Big Breasts + Slow Motion Video = Yawn...Another Lingerie Ad


Lara Stone's breasts are front and center in the latest campaign from Calvin Klein touting the brand's new Naked Glamour line of lingerie. The new line is said to be "designed to make a woman look even sexier than naked."

Well we always new a scantily-clad woman is far more desirable than a completely naked woman. After all, there's nothing to do with a completely naked woman. She's already got all her clothes off. There's no mystery. There's no anticipation. There's not burning desire to tear what little she has on off so you can...sorry. There we go again. Somehow, we keep forgetting Adrants is supposed to be some kind of business-focused publication about advertising and not a rag filled with the prurient ramblings of some horny male ad slut.

So, back to business. The campaign was created by Baron + Baron and shot by Patrick Demarchelier. Stone has appeared in Calvin Klein campaigns before including ads for Calvin Klein Keans X in which she gets naked, the famed CK One Jeans billboard which some claimed dropped the F-bomb and the Calvin Klein Collection.

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by Steve Hall    Jul-14-11    
Topic: Brands, Campaigns, Celebrity, Racy

Zappos Nudity Campaign Compared to Artist's Nude Photography


So Zappos is out with a new campaign that features nude women going about their day as if doing so completely nude were completely normal. QR codes in the ads lead to a site on which you can clothe these beauties. All well and good. Though we're not sure why anyone would want to put clothes on a hot nude woman if they didn't have to. But that's besides the point.

One Adrants reader thinks the Mullen-created ad campaign is a bit too close in likeness to work from artist Erica Simone. You can take a look at that work here (naked breasts so NSFW) and the Zappos ad here.

A similar comparison is being made between an Erica Simone image of a naked woman riding a motorcycle (semi-SFW) and a Zappos ad featuring a woman on a Vespa.

This sort of thing happens quite often and, in most cases, is pure coincidence. We've reached out to Mullen for comment and they have assured us any similarities are, in fact, purely coincidental.

by Steve Hall    Jul-13-11    
Topic: Agencies, Brands, Campaigns, Racy

Fashion Brand Uses X-Rated Video to Hype Menswear Line


Writing in Forbes, Susannah Breslin takes a look at a fashion brand which incorporated porn into its advertising. Mugler's Brothers of Arcadia line of clothing debuted with a graphic 14 page brochure and an x-rated video hosted on porn site XTube. The book was created by Mugler creative director Nicola Formichetti who is also Lady Gaga's fashion director. The film was created by Branislav Jankic

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by Steve Hall    Jun-28-11    
Topic: Brands, Racy, Video

Absolut Hangs With Cee Lo Green


Absolut is out with new work. A two part online film takes a behind the scenes look at musician Cee Lo Green. The work does a nice job presenting Cee Lo without coming across as attempting to be overly hip or advercool. Part one is out now (below). Part two will be released Wednesday on the brand's Facebook page.

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by Steve Hall    Jun-28-11    
Topic: Brands, Celebrity, Video

Digital Kitchen Wins Grand Prix For Cosmopolitan


Wednesday night at Cannes, Chicago's Digital Kitchen nabbed the Design Lion Grand Prix for its Digital Experience work for The Cosmopolitan.

In the words of Digital Kitchen, "The Cosmopolitan of Las Vegas is an iconic luxury brand. For DK, this presented us with our own mission: bring The Cosmopolitan to life. Give the building itself a personality, a perspective, a voice. Our solution was to transform each digital display into a living art canvas. From the marquee, to the casino, to the elevators, guests encounter a beautifully immersive digital experience. This experience culminates in the main lobby, where first impressions matter most. Every visitor is greeted with truly unique blend of architecture, contemporary art, and cutting edge digital technology."

Seems to have paid off.

by Steve Hall    Jun-22-11    
Topic: Agencies, Brands, Industry Events

Focused, Humanized Content Helps Online Brands Win


Tim Armstrong and Arianna Huffington took that stage at Cannes for a session entitled The Re-Calibration of Form and Function Online. The gist of the panel, aside from it being a bit of a pitch for AOL's newly tightened content belt, was all about the humanizing of the internet and how content, done right, can bring real-world humanity online.

Huffington outlined her four pillars of what she dubs the "grown up internet." First off is Trust. Huffington argued brands and online entities should work towards speaking in the sort of tone one might use when speaking with a friend or colleague in a non-business, social setting. As examples of this, she pointed to a few Huffington Post headlines which, in her opinion, made the experience more human.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun-20-11    
Topic: Brands, Industry Events

Burger King Launches All Whopper, All the Time DirecTV Channel


As a lame duck agency, what sort of work do you do to insure your legacy leaves a positive imprint on the industry? Well, if you're Crispin Porter + Bogusky's, you make damn sure a lot of people get their hands on your clients product. In this case, the product is the Whopper from Burger King.

CP+P launched a channel on Direct TV; channel 111. The only thing that airs on Channel 111 is an image of a spinning Whopper. Yes, that's it. But there's more. If people stare at the spinning burger long enough, they will see prompts that will give them information on how to get their hands on a Whopper. The longer they stare, the more Whoppers they can get.

So far, 50,000 Whoppers have been given away. We're told people have collectively stared at this channel for over 300,000 minutes so far. Thata figure is expected to hit 810,000 by the weekend. Nice work, CP+P.

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by Steve Hall    Jun-16-11    
Topic: Brands, Television

Candie's Hits Hotness of Hudgens One More Time


Continuing her work with Candie's, High School Musical star and one-time nude internet celebrity, Vanessa Hudgens is fronting the brand's Candies's only at Kohl's campaign which will consist of print and television. The campaign will highlight "Candie-isms," trite little girly statements such as "Candie's girls believe you can do anything in heels," "Candie's girls know sprinkles are a food group" and "Candie's girls never forget to treat themselves."

Of her work on the campaign, Hudgens said, "I love Candie's because they have so many great pieces you can mix into your wardrobe. My style is very similar to the Candie's girl style in a sense where we just want to have fun."

And, of course, not leaving out the social element, brand fans can vote for one of three commercials which will air in late July.

Check out the full on hotness of Hudgens on this campaign highlight page.

by Steve Hall    Jun-15-11    
Topic: Brands, Campaigns, Celebrity, Racy

Nivea Fetes 100 Years of Skincare with Pure Reliability Message


Laden with the immense responsibility of promoting Nivea's 100-year anniversary, DraftFCB/London decided to veer from its existing "Beauty is..." position and bring the brand to basics.

Visually, the ad favours purity and it depicts people in intimate situations of all kinds. This is clearly also a good opportunity to see skin of all kinds -- young, old, pregnant -- while reminding people that Nivea's been the trusted brand for those you touch the most. Blended in nicely is the subliminal message that it is pure and nourishing enough to support both young skin and old.

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by Angela Natividad    Jun-10-11    
Topic: Brands, Campaigns, Commercials, Television

T-Mobile Takes Angry Birds Offline, Expands Its Size By 1000


T-Mobile makes another cultural coup with its ongoing and highly social "Life is for sharing" campaign. On May 11 in Barcelona, the firm set up a huge live Angry Birds installment inviting people to play.

A few curious stragglers were drawn to a booth, where they found a smartphone with Angry Birds loaded. They'd casually draw the slingshot back (the birth of an addiction) -- and find to their surprise that the result was replicated in real life. It goes without saying that a crowd formed fast.

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by Angela Natividad    Jun-10-11    
Topic: Best, Brands, Campaigns, Events, Games, Guerilla, Mobile/Wireless

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