H&M Drops Moss From Campaign - For Real This Time

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After a week of debate, Swedish clothier H&M has, finally, decided to drop Kate Moss as spokesmodel and cancel an upcoming ad campaign that would have featured Moss. Last week, news buzzed about her cocaine use and that didn't sit well with H&M brass. Company spokeswoman Liv Asarnoj said, "After evaluating the situation, we have decided that a campaign with Kate Moss is not consistent with H&M's clear disassociation from drugs."

by Steve Hall    Sep-20-05    
Topic: Brands, Campaigns, Celebrity



American Apparel Gets Consumer-Created Ads

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Flickr user Alane Golden has created a set of American Apparel ads he created as "a presentation for American Apparel. Call it my attempt landing a creative gig. Just something i have thrown together -to be reproduced nowhere, except perhaps as photos for my mates who posed!" No there's some serious consumer-created advertising dedication for you. The ads certainly mirror American Apparel's odd image but seem to steer clear of the already over-done kiddy-porn look which has gained the fashion brand fame and notoriety. Check out all the ads here.

by Steve Hall    Sep-20-05    
Topic: Brands, Creative Commentary, Trends and Culture



LeTigre Rips Back Off LaCoste

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American-based LeTigre, makers of those preppy Tiger-emblazoned shirts is having fun with a street poster campaign which shows a tiger ripping into the back on an alligator (crocodile for detail freaks), icon of French-based LaCoste, another pretty shirt brand. It seems both these brands are making a comeback but neither will ever achieve the popularity both had back in the 80's which you can now marvel at by watching FOX's Reunion - at leasts for a few episodes as each episode moves ahead one year.

by Steve Hall    Sep-16-05    
Topic: Brands, Outdoor, Poster



Quark: We Didn't Mean to Copy Your Logo

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OK, so this is old news but it's still worth poking fun at. Not that it was intended or anything but Quark has found itself in an embarrassing situation having introduced a new logo that looks almost exactly like the logo of the Scottish Arts Council. Quark says they did all the usual research and vetting but must have missed SAC's logo. Back to the drawing board.

by Steve Hall    Sep-15-05    
Topic: Brands



Jamie Lee Curtis Sells Hasbro Games

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Actress Jamie Lee Curtis has signed a deal with Hasbro to become spokesmodel for the game maker's $5 million fall campaign which will promote 12 games with the tagline "Games make great gifts." Curtis, a mom and children's book author will extol Hasbro's games a a way for families to spend time together.

"This is a mom-targeted message and we decided the best way to reach them is to find a celebrity with a focus on helping children develop," said Mark Blecher, svp-marketing at Hasbro Games, Pawtucket, R.I. "Jamie Lee is a children's book author and a mom, and games are a big part of her life. She really believes in this."

Grey New York created the campaign which will air on network and cable TV.

by Steve Hall    Sep-13-05    
Topic: Brands, Cable, Celebrity, Television



Motorola Pays Madonna $8 Million For Ad

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The New York Daily News has been informed Madonna was paid $8 million by Motorola for appearing in an ad for the company's new Rokr phone. For the $8 million, which Motorola paid because it was rumored Motorola was fearful Madonna would back out, the star spent ten hours filming the ad last week in London. That's a pretty good hourly rate.

by Steve Hall    Sep- 8-05    
Topic: Brands, Campaigns, Celebrity, Commercials



CP+B Reels in Another, No One Talks

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Just one day after winning the $400 million Volkswagen account, Crispin Porter + Bogusky has yanked the $45 million Spite account away from Ogilvy & Mather. Here's the funny part yet a very common occurrence when accounts shift. Upon attempting to get comment on the move, Ad Week reports, "Ogilvy referred calls to the client. CP+B executives were unavailable. A Coke representative declined comment." Another circle jerk. What a surprise. You'd think, at least someone would be jumping for joy and willing to talk about $45 million. We just don't understand all this corporate, pass-the-buck, no backbone, media-shy, no comment stance in which grown up professionals insist upon engaging. Alex Bogusky and Coke should be running around exclaiming, "We are fucking stoked!"

by Steve Hall    Sep- 8-05    
Topic: Agencies, Brands



Video Adventure Promotes KFC Flavor Station

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As part of its flavored chicken Flavor Station promotion, KFC has launched ChooseYourSauce, a site that let's people choose there own adventure, After watching a clip of a couple guys in an office cubicle, three choices are presented at the end of the clip that lead to different story lines. The choices, of course, relate to KFC's new offering which lets customers choose from three lunch items - chicken strips, popcorn chicken and chicken wings - then choose one of three sauces - fiery buffalo, honey barbecue and sweet and spicy. The chicken is then served slathered with the chosen sauce. Foote Cone & Belding created the site and handles the rest of the $35 million campaign.

by Steve Hall    Sep- 7-05    
Topic: Brands, Online



VW Dumps Arnold, Hands Account to CP+B

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In the Wow category, VW has taken its $345 million creative business away from Arnold, the car makers agency for ten years, and handed it to golden boy agency Crispin Porter + Bogusky. In a statement, VW EVP Len Hunt said, "Volkswagen needs to take bold steps to turn this business around in the U.S. and Canada. "We're reviewing all aspects of our operations, and with the addition of CP+B on our team we'll now be equipped to maximize our marketing efforts. U.S. and Canadian consumers have always had a special relationship with this brand and today they want more from it—more interesting products which we now have and more captivating communications which CP+B will help develop."

by Steve Hall    Sep- 6-05    
Topic: Agencies, Brands



Coke Relents, Spec Spot OK...With Disclaimer

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Following a post to the WhereSpot discussion group and a story here on Adrants, Coke has called off its lawyers, who had threatened photographer Paul Papanek with legal action over a couple of spec spots he had created, and said it's fine the spots remain in existence as long as Papanek disclaims them as unaffiliated with Coke. It all seems very logical. A creative is allowed to express himself. A brand gets additional exposure without spending a cent. Everyone's happy. Except the lawyers. After three threatening letters, Coke's legal army was, apparently, called off and sent back to the dungeon to dream up other methods of charging Coke a fortune just to type up a few simple letter.

Writing in the WheresSpot discussion group, Papanek gleefully reports Coke representative Ms. Perlstein told him "everyone at Coke is talking about it" and even the brand managers are checking the spots out. Oh, and the lawyers? They're not all bad. They contacted Papanek directly and had amicable conversations.

Next time, perhaps, Coke will realize the value of consumer created media and leave well enough alone. Or, at least, approach the situation with less legal stiffness. Unless of course the work harms the brand which, clearly, Papanek's work did not.

by Steve Hall    Sep- 6-05    
Topic: Brands, Commercials, Policy










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