Google Acquires Motorola, Winnebago Man on Hulu


- Google has acquired Motorola Mobility for $12,5 billion in cash giving added boost the to the Android platform.

- On Monday morning Buddy Media announced $54 million in Series D funding from a group of leading late-stage investors.

- Alienware is out with a kooky episodic thing. The first installment is called "Once A Gamer Now A Lamer."

- Orbit gum is out with an odd little gem that, among other things, includes bobbing for panties.

- Doug E Fresh pimps his gig at Affiliate Ball.

- Remember Winnebago man? No? Google it. Hilarious shit. His documentary is streaming on Hulu for free the next two weeks.

- Wow! Rick Webb is leaving Barbarian Group. "Inconceivable!" as some Princess Bride loved to say. But best to you my man!

by Steve Hall    Aug-15-11    
Topic: Brands, Industry Events, Video

Tide Does Not Hate Tomboys


When I was a kid, tomboys were just tomboys. They weren't lesbians in training wheels as some kooks would, today, have us believe if we were to give any credence to the "uproar" over Tide's Hoodies & Cargo Shorts commercial.

AdFreak calls attention to the kerfuffle that has terms such as homophobic, lesbian, stereotypes and gender norms being tossed about. It's all really very simple, people. We'll break it down in easy-to-comprehend terms. Ready? It's a fucking detergent commercial! Move on with your lives, people!

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by Steve Hall    Aug-12-11    
Topic: Brands, Commercials, Opinion

Aussies Attack Town, Eradicate Boring Furnishings


Hmm. A bit like that Carlton Draught Big Ad, IKEA is out with new work from The Monkeys (formerly Three Drunk Monkeys) called Have A Go. In the ad, thousands of Australians line up Braveheart-style with their favorite IKEA piece and, upon command, charge down a hill towards a town to "fight boring" and add a bit of IKEA-styled fun to suburban life.

Sadly, more than a view YouTube commenters can't see the humor in this and are blaming IKEA for somehow supporting violence.

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by Steve Hall    Aug-12-11    
Topic: Brands, Commercials

Gratuitous Booty Ruins Graceful Finish


We had our hopes up. Our fingers crossed. Our mind optimistic. And that happy mental state lasted all the way to :52 in this new Adidas Iconics commercial. We were like wow! An ad with Snoop Dogg, skaters, rap, hot cars, superstars...and no gratuitous booty! No booty! We thought, this breaks new ground! This is creative nirvanna! This deserves its own Cannes Lion "Assless Rap" category!

Sadly, like a first timer trying to make it to the finish line without...ahem...prematurely finishing, this ad shot it's wad with less than eight seconds to go. Bam! Pow! Booty! All up in our face! And here we thought we could finally write the headline, "Adidas Alienates Ass. Leaves Snoop Dogg Drooling."

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by Steve Hall    Aug- 9-11    
Topic: Brands, Commercials, Creative Commentary, Racy

Kenneth Cole Stirs Debate on Abortion, Guns, Gay Rights and War


In its continuing effort to rid the world of every last prejudice, stereotype, human rights issue, environmental problem and other ailment facing the human race, Kenneth Cole is out with Where Do You Stand, an effort that aims to open debate on gay rights, woman's right to choose, gun control and war.

The effort is supported with an online site hooked up with which invite visitors to chime in on these topics. Offline advertising supports as well.

We're going to make one comment on one of the campaign's pieces of creative. And, in doing so, we're going to tip our hand and let you know we are decidedly pro-choice on the issue of abortion. One of the ads reads, "Should it be a woman's right to choose if she's the one carrying it all?"

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by Steve Hall    Aug- 8-11    
Topic: Brands, Campaigns, Cause

Lara Stone Has Dance Floor Sex For CK One Shock


With an intensely clubby feel and what appears to be a bit of exhibitionist sex, CK One is introducing a new fragrance, Shock. The video features gap-toothed hottie Lara Stone and a collection of shirtless guys with ripped abs on a dance floor clawing at each other like animals in heat. Stone engulfs a man's head with her bulging breasts as the music pulses and the epileptic quick cuts intensify the mood.

