Former Gucci Designer Tom Ford to Rebuild Estee Lauder Brand

To resuscitate itself, Estee Lauder has signed a deal with uber-designer Tom Ford to create a line of Estee Lauder branded fragrances as well as a Tom Ford brand. Estee Lauder Brand President hopes Ford can do for his company what Ford did for ailing Gucci, turning Gucci around from near bankruptcy to a $4.3 billion powerhouse. WPP Group's JWT will be on hand to help.

by Steve Hall    Apr-13-05    
Topic: Brands



Absolut Rejects 'Controversial' Ad

ANIMAL, a Manhattan-based publishing, marketing and media company developed an Absolut ad that comments on the controversial planned sale of the West Side Rail Yards for $700 million. ANIMAL Publisher Bucky Turco explains, “I basically sent this mock ad to Absolut to try and get ANIMAL on their radar in regards to doing creative work and cool events.”

Absolut, however, was not amused and ANIMAL received several irate emails. One stating bluntly, “take me off your mailing list,” and the others to the effect that Absolut does not accept outside solicitations. Turco explains the reasoning behind the ad, “In addition to getting Absolut’s attention we wanted to comment on the sale of the West Side yard. $700 million for 14 acres on prime waterfront in Manhattan? That’s the best we can do?”

Well, at least now, with Google Satellite, everyone can make ads like this.

by Steve Hall    Apr- 8-05    
Topic: Brands



McDonald's Rapper Deal Yields Backlash

It would appear McDonald's efforts to get rapper's to mention their brand in songs has paid off, or backfired depending on one's opinion, in the form of a Gatbustaz song, entitled McGangsta, dedicated solely to all things McDonald's. With the usual intestine busting beat and profanity-laden lyrics, the song certainly mentions McDonald's but, likely, not in a manner of which McDonald's would approve. In one of the song's verses, after telling the window attendant to "shut the fuck up," the rapper proceeds with:

I tell you what I want
Beef patties' what I want
Big bum's' what I want
Great bitch is what I want

Big mac, fuckin big macs
I like big macs like a ho likes big dicks
shove one in their move, they damn are lovin it

As if to call attention to the idiocy of McDonald's paying rappers to mention their name, this song ends with the artist calling McDonald's, we think, motherfuckers. If this is, in fact backlash, McDonald's may wish they'd never considered this program.

UPDATE: Commenter are suggesting we've all been had and that is was an April Fool's joke. Not a big surprise.

by Steve Hall    Apr- 8-05    
Topic: Brands










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