Cosmetics company Flirt! has signed a deal with tennis pro Serena Williams under which she will become the company's new Guest Creator, a position offered to celebrities that provides them input into new product lines. Williams (or more likely the person writing her press releases) says she is a beauty junkie. "Now I am able to create makeup that works with what is in style. Creating cosmetics allows me to be glamorous and adventurous plus show off my flirtatious side, a fun contrast to my life on the court." Williams' creation, whatever it may be, will debut at Kohl's Department store in February 2006.
The MSNBC gossip folks are reporting Mary-Kate Olsen may be speaking with Calvin Klein about becoming the clothier's new spokesmodel. Seems a fitting job for a college and food-challenged celebu-billionaire. Of course, no one at Calvin Klein is talking.
AdFreak reports the "marketers begging towns to change their name" trend, originated by then Half.com VP of marketing Mark Hughes is showing no signs of slowing. Like television and movie producers latching on to a past success rather than attempting original thought, the marketers over at Dish Network are offering free service to all residents of any town willing to change its name to Dish.
Japanese car maker Toyota had plans to shot a spot called, "Toyotaville" in the neighborhood of Cherry Hill Village in Canton, Michigan showing a Toyota parked in every driveway. That's not exactly the sort of thing you try to do in America's center of the automotive universe unless your an American car maker. Resident said "sorry, not in my backyard." The deal ended. One canton resident told the Canton Observer, "Maybe I'm just old-fashioned. I don't understand the excitement of Toyota in what is traditionally and what will hopefully continue to be Chrysler, Ford and GM country. Southeast Michigan, rightly or wrongly, was built on the automotive industry. I feel like there should be some loyalty to dance with the one that brought you."
Asian expert Tian has taken Old Navy to task for their apparent lack of cultural knowledge in the creation of several t-shirts which butcher culture such as associating the Japanese rice wine sake with the Great Wall of China and describing a black t-shirt with images of Asian men in black masks with a Ninja star as a Karate t-shirt rather than, correctly, a Ninjutsu t-shirt. Seems America's great melting pot has forgotten the rest of the world has many varied, distinctive cultures that don't wish to be melted away by American marketing tricks. Tian does tell us Old Navy customer service reponded kindly and apologetically when the Sake t-shirt was brought to their attention writing, "It was not our intention to cause any offense. Please accept our apologies for any concern created by our product."
If Redskins owner Daniel Snyder has his way and takes over the Six Flags amusement park, he says the park's advertising and marketing need to be retooled and isn't sure he'd keep the famed dancing geriatric, Mr. Six on board in future ad campaigns. Doner Advertising Creative Director David Banta says Mr' Six scores well with moms and teens in consumer advertising awareness studies but Snyder thinks a more direct marketing type approach should be taken. Come on. Say it ain't so. We love the old guy.
John Brock points us to a Radar piece on luxury toilet paper, how it's taking off in Europe and how may or may not in America. Granted the so-called luxury market - those folks who pay obscene amounts of money for luxury branded stuff when normal stuff would do just fine - is growing rapidly and Toilet Paper World President Kenn Fischburg says the notion is "not dissimilar from enjoying different kinds of wine, a chardonnay versus a cabernet," we're not buying it. No one wants to wipe their ass with a Gucci handbag.
Gawker points to a questionable image used in a Comcast ad promoting its high speed internet service. As Gawker eloquently headlines, "We Know the Internet Is for Porn, But Still." Hmm. It's kinda like that snowball facial ad for Vodaphone that ran last year.
Sears is moving its account from one WPP Group company to another, After 43 years handling the account, Ogilvy & Mather will relinquish the account to sister agency Young & Rubicam, which has worked on portions of the account since 1993. In a twist that questions the point of the review in the first place given today's agency conglomerates, O % M employees who will be left behind after the October 1 hand off, may end up moving to Y & R to handle the account.
With the launch of a new campaign, Nike has made official the mini-trend towards celebrating less than stick figure sized woman. Following Dove's much talked about campaign, Nike has launched a series of print ads that celebrates big butts, thunder thighs and tomboy knees. The big 'ol booty is pushing aside the anorexic runway model and Ms. Magazine Founder Gloria Steinem is very happy about it telling Ad Age, "It is a change that women and some men, too have been agitating for 35 years. I spent 15 years of my life pleading for ads that reflected our readers by age, race and ethnicity. We could demonstrate that women responded better to ads that were more inclusive of them, but they just weren't coming." The campaign comes from Wieden & Kennedy