Two Hunks of Steel, Mary J Blige, Branding Bonanza Hit Times Square

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Joining the New Year's Eve party in New York's Times Square and sponsoring NBC's New Year's Eve With Carson Daily, will be Chevrolet which will hang two 2007 Tahoe SUV's above the stage on which Mary J. Blige will perform. While we're all for Times Square branding blowouts, if we were Mary J. Blige we'd think twice before letting anyone hang two hunks of heavy steel above our heads. Aside from threatening the life of Blige, Chevrolet will also appear on ABC's sign and ball-drop screen as well as Reuters' Jumbotron. while also handing out all forms of Chevy-branded paraphernalia.

by Steve Hall    Dec-19-05    
Topic: Brands, Outdoor, Sponsorship, Television



Mitsubishi Uses Origami to Sell SUV

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Here's something you don't see in a car commercial every day. BBDO New York has created a spot, for the 2006 Mitsubishi endeavor, in which the entire background is made up of Japanese Origami. It's a bit more interesting than your typical winding mountain road spot.

by Steve Hall    Dec-18-05    
Topic: Brands, Commercials, Creative Commentary



There Is Most Certainly Life After the :30

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During the bathroom breaks and :30 coffee breaks we are allowed here at Adrants headquarters, we have finally finished Joe Jaffe's book Life After the 30-Second Spot. Actually, we finished it about two weeks ago but, again, we aren't allowed much time here to do anything serious what with all the stunt marketing and cleavage out there that had to be given our journalistic excellence. So, finally, we've found a few moments to hide from the Adrants Overlords to reflect on Jaffe's book and share our thoughts with you.

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by Steve Hall    Dec-15-05    
Topic: Agencies, Brands, Opinion, Television, Trends and Culture



Sony Promotes PS2 Game With Worldwide Archaeological Find

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In an elaborate marketing hoax, it appears the Sony PlayStation2 game Shadow of the Colossus is being promoted with sitings of giant, unexplained archaeological findings around the world. Three large, prehistoric entities have, reportedly, been found - one in India following the tsunami, one in the Sulu sea and one in Bam, Iran following an earthquake. There's even video news footage from the Indian finding to go along with the hoax.

Fueling the notion this is all just a big marketing ploy - albeit a grand and intriguing one - Joystig points out all this information appeared at the same time just this week, an anonymous tip pointed them out, there's the predictable blog (with a podcast) and two of the site's follow that tired, Geocities-like, "this site is so bad it has to be real" design strategy.

One has to admit, it is quite admirable the lengths to which a company with boatloads of money will go to get its products talked about. One also has to question the potential backlash of such an elaborate lie.

by Steve Hall    Dec-14-05    
Topic: Brands, Spoofs, Strange, Viral



Bud Light Unleashes Ted Ferguson, Stunt Man

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Bud Light, perhaps in a nod to what we can expect from them during the Super Bow, has launched Ted Ferguson: Under the Helmet, a website featuring a slice of life look at Ted Ferguson, Bud Light daredevil, an every-man's stunt man. You never know where these things are going to go but, well, this doesn't seem that interesting. That said, it is pretty comical watching the guy treat listening to his girlfriend as an excruciatingly difficult stunt to accomplish. Perhaps this is one of those campaigns that needs to be "given legs" upon which to "blossom."

by Steve Hall    Dec-12-05    
Topic: Brands, Campaigns, Commercials, Super Bowl 2006, Television



MSNBC Launches Largest BlogAds Buy

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MSNBC, today, launched the largest BlogAds buy ever according to BlogAds Founder Henry Copeland. To promote its digital day this Wednesday, MSNBC purchased ads on 800 weblogs, including Adrants, more than the Audi BlogAds buy of 286 last spring. From online affairs to porn to bizarreness caught on tape, MSNBC will take a close look at all things digital.

Unfortunately, the page the ad points to isn't very clear on exactly what MSNBC is trying to accomplish. There's all kinds of bloggy stuff on the page which is, perhaps, the point but there's not much emphasis given to the shows being promoted. That may be besides the point as MSNBC knows all 300 bloggers will go to the site, perhaps read a few of MSNBC's blogs, write about what they've read, link back to them and, poof, dramatically increase traffic to MSNBC's blogs. Oops, we just took the bait.

by Steve Hall    Dec-10-05    
Topic: Brands, Cable, Creative Commentary, Weblogs



'White' Agencies Are 'Biased, Greedy, Stupid'

Writing on TalentZoo as a guest columnist, copywriter, brand consultant and author Hadji Williams brings to light the rampant dismissal among major agencies of multicultural advertising and explains how "ethnic" agencies are brought in by AOR's at the last minute to black/Latino/Asian-ize campaigns only to have them end up looking stupid and perpetuating stereotypes. It's an insightful examination of the practice and one I can admit to engaging in having done my fair share of minimizing the importance of the ethnic portion of a campaign.

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by Steve Hall    Dec- 8-05    
Topic: Agencies, Brands, Opinion, Trends and Culture



Trump Sells Clothes For Macy's

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Seems The Donald has a clothing line at Macy's and is advertising it in the Wall Street Journal. It's his "signature collection" which Not Only But Also said is ridiculous because A. Trump nor his personal shoppers even know where a Macy's is; B. Trump is clearly fashionless and C. Success doesn't equal fashion authority which may be true but most people are happy to latch onto the latest celebu-fashion statement. Oh well, we're sure Trump will make money. He always does. Oh wait, he loses a lot too.

by Steve Hall    Dec- 8-05    
Topic: Brands, Celebrity, Newspaper



Giant Cock Terrorizes Britain

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Richard Branson really does own everything. We knew he was airline guy and cell phone guy but we didn't know he was train guy too. To promote Branson's Virgin Trains, glue London has created a series of online films (they call them viral but we'll see if they earn that moniker) which illustrate how much smaller Britain has become because of Virgin Train's fast service. The first film unleashes a giant cock (no, not that kind you freak) on an unsuspecting British neighborhood to, you know, show how small Britain is compared to, um, a giant cock.

The films were shot by web guys Ben Wheatley, Joel Veitch and Rob Manuel through Tomboy Virals. The first film "Cockerel" was released this month, with the rest to be released at regular intervals up until the World Cup eight months from now. blue has placed all the films neatly on a microsite called Little Britain for our viewing pleasure.

by Steve Hall    Dec- 2-05    
Topic: Brands, Online, Viral



Renault Highlights Ad Campaign History With Website

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Renault in France has launched a website that does nothing but feature the company's ad campaigns, old and new. Called, On reclame la pub!, which is hard to translate wordplay hard the loosely means both "we want ads" and an old school version of "We advertise ads," the site appeases what the car maker dubs "brand fans and advertising addicts." Well, that would be us but not sure about the rest of the world. The site also has a newsletter that announces new campaign launches, screensavers and wallpapers. So if you love Renault, this site is for you. You just better be able to read French.

by Steve Hall    Nov-22-05    
Topic: Brands, Campaigns, Commercials, Online










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