Google Instant Destroys Brands, Holiday eCommerce to Hit $38.5M


- How Google Instant can destroy your brand's reputation. And the steps you can take to avoid this from happening.

- Royal Caribbean has teamed up with Starbucks and DreamWorks with a brand partnership for its newest ship, Allure of the Seas.

- Sarah Jessica Parker has hooked up with Barnes 7 Noble to hype the retailer's NookColor eReader in a series of commercials which broke this week.

- eMarketer reports holiday ecommerce will hit $38.5 billion this year, up 14.3 percent from 2009.

- Seven things you didn't know display ads could do.

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by Steve Hall    Nov-24-10    
Topic: Brands, Campaigns, Celebrity, Racy, Research

Beyonce Bares Bootyliciousness For Christmas Campaign


Just in time to take the heat off, Beyonce is coming out with a new campaign shot by British photographer Matt Jones for fashion retailer C&A, a brand with which Beyonce has worked with before.

The campaign, which breaks November 23, will include a commercial directed by Adria Petty in which music from her I am...Sasha Fierce album will be featured.

by Steve Hall    Nov-22-10    
Topic: Brands, Campaigns, Celebrity

Consumer Reports Makes Naughty and Nice List


Just in time for the holidays, Consumer Reports has created a Naughty and Nice list. On the list are brands which have nice customer service policies and brands with not so nice customer service policies. Take a look.


1 Southwest. Two pieces of checked luggage, no charge. And that includes bulky freight such as golf clubs and skis.

2 L.L.Bean. 100 percent product satisfaction guarantee. Return anything at any time for any reason.

3 Free shipping and free returns, including prepaid return label.

4 Costco. Open-ended return policy for virtually everything the warehouse retailer sells minus some home electronics, which come with a still-generous 90-day return period.

5 U.S. Cellular. While the FCC is proposing that cell carriers alert consumers who are about to exceed their plans' monthly minutes allotment, which could lead to significant overage charges, this company is already practicing due diligence and giving its customers a heads up.

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by Steve Hall    Nov-22-10    
Topic: Brands

Epic Burp Ruins Epic Beauty of Epic Beer Commercial


Almost reminiscent of the epic Carlton Draught Big Ad (which you absolutely must watch again), Clemenger BBDO is out with another epic Australian beer commercial. The ad begins with epic music accompanying an epic journey through epically beautiful Brewtopia to an epic Parthenon atop the epic Mount Utopia which offers up even more epicness like a white flying horse and epic looking pure blonde beer babes dressed in flowing white robes who serve up Pure Blonde beer.

It's all...well...epically epic. That is until one guy is epically rude and destroys every last bit of epicness with a tiny burp which turns epic as it echoes through the mountaintops until it causes the epic destruction of the previously epic Mount Utopia.

All that's left standing are the two guys, their two beers and the dress one guy ripped off the epically beautiful pure Blonde beer babe.


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by Steve Hall    Nov-19-10    
Topic: Brands, Commercials, Creative Commentary, Good

Perry Reduced, ABC Sells Scenes, Brands Auctioned


- So stupid. It seems Katy Perry's reps felt her boobs looked too big in a recent VH1 promotion for the network's Divas Salute the Troops and asked that they be digitally reduced. Um, why? What, exactly, is wrong with big breasts? Hers aren't even that big anyway. She's a 34D.

- ABC is now selling sponsorship of "scenes from next week" which run during the current week's episode.

- You've seen them before but we love these UbyKotex ads which poke fun at stereotypical feminine protection ads.

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by Steve Hall    Nov-18-10    
Topic: Brands, Celebrity

Nothing Comes Between Me And My La-Z-Boy


She is posing in jeans but it's a far cry from her appearance in the famed Calvin Klein ads from the early eighties in which she boldly (and some would say seductively) announces nothing comes between her and her Calvins. While we can't say whether or not, thirty years later, Shields is wearing Calvin Kleins in a new La-Z-Boy campaign, we can say she still looks stunning.

Breaking over the next few weeks, along with print in women's magazines, five :30's will air on TBS, Bravo, Lifetime, CNN, ESPN, HGTV and others.

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by Steve Hall    Nov-18-10    
Topic: Brands, Campaigns, Celebrity

Volkswagen Employees Love the Vento


We'd like to personally thank DDB Mudra for crafting a car commercial that isn't shot on a winding mountain road, doesn't portray the vehicle as if it were an extension of one's personality and doesn't contain the disclaimer, "Professional driver. Do not attempt on your own."

DDB Mudra came up with a concept that actually says something about the car and about the people who built it. Yes, it's goofy but it's makes a powerful point: the people who build the Volkswagen Vento are very proud of their work, love the fruits of their labor and hope the final product will be well cared for by its owner.

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by Steve Hall    Nov-18-10    
Topic: Brands, Commercials, Creative Commentary

SafeAuto Flashmobs, Madonna Replaced, Energy BBDO Awarded


- Yawn. Yet another flashmob. Lots of hotties though. Oh wait, the hotties are like 12 years old. And that jingle at the end? JFC! That was terrible!

- After two years, Dolce & Gabbana has replaced Madonna with four supermodels for their upcoming ad campaigns.

- Today's Chicago Tribune named Energy BBDO one of Chicago's Top Workplaces.

- Matt and Kim love TuneUp.

by Steve Hall    Nov-16-10    
Topic: Brands, Campaigns, Celebrity

Law School Shocked Over Racy Diesel Ad Shoot


When they gave Diesel permission to use their library last March for a ten hour ad campaign shoot, did the Brooklyn Law School really think the outcome wouldn't be racy? Apparently not because the school now regrets allowing the brand to use their facilities.

In an email to students and staff, the school's Dean wrote, 'We are as shocked and mortified as you must be by these photographs. When the school gave its permission to do the shoot, the school was assured that the photos would be in good taste. They are not.'

A spokesperson told Above the Law, "Television and movie producers frequently ask for permission to use our beautiful facilities as a backdrop and we try to oblige when we can. When we gave Diesel jeans permission to do a photo shoot, we understood that jeans, and not what is worn under them, would be the subject of the shoot. We would not want to create the impression that the featured attire was approved by us."

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by Steve Hall    Nov-15-10    
Topic: Brands, Campaigns, Racy

Yahoo Declines, Sicily Redifines, Amex Bores,

- Infographic illustrates the decline of Yahoo over a 15 year period.

- The small town of Agira in Sicily is populated by the most fashionable people in the world. Well at least according to Sicilia Fashion Village, a fashion outlet scheduled to launch November 26.

- American Express is out with an incredibly boring-looking app called Cash IQ. It's supposed to be addictive and fun. It caused us to fall asleep.

- A hotel in Verona, which organizes unconventional surprise activities for its customers is out with a silly video showing the pranks it plays on guest.

- Last Day at the Office Emails determine college students who think they want to go into law might actually have a better experience going into advertising.

- Here's what today's youth is all about.

by Steve Hall    Nov-12-10    
Topic: Brands, Commercials, Games, Video

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