Aiming to "change the face of luxury motoring across Europe," this new Infiniti Europe campaign from TBWA changes the face of nothing when it comes to car advertising. With the tagline "Since now, the perfect line is a curve" - whatever the hell that means - the campaign is said to help position the brand as a viable alternative to Mercedes, Audi and BMW.
Explaining the campaign, TBWA European Creative Director MacGregor Hastie said, "With the launch of this campaign we are more than certain of having given Infiniti its proper place in the world of high-end luxury car brands and have found an extraordinary and distinguishing big idea that will allow us to create ever stronger and more creative campaigns in the future. Because, as every one knows, the perfect line, is a curve."
By now you've all heard the Kardashian Kollection will make its debut this week at Sears. We've shared our opinion on Sears' choice to saddle up with the Kardashian ladies already so we won't rehash that here. But at Adrants it's our duty to bring you every last story detail...especially when it involves lingerie. So with that thought in mind, we give you Kim, Khloe and Kourtney modeling lingerie from their Kollection.
But seriously. Lingerie from Sears? Really? This is the store at which you picture your mother or grandmother shopping for a few pairs of high-waisted, full coverage underwear synonymous with the antithesis of sex appeal. We're really having trouble wrapping our head around this whole Sears/Kardashian thing. Then again, if your a dying brand, you'll try just about anything to survive. And can we really blame a brand for that?
Sadly, we have arrived at a place in our culture where there is no longer a place for a pun or a joke. The latest demonstration of this cultural shift is the uproar which arose as a result of a t-shirt JCPenney is selling which reads, "I'm too pretty to do homework so my brother has to do it." Oh sure, buried in that statement is the not too subtle jab that pretty girls are stupid or, conversely, they are so hot they can get away with whatever they choose. But, seriously. what girl hasn't uttered that in jest at one point or another?
The trouble is when a brand says it, the entire world is watching. And while the statement may, on it's own and said one to one, be rather innocuous, when it has the heft of a brand like JCPenney behind it, it's bound to draw fire from the naysayers.
Currently, the brand is putting out fires on Twitter and Facebook. For once, we'd love to see a brand simply stand up and say, "Can't anyone take a joke any more?" Alas, given the current reactionary state of current culture, that would be akin to brand suicide. So sucking it up and apologizing is really the only way to go.
We guess one must feel at least a little bit nostalgic for a time when things were simpler, purer and not so...processed when viewing this new work from Chipotle which rails against industrial farming's treatment of pigs. The work is accompanied by a Willie Nelson cover of Coldplay's The Scientist.
In the two minute video which will be shown in 5,700 movie theaters, the story of a pig farmer is told. After having second thoughts over his farming practices, he returns to his roots and unboxes, as it were, his pigs and, one assumes, kills them in a more humane manner.
Now this is funny! It's always a crap shoot when a brand selects a celebrity to represent it in an ad campaign. Mostly because it's never believable the celebrity would actually purchase the product or service they're representing. Not that that's any different with Kohl's and Jennifer Lopez but they way these new McCann Erickson-created Kohl's commercials link Lopez and the brand, it's mostly irrelevant.
The campaign, promoting new clothing lines from Lopez and Marc Anthony was conceived prior to the couple's split. In one commercial, Lopez is blocked by a security guard from entering Kohl's headquarters because he doesn't know who she is. Thankfully Lopez doesn't throw the predictable celebrity hissy fit, rather subtly tries to remind the guard of her fame. It doesn't work. But the low key humor does.
It's really no surprise this latest Kia Soul Hamster ad from David & Goliath is getting a bad rap. After all, sequels rarely live up to the original. The first two outings in this campaign where original and amusing. Looking back at the first spot in this campaign, you can sense the originality in the concept.
Upon viewing the second spot, you can sense the progression of the campaign and the central characters from early onset hipsters to full blown hip hop stars of the hood. Sadly, the third outing has reduced the hip hop hamsters to caricatures of themselves. They've become the comic relief in a video game.
Is it just us or is the match up between Sears and the Kardashians a total non-sequitur? Number one, you have an extremely conservative, run-of-the-mill department store that's the last thing on anyone's mind when the word "fashion" enters the conversation. Number two, you have the Kardashian sisters who, in some circles, are the furthest thing from run-of-the-mill.
- Google has acquired Motorola Mobility for $12,5 billion in cash giving added boost the to the Android platform.
- On Monday morning Buddy Media announced $54 million in Series D funding from a group of leading late-stage investors.
- Alienware is out with a kooky episodic thing. The first installment is called "Once A Gamer Now A Lamer."
- Orbit gum is out with an odd little gem that, among other things, includes bobbing for panties.
- Doug E Fresh pimps his gig at Affiliate Ball.
- Remember Winnebago man? No? Google it. Hilarious shit. His documentary is streaming on Hulu for free the next two weeks.
- Wow! Rick Webb is leaving Barbarian Group. "Inconceivable!" as some Princess Bride loved to say. But best to you my man!
When I was a kid, tomboys were just tomboys. They weren't lesbians in training wheels as some kooks would, today, have us believe if we were to give any credence to the "uproar" over Tide's Hoodies & Cargo Shorts commercial.
AdFreak calls attention to the kerfuffle that has terms such as homophobic, lesbian, stereotypes and gender norms being tossed about. It's all really very simple, people. We'll break it down in easy-to-comprehend terms. Ready? It's a fucking detergent commercial! Move on with your lives, people!
Hmm. A bit like that Carlton Draught Big Ad, IKEA is out with new work from The Monkeys (formerly Three Drunk Monkeys) called Have A Go. In the ad, thousands of Australians line up Braveheart-style with their favorite IKEA piece and, upon command, charge down a hill towards a town to "fight boring" and add a bit of IKEA-styled fun to suburban life.
Sadly, more than a view YouTube commenters can't see the humor in this and are blaming IKEA for somehow supporting violence.