Mercedes Thinks AOL Is Icon of Pop Culture


Laughably describing AOL as some sort of "icon of pop culture," Mercedes Benz has signed a deal with AOL to "spotlight a new generation of artists through the premier online music destination AOL Music." Mercedes-Benz and AOL Music launched "On Our Radar," a feature that lets fans wallow in discovery of new music. It's part of the car manufacturer's yearlong collaboration with AOL Music on its Breakers program, which showcases a selection of developing artists. The partnership will promote the new Mercedes-Benz C-Class while bringing new artists to what Mercedes and AOL believe to be "the eyes and ears of trendsetting, young music fans."

by Steve Hall    Mar- 2-06    
Topic: Brands, Online, Promotions, Sponsorship, Strange

Stooke to Stroke Hummer Marketing


Just one letter away from becoming the ad industry's most hilarious brand management hire, Megan Stooke has been chosen to handle Hummer's marketing. Stooke replaces Liz Vanzura and will work with Hummer agency Modernista in Boston. Hopefully, there won't be too many jokes circulating around the uber-cool, hardwood floored warehouse offices of the agency when Stroke...uh...Stook shows up to massage the agency's Hummer work.

by Steve Hall    Mar- 1-06    
Topic: Agencies, Brands, Strange

Idea Grove Re-Writes Nike Kobe Bryant Ad


On its Media Orchard weblog, communications agency Idea Grove has re-written Nike's new Kobe Bryant ad replacing airy, superfluous puffery such as "Love me of hate me, it's one or the other. Always has been. Hate my game, my swagger. Hate my fadeaway, my hunger" etc." with more realistic verse such as "Hate my lies, my infidelity" etc. Check out the complete re-write here. It's pretty good.

by Steve Hall    Mar- 1-06    
Topic: Brands, Campaigns, Celebrity, Spoofs

MasterCard Asks People to Write Its Priceless Ads


Fully embracing the notion and value of consumer generated content, MasterCard, during the Oscars, will air two commercial which say basically nothing. The ads, Sailboat and Typewriter, will follow the customary format of listing prices for various items and closing with the final item labeled "priceless." However, the item lines in these ads will be left blank. The ads will close encouraging people to go to, click on "Write a Priceless Ad Contest" and complete the commercial by filling in the blanks using their own words.

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P & G Launches $500 Watch And Win Soap Opera Promotion


Beginning March 13 and continuing for six and one half months during episodes of Procter & Gamble Productions' Guiding Light and As The World Turns on CBS, a multi-digit numerical code will appear on screen which viewers can match with the code they obtained off to win $500. It's a win-win straight forward strategy to increase viewership and ratings providing increased visibility of Procter & Gamble's and other advertisers' products as well as potentially increased ad revenue for CBS.

by Steve Hall    Mar- 1-06    
Topic: Brands, Good, Online, Promotions, Television

H&R Blocks Holds Agency Review On Heels Of $32 Million Tax Error


Perhaps anticipating the needs to distance itself from its own $32 million tax mistake, tax preparation firm H & R Block, according to AdWeek, will this week brief five agencies on its $100 million account. In the loop will be Deutsch/LA, Arnold, DDB/Chicago, Campbell Mithun and Mullen. Currently, most H & R Block work is handled by Campbell Mithun. Played properly, there's a great inside joke to be leveraged in future campaigns.

by Steve Hall    Mar- 1-06    
Topic: Agencies, Brands, Strange

Make A Disgusting Product. Get Publicity, Revel in Revenue


If you can't get publicity with a great product, create a crappy one and get lots of publicity. This has been Jones Soda's tactic for quite some time. Bt creating flavors such as Brussel Sprout, Broccoli Casserole and Turkey soda, Jones Soda found itself featured on Good Morning America and Jay Leno. Jones Soda Founder Peter Van Stolk thinks he has the key to publicity saying, "I've been in business 10 years and launched 80 flavors, and none of the great-tasting ones ever got on Jay Leno." While it may be stunt marketing, it's paid off handsomely with revenue jumping 18 percent to $24.7 million in the first nine months of 2005. Perhaps Hanes should sell underwear with celebrity skid marks. That's get them on Stern and the likes of Fark in no time.

by Steve Hall    Feb-27-06    
Topic: Brands, Good, Guerilla, Strange

KFC Bribes Viewership of Crappy Spot With Secret Code


We chose not to make a big deal about the DVR-friendly KFC spot that encourage viewers to replay the commercial to locate a special code word that can be used to get a $1 off coupon for its Buffalo Snacker sandwich because, well, we don't see what the big deal is. We're guessing all the advance publicity KFC is generating for the spot which debuts tonight isn't to force viewers to rewind to view the code but because the spot sucks and they are doing anything they can to get people to view it. Don't bother. AdFreak already did the viewing for you at the KFC site and found the secret code word to be, surprise, "Buffalo." If you really really absolutely must have this deep fried nightmare of a sandwich, forget the spot and just enter the code at the site.

by Steve Hall    Feb-23-06    
Topic: Bad, Brands, Commercials

Labatt Spokesman Faces Kiddie Porn Charges


Ryan Anderson over at Ads That Suck points to a couple stories that report Labatt brand Alexander Keith's spokesman, Robert Smith, is facing child pornography charges after a Toronto undercover police operation found images of "prepubescent children engaged in sexual activity" on Smith's computer according to Toronto Police Constable Scott Purchase. Oops. Labatt has pulled the long running campaign

by Steve Hall    Feb-22-06    
Topic: Bad, Brands

Famed Graphic Artist Creates Kobe Bryant Design For Nike Gallery


Bucky Turco reports on a collaborative effort between graphic artist WK and Kobe Bryant that resulted in a dramatic mural for Nike's LA Nike Gallery. Check out all the work at the Wooster Collective.

by Steve Hall    Feb-22-06    
Topic: Brands, Celebrity, Poster

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