Walmart Celebrates Wonder of Christmas

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Remember when you were a kid and you couldn't wait for your parents to wake Christmas morning so you could rip open all your presents? Or how about when you had kids who used to jump on you in the morning in an attempt to get you to wake up so you could witness their happiness while still half asleep?

This new commercial from Walmart captures all that happiness in one :30.

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by Steve Hall    Dec-14-10    
Topic: Brands, Commercials



Marion Cotillard Helps Crippled Ian McKellen Walk

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In what some would consider to be cinematic excellence, director John Cameron Mitchell orchestrates an eight minute film for Christian Dior's Lady Dior during which Marion Cotillard offers inspiration to a crippled Ian McKellen and an artistically stifled painter, Russell Tovey. It's quite touching actually.

The film, called Lady Grey London, has Cotillard performing in front of a spellbound audience and driving men mad with desire. She invites one of her onlookers, a wheelchair-bound Ian McKellen to her dressing room where she works magic on his legs. She then visits the painter and imbues him with intense creativity. Both McKellen and the painter reap the benefits of Cotillard's touch.

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by Steve Hall    Dec- 9-10    
Topic: Best, Brands, Celebrity, Video



AT&T Has the Fastest Mobile Broadband. Um....Hahahahahaha!

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Given AT&T's service woes (perceived or otherwise), this new campaign from BBDO will make you laugh...in more ways than one. In an attempt to reinforce the notion (perceived or otherwise) AT&T has the fastest mobile broadband network, humor and awkwardness are used to demonstrate the benefits of receiving mobile broadband information fast and first. Otherwise, you're left out of the joke. Or you look like an idiot.

But, really. Who will be laughing at who...and about what in these commercials? AT&T isn't exactly the poster child for fast and reliable mobile phone service. In fact, it was just rated the worst cell phone provider by Consumer reports.

To be fair, an honest comparison between AT&T and Verizon can't really be done until the iPhone is on Verizon as AT&T claims it's the bandwidth hungry iPhone that drags its service down. It might drag Verizon down too but we won't know that until Verizon gets the iPhone sometime next year.

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by Steve Hall    Dec- 9-10    
Topic: Brands, Campaigns, Commercials



Google Instant Destroys Brands, Holiday eCommerce to Hit $38.5M

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- How Google Instant can destroy your brand's reputation. And the steps you can take to avoid this from happening.

- Royal Caribbean has teamed up with Starbucks and DreamWorks with a brand partnership for its newest ship, Allure of the Seas.

- Sarah Jessica Parker has hooked up with Barnes 7 Noble to hype the retailer's NookColor eReader in a series of commercials which broke this week.

- eMarketer reports holiday ecommerce will hit $38.5 billion this year, up 14.3 percent from 2009.

- Seven things you didn't know display ads could do.

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by Steve Hall    Nov-24-10    
Topic: Brands, Campaigns, Celebrity, Racy, Research



Beyonce Bares Bootyliciousness For Christmas Campaign

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Just in time to take the heat off her...um...Heat, Beyonce is coming out with a new campaign shot by British photographer Matt Jones for fashion retailer C&A, a brand with which Beyonce has worked with before.

The campaign, which breaks November 23, will include a commercial directed by Adria Petty in which music from her I am...Sasha Fierce album will be featured.

by Steve Hall    Nov-22-10    
Topic: Brands, Campaigns, Celebrity



Consumer Reports Makes Naughty and Nice List

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Just in time for the holidays, Consumer Reports has created a Naughty and Nice list. On the list are brands which have nice customer service policies and brands with not so nice customer service policies. Take a look.

Nice:

1 Southwest. Two pieces of checked luggage, no charge. And that includes bulky freight such as golf clubs and skis.

2 L.L.Bean. 100 percent product satisfaction guarantee. Return anything at any time for any reason.

3 Zappos.com. Free shipping and free returns, including prepaid return label.

4 Costco. Open-ended return policy for virtually everything the warehouse retailer sells minus some home electronics, which come with a still-generous 90-day return period.

5 U.S. Cellular. While the FCC is proposing that cell carriers alert consumers who are about to exceed their plans' monthly minutes allotment, which could lead to significant overage charges, this company is already practicing due diligence and giving its customers a heads up.

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by Steve Hall    Nov-22-10    
Topic: Brands



Epic Burp Ruins Epic Beauty of Epic Beer Commercial

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Almost reminiscent of the epic Carlton Draught Big Ad (which you absolutely must watch again), Clemenger BBDO is out with another epic Australian beer commercial. The ad begins with epic music accompanying an epic journey through epically beautiful Brewtopia to an epic Parthenon atop the epic Mount Utopia which offers up even more epicness like a white flying horse and epic looking pure blonde beer babes dressed in flowing white robes who serve up Pure Blonde beer.

It's all...well...epically epic. That is until one guy is epically rude and destroys every last bit of epicness with a tiny burp which turns epic as it echoes through the mountaintops until it causes the epic destruction of the previously epic Mount Utopia.

All that's left standing are the two guys, their two beers and the dress one guy ripped off the epically beautiful pure Blonde beer babe.

Epic.

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by Steve Hall    Nov-19-10    
Topic: Brands, Commercials, Creative Commentary, Good



Perry Reduced, ABC Sells Scenes, Brands Auctioned

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- So stupid. It seems Katy Perry's reps felt her boobs looked too big in a recent VH1 promotion for the network's Divas Salute the Troops and asked that they be digitally reduced. Um, why? What, exactly, is wrong with big breasts? Hers aren't even that big anyway. She's a 34D.

- ABC is now selling sponsorship of "scenes from next week" which run during the current week's episode.

- You've seen them before but we love these UbyKotex ads which poke fun at stereotypical feminine protection ads.

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by Steve Hall    Nov-18-10    
Topic: Brands, Celebrity



Nothing Comes Between Me And My La-Z-Boy

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She is posing in jeans but it's a far cry from her appearance in the famed Calvin Klein ads from the early eighties in which she boldly (and some would say seductively) announces nothing comes between her and her Calvins. While we can't say whether or not, thirty years later, Shields is wearing Calvin Kleins in a new La-Z-Boy campaign, we can say she still looks stunning.

Breaking over the next few weeks, along with print in women's magazines, five :30's will air on TBS, Bravo, Lifetime, CNN, ESPN, HGTV and others.

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by Steve Hall    Nov-18-10    
Topic: Brands, Campaigns, Celebrity



Volkswagen Employees Love the Vento

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We'd like to personally thank DDB Mudra for crafting a car commercial that isn't shot on a winding mountain road, doesn't portray the vehicle as if it were an extension of one's personality and doesn't contain the disclaimer, "Professional driver. Do not attempt on your own."

DDB Mudra came up with a concept that actually says something about the car and about the people who built it. Yes, it's goofy but it's makes a powerful point: the people who build the Volkswagen Vento are very proud of their work, love the fruits of their labor and hope the final product will be well cared for by its owner.

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by Steve Hall    Nov-18-10    
Topic: Brands, Commercials, Creative Commentary








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