Canada Revolts Against 150th Birthday Logos, Designer Proposes Alternatives

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In reaction to five proposed logos for Canada's 150th birthday, Canadian Designer Ibraheem Youssef, who was appalled at the quality of the proposed logo, took it upon himself to rally other Canadian designers to come up with something better.

To showcase the work, Youssef launched The150Logo to rally support and plead the country not to go down the path of mediocrity.

We're pretty sure anyone who looks at the official proposed logos versus those highlighted on The150Logo will clearly see how bad the official ones are and how much better Youssef's are.

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by Steve Hall    Dec-12-13    
Topic: Brands



Kmart's 'Jingle Bell Junk' Urges Men to #ShowYourJoe

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You know, after seeing Kmart's Draftfcb-created Ship My Pants and, to a lesser degree, Big Gas Savings, you wonder what the agency could possibly come up with next that would be even remotely interesting. Well, George Parker be damned, the agency has delivered again with Show Your Joe, a co-branded effort with Joe Boxer.

In a ad, six men dressed in a tux on top and boxers on the bottom perform jungle belles with, yes, their junk. And this is how we sell underwear in 2013. Your grandmother will be horrified!

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by Steve Hall    Nov-18-13    
Topic: Brands, Creative Commentary, Racy, Strange



Yawn. Oh Wait. Not Yawn! Model Falls Down Manhole, Strips to Underwear, Lands in Marks and Spencer's Wonderland, Loses Clothes Again, Goes to Oz

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OK, that ridiculously long, search engine-unfriendly headline pretty much tells the story but it is, indeed, a magically crafted one. And it has Helena Bonham Carter! Along with the Alice in Wonderland theme, there are touches of Little Red Riding Hood, The Magic Carpet (with a hot guy), the Wizard of Oz and...Helena Bonham Carter.

The model is question is Rosie Huntington-Whitley and the work was created by RKCR/Y&R for Marks and Spencer. Enjoy.

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by Steve Hall    Nov- 5-13    
Topic: Brands, Celebrity



Sony Has Another Colorful Orgasm

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They've done Balls. They've done Paint. They've done Zoetrope. They've done Bunnies. It's done Pyramids. They've done Bubbles. So why not an entire town?

Yup, that's exactly what Sony, with help from McCann London did to hype the new Bravia 4K TV. It's a wonderfully colorful epic Which results in the covering of an entire town with millions colored pieces of paper petals, biodegradable, of course.

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by Steve Hall    Nov- 1-13    
Topic: Brands



5 Business Branding Lessons Inspired by Halloween Characters

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Happy Halloween! It's a time for costumes, spooks, candy, and branding lessons for small businesses. That's right, a time to take a look at what business branding lessons we can learn from Halloween characters. Take a guess at which character best represents an issue your brand is facing.

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by Steve Hall    Oct-30-13    
Topic: Brands, Opinion



Coke Apologizes For 'You Retard' Bottle Cap Promotion

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Coca-Cola is in a bit of hot water over a bilingual promotion in Canada which resulted in "You Retard" being printed on Vitaminwater bottle caps. The bottle cap was found by Blake Loates whose sister, Fiona, has cerebral palsy. Fiona's father, Doug Loates was angered and wrote a scathing letter to Coke.

In the letter, Loates wrote in part,"The R-word is considered a swear word in our family. What would YOU do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, 'YOU RETARD? I bet you'd be pissed if you had a Fiona in your life! ... Can you imagine if SHE [Fiona] had opened this bottle???"

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by Steve Hall    Sep-20-13    
Topic: Brands, Worst



Little Caesars Helps the Brand's Voiceover Actor Find More Work

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In a move rarely seen from an ad agency (helping people other than themselves), Barton F. Graf 9000 created a wonderfully cheesy, Geocities-era website and a radio ad that not only sells the Little Caesars Deep Deep Dish pizza but also helps Alan Varner, the voice behind Little Caesars ads, find more voiceover work.

Altruism at its finest. And yet another brilliant move by Barton F. Graf 9000 to gin up awareness for Little Caesars in a unique manner.

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by Steve Hall    Sep-18-13    
Topic: Brands, Good



Volvo Truck Drives Over Engineer's Head in Latest Daring Stunt

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Volvo is on a roll and has upped the anti with its latest bit of stuntvertising. This latest stunt, which follows Volvo President Claes Nilsson standing atop a 32 ton truck suspended by a crane and a hamster driving a Volvo truck up a cliffside road, has Volvo technician Roland Svensson buried up to his head.

As he calmly shares the fact he's been working on the high ground clearance suspension system of the new Volvo FMX truck, the FMX truck, which has 12 inches of ground clearance, speeds right over Svensson's head which, we are told, stood 10 inches above the ground.

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by Steve Hall    Sep-18-13    
Topic: Brands



Grumpy Cat Signs Endorsement Deal With Friskies

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Certainly you've heard of Grumpy Cat, that feline with a built-in frowny face whose real name is Tardar Sauce and whose owner is Phoenix-based Tabatha Bundesen. If not, you've been living under a rock.

Grumpy Cat rose to fame a year ago when someone posted a particularly frowny faced photo of Grumpy Cat on Reddit. Since that time, Grumpy Cat has her own Facebook page with over one million fans and a Twitter account with over 100,000 followers.

Ms. Grumpy Cat recently signed an endorsement deal with Friskies and will receive a lifetime achievement October 15 when the brand announces the winners of its 2013 best cat video contest.

by Steve Hall    Sep-18-13    
Topic: Brands



JetBlue Reminds Us Just How Much Flying Sucks

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Here's the problem with JetBlue's new Mullen-created commercial for JetBlue. No matter how you sugarcoat it (bags fly free, most legroom in coach, unlimited snacks, free TV, friendly flight attendants), flying still sucks. Know why? Because people refuse to pay a lot to fly so the airlines have no choice but to pack as many people into a plane as possible and give them as few "perks" as they can.

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by Steve Hall    Sep-17-13    
Topic: Bad, Brands, Commercials










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