Ronald McDonald Touts Taco Bell's New Breakfast Menu


In a unique bit brand warfare which really isn't brand warfare at all, Taco Bell is out with a Deutsch LA-created campaign that features Ronald McDonald. No, not that Ronald McDonald but 25 actual people whose names are Ronald McDonald and who are more than willing to profess their love for Taco Bell's new breakfast menu.

more »

by Steve Hall    Mar-28-14    
Topic: Brands

How to Convert Fans Into A Selling Machine For Your Brand


There seems to be a consensus that referrals are the best form of leads. They close faster, buy more and stay longer. In fact, great sales people have been good at generating referrals for what seems like forever.

Until recently, large corporations have struggled to figure out how to scale the success of individual sales reps to systematically and proactively drive large volumes of referrals. But that is all changing as technology is now coming to market that can help large brands automate the best practices of sales reps and institutionalize the process of generating referrals from customers, employees and other people who influence the buying decision.
Good technology systems typically are designed to automate manual best practices. Let's take a look at key functions that great sales people all tend to have in common:

more »

by Steve Hall    Mar-26-14    
Topic: Brands

See the Amazing Transformation of These Big Brand Logos [Infographic]


Ah, yes. The logo. That emblem which represents the essence of a brand in a way that communicates its purpose in mere seconds. Or at least that is the hope. Over the years, brands have evolved their logos as both the times and the brand, itself have changed.

Taking a 100+ year look, this infographic from Graphic Design Degree Hub examines the transformation of logos from Pepsi, Coke, Shell, Mercedes, Kodak, IBM, Chevrolet, BP, UPS, Ford, Xerox, Canon, Walmart, Apple, Microsoft and others.

more »

by Steve Hall    Mar-20-14    
Topic: Brands

Here's What's Wrong With Olive Garden's New Logo


It's funny how a logo change can incite more online hyperactivity than, oh, Russia invading Ukraine or the crisis in Syria. Actually, it isn't funny. It's just plain sad but that's what we've turned into; a country that bitches about inane, meaningless bullshit rather than important world events.

But since we're not CNN and our mission is to report on all things marketing and advertising, it's our duty to cover the hubbub that surrounds Olive Garden's new logo.

To say the least, the new logo has not been well-received. While the new logo now actually has an olive branch in it instead of a -- WTF -- grape vine, it's, shall we say, lacking meat.

more »

by Steve Hall    Mar- 6-14    
Topic: Brands

VW's Hill Hold Assist Doesn't Work With Fat People


It's always interesting to see another country's take on American culture. Sometimes they gate it right. Sometimes they get it wrong. Other times, it just causes one to scratch one's head in bewilderment.

The latter reaction is what we experienced upon viewing this ACW Grey Israel-created ad for VW. Using Elvis -- from his skinny days to his fat days -- the agency is promoting the brand's Hill Hold Assist feature. Except, it isn't doing much for Elvis who is far from holding his ground on the incline.

more »

by Steve Hall    Mar- 4-14    
Topic: Brands

Mila Kunis Makes Bourbon Sexy


Perhaps an odd choice as Jim Beam spokesperson, indeed, but we're sure glad the folks at FutureWorks -- StrawberryFrog, The Works and Jung von Matt -- decided to choose Mila Kunis. We've tired of the stereotypically fat, balding, Southern distiller dudes...and Kid Rock so we're all for something a bit sexier. And Kunis delivers, all softly and sultry-like. Never has a whisky barrel received such sensuous caress.

Of course, it's all a play to get Millenials to stop drinking hipper brands like Sazerac and Bulleit. While that may not work, watching the extended video of 7th generation distiller Fred Noe giving a tour of the Jim Beam operation to Kunis, you can't help but sense the historical importance and longevity of the brand.

more »

by Steve Hall    Feb-25-14    
Topic: Brands, Celebrity

Tragically (And Stupidly), "Got Milk" Is (For the Most Part) Retired


This is one thing I can never figure out about marketers. When you've got a good thing going -- even if you are bored out of your mind with it -- why must you change? The Milk Processor Education Program will no longer use "Got Milk" in its marketing and will, instead, go with "Milk Life" in a new campaign created by Lowe Campbell Ewald.

more »

by Steve Hall    Feb-24-14    
Topic: Brands

Deutsch Creates Branded Gas Price Prediction App For Esurance


In the content/inbound marketing vein of providing useful and informative information instead of screaming "buy now" crap, Esurance is out with Fuelcaster, a website (desktop and mobile) that promises to predict gas prices allowing one to decide whether or not to fill the tank today or wait until tomorrow.

more »

by Steve Hall    Feb-24-14    
Topic: Brands

VW Canada Tells Heartwarming Story of 58-Year-Old Beetle Which Travelled Around the World 3 Times


My father owned a Beetle. I've owned two VW GTIs and one VW Passat. Volkswagen, it seems, is in our blood. And so it was with great pleasure to see this documentary Toronto-based Red Urban created which tells the 58 years story of VW Beetle VIN #903847.

After stumbling upon archival pictures featuring a man and his 1955 Beetle, Volkswagen Canada along with Red Urban, knew they had a story to tell. Tracking down 82-year old Paul Loofs, the man in the pictures, was just the beginning of a year-long project to bring the story of VIN 903847 to life.

more »

by Steve Hall    Feb-12-14    
Topic: Brands

This GMC Website Brings Back Flash in All Its Glory


Remember those slow loading Flash websites that made your computer's fan scream, did nothing for the brand's SEO and made you wait...and wait and wait and wait for portions of the site to load? Gone like a failed dot com, right?

Or so we thought. DIgitasLBi has brought back the web designer's wet dream in its full glory for GMC to tout the brand's 2014 Sierra. Now don't misunderstand us. The site is beautiful, packed with dazzling CGI wizardry and, technically, isn't even Flash. It's HTML5 but it sure behaves like Flash used to.

more »

by Steve Hall    Feb-10-14    
Topic: Brands

Featured FREE Resource: