Peeping Tom Video An Agent Provocateur Promotion

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And in other important news...that voyeuristic video of Mark Ronson's girlfriend, Josephine de la Baume, prancing around a hotel room wasn't shot by some pervert but by Agent Provocateur, all to announce her selection as the new face for the brand's Spring/Summer ad campaign.

Not, of course, that this wasn't an obvious move by a brand in the first place. After all, who prances around a hotel room in their lingerie with the shades open. Not to mention walking around with a hand bra while peering out the wondow to see if anyone is spying. Um, pull the blinds maybe?

Anyway, there you have it. Josephine de la Baume is the new Agent Provocateur hottie. We can guarantee you'll be seeing a lot moe of her in the coming months.

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by Steve Hall    Jan-13-11    
Topic: Brands, Racy



Security is Hot. Ads Are Sexy. And Microsoft Has $1 Billion For You

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- With GeoTrust, security never looked so hot. Or repulsive depending upon which button you click.

- The New York Daily News has put together a collection of 98 ads which feature celebrities sharing lots and lots of skin.

- Microsoft has placed it's $1 billion media business into review. May the best shark win.

- On Tuesday, January 11 at 7PM at the Museum of Modern Art, The One Show will host an event to honor the best digital work of the past decade. You can view the winners here.

- SNL funnyman Bill Hader dedicates his wry best to figuring out everything you'd ever want to know about a Volkswagen in these spots on the VW Academy channel from Deutsch LA, directed by Jake Szymanski with Caviar Los Angeles.

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by Steve Hall    Jan- 7-11    
Topic: Agencies, Brands, Commercials, Industry Events, Outdoor, Racy, Strange



Homeless man With Golden Pipes Lands Gig With Kraft

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In an interesting confluence of events turned publicity goldmine, Ted Williams, the famed homeless man with golden pipes, has been hired by Crispin Porter + Bogusky to voice a new Kraft Macaroni & Cheese commercial set to air Sunday during the Kraft Fight Hunger Bowl on ESPN.

Of CPB's choice of Williams, Kraft Spokeswoman Lynne Galia told Advertising Age, "Like many others, Kraft Macaroni & Cheese and our ad agency was moved by Ted Williams' story. His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment."

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by Steve Hall    Jan- 6-11    
Topic: Agencies, Brands, Commercials, Good, Opinion



Starbucks Launches Mermaid Escort Service

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Well. We weren't sure at first and we were kind of stunned to see it. But what other conclusion could we draw after seeing the new Starbucks logo? It seems the brand has shifted gears and is now offering up mermaids instead of coffee. And is that really a bad thing? After all, mermaids are hot! Just like coffee. So it all makes sense from a brand perspective don't you think?

Perhaps we'll be able to order mermaids by size. Tall mermaids and grande mermaids which, we guess, would be considered BBW. But we're not quite sure what a venti mermaid would look like. We'll have to visit a local Starbucks and report back our findings.

For years brands have been in search of profitable line extensions. We just never imagined Starbucks would stray so far from the culinary consumables it's known for. Well, what do we know about marketing? We just report it as we see it.

So stop by your nearest Starbucks tomorrow. It's sure to be an amazing new adventure with the brand.

by Steve Hall    Jan- 5-11    
Topic: Brands



I'm Drinkin' Dunkin' and Im' Lovin' It

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This week, Dunkin' Donuts launched a new ad campaign which features regular people answering the question, "What are you drinking?" They, of course, parrot back the brand's new tagline, "I'm drinkin' Dunkin'."

In November 2010, 1,000 people showed up for the casting call. Boston-based Hill Holiday created the campaign which Hill Holiday Group Creative Director Chris D'Amicco says, "celebrates Dunkin' Donuts consumers and their love affair with Dunkin' coffee."

The campaign will roll out on television, radio, out of home, POP and online.

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by Steve Hall    Jan- 5-11    
Topic: Brands, Campaigns



Imagineer Steals LEGO Bricks From Kids to Fulfill Imagination

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LEGO is out with a video called The Brick Thief which, as the title indicates, is about the thief who steals LEGO bricks from unsuspecting children through magical doorways. As the thief's imagination conjurs LEGO creations, he "borrows" the bricks needed to bring his machinations to fruition.

While the message of stealing from a child to fulfill one's imagination is questionable, the overall tone of the video is quite pleasant and does a nice job sharing one of the best features of LEGO: the use of one's imagination to create one masterpiece of the mind after another.

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by Steve Hall    Jan- 4-11    
Topic: Brands, Creative Commentary, Video



Bryce Dallas Howard to Front Kate Spade Campaign

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The impossibly cute Bryce Dallas Howard has been signed by Kate Spade to front the brand's spring and fall 2011 ad campaigns. Of the brand's choosing Howard, Kate Spade President and Chief Creative Officer Deborah Lloyd said, "Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way."

Shot by fashion photographer Norman Jean Roy, Howard is the first celebrity the brand has tapped to appear in its advertising.

by Steve Hall    Jan- 4-11    
Topic: Brands, Campaigns, Celebrity



Most Read Adrants Stories of 2010

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Cats, breasts, little girls, Tehmeena Afzal, Twilight, SEO, law school, cheerleaders, stewardesses, time travel, guns, Christina Aguilera, men who smell like you want your man to smell like, Lindsay Lohan, thongs, six packs, cup sizes and, surprise, the use of sell to sell in advertising. That's the list of topics that top the top stories here at Adrants for 2010. Relive all this and more with our list of the top twenty stories of the year below:

1. Cat Unleashes Ample Breasts in Public Market
2. Should Marketers Eliminate Sex As An Advertising Strategy?
3. Tehmeena Afzal Lends Her Giants to the New York Giants
4. Little Girl Spawns Dance Craze For Samsung
5. Near Naked Twilight Star Ashley Greene Fronts Drool-Worthy SoBe Campaign

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by Steve Hall    Dec-27-10    
Topic: Agencies, Brands, Commercials, Racy, Trends and Culture



Questionably Safe MINI Connected Brings Social Networking to the Dashboard

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We predict over the next year the proportional number of MINI's involved in car accidents will far outweigh that of any other vehicle. Why? Because MINI has deemed it worthy to provide access to popular social networks directly from the dashboard. We all know people can't text and drive so why would anyone think doing a very similar thing interacting with the dashboard would be any different? Yes, interacting with the dashboard is probably easier than interacting with a phone but it's still a diversion.

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by Steve Hall    Dec-23-10    
Topic: Brands, Commercials, Creative Commentary, Opinion



Taylor Momsen Frolics in Lingerie For John Galliano Fragrance

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How the super cute Little Jenny became the rebellious, sexed-up Taylor Momsen is a mystery we may never solve but John Galliano is happy that's the direction in which things are headed. He's tapped the 17 year old Gossip Girl to appear in a new ad campaign for his Parlez moi d'amour fragrance.

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by Steve Hall    Dec-23-10    
Topic: Brands, Celebrity, Racy, Video










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