OK so it's not at all as witty and goofy as Old Spice but perhaps that's the point. After all, Dial is a pretty staid brand so we can't get too wild here. Oh but wait! We can. And that's just what Red Tettmer + Partners did for Dial for Men.
The agency crafted and event called Camp Dirt, a three day event where men can go and do what men...um, boys...do best: get dirty doing things like sliding down a mud pile, drag racing bulldozers, digging with dynamite and playing paintball.
Oh yes. Get these men seriously dirty and then give them some Dial to clean them up. The event will be held August 26-28 in Granby, Colorado.
Well here's an inspiring story. Yes, it's a sponsored story but, hey, someone's got to pay the bill. It's the story of a group of boys who lived on the island of Koh Panyee in Thailand and, in 1986, decided to start a football team. Sounds easy enough until you realize the island of Koh Panyee consists of a tiny mountain with the rest of the village built on floating docks. In other words, no place to play football.
Undeterred, the boys built their own football pitch (field) and learned how to play in bare feet on rickety planks held together with bent nails. Turns out they became quite good at the game and went on to win many Southern Thailand Youth Championships over the years.
Working with Leo Burnett & Arc Worldwide, TMB Bank sponsored the film, called Make THE Difference. And that's what it's all about. Set your mind to something, do what it takes to get there and you will achieve.
Saatchi & Saatchi tel Aviv launched a campaign to solve the age old problem of whether to call a wafer Vafel or Bafel. Vafel is the Hebrew word for wafer but the seemingly more common slang term is Bafel. In response to a survey which overwhelmingly favored Bafel, Elite Wafer changed all their packaging accordingly.
- Behind the Scenes of Angie Harmon's New "Got Milk?" Ad
- Don't blame your lazy neighbor for rising medical care costs. BCBS North Carolina wants to have a big 'ol social media-style conversation about the issue.
- Meet BMW's M Gladiators, part of a new campaign in China for the brand.
- Not to belittle but yet another domestic abuse concept which travels down the "afraid to tell" path. This one riffs on YouTube's "removed by user" screen.
- A humorous look at what the world of Out of Office email advertising could look like.
By now you've probably seen the new David & Goliath-created commercial for Carl's Jr. called Anthem. What we love about it is its FU approach to marketing. The chain doesn't care if anyone thinks a gigantic burger is unhealthy to eat. And they don't care if anyone feels women are degraded by appearing half dressed in their ads.
The brand's new mantra spells these beliefs out very clearly:
- "We believe in burgers. Big, fat, juices-running-down-your-arm kind of burgers."
- "We believe in putting hot models in our commercials, because ugly ones don't sell burgers."
- "We believe that life is short. So if it feels good, do it, and if it tastes good, eat it."
We have to say, we love the approach. Too many brands bend over the second someone complains. We appreciate the fact Carl's Jr. isn't distracted by all that politically correct crap and they they are happy to foist scantily clad women eating gigantic burgers in our face.
We'd like to know your thoughts on this one. A recent Budweiser ad centers on the story of a soldier returning home. In the ad, he first calls a friend and then his parents. When he finally gets home he is first hugged by his friend and then his family and other friends.
Some are calling this ad gay-themed. We say it is. We also say who gives a shit? Anyone, gay or straight, can shoot a gun and kill the enemy. But what we do give a shit about is the way Budweiser crafted this ad. Nebulous is a good word to describe the way the ad plays out.
Are you kidding me? No disrespect to Hugo Minnesota resident Dan McKeague but is he best Aflac could come up with for the new voice of its duck? Seriously? It sounds like the guy's trying to pinch a loaf that just won't pinch.
Now we're well aware the brand was trying to find a new voice and not a replication of the Gilbert Gottfried version but, wow, they should have called Scott Monty. Now that man can do voices!
For the cool sum of $10 million, Angelina Jolie has signed a deal with Louis Vuitton to front a new global campaign for the fashion brand. The campaign, shot by Annie Liebowitz, will break this summer in print.
Jolie follows in the footsteps of Madonna, Scarlett Johansson, Keith Richards, Uma Thurman and Jennifer Lopez, all of whom have fronted the brand in the past.
As a man who might approach a woman in a social situation, would it behoove him to throw caution to the wind and scream out loud at her? That would seem to be the stance of those who are offended by a new Dos Equis ad which carries the headline, "Approach women like you do wild animals, With caution and a soothing voice."
Writing in AdWeek/AdFreak (it's kind of hard to tell the difference these days), David Gianatasio said the ad "not only offends women but adds an extra layer of insult by showing the world's least interesting Great White Colonial Man swaggering around in the brush with a pair of tribesmen at his side."
We beg to differ, David. A healthy dose of caution and soothing suavity is always advised when approaching women. After all, men certainly don't want to risk getting their head bitten off, a suffering which, sadly, is perpetrated upon men by women far too often.
Better safe than sorry. Always good advice in our book when it comes to interacting with the opposite sex.
Does anyone really care? Really? After all, one brand ambassador is just like another, right? But we wouldn't be doing our job here at Adrants if we didn't point out every last bit of hot on the advertising landscape so, yawn, here goes.
St. Pauli Girl has chosen a new...St. Pauli Girl Her name is Jennifer England and she's from Michigan. She's a former Miss Venus Swimwear International as well as Miss Hawaiian Tropic International so she's well qualified to become St. Pauli Girl's version of a barmaid which is sort of like a cross between a high school cheerleader and lingerie model.
How this sells beer we know not but we also know not how any other brand's mascot sells anything either. We're just glad some brand enjoy serving up eye candy as opposed to the less interesting stuffed/fluffy/talking animal variety.
And that, friends, is your useless news item of the day.
Oh but wait!
If you're a poster collector, the press release informs you can order a free poster of England in St. Pauli Girl wear up through May 20 and sign up to win an autographed poster (the 3 millionth one) which will be hand delivered by England, herself.