New Car to Million Mile Joe

honda_million_mile_joe.jpg

In Saco Maine last weekend, Joe LoCicero was out for a celebratory drive in his 1990 Honda Accord. He was celebrating because the car had just reached the one million mile mark. As he drove into the center of town expecting to arrive at a little press conference, he was met with a full on parade, an aerial, congratulatory banner and..a new car! Yes, Million Mile Joe was awarded a brand new Honda Accord.

Smartly capitalizing on the event, Honda pulled out al the stops and made a big day out of the event. And why not. It's not every day a car turns one million miles old.

more »

by Steve Hall    Oct-31-11    
Topic: Brands, Events



Cadbury Goes Swimming With Rebecca Adlington

cadbury_rebecca_adlington.jpg

Here's another slice of crazy from the brand that makes crazy normal. Cadbury Dairy Milk is out with Simply the Best, an underwater anthem of sorts. All to motivate British swimmer Rebecca Adlington who is training for next year's Olympics.

Created by HyperNaked, all sorts of people hang out at the bottom of Rebecca's training pool and sing Tina Turner's Simply the Best. Yea, it's pretty strange. That's a lot of underwater aquatics!

more »

by Steve Hall    Oct-31-11    
Topic: Brands, Strange, Video



Social Media Tips And Tactics From Old Spice Campaign Creator

old_spice_horse_smell.jpg

The team at Viralheat recently sat down with Wieden + Kennedy Senior Digital Strategist and Senior Community Manager Dean McBeth to discuss the development and strategies behind the Old Spice Man Your Man Could Smell Like marketing campaign. In an eleven question interview, McBeth reviews how W+K approached the campaign, how they managed to keep it running for such a long time, the tactics they employed and the results the campaign generated. Check out the full interview here.

by Steve Hall    Oct-20-11    
Topic: Agencies, Brands, Social



Kerr Blooms, Kate Haunts, Bugs Generate

rag_bone_miranda_kerr_orlando_bloom.jpg

- Check out hottie Miranda Kerr who posed for hubby Orlando Bloom in a photoshoot for rag & bone jeans.

- It's strange and surreal but we love this video for Vanessa Bruno's clothing line.

- And let's not overlook that Bug Circus Generator for Snapdragon.

- Quitting smoking is hard. But it works better if there's a bit of peer pressure involved.

- Not driving drunk can be hard too. Here's one young creative's idea on how to solve the problem. Use a a liquor brand.

- Coke really is it. Well, according to a recent study of the top 100 brand advertisers from Covario which dubbed the brand most "liked"

by Steve Hall    Oct-19-11    
Topic: Brands, Campaigns, Celebrity, Social



Adriana Cernanova the New Wonderbra Wonder Babe

Adriana_Cernanova_wonderbra.jpg

It's been a while since we've heard from Wonderbra but today brings news that 20-year-old Slovakian model Adriana Cernanova has been named the new face of the brand replacing Eva Herzigova and Dita Von Teese.

Of Cernanova's selection, Wonderbra Marketing Manager Martina Alexander said, "We're really excited to launch Adriana as our new face. We were looking for a fresh new face that would embody the true spirit of Wonderbra as well as someone who could grow and develop with the brand."

And of her participation as the new face of the brand, Cernanova said, "It is important to always have nice underwear and Wonderbra is special in that way because it makes you feel even sexier."

by Steve Hall    Oct-18-11    
Topic: Brands, Racy










Featured FREE Resource: