Explaining the new McCann Detroit-created campaign, entitled The Story of Saab, which launched Wednesday, Saab Marketing Communications Manager Nicole Jankowski said, "The idea behind the campaign is independent thinking, but, most importantly, it will let everyone know that Saab is back, here to stay and that we never went away - what we stand for and who we compete against."
Print will include placements in the Wall Street Journal and a television campaign will kick off January 21. An late to the consumer-generated game, Saab will ask its Facebook fans to develop ads for the campaign, some of which may be incorporated into the campaign.
Jankowsi says the campaign will re-launch the brand - which has been absent from the marketplace for the better part of a year after it was sold by GM to Spyker Cars NV - and will form the basis of a long-term, brand building effort.
So what's action hero Chuck Norris been up to lately? Well, it appears he's napping a lot but still kicking butt. And getting paid for it as well. Saatchi & Saatchi Prague, along with Starlite Productions, is out with a new commercial for T-mobile to promote the brand's netbook promotion.
The ad revisits the Chuckmania phenomenon which has swept the Czech Republic and Central Europe.
Just like Debbie Gibson. Just like Britney Spears. Just like Christina Aguilera. Just like just like Miley Cyrus. And just like every other starlet who, at one point or another, decides she needs to "grow up," "become and adult," "shed her childhood" and show the world that she's no longer a little girl but a sexed-up super hottie who's ready to take on the world.
With her new single, What the Hell, Avril Levigne is now part of the "I'm not a child anymore" club. Of course, Levigne never really was of the child star ilk what with her so-called punk approach to music and decided avoidance of Disney.
Japanese automotive brand Lexus has hooked up with Australian singer and model Kylie Minogue to promote the brand's new CT 200h hybrid vehicle in an ad campaign set to launch in February. As part of the deal, Lexus will sponsor Minogue's upcoming Aphrodite:Les Folies music tour.
Of Minogue's selection as brand ambassador, Lexus spokesperson Belinda Poole said, "Kylie is the perfect ambassador for Lexus and the new CT200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to customers new to the brand."
The campaign, created by Billington Cartmell and CHI & Partners, will include a series of online videos that will highlight behind the scenes footage of Minogue's tour.
Now that we all know wearing Diesel jeans makes you stupid, we can gleefully celebrate the continuation of this worshiping of stupidity with Diesel Island. Launched as a new nation of sorts, it's "a tropical utopia where the principles of the Be Stupid manifesto can thrive and flourish."
Having founded Diesel Island, the place, of course, needs an ad campaign to make the rest of the world aware of it. And that's just what a new print and outdoor campaign will do. The brand has high aspirations for this new nation and has dubbed it "the least fucked up country in the world"
Stupidity aside, we could sure use a bit less fuckery these days. See two other ads here and here.
Geico, with help from The Martin Agency, is out with two new commercial which feature the Gecko character front and center. In the first, the first, the Gecko attempts to answer a serious question from a girl while a second announcer who looks like he's still in high school tells the girl she'd look great in a blue car.
In a second commercial, the Gecko takes a look at how fast people can get a quote on Geico.com while the high school-er checks the records book to see who got the quickest quote.
As Geico commercials go, they're fairly standard. Not that we don't like Mr. Gecko but we wish the brand would bring back the Kash character. Now that character was quirky and fun. And the song was infectious.
In a welcome shift from past publicity strategies, GoDaddy is eschewing the tired and lame banned Super Bowl tactic in favor of something different. The Big Tease. Yes, rather than putting out a press release every time a network disallowed one of the domain registrars submitted Super Bowl commercials, GoDaddy is teasing a new GoDaddy girl who will not be revealed until game day.
With nothing but a pair of legs and the promise she is a "big name celebrity," there isn't much to go on in terms of the woman's identity. Hopefully she isn't revealed to be some insipid non-celebrity like Kim Kardashian or Heidi Montag.
So, all we can do is wait. Wait until the first half of the Super Bowl when GoDaddy airs the reveal and we can all either cringe or drool uncontrollably.
Does anyone still use yahoo Mail? It would seem so given the fact, the brand is out with a new campaign touting unlimited storage and its slideshow feature. The first spot zeroes in on a guy who apologizes to his to his girlfriend through some sort of cartoon. We're not really sure what that's all about but Valentine's Day is approaching to we guess it's all good.
In a second spot, a daughter emails her dad a one line email that turns into a cartoon retrospective of the time they've spent together. This one line email, yes...one line, somehow touts Yahoo's unlimited storage. What does Yahoo Mail store now? Imaginary images and cartoons? That's some pretty cool shit, people.
Goodby, Silverstein & Partners created and Blacklist produced the campaign.
- Kids party in reverse to promote the American debut of the British MTV series Skins.
- Agency moves offices. Makes video. Makes statement. Gets all political. Carries big letters down the sidewalk.
- On his The Marketing Show podcast, John Follis discusses the growth and success of Help A Reporter Out, a site created by Peter Shankman that's designed to connect sources with journalists.
- AdWomen and I Have an Idea are set to debut their list of the World's Most Influencial Creative Directors. Each week, a new one will be revealed.
- eMarketer estimates ad spending on Facebook will reach $4.05 billion worldwide in 2011 -- more than double last year's figure of $1.86 billion in global ad revenues.
After a successful promotion that netted Levi's its first Social Media Girl, the brand is on the prowl again for another. Once again, the brand is looking for video submissions from those who think they can help engage with the brand's fan base on Facebook, Twitter and other social media platforms.
Interested women should head over to to the Levi's Facebook page by February 2 and check out the details. Five finalists will be selected and the public will vote from February 16 - 23. In a sense, it will be a simple popularity content. The girl with the most votes wins. Which, sadly, doesn't say anything about the girl's ability to engage in any manner with Levi's fane base.
For all we now, the next Levi's girl will be a big boobed, blond bimbo who loves to prance around in pleated plaid miniskirts and tight, low cut tops while uttering inanities that make no sense. But, no one will care. Because she's hot. And that's all that really matter, right?