Is Budweiser Afraid of Gay Soldiers?


We'd like to know your thoughts on this one. A recent Budweiser ad centers on the story of a soldier returning home. In the ad, he first calls a friend and then his parents. When he finally gets home he is first hugged by his friend and then his family and other friends.

Some are calling this ad gay-themed. We say it is. We also say who gives a shit? Anyone, gay or straight, can shoot a gun and kill the enemy. But what we do give a shit about is the way Budweiser crafted this ad. Nebulous is a good word to describe the way the ad plays out.

more »

by Steve Hall    Apr-27-11    
Topic: Brands, Commercials, Opinion

Aflac Makes Underwhelming Choice For New Duck Voice


Are you kidding me? No disrespect to Hugo Minnesota resident Dan McKeague but is he best Aflac could come up with for the new voice of its duck? Seriously? It sounds like the guy's trying to pinch a loaf that just won't pinch.

Now we're well aware the brand was trying to find a new voice and not a replication of the Gilbert Gottfried version but, wow, they should have called Scott Monty. Now that man can do voices!

more »

by Steve Hall    Apr-27-11    
Topic: Brands

Louis Vuitton Hooks Up With Angelina Jolie


For the cool sum of $10 million, Angelina Jolie has signed a deal with Louis Vuitton to front a new global campaign for the fashion brand. The campaign, shot by Annie Liebowitz, will break this summer in print.

Jolie follows in the footsteps of Madonna, Scarlett Johansson, Keith Richards, Uma Thurman and Jennifer Lopez, all of whom have fronted the brand in the past.

by Steve Hall    Apr-25-11    
Topic: Brands, Campaigns, Celebrity

Dos Equis Offers Advice to Men on Approaching Women


As a man who might approach a woman in a social situation, would it behoove him to throw caution to the wind and scream out loud at her? That would seem to be the stance of those who are offended by a new Dos Equis ad which carries the headline, "Approach women like you do wild animals, With caution and a soothing voice."

Writing in AdWeek/AdFreak (it's kind of hard to tell the difference these days), David Gianatasio said the ad "not only offends women but adds an extra layer of insult by showing the world's least interesting Great White Colonial Man swaggering around in the brush with a pair of tribesmen at his side."

We beg to differ, David. A healthy dose of caution and soothing suavity is always advised when approaching women. After all, men certainly don't want to risk getting their head bitten off, a suffering which, sadly, is perpetrated upon men by women far too often.

Better safe than sorry. Always good advice in our book when it comes to interacting with the opposite sex.

by Steve Hall    Apr-25-11    
Topic: Brands, Creative Commentary, Opinion, Strange

Yawn. St. Pauli Girl Choose New St. Pauli Girl


Does anyone really care? Really? After all, one brand ambassador is just like another, right? But we wouldn't be doing our job here at Adrants if we didn't point out every last bit of hot on the advertising landscape so, yawn, here goes.

St. Pauli Girl has chosen a new...St. Pauli Girl Her name is Jennifer England and she's from Michigan. She's a former Miss Venus Swimwear International as well as Miss Hawaiian Tropic International so she's well qualified to become St. Pauli Girl's version of a barmaid which is sort of like a cross between a high school cheerleader and lingerie model.

How this sells beer we know not but we also know not how any other brand's mascot sells anything either. We're just glad some brand enjoy serving up eye candy as opposed to the less interesting stuffed/fluffy/talking animal variety.

And that, friends, is your useless news item of the day.

Oh but wait!

If you're a poster collector, the press release informs you can order a free poster of England in St. Pauli Girl wear up through May 20 and sign up to win an autographed poster (the 3 millionth one) which will be hand delivered by England, herself.

by Steve Hall    Apr-21-11    
Topic: Brands

Chrysler Continues Celebrity Fetish With Dr. Dre


Chrysler continues to get its hip on, this time with the addition of music mogul Dr. Dre who will appear in a new campaign - debuting May 4 - for Chrysler's 300 sedan. Joining Dre in the campaign will be Detroit Lions football player Ndamukong Suh and fashion designer John Varvatos.

