Miranda Kerr Wants You to Get Into Bed With Her

miranda_kerr_victorias_secret.jpg

Did you know watching women dress themselves and frolic on a bed sells lingerie? Victoria's Secret sure does and gives us a full on display of Miranda Kerr doing just that. In tantalizing slow motion. As if she were granting you a private modeling session. And wanted you to stare longingly into her eyes. And admire her perfect form. And her dressing techniques. And her come hither look. And as if she wanted you to hop right on that bed and frolic with her.

Of course this is just a television commercial so the only frolicking you can do with Miranda is on your own time. In private. Without disturbing anyone. And...without Miranda. But you can certainly use all the active imagination you can muster. Ready? 1-2-3-go.

more »

by Steve Hall    Nov- 9-10    
Topic: Brands, Campaigns, Racy



Abercrombie & Fitch's Albert Reed Kisses For Canon

canon_the_kiss.jpg

You can barely recognize him but Abercrombie & Fitch Model/Dancing with the Stars
Contestant Albert Reed appears in a new commercial called The Kiss for Canon. It's touting the brand's new EOS 5D Mark II camera.

Produced by LA-based Anonymous, the commercial was directed by Andrew Douglas whose shining achievements include Amityville Horror. You can see the spot here as well as listen to Douglas talk about the camera which, of course, he used to shoot the commercial.

by Steve Hall    Nov- 9-10    
Topic: Brands, Celebrity, Commercials



Morgan Freeman (We Think) Voices New Visa Commercial

never_missed_a_super_bowl.jpg

Hmm. Maybe Morgan Freeman just forgot he voiced that political spot. After all, he voices practically every commercial out there lately including this one from TBWA\Chiat\Day for Visa called Never Missed A Super Bowl.

The spot highlights the Never Missed a Super Bowl Club, a group of people who haven't missed a Super Bowl in 44 years. The spot offers the chance for anyone to join the club by giving everyone who simply uses their Visa card a chance to go to every Super Bowl game for the rest of their life.

more »

by Steve Hall    Nov- 8-10    
Topic: Brands, Campaigns, Celebrity, Commercials



Pepsi Can Do It Better Than Coke

pepsi_snoop_dog.jpg

In the continuing battle between the two zeros, Coke and Pepsi, the battling duo take their fight to the aisles of a BJ's-like club store. To the tune of Irvin Berlin's Anything You Can Do, the duo one up each other with ever more creative aisle displays.

In the end, it's Pepsi that crushes Coke with help from Snoop Dogg who makes an appearance atop and sparkling stage of Pepsi boxes.

more »

by Steve Hall    Nov- 8-10    
Topic: Brands, Celebrity, Commercials



Nike is Launching...Something...On Black Friday

nike_golf_dark.jpg

Apparently, Nike is launching some new golf product. Apparently, it's going to be really scary. Apparently, it's coming on Black Friday, November 26.

Sadly, we have no other information to share with you because the teaser video is so dark and mysterious and quick cut, it's like Nike, itself, doesn't even know what it's about to launch

by Steve Hall    Nov- 1-10    
Topic: Brands



Scott Monty Shares Ford's Social Media Success With Brian Solis

scott_monty_brian_solis.jpg

During Blogworld Expo in Las Vegas a couple weeks ago, author and speaker Brian Solis sat down with Ford's social media guy, Scott Monty, to interview him about the recent introduction of the new Ford Explorer, a program that took the vehicle to the people versus the more traditional automotive journalist reveal approach.

The program, which included an eight-city vehicle tour and an integrated banner/Facebook campaign resulted in a 1.5 times increase (compared to in Build and Price, the process by which a person can build and price a customized vehicle online.

Also discussed was the introduction of the Ford Focus and the Focus Rally America, a program which gives six cars to six teams of two people and sets them off on an Amazing Race/Hulu co-sponsored race that will result in the winning team getting $100,000 and the ability to give away ten Ford Focus's to people who helped them along their journey.

Check out the full interview here or below.

more »

by Steve Hall    Oct-29-10    
Topic: Brands, Social



Schmedlines Collects New Taglines For Chevy

chevy_runs_deep.jpg

Following the industry-wide Obsession of the Week Gap logo debacle, this week Schmedlines, a site which collects news, asks people to rewrite the headlines and then vote on them, is asking its visitors to submit a new tagline for Chevy. As you may be aware, the new tagline (oops, sorry, they don't like it referred to as such), Chevy Runs Deep, hasn't exactly been met with accolades.

So Schmedlines has taken matters into their own hands, turning to they're audience to help Chevy out of the Deep crevice it's Run into. Most of the submissions are equally as bad as the one they are trying to replace but a few caught our attention:

more »

by Steve Hall    Oct-28-10    
Topic: Brands



Maria Lawson Lends Prodigious Cleavage to Miss Fit

maria_lawson_photo_2.jpg

Miss Fit, a small, UK-based company specializing in clothing, lingerie and swimwear for women lucky (or unlucky depending upon viewpoint) enough to possess DD cup or larger breasts, has signed a deal with the very curvaceous X Factor star Maria lawson.

Lawson is a perfect fit for Miss Fit. More than twice the size of a DD, Lawson straps herself into a 36JJ bra when she gets dressed in the morning.

Of her size, Lawson says, "I have grown to like my body. When I was younger I was very self-conscious and didn't like my boobs at all. I wished I could be like all the small dainty girls who could wear cute little tops! My mum always told me to be grateful for what I've got and now I am."

Lawson will model the brand as part of an upcoming PR push.

by Steve Hall    Oct-27-10    
Topic: Brands, Celebrity



Domino's Really Does Use Natural Ingredients. Honest.

dominos_focus_group_dairy.jpg

Crispin Porter + Bogusky is out with new work for Domino's. Three ads tout the chain's use of natural ingredients with trick focus groups. By trick, we don't mean the focus groups were fake. On the contrary, they were very real and very honest and not all that complimentary to the brand.

The trick aspect comes into play when, in the middle of the focus group, it's dramatically revealed that the focus group is taking place in one of the very spots Domino's gets its natural ingredients.

The set up for the spots required focus group participants to be driven to the location in a limo with blacked out windows and enough background noise to remove any hint of where they were taken.

The reveal is very, very cool. The first spot is called Dairy. Two others, Tomato and Spinach will follow.

more »

by Steve Hall    Oct-25-10    
Topic: Brands, Campaigns



Sears Creates Zombie Department For Halloween

sears_zombie.jpg

Check out Sears. Yea, that stodgy old department store your grandparents shopped at. Well, they must be doing something right because they're still in business and that's saying a lot what with the closure of so many other department stores and the rise of intense competition from Walmart, BJs, Coscto and the like.

Yes, Sears is still alive and kicking. Well sort of. They've gone a bit undead with a new zombie-themed Halloween promotion. Now there's nothing new or special about the shole zombie thing but for an institution like Sears to latch on is quite impressive.

The online site includes a Zombie Gift Guide, undead experts called the Blue Zombie Crew, a zombie friend maker, My Dead TV and an undead Twitter feed. You can even view the site in Zombian...whatever that is.

Sears. Not your grandparents department store anymore.

by Steve Hall    Oct-25-10    
Topic: Brands










Featured FREE Resource: