Absolut APeach Launched With Video Series


To introduce its new Peach flavored vodka, Absolut has come up with a series of quirky videos that reveal how Absolut APeach, as they call it, was created. The first episode reveals it was created by accident after the company had planned to introduce Absolut Cinnamon Roll only to find out Wyrskybogg Vodka had already release the same flavor. So, it was back to the drawing board with the company's top secret development team, originally formed in 1982, pulled back into action to create a new flavor. Dry wit ensues.

by Steve Hall    Oct- 6-05    
Topic: Brands, Online

Distribution in Jeopardy, Rimmel May Drop Kate Moss


Our tipsters are telling us cosmetics company Rimmel, the last Kate Moss holdout, may, after all, drop Moss as spokesmodel. The company is getting pressure form number two distributor Walgreens who, apparently, has said "She goes or we go." Not wanting to risk a serious distribution channel, Rimmel is seriously considering eradicating themselves from association with Moss. Also looming in Rimmel's rear view mirror is retail colossus Wal-Mart who may also a "Moss or us" edict essentially putting Rimmel out of business. It's a fair bet Rimmel will be saying goodbye to Kate Moss very soon.

by Steve Hall    Oct- 4-05    
Topic: Brands, Campaigns, Celebrity

Wieden + Kennedy Angered Over Nike Defection For Golf Site


We're tipped to the fact Wieden + Kennedy is a bit miffed Nike jumped ship for another agency to promote its new Sasquatch driver. Apparently, Nike didn't think W + K could cut it and went to New York agency Trollback, which has done work for Nike before, to create a promotional video/commercial for the new driver. The commercial will air on NBC and on the Golf Channel throughout the month of October. You can view the work here. Oh for the days when clients clients weren't fickle and didn't jump ship every few months. OK, so that's exaggerating a bit. Clients go elsewhere for project work all the time but, for the the agency of record, it's never a pretty subject.

by Steve Hall    Sep-30-05    
Topic: Agencies, Brands, Online

Sienna Miller Could Replace Kate Moss As Burberry Spokesmodel


Following Kate Moss's trouble with the white stuff and her losing marketing deals with H&M, Burberry and Chanel, it looks like actress Sienna Miller is talking to Burberry's to become the company's spokes model. In other news, Burberry photographer Mario Testino is throwing a hissy fit and may quit because he, apparently, wanted to work with Moss.

by Steve Hall    Sep-23-05    
Topic: Brands, Campaigns, Celebrity

American Apparel Not Completely Made in America


One of the pillars of Dov Charney's American Apparel is that the organization prides itself on its "Made in America" product so we reacted with great humor to these images, sent to us by the ever present Bucky Turco, which shows the new American Apparel store at 119-121 East 23rd Street in New York under construction with "Made in Canada" boxes all over the place. Now we're quite sure Canada is no sweat shop but we're sure whatever's in those boxes could certainly have been found somewhere in America if someone looked hard enough. View more of the new store here.

by Steve Hall    Sep-20-05    
Topic: Brands

Gucci Rips Through Clutter With Chainsaw Marketing


Chainsaws and Gucci are not exactly two things you'd find associated with one another unless, of course, there's an artist involved as Spunker points out. In this case, it's Peter Gronquist who's taken a chainsaw and given it a Gucci makeover. Gronquist has a history of creating whacked-out brand placements.

by Steve Hall    Sep-20-05    
Topic: Brands, Strange

H&M Drops Moss From Campaign - For Real This Time


After a week of debate, Swedish clothier H&M has, finally, decided to drop Kate Moss as spokesmodel and cancel an upcoming ad campaign that would have featured Moss. Last week, news buzzed about her cocaine use and that didn't sit well with H&M brass. Company spokeswoman Liv Asarnoj said, "After evaluating the situation, we have decided that a campaign with Kate Moss is not consistent with H&M's clear disassociation from drugs."

by Steve Hall    Sep-20-05    
Topic: Brands, Campaigns, Celebrity

American Apparel Gets Consumer-Created Ads


Flickr user Alane Golden has created a set of American Apparel ads he created as "a presentation for American Apparel. Call it my attempt landing a creative gig. Just something i have thrown together -to be reproduced nowhere, except perhaps as photos for my mates who posed!" No there's some serious consumer-created advertising dedication for you. The ads certainly mirror American Apparel's odd image but seem to steer clear of the already over-done kiddy-porn look which has gained the fashion brand fame and notoriety. Check out all the ads here.

by Steve Hall    Sep-20-05    
Topic: Brands, Creative Commentary, Trends and Culture

LeTigre Rips Back Off LaCoste


American-based LeTigre, makers of those preppy Tiger-emblazoned shirts is having fun with a street poster campaign which shows a tiger ripping into the back on an alligator (crocodile for detail freaks), icon of French-based LaCoste, another pretty shirt brand. It seems both these brands are making a comeback but neither will ever achieve the popularity both had back in the 80's which you can now marvel at by watching FOX's Reunion - at leasts for a few episodes as each episode moves ahead one year.

by Steve Hall    Sep-16-05    
Topic: Brands, Outdoor, Poster

Quark: We Didn't Mean to Copy Your Logo


OK, so this is old news but it's still worth poking fun at. Not that it was intended or anything but Quark has found itself in an embarrassing situation having introduced a new logo that looks almost exactly like the logo of the Scottish Arts Council. Quark says they did all the usual research and vetting but must have missed SAC's logo. Back to the drawing board.

by Steve Hall    Sep-15-05    
Topic: Brands

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