Domino's Really Does Use Natural Ingredients. Honest.

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Crispin Porter + Bogusky is out with new work for Domino's. Three ads tout the chain's use of natural ingredients with trick focus groups. By trick, we don't mean the focus groups were fake. On the contrary, they were very real and very honest and not all that complimentary to the brand.

The trick aspect comes into play when, in the middle of the focus group, it's dramatically revealed that the focus group is taking place in one of the very spots Domino's gets its natural ingredients.

The set up for the spots required focus group participants to be driven to the location in a limo with blacked out windows and enough background noise to remove any hint of where they were taken.

The reveal is very, very cool. The first spot is called Dairy. Two others, Tomato and Spinach will follow.

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by Steve Hall    Oct-25-10    
Topic: Brands, Campaigns



Sears Creates Zombie Department For Halloween

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Check out Sears. Yea, that stodgy old department store your grandparents shopped at. Well, they must be doing something right because they're still in business and that's saying a lot what with the closure of so many other department stores and the rise of intense competition from Walmart, BJs, Coscto and the like.

Yes, Sears is still alive and kicking. Well sort of. They've gone a bit undead with a new zombie-themed Halloween promotion. Now there's nothing new or special about the shole zombie thing but for an institution like Sears to latch on is quite impressive.

The online site includes a Zombie Gift Guide, undead experts called the Blue Zombie Crew, a zombie friend maker, My Dead TV and an undead Twitter feed. You can even view the site in Zombian...whatever that is.

Sears. Not your grandparents department store anymore.

by Steve Hall    Oct-25-10    
Topic: Brands



Friday Night Lights Theme the New 'Hey Soul Sister'

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We all know agencies tend to latch on to trends when it comes to creativity. It can be anything from photographic style to video effects (remember Gap's use of the Matrix swing camera trick?) or a song. We're not sure if it's just us but over the past few days, we've seen more than a few videos/ads with soundtracks that sound very similar to the theme of the television show Friday Night Lights.

Here's the latest entry from TraceyLocke and Shilo director Evan Dennis. It's a :90 video for Montain Dew entitled "Paul Rodriguez: It's Different on my Mountain." It;'s all about how skateboarding changed Rodriguez's life. And, yes, it's as pretentious as it sounds.

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by Steve Hall    Oct-20-10    
Topic: Agencies, Brands, Commercials



Banned From Sesame Street, Katy Perry Lends Boobs to Fragrance

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It was too much for Sesame Street but fragrance campaigns have never shied away from beautiful women with ample cleavage. And since this is Katy's own fragrance, she might as well lend her own delicious curvaceousness to the campaign.

The new fragrance is called Purr. Hence the catsuit.

by Steve Hall    Oct-19-10    
Topic: Brands, Campaigns, Celebrity



Big Brother Hottie Lends Boobs She Doesn't Want to Lingerie Brand

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You've got to laugh at these celebutantes who pump themselves up to E cup deliciousness and then end up regretting it after the fact. Apparently, that the sentiment UK Big Brother star Chantelle Houghton has about her surgical boost to 32E.

But that minor issue didn't stop Houghton from using her assets to make a little money along the way. In a new campaign for La Senza, Houghton proudly flaunts her generous curves for the lingerie brand.

Sharing her regret over having the surgery, Houghton told Heat magazine, "They're just too big. Now I just want to hide them. I thought I wanted to go up to that size and I loved them at the time, but now I wish I'd never had them done."

Well, Chantelle, hoisting your pulchritudinous puppies into some revealing lingerie is hardly going in the right direction if concealment was your goal.

by Steve Hall    Oct-13-10    
Topic: Brands, Campaigns, Celebrity, Opinion, Racy



Gap Returns to Original Logo

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Backpedaling from one of the biggest marketing gaffs in recent history, Gap, following overwhelming public pressure, has, unsurprisingly, announced it will box it's new logo and return to the original design. Announced last week, the new logo, designed by Laird & Partners, was roundly mocked by the design community, especially when the brand asked designers to "crowdsource" new ideas (un-related to the new logo the brand insists) for free.

A statement on the brand's Facebook page now reads, "Ok. We've heard loud and clear that you don't like the new logo. We've learned a lot from the feedback. We only want what's best for the brand and our customers. So instead of crowdsourcing, we're bringing back the Blue Box tonight."

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by Steve Hall    Oct-11-10    
Topic: Brands, Opinion, Worst



Survey: 88 Percent Dislike New Gap Logo

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In a survey of Adrants readers, 88 percent answered, no, they do not like the new Gap logo. The survey supports widespread sentiment regarding the brand's debut of its first logo change in 20 years.

Defending the change, a Gap statement read, "The company's statement about the logo change is this: "Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! "

Passionate debates? More like vindictive vitriol.

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by Steve Hall    Oct- 8-10    
Topic: Brands, Research



Rockport's Hot Commute Not so Hot

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So there's nothing really wrong with this new Hot Commute commercial for Rockport which touts the brand's ability to make commuting stylish. It's just, that, well, Rockport just isn't all that hot as a fashion designer and the "hot commute" we see hear, well, isn't hot at all. See, the brand is sort of like a step up from L.L. Bean. The whole thing comes off like a run-of-the-mill Macy's commercial.

But that hasn't stopped the brand from cashing in on all it can. In a deal with Donald Trump's The Apprentice, the brand will be the subject of a challenge in the October 14th episode.

The campaign, which will break in over 30 countries will include television, print, digital, mobile, out of home and POP.

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by Steve Hall    Oct- 7-10    
Topic: Brands, Campaigns



'Hey Soul Sister' Most Over Used Song in Advertising

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Sick of hearing Train's Hey Soul Sister in what seems to be practically every ad out there? If not, you will be after visiting this compendium of Hey Soul Sister-fueled commercials organized by creatives Brad Meyers and Keith Stoeckeler.

The pair are out to stop the madness. Out to re-educate creatives on their musical selections. Out to call attention to the lemming-like behavior of the industry. And...out to have a bit of fun pointing out a trend.

If you find a commercial with the song in it you can submit it to the site.

by Steve Hall    Oct- 5-10    
Topic: Brands



Gucci Guilty Will Get You Laid

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Didn't you know? What? You didn't? Well let us let you in on a little secret. If you want to have hot passionate sex with that hunk you've been drooling over, ladies, all you have to do is slap on some Gucci Guilty and the man of your dreams will miraculous appear and ravage you to completion.

Actually, that's a lie. Why? Because it was in a commercial. No. In the real world, men don't need much motivation at all when it comes to that particular activity. You barely have to smile and the guy already wants to hop on. But this is Gucci we're taking about so that line of thinking is a bit crass here.

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by Steve Hall    Oct- 5-10    
Topic: Brands, Commercials, Creative Commentary, Opinion, Racy










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