By now you've probably seen the new David & Goliath-created commercial for Carl's Jr. called Anthem. What we love about it is its FU approach to marketing. The chain doesn't care if anyone thinks a gigantic burger is unhealthy to eat. And they don't care if anyone feels women are degraded by appearing half dressed in their ads.
The brand's new mantra spells these beliefs out very clearly:
- "We believe in burgers. Big, fat, juices-running-down-your-arm kind of burgers."
- "We believe in putting hot models in our commercials, because ugly ones don't sell burgers."
- "We believe that life is short. So if it feels good, do it, and if it tastes good, eat it."
We have to say, we love the approach. Too many brands bend over the second someone complains. We appreciate the fact Carl's Jr. isn't distracted by all that politically correct crap and they they are happy to foist scantily clad women eating gigantic burgers in our face.
We'd like to know your thoughts on this one. A recent Budweiser ad centers on the story of a soldier returning home. In the ad, he first calls a friend and then his parents. When he finally gets home he is first hugged by his friend and then his family and other friends.
Some are calling this ad gay-themed. We say it is. We also say who gives a shit? Anyone, gay or straight, can shoot a gun and kill the enemy. But what we do give a shit about is the way Budweiser crafted this ad. Nebulous is a good word to describe the way the ad plays out.
Are you kidding me? No disrespect to Hugo Minnesota resident Dan McKeague but is he best Aflac could come up with for the new voice of its duck? Seriously? It sounds like the guy's trying to pinch a loaf that just won't pinch.
Now we're well aware the brand was trying to find a new voice and not a replication of the Gilbert Gottfried version but, wow, they should have called Scott Monty. Now that man can do voices!
For the cool sum of $10 million, Angelina Jolie has signed a deal with Louis Vuitton to front a new global campaign for the fashion brand. The campaign, shot by Annie Liebowitz, will break this summer in print.
Jolie follows in the footsteps of Madonna, Scarlett Johansson, Keith Richards, Uma Thurman and Jennifer Lopez, all of whom have fronted the brand in the past.
As a man who might approach a woman in a social situation, would it behoove him to throw caution to the wind and scream out loud at her? That would seem to be the stance of those who are offended by a new Dos Equis ad which carries the headline, "Approach women like you do wild animals, With caution and a soothing voice."
Writing in AdWeek/AdFreak (it's kind of hard to tell the difference these days), David Gianatasio said the ad "not only offends women but adds an extra layer of insult by showing the world's least interesting Great White Colonial Man swaggering around in the brush with a pair of tribesmen at his side."
We beg to differ, David. A healthy dose of caution and soothing suavity is always advised when approaching women. After all, men certainly don't want to risk getting their head bitten off, a suffering which, sadly, is perpetrated upon men by women far too often.
Better safe than sorry. Always good advice in our book when it comes to interacting with the opposite sex.
Does anyone really care? Really? After all, one brand ambassador is just like another, right? But we wouldn't be doing our job here at Adrants if we didn't point out every last bit of hot on the advertising landscape so, yawn, here goes.
St. Pauli Girl has chosen a new...St. Pauli Girl Her name is Jennifer England and she's from Michigan. She's a former Miss Venus Swimwear International as well as Miss Hawaiian Tropic International so she's well qualified to become St. Pauli Girl's version of a barmaid which is sort of like a cross between a high school cheerleader and lingerie model.
How this sells beer we know not but we also know not how any other brand's mascot sells anything either. We're just glad some brand enjoy serving up eye candy as opposed to the less interesting stuffed/fluffy/talking animal variety.
And that, friends, is your useless news item of the day.
Oh but wait!
If you're a poster collector, the press release informs you can order a free poster of England in St. Pauli Girl wear up through May 20 and sign up to win an autographed poster (the 3 millionth one) which will be hand delivered by England, herself.
Chrysler continues to get its hip on, this time with the addition of music mogul Dr. Dre who will appear in a new campaign - debuting May 4 - for Chrysler's 300 sedan. Joining Dre in the campaign will be Detroit Lions football player Ndamukong Suh and fashion designer John Varvatos.
Of the new campaign, Chrysler CEO Olivier Francious said, "This will be a breakthrough in terms of how you speak about luxury in this country. It doesn't speak about luxury in terms of just aesthetic, but about luxury in terms of the spirit. This is a departure from traditional advertising. I want to be at least as visible as my competitors even without having the same resources."
Dr. Dre follows Eminem's "epic" commercial and ode to Detroit which appeared during the Super Bowl the star did for the brand's 200.
Back in March we told you Keira Knightley would be reprising her role for Coco Mademoiselle in a new film from the brand. That film debuted yesterday. It's a very stylized piece which follows Knightley from her bed to a photoshoot.
Of course the whole thing devolves into the stereotypical tease-fest between photographer and model until they're making love to each other without actually touching. As things progress, a door gets locked and even more love making is expected.
That is until the poor photographer is dumped by the model, presumably, in protest of the soundtrack which proclaims, "This is a man's world."
A new campaign for Three Olives Vodka from M&C Saatchi LA settles upon the age old opening line of the classic "three guys walk into a bar..." joke. Each of the three commercials are animated and eschew the usual upscaling approach to advertising.
Explaining the campaign's approach, Proximo (parent company to Three Olives) Senior Vice President of Marketing Elwyn Gladstone said, "It seems that all the fun has been taken out of vodka with virtually all brands scrambling for the same crowded, so-called 'luxury' positioning. The Three Olives brand is set apart from that stuffy niche because while we're seriously premium, we're also seriously fun."
Well said and these spots are, indeed, fun. Our favorite is Three Sugar Daddies Walk Into a Bar. Why? Because we love twisted humor like that.
If you tweet about Kraft Macaroni & Cheese today, your tweet could be in a commercial on TV tonight. Kraft and its agency, Crispin Porter + Bogusky, are monitoring Twitter for tweets that mention Mac & Cheese. Five tweets will be picked for inclusion in five commercial which will be written and filmed today. One ad will air during Conan and Lopez and the other four will be viewable on the brand's Facebook page.
Kraft Macaroni & Cheese Senior Brand manager Noelle O'Meara told Mashable the tactic may be repeated if today's efforts go well. She also said the immediacy of social media has nudged marketers ever closer to real-time marketing.
Get tweeting, people!