Tragically (And Stupidly), "Got Milk" Is (For the Most Part) Retired

milk_life.jpg

This is one thing I can never figure out about marketers. When you've got a good thing going -- even if you are bored out of your mind with it -- why must you change? The Milk Processor Education Program will no longer use "Got Milk" in its marketing and will, instead, go with "Milk Life" in a new campaign created by Lowe Campbell Ewald.

more »

by Steve Hall    Feb-24-14    
Topic: Brands



Deutsch Creates Branded Gas Price Prediction App For Esurance

fuelcaster.jpg

In the content/inbound marketing vein of providing useful and informative information instead of screaming "buy now" crap, Esurance is out with Fuelcaster, a website (desktop and mobile) that promises to predict gas prices allowing one to decide whether or not to fill the tank today or wait until tomorrow.

more »

by Steve Hall    Feb-24-14    
Topic: Brands



VW Canada Tells Heartwarming Story of 58-Year-Old Beetle Which Travelled Around the World 3 Times

once_more_vw_beetle.jpg

My father owned a Beetle. I've owned two VW GTIs and one VW Passat. Volkswagen, it seems, is in our blood. And so it was with great pleasure to see this documentary Toronto-based Red Urban created which tells the 58 years story of VW Beetle VIN #903847.

After stumbling upon archival pictures featuring a man and his 1955 Beetle, Volkswagen Canada along with Red Urban, knew they had a story to tell. Tracking down 82-year old Paul Loofs, the man in the pictures, was just the beginning of a year-long project to bring the story of VIN 903847 to life.

more »

by Steve Hall    Feb-12-14    
Topic: Brands



This GMC Website Brings Back Flash in All Its Glory

gmc_sierra_website_flash.jpg

Remember those slow loading Flash websites that made your computer's fan scream, did nothing for the brand's SEO and made you wait...and wait and wait and wait for portions of the site to load? Gone like a failed dot com, right?

Or so we thought. DIgitasLBi has brought back the web designer's wet dream in its full glory for GMC to tout the brand's 2014 Sierra. Now don't misunderstand us. The site is beautiful, packed with dazzling CGI wizardry and, technically, isn't even Flash. It's HTML5 but it sure behaves like Flash used to.

more »

by Steve Hall    Feb-10-14    
Topic: Brands



Is That 'Dumb Starbucks' Just A Marketing Ploy?

dumb_starbucks.jpg

Last Friday in LA's Los Feliz neighborhood, a coffee shop named Dumb Starbucks Coffee opened. Over thew weekend, the store has become a sensation with long lines. On the menu are items like Dumb Vanilla Blond Roast, Dumb Caramel Machiatto and Dumb Chai Tea Latte. The store even has its own line of music with titles such as Dumb Norah Jones Duets and Dumb Taste of Cuba.

A Starbucks spokesman told the Wall Street Journal the store is unaffiliated with the brand.

more »

by Steve Hall    Feb-10-14    
Topic: Brands



Chipotle to Launch 'Farmed and Dangerous' on Hulu

farmed_dangerous_chipotle.jpg

Chipotle has announced plans to launch "Farmed and Dangerous," a Chipotle original comedy series that they say will satirically explore the world of industrial agriculture in America. Produced by Chipotle and New York-based Piro, the initial four-episode season will be presented weekly on Hulu and Hulu Plus beginning Monday, Feb. 17, 2014. While the show intends to integrate Chipotle's values, we are told there will be no explicit Chipotle branding.

more »

by Steve Hall    Jan-27-14    
Topic: Brands



5 Steps to Create And Motivate Brand Advocates

brand_advocate_apple.jpg

I have become fairly accustomed to analyzing the behavior of our customers' brand advocates in order to better serve our clients and develop our own Best Practices. Plus, it's just interesting to understand what motivates people to do stuff for your brand that, to be honest, they don't really have to do.

Remember Abraham Maslow's hierarchy of needs? Fascinating stuff. To boil it down, there are needs every human has, and we take care of the most basic ones first, then we progress to needs that have to do more with our self esteem and personal growth - this is where brand advocacy fits in.

more »

by Steve Hall    Jan-21-14    
Topic: Brands



4 Ways to Become the Number One Brand in Your Category

beat_competition.jpg

Competition. It's a way of life. There's no way around it but there is a way to win. How? You have to outwit, outlast and outplay your competitor. No, this isn't Survivor the TV show (remember that?). It's business. And in business the stakes are much higher.

So how can you outwit, outlast and outplay the other brands in your category? Here are four ways from AdClarity:

more »

by Steve Hall    Jan-21-14    
Topic: Brands



4 Reasons Employees Are Your Best Brand Advocates

brand_advocate_wom.png

More and more companies are starting to implement strategies and systems to leverage influencers to become marketing and brand allies. And they are doing it with great success. Whether it be content marketing, social media or word of mouth, often times your employees are your best brand advocates. In this article, we will touch on:

more »

by Steve Hall    Jan-14-14    
Topic: Brands



Hispanic Band Kinky Helps Honda Sell Civic Coupe

Honda_Civic_2014_Futbol.jpg

Today Orci announced the release of the latest Hispanic effort for the new 2014 Honda Civic Coupe. The campaign, which focuses on the Coupe's fun, youthful and stylish attributes, airs on national Spanish network and cable TV, and also includes online, mobile and video executions.

more »

by Steve Hall    Jan- 8-14    
Topic: Brands










Featured FREE Resource: