Hooters Expands Brand With New Ventures

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The restaurant chain that has nothing to do with owls and everything to do with cleavage has, for a while, been expanding its empire into new channels. Two years ago, the company launched Hooters Air which was followed by a Las Vegas casino licensing agreement, a hotel and a magazine, all of which are designed to send more people flocking to restaurants to ogle tightly dressed waitresses serving average food.

Business has been good for the chain which did $850 million last year and plans to open 60 new stores in 2005 with sales projected at $950 million.

by Steve Hall    Jun-20-05    
Topic: Brands



Clueless Coke Marketer Says Don't Link to Coke Site

Adland tells the story of a clueless Denmark Coke marketing manager who seems to be the last person of earth who knows the Internet is about linking one website to another. This manager, after forcing a Coke fansite to changes it's URL because it the Coke brand name in it, then asked fansite owner Andre Lund via email to stop linking to the Coke site with this oddball reasoning, "If you are to be allowed to link to a coca cola website (cocacola.dk) you have to send in a written application to us. I can not see that you have made such an application, and there is no agreement with you about this. So I have to ask you to remove the link to www.cocacola.dk."

Apparently, someone gave this marketing person a lesson in Internet 101 causing the Coke manager to relent and publicly apologize of the Coke site. It's hard to believe this kind of thinking still exists.

by Steve Hall    Jun-20-05    
Topic: Brands, Online, Strange



Radar Magazine Collects Gay Logos

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From the New York's Olympics bid to the NBC peacock to FTD Florist, Radar Magazine has taken a stab at what it calls the gayest logos. In truth, some are pretty gay.

by Steve Hall    Jun-17-05    
Topic: Brands



GoDaddy Loves Its Customers

We just registered a domain with GoDaddy for another site. It's the first time we've used GoDaddy and we're sure its low price and hot Super Bowl commercial had something to do with our choosing GoDaddy this time around. All went well during the registration process and we figured that would be the last time we had any contact with GoDaddy until the registration would have to be renewed two years from now. Well, weren't we pleasantly surprised to receive a call from GoDaddy just now from their customer service department checking to see if the registration process went well. It was an unscripted, honest, un-rushed inquiry about our experience with GoDaddy which, without seeming forced, included the necessary "how did you hear of GoDaddy?" and "have have you considered our site traffic building service?"

The call was a positively shocking experience in this day of "couldn't give a shit" customer service most companies provide. The entire experience has now guaranteed GoDaddy our repeat business. The Super Bowl spot grabbed attention. Customer service instilled complete trust and confidence.

by Steve Hall    Jun-15-05    
Topic: Brands



Coke to Introduce 'Zero' With Remake of Classic Commercial

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Hippie Goes Hip-Hop

Later this month. Coke will launch a campaign to introduce its new calorie-free drink, Zero. The centerpiece of the campaign will be a remake, created by Crispin Porter + Bogusky and shot last week in Philadelphia, of the classic "Hilltop" spot which featured the famous song, "I'd Like to Buy The World A Coke" which also introduced the tagline, "It's the Real Thing." The new commercial is being labeled "Chilltop" and the song will be sung by G. Love.

Fast Company's Ryan Underwood isn't too thrilled with the song's new lyrics which have, as he writes, "about as much personality as the mahogany table around which they were surely penned."

by Steve Hall    Jun-14-05    
Topic: Brands, Campaigns, Commercials



Deutsch Makes Comeback, Wins Babies

Oh. for the love of Clio, The Donny is finally back. Or, at least his agency has caught a break and has, perhaps, put plug in the wound through which clients where hemorrhaging. Last week, Deutsch won a branding assignment from Babies "R" Us after a two month review. While this is tremendous news for the agency, we have to wonder what it was like, during the review, for both Deutsch and Babies "R" Us management to see repeated stories about Deutsch's latest account loss. It had to hurt. We love a comeback. Now, can we just file away that picture of Donny in a Speedo forever and quit making fun of the guy. I mean what advertising news website would ever stoop to such trashy, tabloid-like behavior?

by Steve Hall    Jun-12-05    
Topic: Agencies, Brands



Deutsch Dumped, Monster Goes With Brand Content

Making it clear Monster, unsurprisingly, was already speaking to other agencies prior to its dumping Deutsch, the job site has, two weeks after dropping Deutsch, launched a new campaign created by Boston-based Brand Content which had, earlier, done project work for Monster. The campaign will consist of television commercials, and new website features.

Brand Content was formed by Doug Gladstone who previously worked with Monster while at other agencies. Like PictureTel (now part of Polycom), Monster's one of those Boston-based accounts that, if you've worked at an area agency, you've worked on Monster. We did our stint on the account too.

by Steve Hall    Jun- 2-05    
Topic: Agencies, Brands, Campaigns



Wax Brand Promotes Underwear With Bulge

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Wax Brand has capitalized on MTV Real World: Philadelphia dude Landon's famous bulge in a homoerotic ad campaign complete with tighty whitey guy-guy-girl threesome. The guys can have each other. I'll take the girl. Predictably, this image has been removed from Wax Brand's site. Another pic here.

by Steve Hall    Jun- 1-05    
Topic: Brands, Campaigns



Austrian Wants Credit For VW Logo Development

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Nikolai Borg, born in 1919, claims he developed of the Volkswagen logo in June 1939 under the direction of Nazi engineer Fritz Todt. Borg does not want money but simply acknowledgment from VW. VW is denying Borg's involvement and claims the logo was submitted to the Third Reich patent office for copyright in 1938. VW also denied Todt ran the "Volswagen" project which was part of a larger Nazi "Kraft durch Freude" project which was a propaganda recruitment campaign. One of the primary aspects of the KdF program is said to have been the encouragement of people to buy the "people's car" or "Volkswagen."

The outer ring of the VW logo was a cog, not the current circle. That was later change by the British after WWII. The logo for the DAF, parent to KdF and a Nazi trade union, was a swastika surrounded by a cog. Whether Borg's claim is true or not, Volkswagen, though it needed really worry at this point, is distancing itself from the situation. Borg will present his case July 6.

by Steve Hall    May-26-05    
Topic: Brands



Axe Prepares Men For Sex

Brenner Thomas succumbed not yet aware of the Axe ad campaign messaging, went out and bought some of the company's shower gel then, checking the campaign out, commented on heavy intertwining of sex to sell the product, writing, "As I've said before, male showering is marketed as a requirement for meeting the standards of the other, cleaner sex. But Axe takes this a step further. Attractiveness isn't the end goal of showering here; sex is. The Axe website makes their intentions clearer than a horny freshman at a sorority party. The splash page features suggestive images of a shower's ceiling lined with mirrors, and bathroom with towels engraved with "His," "Hers," "Her Roomate's," "Her Sister's." You can just see the famous jocks of Heathers punching it in. Even the loading icon is horny. It reads "Your Mojo is Loading." And I guess that's what Axe really is, a mojo-enhancing lube for heterosexual sex.

by Steve Hall    May-24-05    
Topic: Brands, Opinion










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