Chrysler Continues Celebrity Fetish With Dr. Dre

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Chrysler continues to get its hip on, this time with the addition of music mogul Dr. Dre who will appear in a new campaign - debuting May 4 - for Chrysler's 300 sedan. Joining Dre in the campaign will be Detroit Lions football player Ndamukong Suh and fashion designer John Varvatos.

Of the new campaign, Chrysler CEO Olivier Francious said, "This will be a breakthrough in terms of how you speak about luxury in this country. It doesn't speak about luxury in terms of just aesthetic, but about luxury in terms of the spirit. This is a departure from traditional advertising. I want to be at least as visible as my competitors even without having the same resources."

Dr. Dre follows Eminem's "epic" commercial and ode to Detroit which appeared during the Super Bowl the star did for the brand's 200.

by Steve Hall    Apr-20-11    
Topic: Brands, Campaigns, Celebrity



Keira Knightley Gives Photographer Blue Balls

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Back in March we told you Keira Knightley would be reprising her role for Coco Mademoiselle in a new film from the brand. That film debuted yesterday. It's a very stylized piece which follows Knightley from her bed to a photoshoot.

Of course the whole thing devolves into the stereotypical tease-fest between photographer and model until they're making love to each other without actually touching. As things progress, a door gets locked and even more love making is expected.

That is until the poor photographer is dumped by the model, presumably, in protest of the soundtrack which proclaims, "This is a man's world."

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by Steve Hall    Apr- 5-11    
Topic: Brands, Celebrity, Racy, Video



Three Olives Walk Into A Bar

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A new campaign for Three Olives Vodka from M&C Saatchi LA settles upon the age old opening line of the classic "three guys walk into a bar..." joke. Each of the three commercials are animated and eschew the usual upscaling approach to advertising.

Explaining the campaign's approach, Proximo (parent company to Three Olives) Senior Vice President of Marketing Elwyn Gladstone said, "It seems that all the fun has been taken out of vodka with virtually all brands scrambling for the same crowded, so-called 'luxury' positioning. The Three Olives brand is set apart from that stuffy niche because while we're seriously premium, we're also seriously fun."

Well said and these spots are, indeed, fun. Our favorite is Three Sugar Daddies Walk Into a Bar. Why? Because we love twisted humor like that.

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by Steve Hall    Mar-29-11    
Topic: Brands, Campaigns, Commercials



Kraft to Turn Tweets Into TV Ads Within 24 Hours

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If you tweet about Kraft Macaroni & Cheese today, your tweet could be in a commercial on TV tonight. Kraft and its agency, Crispin Porter + Bogusky, are monitoring Twitter for tweets that mention Mac & Cheese. Five tweets will be picked for inclusion in five commercial which will be written and filmed today. One ad will air during Conan and Lopez and the other four will be viewable on the brand's Facebook page.

Kraft Macaroni & Cheese Senior Brand manager Noelle O'Meara told Mashable the tactic may be repeated if today's efforts go well. She also said the immediacy of social media has nudged marketers ever closer to real-time marketing.

Get tweeting, people!

by Steve Hall    Mar-28-11    
Topic: Agencies, Brands, Social, Television



Samsung Galaxy Tab Video Passes Off Actors As Real People

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So here we go again with another brand caught lying. Or so it would seem. Samsung debuted a new video at CTIA Wireless touting its new 10.1" Galaxy Tab. The video includes "true life stories of Galaxy Tab users." But just how true can these stories be if they are delivered by actors. That's what Technologizer's Harry McCracken discovered when he viewed the video and did a little research about the "real" people in the video who shared their "true life stories."

McCracken discovered two of the supposedly real Galaxy Tab users are actors. In the video, Joan Hess is passed off as being a freelance travel writer. In reality, she's a New York-based actress. CEO Joseph Kolinski is actually New York actor Joseph Kolinski. A third character in the video, Karl Shefelman, plays the role of a filmmaker. In real life, Shefelman is, indeed, a filmmaker who - surprise, surprise - has done work for Samsung.

