Volkswagen Hints at Super Bowl Spot With Barking Dog Chorus

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Ah yes. This year, Volkswagen must find a way to reprise the greatness of The Force which it debuted during last year's Super Bowl. It'll be a hard act to follow but VW wants us all to know their trying really really hard not to let us down.

This Deutsch LA-created teaser, while not indicative of the actual content planned for this year's Super Bowl, is called The Bark Side and hopes to peak interest in what the automotive manufacturer has in store. Here's hoping they don't fall flat.

The teaser points to a microsite on which a full-blown, Star Wars-themed invite urges people to invite all their friends to a virtual Big Game party to be held January 27.

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by Steve Hall    Jan-19-12    
Topic: Brands, Commercials, Super Bowl 2012



IBM's Smarter Planet Campaign Focuses on Smarter Analytics

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IBM is out with a new set of Smarter Planet commercials which focus on the company's smarter analytics. The spots touch upon predictive analytics, demand planning and cloud computing. The spots were created by Ogilvy & Mather and the production was handled by Psyop/Smuggler. After watching these ads it seems as if there's nothing IBM can't do.

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by Steve Hall    Jan-18-12    
Topic: Brands, Campaigns



McDonald's Pits Lumberjack Against Farmer in Sandwich Showdown

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This is kind of interesting. A new TBWA Paris-created commercial for McDonald's France pits a lumberjack against a farmer in an increasingly ridiculous competition of skills including bear fighting, field plowing, rock lifting, hay bale pressing and haybine lifting. All to promote two new sandwiches. You guessed it - the McTimber and the McFarmer. Quite amusing actually. Have a look.

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by Steve Hall    Jan-17-12    
Topic: Brands, Commercials



Jack Frost Terrorizes Family in Horror-Themed Adver-Movie

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This seems like a lot of work just to make people aware of the fact you're a company that comers to your home and fixes your furnace, your leaky pipes and all other forms of home tragedy. But, then again, how much fun would a routine, mundane ad be for a company that comes to your home to fix your furnace, your leaky pipes and any other home malady you might have?

So we guess it's all good McCann Erickson and Rubber Republic took it upon themselves to create Who's Going to Stop Jack Frost, a short horror flick that tells the story of a family terrorized by a mysterious Jack Frost. You can view the teaser below and the reveal here January 19.

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by Steve Hall    Jan-17-12    
Topic: Brands, Video



How Brands Can Engage Consumers With Video Syndication

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In this third outing of our video series, Future of Engagement, host Murray Newlands speaks with Alpha Bird Chief Revenue Officer Alex Rowland about how brands can syndicate their content through social platforms and websites via contextual links. Rowland discusses the benefits video can bring to a marketer's goals and the metrics by which such efforts can be quantified.

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by Steve Hall    Jan-16-12    
Topic: Brands, Video



LG Uses Thief to Hype World's Slimmest Television

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Copyranter shares an interesting new "commercial" from LG. It's really quite brilliant and does a nice job highlighting the product's primary feature. Though we're not quite sure LG would actually want you to do what the guy in this video does.

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by Steve Hall    Jan- 6-12    
Topic: Brands, Video, Viral



How to Eliminate the "I Have No Cash" For Charity Excuse

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So Christmas caroling for charity is a thing in the UK. Maybe it is here too. We just haven't noticed it so much. Carolers carry buckets around and hope those who listen will donate to a given cause. Well, capitalizing on the fact no one carries cash any longer or the use of it as an excuse not to donate to charity, Barclays and Barclaycard have come up with the cashless collection bucket, a credit card-enabled device to collect donations. Check it out in action in the video below.

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by Steve Hall    Dec-14-11    
Topic: Brands, Cause, Video



The Shocking Truth About Old Spice's Isaiah Mustafa

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Have we got some news for you! All along we thought Isaiah Mustafa was just a snarky spokesperson for Old Spice. Ripe with banter and witticisms, Mustafa can twist a phrase like no other. But Mustafa has a secret. And it's a big one!

Ready?

He's a bomber. That's right. He blows shit up on the side. In between YouTube takes. Check it out here.

by Steve Hall    Dec-12-11    
Topic: Brands, Online



Three Ways to Get New Sneakers For Christmas

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Looks like Footlocker is up to their old tricks again. After having explored the sneaker spanking fetish and the orgasmic qualities of footwear, the brand is now exploring drug use, teen pregnancy and masturbation. Yea. We're not making this up. Check out the three new commercials below. Never before have sneakers been sold with such...hmm...such blunt abandon.

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by Steve Hall    Dec-12-11    
Topic: Brands, Campaigns, Commercials, Strange



Leo Burnett Leaves Laundry Detergent Cliches Behind

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Now here's a campaign we can get behind. For years we've rallied fof work that just tells it like it is minus all the ridiculous bells, whistles and buzzwords advertisers can't help but employ. So it is with a breath of...ahem...fresh air we share with you this new P&G campaign for Bonux laundry detergent from Leo Burnett Brussels.

Yes. The whole "trash advertising platitudes" thing has been done many time before but this approach, which mocks laundry detergent advertising platitudes just seems to work. Give the campaign a look.

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by Steve Hall    Dec- 2-11    
Topic: Brands, Campaigns







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