Burger King has scored a branding coup. It's Burger "King" has been Farked. After being posted to Fark October 4, there are hundreds of images of the "King" taking on all sorts of personas such as the Army's "I Want You" guy, Bush's Supreme Court pick, Santa, Jesus, Larry King, Colonel Sanders and even Ronald McDonald himself. Not to be one-upped by it all, Crispin Porter + Bogusky is capitalizing on mask mania with the launch of BK Masks, a site where visitors can buy masks of the King himself and the famed Subservient Chicken. Wouldn't it just be sweet for Burger King and CP + B if this actually took off and kids across the country appeared at your doorstep wearing these masks? That would be successful marketing.
Here's a fun little time-waster from McDonald's. Pick a character, listen to the beat, whack a few numbers keys on your keyboard and, homey, you're breakdancin'. After practicing, visitors can log in and compare their dance move scores with others. That's it. Simple. No overbearing marketing crap. Just plain fun.
Advertising and design agency 72andSunny has launched a campaign called "I Have A Secret" for DC Shoes' new girls division. The centerpiece of the campaign is a 44-page book, called Girls Who Have Secrets Are Sexy, showcasing the DC Girls snowboarding team and the Holiday 05-06 line of apparel, footwear, outerwear and snowboard boots. The book will be available at retailers and poly-bagged with fashion and lifestyle magazines. Other components of the campaign include a 12-page teaser book, print ads in ELLEGirl and SG magazines, and a website slated to launch soon.
The book is a collection of sassy, hip and slightly rebellious girls with attitude who snowboard. Each page features photography of DC-sponsored pro snowboarders outfitted in DC Shoes gear, including Priscilla Levac, the top-ranked female rider in the world, as well as Erin Valverde, Jacqui Berg, Drea Russell and DC Girls' skateboard team rider Lyn-Z Adams Hawkins.
The book is quite beautiful looking and we particularly like the image with the headline, "I am Rumpalicious, Trunktastic, Assmerizing, the Caboosiest."
To introduce its new Peach flavored vodka, Absolut has come up with a series of quirky videos that reveal how Absolut APeach, as they call it, was created. The first episode reveals it was created by accident after the company had planned to introduce Absolut Cinnamon Roll only to find out Wyrskybogg Vodka had already release the same flavor. So, it was back to the drawing board with the company's top secret development team, originally formed in 1982, pulled back into action to create a new flavor. Dry wit ensues.
Our tipsters are telling us cosmetics company Rimmel, the last Kate Moss holdout, may, after all, drop Moss as spokesmodel. The company is getting pressure form number two distributor Walgreens who, apparently, has said "She goes or we go." Not wanting to risk a serious distribution channel, Rimmel is seriously considering eradicating themselves from association with Moss. Also looming in Rimmel's rear view mirror is retail colossus Wal-Mart who may also a "Moss or us" edict essentially putting Rimmel out of business. It's a fair bet Rimmel will be saying goodbye to Kate Moss very soon.
We're tipped to the fact Wieden + Kennedy is a bit miffed Nike jumped ship for another agency to promote its new Sasquatch driver. Apparently, Nike didn't think W + K could cut it and went to New York agency Trollback, which has done work for Nike before, to create a promotional video/commercial for the new driver. The commercial will air on NBC and on the Golf Channel throughout the month of October. You can view the work here. Oh for the days when clients clients weren't fickle and didn't jump ship every few months. OK, so that's exaggerating a bit. Clients go elsewhere for project work all the time but, for the the agency of record, it's never a pretty subject.
Following Kate Moss's trouble with the white stuff and her losing marketing deals with H&M, Burberry and Chanel, it looks like actress Sienna Miller is talking to Burberry's to become the company's spokes model. In other news, Burberry photographer Mario Testino is throwing a hissy fit and may quit because he, apparently, wanted to work with Moss.
One of the pillars of Dov Charney's American Apparel is that the organization prides itself on its "Made in America" product so we reacted with great humor to these images, sent to us by the ever present Bucky Turco, which shows the new American Apparel store at 119-121 East 23rd Street in New York under construction with "Made in Canada" boxes all over the place. Now we're quite sure Canada is no sweat shop but we're sure whatever's in those boxes could certainly have been found somewhere in America if someone looked hard enough. View more of the new store here.
Chainsaws and Gucci are not exactly two things you'd find associated with one another unless, of course, there's an artist involved as Spunker points out. In this case, it's Peter Gronquist who's taken a chainsaw and given it a Gucci makeover. Gronquist has a history of creating whacked-out brand placements.
After a week of debate, Swedish clothier H&M has, finally, decided to drop Kate Moss as spokesmodel and cancel an upcoming ad campaign that would have featured Moss. Last week, news buzzed about her cocaine use and that didn't sit well with H&M brass. Company spokeswoman Liv Asarnoj said, "After evaluating the situation, we have decided that a campaign with Kate Moss is not consistent with H&M's clear disassociation from drugs."