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by Steve Hall    Mar-27-11    
Topic: Brands, Industry Events, Video, Worst



Hardee's Puts Miss Turkey in Charbroiled Turkey Burger Bikini

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We like the logic of this new Hardee's commercial from David & Goliath (who, we wish, would email us instead of slapping a YouTube copyright violation on our ass if they'd like us to remove a spot) that continues the brand's tradition of using hot women in bikinis to sell their sandwiches.

To help everyone remember how great their new charbroiled turkey burger is, the brand hired Miss Turkey and placed her in a bikini with tiny pictures of its charbroiled turkey burger. Explaining this approach, the voiceover concludes with, "And that's just the way it is."

Never before have we heard such truism in a commercial and the complete, unapologetic acknowledgement that sex will, and forever, be used to sell. Nice work, David & Goliath. But please stop tarnishing our image on YouTube by complaining to them about videos YOU sent to us. OK? Are we cool now?

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by Steve Hall    Mar-24-11    
Topic: Brands, Racy



Aflac Seeks New Voice for Duck

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Aflac today announced plans for a nationwide casting call to find a new voice for the Aflac Duck. The company plans to hold auditions in six cities across the US during the first week of April.

Live auditions will be held in New York City, Los Angeles, Chicago, Las Vegas, Austin and Atlanta. The online casting call is open today and will remain open until April 1, 2011 at midnight Pacific time.

Since 2000, the Aflac Duck has appeared in 52 television ads and numerous radio ads and is said to have increased brand recognition from slightly more than 10 percent to 93 percent. The Aflac Duck is also a symbol of the company's philanthropic cause which has raised more than $62 million for the treatment and research of childhood cancer.

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by Steve Hall    Mar-24-11    
Topic: Brands, Strange



Ford Puppet Hits on Sexy Reporter in New Campaign

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Chevy has its Angels and Ford has...well...Ford has Doug. Doug is a puppet. And a puppet with an attitude and an attraction to blond reporters and, well, any female of any kind. He's also a wise ass who carefully walks the line between making the brand message interesting and turning the entire thing into a comedy routine. He's witty and stupid all at the same time. And it kind of works. And in any event, it's far more interesting that a typical :30 or :60. Far, far more interesting.

Doug's best lines include, "may I smell your fingers?" and "are you all business or it is just that suit?"

Directed by Paul Feig and written by a host of comedy writers, the collection of videos touts the Ford Focus and its many features. The unveiling of Doug as the new spokesperson for Ford was preceded by several unbranded videos in which the puppet stops a convenience store robbery, saves a choking victim and performs CPR.

We like this advertainment. We actually watched all of it. Of course, that's out job but that's besides the point. We actually liked it and found it entertaining. Which is a very, very good thing.

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by Steve Hall    Mar-22-11    
Topic: Brands, Campaigns, Creative Commentary, Video



Classmates Rebrands As Memory Lane

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What with the proliferation of Facebook and the three million other forms of online communication, it's amazing a site like Classmates.com is still in business. Ask yourself; when was the last time you actually visited Classmates.com let alone had a use for it? It seems Classmates.com has asked itself that very question and has decided to travel down the tried and true road to brand salvation: renaming itself.

Yes, Classmates.com will now be known as Memory Lane. Quaint. The brand has launched a new campaign that centers on the premise everyone loves nostalgia. A new :30 will air nationally on network and cable and will be supported by print and online. Hmm, we wonder if they'll have a Facebook page. Oh wait.

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by Steve Hall    Mar-21-11    
Topic: Brands, Campaigns



Burger King and CP+B Split, Sun Times Cans Lewis Lazare

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- Burger King and Crispin Porter + Bogusky have ended their seven year relationship.

- The Chicago Sun Times has let go ad critic Lewis Lazare.

- A sex doll commits suicide in an ad all to promote a dating site.

- Super hottie Tehmeena Afzal is out with another video. This one's for a local car dealer and she's wearing less clothing than she ever has before.

by Steve Hall    Mar-18-11    
Topic: Agencies, Brands, Cause, Racy










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