Gap Grabs iCrossing Exec For Holiday Promotion


Do you like when you see your friends in commercials? We do which is why we're going to share a new commercial from Gap with you which features iCrossing Director of Strategy Alisa Leonard. She's smart. She's beautiful. She's a geek. She's perfect for Gap's new charitable cause campaign which promises $1 to Leonard's (and others in the campaign as well) charity of choice for every Like her ad receives on Facebook.

So head over to Alisa's video on the Gap Facebook page (or any and all you choose to view) and click Like. It's for a good cause, you know. In Alisa's case, it's for Goods For Goods.

You can see her on Gap's websites here and here too.

by Steve Hall    Nov-12-10    
Topic: Brands, Campaigns, Cause

Jessica Biel Tips hat to Dorian Leigh in New Revlon Campaign


In a new Revlon campaign shot by Mario Testino, Jessica Biel mimics the brand's original 1952 Fire & Ice campaign which featured Dorian Leigh. The new campaign reintroduces the Fire & Ice line.

Since anyone can remember, Revlon has focused on Hollywood celebrities for its ad campaigns. Most recently, the brand has worked with Halle Berry, Jessica Alba, Elle McPherson, Susan Sarandon, Julianne Moore, Eva Mendes, Jaime King and Jennifer Connelly.

by Steve Hall    Nov-12-10    
Topic: Brands, Campaigns, Celebrity

Nutcracker Makes Appearance at Mr. Peanut's Party


The newly voiced (by Robery Downey Jr.) Mr. Peanut, silent for the first 94 years of his life, is host to a holiday party at his house. Everyone's in attendance including an unexpected guest, the Nutcracker, who, sadly, misbehaves but gets a just punishment from Mr. Peanut.

The ad, which debuted yesterday, is part of a $35 million "character revitalization" campaign which is giving Mr. Peanut somewhat of a makeover looking more like a nut and being dressed in a flannel suit. The trademark top hat, cane and eyepiece will remain.

Omnicon TBWA New York spin off Being created the campaign which includes POP, online and print. The campaign's new tagline is "Naturally Remarkable."

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by Steve Hall    Nov-10-10    
Topic: Brands, Campaigns

Lingerie Brand Teaches Men A Lesson


Ladies, ever get angry when you're man breaks a date with you because he's too busy at work? Sure you have because men do it all the matter how stunningly hot you are. So don't get mad, get even. Or at least get what you need from your man.

Suit up in your sexiest lingerie, cover up in a trench coat and go have your way with your man in his office. That's what the hottie in this Agent Provocateur commercial does when her man says he's too busy working on the Smith Report.

And then...well, just watch the video to see just how this woman handles the situation.

by Steve Hall    Nov-10-10    
Topic: Brands, Racy, Video

Lingerie Shot, Asses Tightened, Underwood Glamed


- Need your daily dose of ad hotness? Then take a look at images from the Candice Swanepoel photoshoot for Victoria's Secret.

- German ass gets tight courtesy of Reebok's Reetone shoes.

- Carrie Underwood is featured in a formulaic Olay commercial which is set to debut during the CMA Awards.

- Earlier this month Leo Burnett CEO Tom Bernardin and CCO Mark Tutssel released their new book - HumanKind. The book is about people and how creativity transforms the way people think, feel and behave.

by Steve Hall    Nov- 9-10    
Topic: Brands, Racy

Miranda Kerr Wants You to Get Into Bed With Her


Did you know watching women dress themselves and frolic on a bed sells lingerie? Victoria's Secret sure does and gives us a full on display of Miranda Kerr doing just that. In tantalizing slow motion. As if she were granting you a private modeling session. And wanted you to stare longingly into her eyes. And admire her perfect form. And her dressing techniques. And her come hither look. And as if she wanted you to hop right on that bed and frolic with her.

Of course this is just a television commercial so the only frolicking you can do with Miranda is on your own time. In private. Without disturbing anyone. And...without Miranda. But you can certainly use all the active imagination you can muster. Ready? 1-2-3-go.

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by Steve Hall    Nov- 9-10    
Topic: Brands, Campaigns, Racy

Abercrombie & Fitch's Albert Reed Kisses For Canon


You can barely recognize him but Abercrombie & Fitch Model/Dancing with the Stars
Contestant Albert Reed appears in a new commercial called The Kiss for Canon. It's touting the brand's new EOS 5D Mark II camera.

Produced by LA-based Anonymous, the commercial was directed by Andrew Douglas whose shining achievements include Amityville Horror. You can see the spot here as well as listen to Douglas talk about the camera which, of course, he used to shoot the commercial.

by Steve Hall    Nov- 9-10    
Topic: Brands, Celebrity, Commercials

Morgan Freeman (We Think) Voices New Visa Commercial


Hmm. Maybe Morgan Freeman just forgot he voiced that political spot. After all, he voices practically every commercial out there lately including this one from TBWA\Chiat\Day for Visa called Never Missed A Super Bowl.

The spot highlights the Never Missed a Super Bowl Club, a group of people who haven't missed a Super Bowl in 44 years. The spot offers the chance for anyone to join the club by giving everyone who simply uses their Visa card a chance to go to every Super Bowl game for the rest of their life.

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by Steve Hall    Nov- 8-10    
Topic: Brands, Campaigns, Celebrity, Commercials

Pepsi Can Do It Better Than Coke


In the continuing battle between the two zeros, Coke and Pepsi, the battling duo take their fight to the aisles of a BJ's-like club store. To the tune of Irvin Berlin's Anything You Can Do, the duo one up each other with ever more creative aisle displays.

In the end, it's Pepsi that crushes Coke with help from Snoop Dogg who makes an appearance atop and sparkling stage of Pepsi boxes.

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by Steve Hall    Nov- 8-10    
Topic: Brands, Celebrity, Commercials

Nike is Launching...Something...On Black Friday


Apparently, Nike is launching some new golf product. Apparently, it's going to be really scary. Apparently, it's coming on Black Friday, November 26.

Sadly, we have no other information to share with you because the teaser video is so dark and mysterious and quick cut, it's like Nike, itself, doesn't even know what it's about to launch

by Steve Hall    Nov- 1-10    
Topic: Brands

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