Last month, a study conducted by Boston University researchers John Byers and Georgia Zervas and Harvard University researcher Michael Mitzenmacher found that while Groupon and LivingSocial deals can increase the number Yelp reviews, they can also reduce Yelp scores by ten percent. Yelp reviews that mentioned the words "Groupon" or "coupon" lowered star ratings by ten percent. Reviews that mentioned both words showed a 20 percent drop.
The researchers examined 16,692 Groupon offers and 2,609 LivingSocial offers in 20 cities and 56,000 Yelp reviews for 2,332 merchants that ran 2,496 deals.
In addition to turning 113 years old, the puffy Michelin Man has been formally inducted into Advertising Week's Walk of Fame today during the event's Icon of the Year ceremony at Times Center.
Of the Michelin Man's honor, Michelin North America VP of Marketing said, "The Michelin Man is much more than an advertising icon. He has become a global symbol of safety because of his longevity, his visibility among different audiences and the values he represents."
Lindsay Lohan has been out of the advertising spotlight for quite some time. It's not a secret why. She's been busy with legal and personal matters. Previously spotted in campaigns for Dooney and Bourke, Chanel, Visa, Proactiv, Got Milk and, more recently, Air New Zealand and Marc Ecko, Lohan can now be seen in a new campaign for German fashion label Phillip Plein.
The campaign was shot in Bellagio, Italy. Of Lohan's participation in the campaign, Plein said, "Lindsay is a beautiful, highly acclaimed actress and model. We will be able to create unique images. Refined and luxurious, but also full of sensuality."
In perhaps one of the most moving scenes of AMC's Mad Men, Don Draper pitches an ad campaign to Kodak for its slide projector Carousel. It's epically awesome the way he uses the emotion of life events to perfectly position the projector for Kodak. Damn. If only Kodak had Don Draper now of when they really needed him; a few years ago when they foolishly brushed off the digital photography revolution as a fad.
Anyway, Don Draper has traveled ahead a few years and is, once again, working his magic, this time for Facebook which just introduced its Timeline feature. We have to say, the pitch worked for Facebook's product just as well as it did for Kodak's
This is too funny. And we saw it coming the day the campaign was launched. Remember the Reebok Retone campaign that informed people their butts would be whipped into shape if only they bought Reebok Reetone shoes? Well, that claim has caught up with Reebok and bit the company in the ass.
This morning the Federal Trade Commission announced it has reached a $25 million settlement with Reebok over claims the company made in the campaign. The $35 million will be placed in a fund to reimburse people who bought the shoes thinking (idiotically, we might add) they would miraculously made their ass look perfect.
It's all very simple. Don't make claims you can't support. Barring that, don't expect idiotic consumers to have any level of intelligence either. Any moron would know it's not the shoes that firm up your ass. It's the amount of proper exercise your flabby ass undergoes that makes it firm regardless of what kind of shoes you wear.
As you all know, we're a sucker for any commercial that manipulates the heartstrings. Just as it did ten years ago, this remake of the famed Budweiser 9/11 commercial (aired during the Super Bowl in February 2002) which featured the Clydesdales paying their respect to New York City is as powerful as the original.
The new commercial is nearly identical to the original except for one small change. When the horses kneel in respect, the skyline now shows One World Trade Center under construction. Oh and the snow has been turned to grass.
You can view the new one and the original below.
Not everyone liked the remake. Hill Holiday CEO Mike Sheehan, whose agency created the original, voiced his opinion on the agency's blog.
Gone are the days of advertising when the same character played spokesperson for years at a time, sometimes decades. Recall the Maytag man, the Dunkin' Donuts guy or Mr. Whipple. So it shouldn't be surprising that Old Spice is dabbling with other characters for its ad campaign. No, Isiah Mustafah isn't gone for good but other characters will be brought into the mix.
A new commercial features a man who looks like a "well decorated sea captain who battles monsters on a large nautical vessel." But, thanks to Old Spice, he smells like one. Not exactly sure that a good thing but the commercial does carry the same wacky tone of the original Isiah Mustafah spot.
Other ads will feature a billionaire jet pilot and a rock star.
In three new BBDO-created, Untitled Films-produced videos for Royal Bank of Canada's sponsorship of the Toronto Film Festival, Uncle Marv comes to the aid of young filmmakers trying to break their way into the film business. Of course, everyone doesn't have a well-connected Uncle Marv so Royal Bank of Canada wants it known they are staunch supporters of young filmmakers.
Here's some more Agent Provocateur hotness for you. This work features Paz De La Huerta (who sounds like she must be a distant cousin of Oscar De La Hoya) who is touting the brand's Fall and Winter lineup. The 1:30 video, which is really a collection of a few shorter videos, depicts Huerta in scenarios realistic only in the minds of creative directors and fashion aficionados.
Huerta, who is seen arriving in a vehicle, dropping her purse and, finally, leaving in a vehicle simply cannot keep her undergarments covered allowing drooling paparazzi to capture full on crotch and cleavage shots.
One YouTube commenter sums it up perfectly, writing, "LOL okay, so what I'm getting from this commercial is a 'lady' acts like a drunk skeeze and shows her underwear off to everyone with a crotch-flashing crouch to pick up her keys. Cool, got it."
Yea, that about sums up this work. And if you simply can't get enough Agent Provocateur hotness, we've collected quite a bit of it over the years for you.