Questionably Safe MINI Connected Brings Social Networking to the Dashboard


We predict over the next year the proportional number of MINI's involved in car accidents will far outweigh that of any other vehicle. Why? Because MINI has deemed it worthy to provide access to popular social networks directly from the dashboard. We all know people can't text and drive so why would anyone think doing a very similar thing interacting with the dashboard would be any different? Yes, interacting with the dashboard is probably easier than interacting with a phone but it's still a diversion.

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by Steve Hall    Dec-23-10    
Topic: Brands, Commercials, Creative Commentary, Opinion

Taylor Momsen Frolics in Lingerie For John Galliano Fragrance


How the super cute Little Jenny became the rebellious, sexed-up Taylor Momsen is a mystery we may never solve but John Galliano is happy that's the direction in which things are headed. He's tapped the 17 year old Gossip Girl to appear in a new ad campaign for his Parlez moi d'amour fragrance.

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by Steve Hall    Dec-23-10    
Topic: Brands, Celebrity, Racy, Video

Dachis Group Aquires Powered Inc.


Yesterday, Austin-based Dachis Group announced the acquisition of Powered Inc. which recently rolled together StepChange, Drillteam and Crayon. Dachis Groups, which bills itself as the world's largest social business consultancy. The acquisition will create an international presence in ten cities across five countries with a total head count of 220 and it will make the organization the largest Facebook preferred developer.

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by Steve Hall    Dec-22-10    
Topic: Agencies, Brands, Social

Megan Fox Reminds the Rest of Us How Ugly We Are


Like a Stepford wife crossed with a daydreaming porn star, Megan Fox peers longingly into the slow motion, of an attempt to get us to buy Giorgia Armani Beauty products. This work follows a commercial called The tip Fox previously did during which she tantalized a waiter by getting dressed in front of him. It was far hotter than this current work which insist upon going in an over-stylized direction that doesn't so much sell cosmetics as it does hit us over the head with a stick once again issuing the painful reminder most of us are not and never will be as hot as Megan Fox.

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by Steve Hall    Dec-21-10    
Topic: Brands, Celebrity, Creative Commentary

Paris Hilton Dons T-Mobile Hot Chick's Skin Tight Body Suit


By now most of you have probably seen the T-Mobile myTouch 4G commercial called New Ride which apes Apple's I'm A Mac campaign. It's the one where the Hot Chick (naturally) tells the doofus (naturally) on a scooter her network is faster than his.

What you probably don't know, or don't care about...let's be honest here, is Paris Hilton was seen a couple of days ago at a photo shoot sporting a near exact replica of the skin tight body suit the T-Mobile Hot Chick wears in the commercial. The only difference, as compared to the more buttoned up T-Mobile Hot Chick, being the enormous quantity of visible cleavage bursting forth from within the confines of Hilton's suit as it strains to contain her bulging dirigibles

Fluke? Subliminal stealth marketing? Lucky break for T-Mobile? We can only wish. But, no. She's reportedly launching a motorcycle racing team.

And, yes. You would stare too.

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by Steve Hall    Dec-20-10    
Topic: Brands, Celebrity, Strange

Elisa Sednauui to Front Georgio Armani Spring Campaign


Never heard of Elisa Sednaoui? Neither had we until we learned she'd been signed by Georgio Armani to appear in the brand's Spring 2011 ad campaign. She's an Italian model and actress and is best known for her cheekbones and smile according to New York Fashion. To us she's just hot and that's all that really matters. The campaign will be shot by Nick Knight.

Previously, Sednaoui appeared in campaigns for Diane Von Furstenberg and Chanel Eyewear.

by Steve Hall    Dec-20-10    
Topic: Brands

Footlocker Gets Twisted For Christmas


Here's a couple of twisted holiday spots SapientNitro created for Footlocker. In one, a son, who looks way too old to still be living at home, is holding one of Santa's reindeers for ransom unless he gets his favorite pair of kicks from Footlocker. In another, Sanata is chastised for lusting after a pair of sneakers under the tree. He's asked to leave without getting his milk and cookies.

Both spots are a welcome distraction from the cutely overloaded annual pantheon of sicky sweet advertising we see each year.

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by Steve Hall    Dec-15-10    
Topic: Brands, Commercials, Strange

Walmart Celebrates Wonder of Christmas


Remember when you were a kid and you couldn't wait for your parents to wake Christmas morning so you could rip open all your presents? Or how about when you had kids who used to jump on you in the morning in an attempt to get you to wake up so you could witness their happiness while still half asleep?

This new commercial from Walmart captures all that happiness in one :30.

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by Steve Hall    Dec-14-10    
Topic: Brands, Commercials

Marion Cotillard Helps Crippled Ian McKellen Walk


In what some would consider to be cinematic excellence, director John Cameron Mitchell orchestrates an eight minute film for Christian Dior's Lady Dior during which Marion Cotillard offers inspiration to a crippled Ian McKellen and an artistically stifled painter, Russell Tovey. It's quite touching actually.

The film, called Lady Grey London, has Cotillard performing in front of a spellbound audience and driving men mad with desire. She invites one of her onlookers, a wheelchair-bound Ian McKellen to her dressing room where she works magic on his legs. She then visits the painter and imbues him with intense creativity. Both McKellen and the painter reap the benefits of Cotillard's touch.

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by Steve Hall    Dec- 9-10    
Topic: Best, Brands, Celebrity, Video

AT&T Has the Fastest Mobile Broadband. Um....Hahahahahaha!


Given AT&T's service woes (perceived or otherwise), this new campaign from BBDO will make you more ways than one. In an attempt to reinforce the notion (perceived or otherwise) AT&T has the fastest mobile broadband network, humor and awkwardness are used to demonstrate the benefits of receiving mobile broadband information fast and first. Otherwise, you're left out of the joke. Or you look like an idiot.

But, really. Who will be laughing at who...and about what in these commercials? AT&T isn't exactly the poster child for fast and reliable mobile phone service. In fact, it was just rated the worst cell phone provider by Consumer reports.

To be fair, an honest comparison between AT&T and Verizon can't really be done until the iPhone is on Verizon as AT&T claims it's the bandwidth hungry iPhone that drags its service down. It might drag Verizon down too but we won't know that until Verizon gets the iPhone sometime next year.

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by Steve Hall    Dec- 9-10    
Topic: Brands, Campaigns, Commercials

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