In a refreshing departure from the ad industry's obsessive focus on awards which mean nothing to the general public, we are pleased to see that 180LA is giving a nod to awards "regular" people have heard of: Guinness World Records.
To highlight the winter weather prowess of the Mitsubishi Outlader and Outlander Sport, 180LA traveled to Ghost Lake near Calgary, Alberta in an attempt to break as menay Guinness World Records as they could in a 24 hour period.
The Hills and Dancing With the Stars babe Ardrina Patridge has re-signed with Bongo to be the brand's spokeswoman for a second year. Patridge, who also appeared in a gold bikini for Carl's Jr., will, again, don a bikini.
Shot by fashion photographer Tony Duran, Patridge will grace us with her beauty in a campaign which will appear in fashion and lifestyle magazines such as Cosmopolitan, Vogue, Seventeen, Teen; on outdoor boards; online and on in-store displays ay Sears and Kmart. Some serious high fashion there, people.
Patridge follows a long line of Hollywood celebrities fronting for the brand including Vanessa Minnello, Nicole Richie, the Laguna Beach cast, Kim Kardasian, Rachel Bilson and Kristin Cavallari.
Julianne Moore, who signed a deal last fall with Talbots to be the retailer's spokesperson, has just made her debut in the brand's Spring 2011 ad campaign. Shot by Mert Alas and Marcus Piggot in New York, the campaign will appear in fashion magazines, store locations and in Talbots' catalog.
Of the campaign and Moore's participation in it, Talbots Chief Creative Officer Michael Smaldone said, "We have this lush, traditional setting, and Julianne is in the middle of it. She's strong, confident, and very modern. And it's very ethereal and sensual."
Here's another image from the campaign.
Hopefully this GM commercial isn't indicative of what we'll see on Sunday when the brand airs no less than eight ads, five within the game. One commercial mocks dealer ads and steals a bit from all those "transformer" commercials of yore. Of course, that's perfectly fine because the ad is also an ad for this summer's third Transformers movie.
We hope the other ads, all from Goodby Silverstein & Partners, are a bit more creative than this one.
If you're an avid shopper who worships materialism and daily trips to the mall, you'll love this new TBWA-created commercial for the new Nissan Quest which has all kinds of shopper-friendly features such as one-touch technology and an air scrubber which, well, cleans the air.
Of course, wouldn't it be easier to just push the button on the remote which would automatically open the doors, a feature most minivans already have?
A new Innocean Worldwide-created campaign for the new Hyundai Sonata Hybrid asks us to ponder what the world would look like it we settled for the first thing that came along and placed no value on innovation.
In the ad, we see the first incarnations of many technological advancement such as the bicycle, the mobile phone, the television, the typewriter, the camera, the silent movie, the turntable all while Jeff Bridges points out we'd never have hybrid cars if we simply settled for the first car that came along.
Is a new campaign for fashion brand Jean Paul Gaultier, we see what appears to be two women in the throes of a passionate kiss. One of the models is Victoria's Secret model Karolina Kurkova, currently the highest paid female model in the world. The other model is...think The Crying Game...the very androgynous Andrej Pejic, currently the highest paid male model in the world.
So yea, it's a lesbian kiss but only before you realize one of the woman is actually a man. hey, this is fashion advertising. They can do whatever they want and still call it advertising. It's a waste of time to bother figuring out what they're thinking. Except for the fact this ad brilliantly reinforces the notion most fashion brands are all about pushing the envelope and challenging accepted norms.
Explaining the new McCann Detroit-created campaign, entitled The Story of Saab, which launched Wednesday, Saab Marketing Communications Manager Nicole Jankowski said, "The idea behind the campaign is independent thinking, but, most importantly, it will let everyone know that Saab is back, here to stay and that we never went away - what we stand for and who we compete against."
Print will include placements in the Wall Street Journal and a television campaign will kick off January 21. An late to the consumer-generated game, Saab will ask its Facebook fans to develop ads for the campaign, some of which may be incorporated into the campaign.
Jankowsi says the campaign will re-launch the brand - which has been absent from the marketplace for the better part of a year after it was sold by GM to Spyker Cars NV - and will form the basis of a long-term, brand building effort.
So what's action hero Chuck Norris been up to lately? Well, it appears he's napping a lot but still kicking butt. And getting paid for it as well. Saatchi & Saatchi Prague, along with Starlite Productions, is out with a new commercial for T-mobile to promote the brand's netbook promotion.
The ad revisits the Chuckmania phenomenon which has swept the Czech Republic and Central Europe.
Just like Debbie Gibson. Just like Britney Spears. Just like Christina Aguilera. Just like just like Miley Cyrus. And just like every other starlet who, at one point or another, decides she needs to "grow up," "become and adult," "shed her childhood" and show the world that she's no longer a little girl but a sexed-up super hottie who's ready to take on the world.
With her new single, What the Hell, Avril Levigne is now part of the "I'm not a child anymore" club. Of course, Levigne never really was of the child star ilk what with her so-called punk approach to music and decided avoidance of Disney.