Aldi Tea Will Float Hubby's Boat, Even If You Get Your Happy Elsewhere

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We like to make cracks about English humor, but to be truthful we love it. There's stuff that passes in the UK that just never could here, especially when it comes to advertising.

This Aldi ad is one example. Its whimsical and decidedly naughty approach to competitive pricing falls together with an equally epic tongue-in-cheek tagline: "Aldi. Like brands. Only cheaper."

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by Angela Natividad    Jun- 9-11    
Topic: Brands, Campaigns, Commercials, Good, Television



Diesel Takes 'Likes' Off the 'Net and Onto Jeans

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Here's an idea with interesting potential. For Diesel, European comms firm Fullsix had a baby burp of an epiphany:

Facebook's Like capability has become an online content standard. If Liking pages, content and brands online is so successful for spreading brand equity around, the Like ought to be replicated in the real world.

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by Angela Natividad    Jun- 9-11    
Topic: Brands, Campaigns, Good, Mobile/Wireless



You Mean Flashmobs Still Happen...?

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I know. You're thinking, "Why haven't all the perpetrators of this kicked-to-death gimmick been banned to an island yet...?" The easy answer is, brands still pay for them.

We give you Dodge's Rock N' Roll Marathon Flashmob. The brand was a title sponsor for the event this year.

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by Angela Natividad    Jun- 9-11    
Topic: Brands, Events, Guerilla



Go From Intern to WINtern With Little Debbie (Deux!)

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Agency interns, take heed! Observing that you are hard-working, underpaid and apparently extremely hungry, Little Debbie's holding its second annual Intern Hero contest.

The prize: piles and piles of breakfast yummies. The demand: create a sign asking Little Debbie to send you breakfast -- the more creative, the better. Snap a photo of yourself with the sign inside or outside your office.

The conditions: you must be an employed intern, over 18 and a US resident.

Entries wrap July 18, 2011, so whip out your Sharpie quick if you want to win you some Blueberry Creme Rolls! Here's more on how to enter.

Good consistent social work (not in the Precious sense, though) by Luckie & Co.

by Angela Natividad    Jun- 8-11    
Topic: Brands, Campaigns, Online, Social



Because Guys Should Dress Like Guys, Not *That* Guy.

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This country's drowning in cowboys and glamour goths. And to show today's fashion-strapped men that it knows what the real priorities are, Old Navy's enlisted Camp + King, which in turn produced two fashion spots for two fake brands: Supar Tool and Corporado Menswear.

The ads tear a new asshole out of two douchey mainstream aesthetics: the Eurotrash vampire metrosexual and the cowboy complex.

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by Angela Natividad    Jun- 8-11    
Topic: Brands, Campaigns, Commercials



ING Direct's Fables Probably Won't Survive a Retelling

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Beattie McGuinness Bungay's fables campaign for ING Direct UK are inviting at first glance, bearing a vague resemblance to The Wind in the Willows, but are most readily compared to Aesop's Fables -- except with "morals" only loosely tied to unmotivated plotlines.

The ads try compensating for this with an occasional stab at tongue-in-cheek humour, but that fails to compel. (Maybe it's the British/American divide?)

Otherwise, the work is beautiful -- typical Psyop. There's a lesson for you: without actual substance to the idea, even the best production firm can't save you.

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by Angela Natividad    Jun- 7-11    
Topic: Bad, Brands, Campaigns, Television



Philip Morris Doesn't Want Your Help Selling Ciggies

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Last week students Jennine Punzone and Manasvi Abrol of Miami Ad School Brooklyn incurred the wrath (well ... not really) of no less than Philip Morris, having used a class assignment to propose an app called Bump a Smoke.

If you're a social smoker, or just somebody who comes up a stick short once or twice too often a week, the idea is brilliant. The hypothetical app lets you buy virtual smokes, which you can then exchange for real ones.

What irked Philip Morris was the unauthorised use of its Marlboro brand in the app mockup, and AgencySpy, which has covered the project in past, received the following letter from one Bill Phelps of Altria Client Services:

Kiran: The "Bump a Smoke" concept you posted this morning is in no way related to Philip Morris USA or the Marlboro brand. The company does not approve of this use of its trademark. Could you please update your post to clarify this or remove the image? Thanks.

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by Angela Natividad    Jun- 7-11    
Topic: Brands, Mobile/Wireless, Online



Will 30 Betty Whites in Kitsch Regalia Get You to Join AARP?

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Here's the unholy union that you knew was coming. The AARP appeals to the self-deprecating golden-agers of 'morrow in a kitsch-ass ad called the "Get-Over-It-a-Thon," starring Betty White, Betty White and wicked senior poster girl Betty White!

The premise is simple: You're not too young to register for AARP, and it's only $16, so bite the bullet.

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by Angela Natividad    Jun- 7-11    
Topic: Brands, Campaigns, Celebrity, Online, Television



Vintage Barbie 'Fronts, Gaga-Style, for Nokia N8

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This isn't creepy at all. To plug its aggressively pink N8 smartphone, Nokia's produced "Freedom," a music video that Influencia describes as "a mix of Lady Gaga, Rihanna and The Exorcist." Its frontliner is none other than Mattel's Barbie, circa 1950s or around the time the pointy bra was born.

Barbie appears in all her plasticine antiquated glory, outfitted in a pink the same shade as the N8, sometimes with garishly coloured hair, other times with Sharpie tattoos, at least twice with Nokia signs covering her mammaries, and a few times -- disturbingly enough -- lounged on top of an N8 amid a circle of her own disembodied limbs.

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by Angela Natividad    Jun- 7-11    
Topic: Brands, Campaigns, Mobile/Wireless, Online, Strange



Nike's 'Chosen' May Choose You for an X-Games Kinda Life

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Nike's ads are epic so often it's almost banal. But this latest, "Chosen," is an anthem like no other. Filmed over two years across seven locations (Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali), it whets your appetite for adventure with bruising sports too often relegated to boyish recreation: skating, surfing, BMXing, snowboarding.

Famous faces include skater Paul Rodriguez, snowboarder Danny Kass, and surfers Julian Wilson and Laura Enever. But as good as their cameos in pro form is the brand finale: the swoosh, and Nike's "Just Do It" slogan -- symbols tattooed into our cultural roots -- brought to the fore in flames. Perhaps the advertising you would expect from Volcom clothing , but this is a new step for a company such as Nike.

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by Angela Natividad    Jun- 6-11    
Topic: Brands, Campaigns, Celebrity, Games, Good, Online










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