Once Again, Please the Consumer. Don't Threaten Them


Joey deVilla, a Technical Community Development Coordinator for back office software company Tucows, Inc., publishes a personal weblog on which he recently recounted an experience he had with moving company Quick Boys, mentioned in the comment section of a post he had made about Toronto movers. One of the commenters to the post, who deVilla knew, shared a bad experience with Quick Boys and recommended others steer clear of the company.

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by Steve Hall    Jul-30-05    
Topic: Brands, Opinion, Weblogs

Racy Video Imagery Graces Lord & Taylor Archway


Peeking out from the elegant archway of New York's Lord & Taylor on 425 Fifth Avenue are racy, stylized video images promoting the fashions available within. The juxtaposition between the elegance of the building's architecture and the giant cleavage peering outward caused our famed fashionista Bucky Turco, riding through Fifth Avenue traffic, to stop and shoot a couple pictures for us.

by Steve Hall    Jul-30-05    
Topic: Brands, Outdoor, Point of Purchase

Bank of America Agency Shake Up On Horizon


With the possibility of Bank of America agency Interpublic EVP and CMO Bruce Nelson leaving, the bank is said to have contacted Omnicom and WPP about its account. The possibility of a review for the $261 million (TNS) account is not being commented upon by either side with the standard, circular, agency-to-client, client-to agency referrals be tossed back and forth. More than a dozen Interpublic agencies could be affected if the account shifts.

by Steve Hall    Jul-28-05    
Topic: Agencies, Brands

Nike Brings Kobe Bryant Back to Ad Campaign


For the first time in two years, following his arrest for alleged rape, Kobe Bryant will appear in ads for Nike which will appear in Sports Illustrated. "There is no change in Kobe Bryant's contractual status with Nike. Kobe's inclusion in promotional material for the Huarache 2K5 footwear product is consistent with such Nike endorsement agreements. Nike agrees with most NBA observers that Kobe ranks among the very best players in the NBA, and his training and preparation are key elements of his game," said Nike spokesman Rodney Knox.

by Steve Hall    Jul-10-05    
Topic: Brands, Celebrity, Magazine

Nike and Maria Sharapova Become Japanese Sex Pillows


AdPulp points to a Nike/Maria Sharapova brand rip off that could only come from sexually repressed Japan. A company called Sharanpowan is selling pillows shaped like the breasts and lap of the famous tennis starlet. We suppose playing with Sharapova's pillows is better than copping a feel in public to take care of sexual urges but this, one has to admit, it just weird.

by Steve Hall    Jul-10-05    
Topic: Brands

GAP Picks Michelle Williams As New Spokesmodel


Doing a search on Google, one might conclude the GAP should have chosen Michelle Williams, the Dawson's Creek star instead of Michelle Williams, the Destiny's Child singer for their new spokesmodel. While the GAP has acknowledged its intentions to use several celebs in succession for its ad campaigns, after just a few months of Joss Stone, one might conclude the GAP is suffering a seriously fickle case of ADD.

by Steve Hall    Jul- 8-05    
Topic: Brands, Campaigns, Celebrity

Kazaa Bitch Slaps Claria Over Separation

Kazaa is displeased with how it's been portrayed in the media surrounding Claria's termination of an agreement between the two parties. While the split has widely been attributed to Claria's ongoing mission to "clean up its act" leading many to interpret Kazaa might have, in some way, tarnished the Claria brand.

Kazaa, in a press release, claims the real reason for the split "followed ongoing issues between the parties relating to Claria's lack of performance of its obligations under the agreement and steps Sharman (Kazaa parent company) had already taken to investigate and rectify that performance."

Kazaa further claims, "Claria's announcement is contrary to its obligations under the agreement. At present, Sharman continues to perform its obligations whilst pursuing its options under the Agreement."

by Steve Hall    Jul- 7-05    
Topic: Brands

Lee Iacocca Returns to Chrysler in Ad Campaign

Lee Iacocca, who uttered Chrysler's tagline, "If you can find a better car, buy it," in 61 commercials during his reign as turnaround CEO for the troubled car company, is returning as pitchman in a set of new commercials. The deal calls for Iacocca to appear, initially, in three spots with compensation in the form of a Chrysler donation to Iacocca's diabetes research foundation along with $1 for every Chrysler, Dodge and Jeep sold for the rest of the year.

by Steve Hall    Jul- 7-05    
Topic: Brands, Campaigns, Commercials, Television

Disney to Launch Family, Kid-Friendly Phone Service


Extending its brand further into people's lives, Disney, using the Sprint network, will launch Disney Mobile, a cell phone service targeted t families with kids 11 to 14. Besides phone service, Disney Mobile will offer Disney-related content including ring tones based on familiar Disney songs, Disney branded phones, games and images. The service is set to launch in 2006.

by Steve Hall    Jul- 7-05    
Topic: Brands, Mobile/Wireless

School Considers Selling Naming Rights

The proliferation of ad creep has made it far too easy for institutions in need of money to turn to marketers for relief. Naming building and stadiums was once taboo. Now, it's odd if a sports arena is not named after a marketer. A school in New Jersey sold the naming rights to its gymnasium to local grocery store Shop-Rite and now an elementary school in suburban Detroit is considering courting marketers to name its new school.

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by Steve Hall    Jul- 5-05    
Topic: Brands, Policy, Sponsorship

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