In a decision to focus on the fact women 18-34 go to the movies a lot during summer - as opposed to the supposed fact a cleaner, fresher smelling vagina will improve their chances of getting hired - Summer's Eve, with help from The Richards Group, is out with a new campaign that celebrates the vagina.
A new TV spot which will also show in National CineMedia's FirstLook movie theaters entitled "The V" stars Cleopatra and other female heroines gets all epic and basically comes to the conclusion the human race would be nowhere without the vagina so we had best take care of it, preferably with Summer's Eve products.
Of the shift away from the typical approach to selling feminine hygiene products which include featuring women in white pants frolicking freely in fields of blowing grass and flowers, Summer's Eve Director of U.S. Marketing Angela Bryant said, "The whole category has been talking to women the same way since feminine hygiene products have been in the marketplace, and ironically, many media outlets won't even allow the use of the word vagina in advertising. We are way past-due for a change. Hearing from women on our listening tour last year cemented that now is the time. This campaign is about empowerment, changing the way women may think of the brand, and removing longstanding stigmas: Summer's Eve is not a means to confidence, rather it's a celebration of confidence, of being a woman, and taking care of their bodies."
Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."
The Octane Academy will connect fans with their favorite Ford action sports driver from
Ken Block to Brian Deegan to Tanner Foust to Vaughn Gittin Jr. for the opportunity to
get behind the wheel and race a car.
Of the program, Ford Group VP said,"Today's Millennial generation is extremely influential so our job is finding new and inventive ways of communicating and connecting with them, which includes building our presence in the multibillion-dollar world of extreme sports. With an all-star lineup of drivers and vehicles, Ford is bringing fans directly into the excitement of action sports in a way only Ford can with the first-ever dedicated consumer experience for this energetic and expressive audience."
- Shocker! Rihanna is set to replace Megan Fox as the face of Emporio Armani.
- Yikes! Something about a grown teenage boy still living in his mother's womb because she craves Skittles during pregnancy.
- OK gum is just never ever as unexpected as a gum brand would have us believe it to be.
- iPhone app lets you pitch ideas to David Ogilvy.
- Like big boobs in bikinis? Then you'll love the new cooking show Look Who's Cookin featuring Tehmeena Afzal.
Lara Stone's breasts are front and center in the latest campaign from Calvin Klein touting the brand's new Naked Glamour line of lingerie. The new line is said to be "designed to make a woman look even sexier than naked."
Well we always new a scantily-clad woman is far more desirable than a completely naked woman. After all, there's nothing to do with a completely naked woman. She's already got all her clothes off. There's no mystery. There's no anticipation. There's not burning desire to tear what little she has on off so you can...sorry. There we go again. Somehow, we keep forgetting Adrants is supposed to be some kind of business-focused publication about advertising and not a rag filled with the prurient ramblings of some horny male ad slut.
So, back to business. The campaign was created by Baron + Baron and shot by Patrick Demarchelier. Stone has appeared in Calvin Klein campaigns before including ads for Calvin Klein Keans X in which she gets naked, the famed CK One Jeans billboard which some claimed dropped the F-bomb and the Calvin Klein Collection.
So Zappos is out with a new campaign that features nude women going about their day as if doing so completely nude were completely normal. QR codes in the ads lead to a site on which you can clothe these beauties. All well and good. Though we're not sure why anyone would want to put clothes on a hot nude woman if they didn't have to. But that's besides the point.
One Adrants reader thinks the Mullen-created ad campaign is a bit too close in likeness to work from artist Erica Simone. You can take a look at that work here (naked breasts so NSFW) and the Zappos ad here.
A similar comparison is being made between an Erica Simone image of a naked woman riding a motorcycle (semi-SFW) and a Zappos ad featuring a woman on a Vespa.
This sort of thing happens quite often and, in most cases, is pure coincidence. We've reached out to Mullen for comment and they have assured us any similarities are, in fact, purely coincidental.
Writing in Forbes, Susannah Breslin takes a look at a fashion brand which incorporated porn into its advertising. Mugler's Brothers of Arcadia line of clothing debuted with a graphic 14 page brochure and an x-rated video hosted on porn site XTube. The book was created by Mugler creative director Nicola Formichetti who is also Lady Gaga's fashion director. The film was created by Branislav Jankic
Absolut is out with new work. A two part online film takes a behind the scenes look at musician Cee Lo Green. The work does a nice job presenting Cee Lo without coming across as attempting to be overly hip or advercool. Part one is out now (below). Part two will be released Wednesday on the brand's Facebook page.
Wednesday night at Cannes, Chicago's Digital Kitchen nabbed the Design Lion Grand Prix for its Digital Experience work for The Cosmopolitan.
In the words of Digital Kitchen, "The Cosmopolitan of Las Vegas is an iconic luxury brand. For DK, this presented us with our own mission: bring The Cosmopolitan to life. Give the building itself a personality, a perspective, a voice. Our solution was to transform each digital display into a living art canvas. From the marquee, to the casino, to the elevators, guests encounter a beautifully immersive digital experience. This experience culminates in the main lobby, where first impressions matter most. Every visitor is greeted with truly unique blend of architecture, contemporary art, and cutting edge digital technology."
Seems to have paid off.
Tim Armstrong and Arianna Huffington took that stage at Cannes for a session entitled The Re-Calibration of Form and Function Online. The gist of the panel, aside from it being a bit of a pitch for AOL's newly tightened content belt, was all about the humanizing of the internet and how content, done right, can bring real-world humanity online.
Huffington outlined her four pillars of what she dubs the "grown up internet." First off is Trust. Huffington argued brands and online entities should work towards speaking in the sort of tone one might use when speaking with a friend or colleague in a non-business, social setting. As examples of this, she pointed to a few Huffington Post headlines which, in her opinion, made the experience more human.
Read the rest on Yahoo! Scene.
As a lame duck agency, what sort of work do you do to insure your legacy leaves a positive imprint on the industry? Well, if you're Crispin Porter + Bogusky's, you make damn sure a lot of people get their hands on your clients product. In this case, the product is the Whopper from Burger King.
CP+P launched a channel on Direct TV; channel 111. The only thing that airs on Channel 111 is an image of a spinning Whopper. Yes, that's it. But there's more. If people stare at the spinning burger long enough, they will see prompts that will give them information on how to get their hands on a Whopper. The longer they stare, the more Whoppers they can get.
So far, 50,000 Whoppers have been given away. We're told people have collectively stared at this channel for over 300,000 minutes so far. Thata figure is expected to hit 810,000 by the weekend. Nice work, CP+P.