Of the new campaign, Chrysler CEO Olivier Francious said, "This will be a breakthrough in terms of how you speak about luxury in this country. It doesn't speak about luxury in terms of just aesthetic, but about luxury in terms of the spirit. This is a departure from traditional advertising. I want to be at least as visible as my competitors even without having the same resources."

Dr. Dre follows Eminem's "epic" commercial and ode to Detroit which appeared during the Super Bowl the star did for the brand's 200.

by Steve Hall    Apr-20-11    
Topic: Brands, Campaigns, Celebrity

Keira Knightley Gives Photographer Blue Balls


Back in March we told you Keira Knightley would be reprising her role for Coco Mademoiselle in a new film from the brand. That film debuted yesterday. It's a very stylized piece which follows Knightley from her bed to a photoshoot.

Of course the whole thing devolves into the stereotypical tease-fest between photographer and model until they're making love to each other without actually touching. As things progress, a door gets locked and even more love making is expected.

That is until the poor photographer is dumped by the model, presumably, in protest of the soundtrack which proclaims, "This is a man's world."

more »

by Steve Hall    Apr- 5-11    
Topic: Brands, Celebrity, Racy, Video

Three Olives Walk Into A Bar


A new campaign for Three Olives Vodka from M&C Saatchi LA settles upon the age old opening line of the classic "three guys walk into a bar..." joke. Each of the three commercials are animated and eschew the usual upscaling approach to advertising.

Explaining the campaign's approach, Proximo (parent company to Three Olives) Senior Vice President of Marketing Elwyn Gladstone said, "It seems that all the fun has been taken out of vodka with virtually all brands scrambling for the same crowded, so-called 'luxury' positioning. The Three Olives brand is set apart from that stuffy niche because while we're seriously premium, we're also seriously fun."

Well said and these spots are, indeed, fun. Our favorite is Three Sugar Daddies Walk Into a Bar. Why? Because we love twisted humor like that.

more »

by Steve Hall    Mar-29-11    
Topic: Brands, Campaigns, Commercials

Kraft to Turn Tweets Into TV Ads Within 24 Hours


If you tweet about Kraft Macaroni & Cheese today, your tweet could be in a commercial on TV tonight. Kraft and its agency, Crispin Porter + Bogusky, are monitoring Twitter for tweets that mention Mac & Cheese. Five tweets will be picked for inclusion in five commercial which will be written and filmed today. One ad will air during Conan and Lopez and the other four will be viewable on the brand's Facebook page.

Kraft Macaroni & Cheese Senior Brand manager Noelle O'Meara told Mashable the tactic may be repeated if today's efforts go well. She also said the immediacy of social media has nudged marketers ever closer to real-time marketing.

Get tweeting, people!

by Steve Hall    Mar-28-11    
Topic: Agencies, Brands, Social, Television

Samsung Galaxy Tab Video Passes Off Actors As Real People


So here we go again with another brand caught lying. Or so it would seem. Samsung debuted a new video at CTIA Wireless touting its new 10.1" Galaxy Tab. The video includes "true life stories of Galaxy Tab users." But just how true can these stories be if they are delivered by actors. That's what Technologizer's Harry McCracken discovered when he viewed the video and did a little research about the "real" people in the video who shared their "true life stories."

McCracken discovered two of the supposedly real Galaxy Tab users are actors. In the video, Joan Hess is passed off as being a freelance travel writer. In reality, she's a New York-based actress. CEO Joseph Kolinski is actually New York actor Joseph Kolinski. A third character in the video, Karl Shefelman, plays the role of a filmmaker. In real life, Shefelman is, indeed, a filmmaker who - surprise, surprise - has done work for Samsung.

more »

by Steve Hall    Mar-27-11    
Topic: Brands, Industry Events, Video, Worst

Featured FREE Resource: