Volkswagen Employees Love the Vento

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We'd like to personally thank DDB Mudra for crafting a car commercial that isn't shot on a winding mountain road, doesn't portray the vehicle as if it were an extension of one's personality and doesn't contain the disclaimer, "Professional driver. Do not attempt on your own."

DDB Mudra came up with a concept that actually says something about the car and about the people who built it. Yes, it's goofy but it's makes a powerful point: the people who build the Volkswagen Vento are very proud of their work, love the fruits of their labor and hope the final product will be well cared for by its owner.

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by Steve Hall    Nov-18-10    
Topic: Brands, Commercials, Creative Commentary



SafeAuto Flashmobs, Madonna Replaced, Energy BBDO Awarded

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- Yawn. Yet another flashmob. Lots of hotties though. Oh wait, the hotties are like 12 years old. And that jingle at the end? JFC! That was terrible!

- After two years, Dolce & Gabbana has replaced Madonna with four supermodels for their upcoming ad campaigns.

- Today's Chicago Tribune named Energy BBDO one of Chicago's Top Workplaces.

- Matt and Kim love TuneUp.

by Steve Hall    Nov-16-10    
Topic: Brands, Campaigns, Celebrity



Law School Shocked Over Racy Diesel Ad Shoot

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When they gave Diesel permission to use their library last March for a ten hour ad campaign shoot, did the Brooklyn Law School really think the outcome wouldn't be racy? Apparently not because the school now regrets allowing the brand to use their facilities.

In an email to students and staff, the school's Dean wrote, 'We are as shocked and mortified as you must be by these photographs. When the school gave its permission to do the shoot, the school was assured that the photos would be in good taste. They are not.'

A spokesperson told Above the Law, "Television and movie producers frequently ask for permission to use our beautiful facilities as a backdrop and we try to oblige when we can. When we gave Diesel jeans permission to do a photo shoot, we understood that jeans, and not what is worn under them, would be the subject of the shoot. We would not want to create the impression that the featured attire was approved by us."

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by Steve Hall    Nov-15-10    
Topic: Brands, Campaigns, Racy



Yahoo Declines, Sicily Redifines, Amex Bores,

- Infographic illustrates the decline of Yahoo over a 15 year period.

- The small town of Agira in Sicily is populated by the most fashionable people in the world. Well at least according to Sicilia Fashion Village, a fashion outlet scheduled to launch November 26.

- American Express is out with an incredibly boring-looking app called Cash IQ. It's supposed to be addictive and fun. It caused us to fall asleep.

- A hotel in Verona, which organizes unconventional surprise activities for its customers is out with a silly video showing the pranks it plays on guest.

- Last Day at the Office Emails determine college students who think they want to go into law might actually have a better experience going into advertising.

- Here's what today's youth is all about.

by Steve Hall    Nov-12-10    
Topic: Brands, Commercials, Games, Video



Gap Grabs iCrossing Exec For Holiday Promotion

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Do you like when you see your friends in commercials? We do which is why we're going to share a new commercial from Gap with you which features iCrossing Director of Strategy Alisa Leonard. She's smart. She's beautiful. She's a geek. She's perfect for Gap's new charitable cause campaign which promises $1 to Leonard's (and others in the campaign as well) charity of choice for every Like her ad receives on Facebook.

So head over to Alisa's video on the Gap Facebook page (or any and all you choose to view) and click Like. It's for a good cause, you know. In Alisa's case, it's for Goods For Goods.

You can see her on Gap's websites here and here too.

by Steve Hall    Nov-12-10    
Topic: Brands, Campaigns, Cause



Jessica Biel Tips hat to Dorian Leigh in New Revlon Campaign

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In a new Revlon campaign shot by Mario Testino, Jessica Biel mimics the brand's original 1952 Fire & Ice campaign which featured Dorian Leigh. The new campaign reintroduces the Fire & Ice line.

Since anyone can remember, Revlon has focused on Hollywood celebrities for its ad campaigns. Most recently, the brand has worked with Halle Berry, Jessica Alba, Elle McPherson, Susan Sarandon, Julianne Moore, Eva Mendes, Jaime King and Jennifer Connelly.

by Steve Hall    Nov-12-10    
Topic: Brands, Campaigns, Celebrity



Nutcracker Makes Appearance at Mr. Peanut's Party

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The newly voiced (by Robery Downey Jr.) Mr. Peanut, silent for the first 94 years of his life, is host to a holiday party at his house. Everyone's in attendance including an unexpected guest, the Nutcracker, who, sadly, misbehaves but gets a just punishment from Mr. Peanut.

The ad, which debuted yesterday, is part of a $35 million "character revitalization" campaign which is giving Mr. Peanut somewhat of a makeover looking more like a nut and being dressed in a flannel suit. The trademark top hat, cane and eyepiece will remain.

Omnicon TBWA New York spin off Being created the campaign which includes POP, online and print. The campaign's new tagline is "Naturally Remarkable."

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by Steve Hall    Nov-10-10    
Topic: Brands, Campaigns



Lingerie Brand Teaches Men A Lesson

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Ladies, ever get angry when you're man breaks a date with you because he's too busy at work? Sure you have because men do it all the time...no matter how stunningly hot you are. So don't get mad, get even. Or at least get what you need from your man.

Suit up in your sexiest lingerie, cover up in a trench coat and go have your way with your man in his office. That's what the hottie in this Agent Provocateur commercial does when her man says he's too busy working on the Smith Report.

And then...well, just watch the video to see just how this woman handles the situation.

by Steve Hall    Nov-10-10    
Topic: Brands, Racy, Video



Lingerie Shot, Asses Tightened, Underwood Glamed

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- Need your daily dose of ad hotness? Then take a look at images from the Candice Swanepoel photoshoot for Victoria's Secret.

- German ass gets tight courtesy of Reebok's Reetone shoes.

- Carrie Underwood is featured in a formulaic Olay commercial which is set to debut during the CMA Awards.

- Earlier this month Leo Burnett CEO Tom Bernardin and CCO Mark Tutssel released their new book - HumanKind. The book is about people and how creativity transforms the way people think, feel and behave.

by Steve Hall    Nov- 9-10    
Topic: Brands, Racy



Miranda Kerr Wants You to Get Into Bed With Her

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Did you know watching women dress themselves and frolic on a bed sells lingerie? Victoria's Secret sure does and gives us a full on display of Miranda Kerr doing just that. In tantalizing slow motion. As if she were granting you a private modeling session. And wanted you to stare longingly into her eyes. And admire her perfect form. And her dressing techniques. And her come hither look. And as if she wanted you to hop right on that bed and frolic with her.

Of course this is just a television commercial so the only frolicking you can do with Miranda is on your own time. In private. Without disturbing anyone. And...without Miranda. But you can certainly use all the active imagination you can muster. Ready? 1-2-3-go.

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by Steve Hall    Nov- 9-10    
Topic: Brands, Campaigns, Racy










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