It's all a bit like an earlier Calvin Klein Jeans X commercial in which Stone appeared to be having sex with several guys on a hardtop playground.

You may recall back in March Stone appeared on a CK One billboard which some thought dropped the F-bomb with the strategic placement of a table leg. More recently, Stone appeared in a more typical ad for Calvin Klein's Naked Glamor lingerie.

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by Steve Hall    Jul-29-11    
Topic: Brands, Celebrity, Commercials, Racy

Isiah Mustafa Beats Fabio in Old Spice Guy Challenge


Of course it was a forgone conclusion but now it's official. The internet has spoken. Isiah Mustafa has bested Fabio in the Old Spice Guy Challenge. In a final video, Old Spice Guy retires New Spice Guy by sending him to Saturn with a balloon. Yea, the rest of the video is pretty weird too.

We are pleased Fabio has been laid to rest, Apart from a week or two of entertainment, it's been grating to see the once loved romance icon turned into a has been buffoon.

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by Steve Hall    Jul-28-11    
Topic: Brands, Video

Summer's Eve Says The Vagina is the Center of Civilization


In a decision to focus on the fact women 18-34 go to the movies a lot during summer - as opposed to the supposed fact a cleaner, fresher smelling vagina will improve their chances of getting hired - Summer's Eve, with help from The Richards Group, is out with a new campaign that celebrates the vagina.

A new TV spot which will also show in National CineMedia's FirstLook movie theaters entitled "The V" stars Cleopatra and other female heroines gets all epic and basically comes to the conclusion the human race would be nowhere without the vagina so we had best take care of it, preferably with Summer's Eve products.

Of the shift away from the typical approach to selling feminine hygiene products which include featuring women in white pants frolicking freely in fields of blowing grass and flowers, Summer's Eve Director of U.S. Marketing Angela Bryant said, "The whole category has been talking to women the same way since feminine hygiene products have been in the marketplace, and ironically, many media outlets won't even allow the use of the word vagina in advertising. We are way past-due for a change. Hearing from women on our listening tour last year cemented that now is the time. This campaign is about empowerment, changing the way women may think of the brand, and removing longstanding stigmas: Summer's Eve is not a means to confidence, rather it's a celebration of confidence, of being a woman, and taking care of their bodies."

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by Steve Hall    Jul-18-11    
Topic: Brands, Campaigns, Creative Commentary

Ford Launches Action Sports Camp


Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."

The Octane Academy will connect fans with their favorite Ford action sports driver from
Ken Block to Brian Deegan to Tanner Foust to Vaughn Gittin Jr. for the opportunity to
get behind the wheel and race a car.

Of the program, Ford Group VP said,"Today's Millennial generation is extremely influential so our job is finding new and inventive ways of communicating and connecting with them, which includes building our presence in the multibillion-dollar world of extreme sports. With an all-star lineup of drivers and vehicles, Ford is bringing fans directly into the excitement of action sports in a way only Ford can with the first-ever dedicated consumer experience for this energetic and expressive audience."

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by Steve Hall    Jul-15-11    
Topic: Brands, Events, Social

Rihanna Ousts Megan Fox, App Gives Access to David Ogilvy


- Shocker! Rihanna is set to replace Megan Fox as the face of Emporio Armani.

- Yikes! Something about a grown teenage boy still living in his mother's womb because she craves Skittles during pregnancy.

- OK gum is just never ever as unexpected as a gum brand would have us believe it to be.

- iPhone app lets you pitch ideas to David Ogilvy.

- Like big boobs in bikinis? Then you'll love the new cooking show Look Who's Cookin featuring Tehmeena Afzal.

by Steve Hall    Jul-14-11    
Topic: Brands, Celebrity, Strange

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