Nissan Quest Makes Life Easier for Mall Maniacs

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If you're an avid shopper who worships materialism and daily trips to the mall, you'll love this new TBWA-created commercial for the new Nissan Quest which has all kinds of shopper-friendly features such as one-touch technology and an air scrubber which, well, cleans the air.

Of course, wouldn't it be easier to just push the button on the remote which would automatically open the doors, a feature most minivans already have?

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by Steve Hall    Jan-31-11    
Topic: Brands



Importance of Innovation Illustrated With Anachronisms

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A new Innocean Worldwide-created campaign for the new Hyundai Sonata Hybrid asks us to ponder what the world would look like it we settled for the first thing that came along and placed no value on innovation.

In the ad, we see the first incarnations of many technological advancement such as the bicycle, the mobile phone, the television, the typewriter, the camera, the silent movie, the turntable all while Jeff Bridges points out we'd never have hybrid cars if we simply settled for the first car that came along.

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by Steve Hall    Jan-28-11    
Topic: Brands, Campaigns



Fashion Brand Employs Lesbian Heterosexuality

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Is a new campaign for fashion brand Jean Paul Gaultier, we see what appears to be two women in the throes of a passionate kiss. One of the models is Victoria's Secret model Karolina Kurkova, currently the highest paid female model in the world. The other model is...think The Crying Game...the very androgynous Andrej Pejic, currently the highest paid male model in the world.

So yea, it's a lesbian kiss but only before you realize one of the woman is actually a man. hey, this is fashion advertising. They can do whatever they want and still call it advertising. It's a waste of time to bother figuring out what they're thinking. Except for the fact this ad brilliantly reinforces the notion most fashion brands are all about pushing the envelope and challenging accepted norms.

by Steve Hall    Jan-28-11    
Topic: Brands, Campaigns



Saab Relaunches Brand Post GM

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Explaining the new McCann Detroit-created campaign, entitled The Story of Saab, which launched Wednesday, Saab Marketing Communications Manager Nicole Jankowski said, "The idea behind the campaign is independent thinking, but, most importantly, it will let everyone know that Saab is back, here to stay and that we never went away - what we stand for and who we compete against."

Print will include placements in the Wall Street Journal and a television campaign will kick off January 21. An late to the consumer-generated game, Saab will ask its Facebook fans to develop ads for the campaign, some of which may be incorporated into the campaign.

Jankowsi says the campaign will re-launch the brand - which has been absent from the marketplace for the better part of a year after it was sold by GM to Spyker Cars NV - and will form the basis of a long-term, brand building effort.

by Steve Hall    Jan-28-11    
Topic: Brands



Chuck Norris Kicks Ass Even While Asleep

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So what's action hero Chuck Norris been up to lately? Well, it appears he's napping a lot but still kicking butt. And getting paid for it as well. Saatchi & Saatchi Prague, along with Starlite Productions, is out with a new commercial for T-mobile to promote the brand's netbook promotion.

The ad revisits the Chuckmania phenomenon which has swept the Czech Republic and Central Europe.

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by Steve Hall    Jan-27-11    
Topic: Brands, Celebrity



Sony Sponsors Avril Levigne's Lingerie-Fueled Transformation to Adulthood

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Just like Debbie Gibson. Just like Britney Spears. Just like Christina Aguilera. Just like just like Miley Cyrus. And just like every other starlet who, at one point or another, decides she needs to "grow up," "become and adult," "shed her childhood" and show the world that she's no longer a little girl but a sexed-up super hottie who's ready to take on the world.

With her new single, What the Hell, Avril Levigne is now part of the "I'm not a child anymore" club. Of course, Levigne never really was of the child star ilk what with her so-called punk approach to music and decided avoidance of Disney.

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by Steve Hall    Jan-25-11    
Topic: Brands, Celebrity, Video



Kylie Minogue to Front Lexus Campaign

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Japanese automotive brand Lexus has hooked up with Australian singer and model Kylie Minogue to promote the brand's new CT 200h hybrid vehicle in an ad campaign set to launch in February. As part of the deal, Lexus will sponsor Minogue's upcoming Aphrodite:Les Folies music tour.

Of Minogue's selection as brand ambassador, Lexus spokesperson Belinda Poole said, "Kylie is the perfect ambassador for Lexus and the new CT200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to customers new to the brand."

The campaign, created by Billington Cartmell and CHI & Partners, will include a series of online videos that will highlight behind the scenes footage of Minogue's tour.

by Steve Hall    Jan-25-11    
Topic: Brands, Campaigns, Celebrity



Diesel Island: The Land of the Stupid and Home of the Brave

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Now that we all know wearing Diesel jeans makes you stupid, we can gleefully celebrate the continuation of this worshiping of stupidity with Diesel Island. Launched as a new nation of sorts, it's "a tropical utopia where the principles of the Be Stupid manifesto can thrive and flourish."

Having founded Diesel Island, the place, of course, needs an ad campaign to make the rest of the world aware of it. And that's just what a new print and outdoor campaign will do. The brand has high aspirations for this new nation and has dubbed it "the least fucked up country in the world"

Stupidity aside, we could sure use a bit less fuckery these days. See two other ads here and here.

by Steve Hall    Jan-24-11    
Topic: Brands, Campaigns, Strange



Geico Gecko Gets Radio Show

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Geico, with help from The Martin Agency, is out with two new commercial which feature the Gecko character front and center. In the first, the first, the Gecko attempts to answer a serious question from a girl while a second announcer who looks like he's still in high school tells the girl she'd look great in a blue car.

In a second commercial, the Gecko takes a look at how fast people can get a quote on Geico.com while the high school-er checks the records book to see who got the quickest quote.

As Geico commercials go, they're fairly standard. Not that we don't like Mr. Gecko but we wish the brand would bring back the Kash character. Now that character was quirky and fun. And the song was infectious.

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by Steve Hall    Jan-20-11    
Topic: Brands, Campaigns, Commercials



And the New GoDaddy Girl is...A Pair of Legs

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In a welcome shift from past publicity strategies, GoDaddy is eschewing the tired and lame banned Super Bowl tactic in favor of something different. The Big Tease. Yes, rather than putting out a press release every time a network disallowed one of the domain registrars submitted Super Bowl commercials, GoDaddy is teasing a new GoDaddy girl who will not be revealed until game day.

With nothing but a pair of legs and the promise she is a "big name celebrity," there isn't much to go on in terms of the woman's identity. Hopefully she isn't revealed to be some insipid non-celebrity like Kim Kardashian or Heidi Montag.

So, all we can do is wait. Wait until the first half of the Super Bowl when GoDaddy airs the reveal and we can all either cringe or drool uncontrollably.

by Steve Hall    Jan-20-11    
Topic: Brands, Celebrity, Super Bowl 2011










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