Leo Burnett Leaves Laundry Detergent Cliches Behind


Now here's a campaign we can get behind. For years we've rallied fof work that just tells it like it is minus all the ridiculous bells, whistles and buzzwords advertisers can't help but employ. So it is with a breath of...ahem...fresh air we share with you this new P&G campaign for Bonux laundry detergent from Leo Burnett Brussels.

Yes. The whole "trash advertising platitudes" thing has been done many time before but this approach, which mocks laundry detergent advertising platitudes just seems to work. Give the campaign a look.

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by Steve Hall    Dec- 2-11    
Topic: Brands, Campaigns

Car Brands Still Using Sex to Sell


The car industry has sometimes been accused of using sexually provocative ads to sell cars and there are plenty of recent examples that support that accusation. And, recently, many companies have been turning to a more tongue in cheek approach.

Many decades ago there were a number of overtly sexist ads from car manufacturers which made frequent references towards the fact that women were unsafe drivers. Examples include the ad below from Goodyear.

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by Steve Hall    Nov-30-11    
Topic: Brands

Gordon Ramsey, Bette Midler Go Overboard For Acura


Continuing its three year long Season of Reason campaign, Acura, with help from RPA's rp&, has enlisted Gordon Ramsey ("It's raw!!!") and Bette Midler to illustrate just how easy (well, at least in ads that attempt to parenthetically represent the real world) it is to go overboard during the holiday season. In each of two ads, Ramsey and Midler do their signature over-the-top routines which are contrasted with Acura's sensible approach to saving money...and your sanity...during the holiday season

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by Steve Hall    Nov-22-11    
Topic: Brands, Campaigns, Celebrity

Kohl's Enlists Rebecca Black For Black Friday Commercial


In what will be dubbed either a coup or the dumbest thing a brand has ever done, Kohl's just launched a Black Friday commercial that features...wait for it...Rebecca Black's much maligned song, Friday. You can argue Kohl's is doing irreparable damaged to it's brand by associating itself with Black's Friday. You can be concerned several YouTube commenters who claim to be Kohl's employees are ashamed to work at the retailer and, in some cases, have decided to quit.

Or you can laud the brand for latching on to something that's guaranteed to garner a significant amount of conversation, discussion and publicity. Which is it for you?

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by Steve Hall    Nov-20-11    
Topic: Brands, Strange

Obama Kisses, Damon Swears, Situation Sues, Altoids Explains


- President Obama kisses China's Hu Jinto all in the name of Benneton's campaign urging the end of hate.

- See Matt Damon talk shit.

- Remember when Abercrombie & Fitch offered to pay The Situation if he would stop wearing their clothing? Well A&F may end up paying big as The Situation just filed a law suit against the brand.

- Here's Ubisoft's Tom Clancy Ghost Recon Future Soldier promotional video.

- Curious about the curious nature of Altoids? Check out the brand's Hall of Curiosity from Energy BBDO.

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by Steve Hall    Nov-17-11    
Topic: Brands, Campaigns, Celebrity, Policy, Video

William Shatner Urges Turkey Fryer Safety


Back in 1969 or thereabouts when the original Star Trek hit the airwaves, we wonder if William
Shatner, or anyone else for that matter, had any clue as to just how long his career and relevancy would last. And just how iconic he would become allowing him, of course, to become an uber spokesman for several brands. His latest stint comes from State Farm which produced a turkey frying safety video in which Shatner decides not to play it safe at all.

"Dammit, Bill, that's too much oil!"


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by Steve Hall    Nov-17-11    
Topic: Brands, Celebrity, Strange

'Chevy Runs Deep' Finally Makes Sense


For the most part, Chevy's tagline "Chevy Runs Deep" wasn't well received. But after you watch this commercial (and the extended version) you'll have a better understanding of and respect for the meaning behind Chevy Runs Deep.

Goodby, Silverstein & Partners created a commercial and long-form video that tells the story of two sons who found the 1965 Chevrolet Impala SS their dad owned for twenty years but had to sell. The sons searched for five years but finally found the car and bought it back for their dad.

It's a heartwarming story. And, yes, this sort of heartwarming story can be applied to any vehicle because no car brand has exclusive right to what a piece of metal means to a person and their life. It's just that Chevy's leveraging that nostalgia and, perhaps, for the first time the Chevy Runs Deep tagline actually makes sense.

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by Steve Hall    Nov-17-11    
Topic: Brands, Commercials, Video

Clorox Hops Aboard the Soap Opera Redux


You have to be pretty old to remember the original slew of soap operas. While many are currently suffering cancellation, there was a day when soap operas ruled the airwaves with millions upon millions of viewers. And while they were always advertiser supported, they got there name from the fact household brands such as P&G, Lever, and Colgate-Palmolive sponsored and produced the shows when they were first broadcast on radio and then television.

As daytime television audiences dwindled, soap operas lost their luster and, sadly to many, have been getting cancelled after 25 - 35 year runs. But, leave it to the web to rescue and rejuvenate just about anything. While episodic online shows aren't a new thing and have been produced for quite some time, the genre is far from the mainstream glory days of televised soap operas.

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by Steve Hall    Nov-16-11    
Topic: Brands, Online, Product Placement, Television

McDonald's Gets It All Wrong...Uh...Right in Fishing Ad


Hey this is a cute McDonald's commercial but let's analyze all that's wrong and odd with this spot. If a boy is out fishing in the middle of nowhere with his father/grandfather, how likely is it they'd have McDonald's take out? It'd be pretty cold by the time they got to the fishing hole. How wrong is it the boy uses a french fry as bait knowing even if the fish bit it, it'd kill it. Oh wait. strike that. And how likely would it be a crowd of crazed kids would come crashing out of the middle of nowhere at the mere sniff of a McDonald's french fry? Oh wait. Strike that too.

Apparently, we are completely wrong on this one. The power of the McDonald's french fry is so overpowering most people would do anything to get their hands on one. Guess Leo Burnett is a lot smarter than we thought.

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by Steve Hall    Nov-15-11    
Topic: Brands, Commercials, Creative Commentary

MINI Explores Japanese Dekotora Trucks


If you're into Japanese sub-cultures you might like this new MINI video that highlights Dekotora Trucks, trucks that have been decorated with all manner of lighting, graphics and murals. It's first in a series called All the Wrong Places from Amsterdam-based BSUR and is a partnership between MINI and Vice. Host Elliott Bambrough is accompanied by co-pilot Maggie Stoody and the pair set out to explore the history of Dekotora.

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by Steve Hall    Nov-14-11    
Topic: Brands, Video

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