Scott Monty Shares Ford's Social Media Success With Brian Solis


During Blogworld Expo in Las Vegas a couple weeks ago, author and speaker Brian Solis sat down with Ford's social media guy, Scott Monty, to interview him about the recent introduction of the new Ford Explorer, a program that took the vehicle to the people versus the more traditional automotive journalist reveal approach.

The program, which included an eight-city vehicle tour and an integrated banner/Facebook campaign resulted in a 1.5 times increase (compared to in Build and Price, the process by which a person can build and price a customized vehicle online.

Also discussed was the introduction of the Ford Focus and the Focus Rally America, a program which gives six cars to six teams of two people and sets them off on an Amazing Race/Hulu co-sponsored race that will result in the winning team getting $100,000 and the ability to give away ten Ford Focus's to people who helped them along their journey.

Check out the full interview here or below.

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by Steve Hall    Oct-29-10    
Topic: Brands, Social

Schmedlines Collects New Taglines For Chevy


Following the industry-wide Obsession of the Week Gap logo debacle, this week Schmedlines, a site which collects news, asks people to rewrite the headlines and then vote on them, is asking its visitors to submit a new tagline for Chevy. As you may be aware, the new tagline (oops, sorry, they don't like it referred to as such), Chevy Runs Deep, hasn't exactly been met with accolades.

So Schmedlines has taken matters into their own hands, turning to they're audience to help Chevy out of the Deep crevice it's Run into. Most of the submissions are equally as bad as the one they are trying to replace but a few caught our attention:

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by Steve Hall    Oct-28-10    
Topic: Brands

Maria Lawson Lends Prodigious Cleavage to Miss Fit


Miss Fit, a small, UK-based company specializing in clothing, lingerie and swimwear for women lucky (or unlucky depending upon viewpoint) enough to possess DD cup or larger breasts, has signed a deal with the very curvaceous X Factor star Maria lawson.

Lawson is a perfect fit for Miss Fit. More than twice the size of a DD, Lawson straps herself into a 36JJ bra when she gets dressed in the morning.

Of her size, Lawson says, "I have grown to like my body. When I was younger I was very self-conscious and didn't like my boobs at all. I wished I could be like all the small dainty girls who could wear cute little tops! My mum always told me to be grateful for what I've got and now I am."

Lawson will model the brand as part of an upcoming PR push.

by Steve Hall    Oct-27-10    
Topic: Brands, Celebrity

Domino's Really Does Use Natural Ingredients. Honest.


Crispin Porter + Bogusky is out with new work for Domino's. Three ads tout the chain's use of natural ingredients with trick focus groups. By trick, we don't mean the focus groups were fake. On the contrary, they were very real and very honest and not all that complimentary to the brand.

The trick aspect comes into play when, in the middle of the focus group, it's dramatically revealed that the focus group is taking place in one of the very spots Domino's gets its natural ingredients.

The set up for the spots required focus group participants to be driven to the location in a limo with blacked out windows and enough background noise to remove any hint of where they were taken.

The reveal is very, very cool. The first spot is called Dairy. Two others, Tomato and Spinach will follow.

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by Steve Hall    Oct-25-10    
Topic: Brands, Campaigns

Sears Creates Zombie Department For Halloween


Check out Sears. Yea, that stodgy old department store your grandparents shopped at. Well, they must be doing something right because they're still in business and that's saying a lot what with the closure of so many other department stores and the rise of intense competition from Walmart, BJs, Coscto and the like.

Yes, Sears is still alive and kicking. Well sort of. They've gone a bit undead with a new zombie-themed Halloween promotion. Now there's nothing new or special about the shole zombie thing but for an institution like Sears to latch on is quite impressive.

The online site includes a Zombie Gift Guide, undead experts called the Blue Zombie Crew, a zombie friend maker, My Dead TV and an undead Twitter feed. You can even view the site in Zombian...whatever that is.

Sears. Not your grandparents department store anymore.

by Steve Hall    Oct-25-10    
Topic: Brands

Friday Night Lights Theme the New 'Hey Soul Sister'


We all know agencies tend to latch on to trends when it comes to creativity. It can be anything from photographic style to video effects (remember Gap's use of the Matrix swing camera trick?) or a song. We're not sure if it's just us but over the past few days, we've seen more than a few videos/ads with soundtracks that sound very similar to the theme of the television show Friday Night Lights.

Here's the latest entry from TraceyLocke and Shilo director Evan Dennis. It's a :90 video for Montain Dew entitled "Paul Rodriguez: It's Different on my Mountain." It;'s all about how skateboarding changed Rodriguez's life. And, yes, it's as pretentious as it sounds.

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by Steve Hall    Oct-20-10    
Topic: Agencies, Brands, Commercials

Banned From Sesame Street, Katy Perry Lends Boobs to Fragrance


It was too much for Sesame Street but fragrance campaigns have never shied away from beautiful women with ample cleavage. And since this is Katy's own fragrance, she might as well lend her own delicious curvaceousness to the campaign.

The new fragrance is called Purr. Hence the catsuit.

by Steve Hall    Oct-19-10    
Topic: Brands, Campaigns, Celebrity

Big Brother Hottie Lends Boobs She Doesn't Want to Lingerie Brand


You've got to laugh at these celebutantes who pump themselves up to E cup deliciousness and then end up regretting it after the fact. Apparently, that the sentiment UK Big Brother star Chantelle Houghton has about her surgical boost to 32E.

But that minor issue didn't stop Houghton from using her assets to make a little money along the way. In a new campaign for La Senza, Houghton proudly flaunts her generous curves for the lingerie brand.

Sharing her regret over having the surgery, Houghton told Heat magazine, "They're just too big. Now I just want to hide them. I thought I wanted to go up to that size and I loved them at the time, but now I wish I'd never had them done."

Well, Chantelle, hoisting your pulchritudinous puppies into some revealing lingerie is hardly going in the right direction if concealment was your goal.

by Steve Hall    Oct-13-10    
Topic: Brands, Campaigns, Celebrity, Opinion, Racy

Gap Returns to Original Logo


Backpedaling from one of the biggest marketing gaffs in recent history, Gap, following overwhelming public pressure, has, unsurprisingly, announced it will box it's new logo and return to the original design. Announced last week, the new logo, designed by Laird & Partners, was roundly mocked by the design community, especially when the brand asked designers to "crowdsource" new ideas (un-related to the new logo the brand insists) for free.

A statement on the brand's Facebook page now reads, "Ok. We've heard loud and clear that you don't like the new logo. We've learned a lot from the feedback. We only want what's best for the brand and our customers. So instead of crowdsourcing, we're bringing back the Blue Box tonight."

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by Steve Hall    Oct-11-10    
Topic: Brands, Opinion, Worst

Survey: 88 Percent Dislike New Gap Logo


In a survey of Adrants readers, 88 percent answered, no, they do not like the new Gap logo. The survey supports widespread sentiment regarding the brand's debut of its first logo change in 20 years.

Defending the change, a Gap statement read, "The company's statement about the logo change is this: "Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! "

Passionate debates? More like vindictive vitriol.

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by Steve Hall    Oct- 8-10    
Topic: Brands, Research

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