Thanks to Copyranter who subjected us to watching a less than tight ass wobble for twenty seconds...in slow motion...after having been kicked by a Diesel sneaker, we have no choice but to share the jiggle with you. If only to help remove the imagery from our mind.
that said, you've got to love a brand that comes right out and says what it's products are good for. In this case, Deisel's sneakers are no good for running. But they are very good for kicking asses.
For more ass kicking, see Diesel's giant sneaker on wheels kick a giant ass on wheels.
Be Stupid. Be Very, Very Stupid.
Well we suppose if you're in jail and you've got a clothing line to promote, you can always enlist the help of a family member. Which is just what Lindsay did when she asked her 16-year-old sister, Ali, to model for her 6126 clothing line.
For the campaign, Ali models two short dresses, one of which is being billed as "cleavage-baring." We assume there's cleavage there but we just don't see it. Anyway, sister to the aid of another. How sweet.
UPDATE: OK. Here'sthe hotness we were looking for.
Video blogger Jill Hanner is in a few commercials for Tri-State area Dana Ford car dealer. In one, looking all 1-900 dial-a-date sultry-like, she seductively coos, "Wanna save even more? Text the word 'fusion' to me, Jill at 50123. I'm waiting for your text."
Of course some creep called the car dealer asking if he could have Jill's phone number so he could call her.
Hanner was an "agent" for Ford's Fiesta Movement campaign which gave Ford Fiestas to 100 social media elite so they could record their every experience with the car during a 6 month period.
Video ad network VideoEgg, tomorrow, will announce it has acquired blogging platform Six Apart. The new entity will be known as Say Media and will combine "VideoEgg's engagement technologies with Six Apart's social publishing platform to power advertising campaigns that are more conversational and interactive."
Say Media claims it will have reach to a global audience of 345 million. A platitude filled video on the site (currently password-protected) explains the offering which, in a nutshell, delivers the scale advertisers need from the individual voices of independent publishers.
Much like McDonald's used to do, Pizza Hut, for its new Your Favorites Your Pizza Hut campaign is bringing out its fresh-faced talent to front the new campaign.
"With our new brand campaign we really wanted to hone in on what sets Pizza Hut apart," said Kurt Kane, Vice-President of Marketing at Pizza Hut. "Pizza Hut customers know that they'll get great tasting pizza, pasta or wings from us. But what keeps them loyal to the brand is a connection between our food and the special moments in their daily lives. Whether it's family pizza night or a get together with friends; at Pizza Hut we believe every moment deserves to be a favorite moment."
What Kane meant to say was young, good-looking people are much more enjoyable to look at and a more effective advertising strategy than stalking celebrities' children, abandoning babies or unleashing a sexed-up Jessica Simpson on a horny kid. OK, a sexed-up Jessica Simpson is never a bad thing but that particular scenario was a bit creey.
While we're not all that excited about it - which is odd because, well, we're usually very easy to excite - the new Megan Fox commercial for Armani is out and the internet is slathering all over it. Which, of course, is totally understandable given the unbelievable hotness of Fox.
Called The Tip, we see Fox open a hotel room door to let a handsome waiter in who proceeds to set her dinner up while Fox changes out of her robe and into her jeans...in full site of the waiter...who does all he can to take as long as he can to set up her dinner so he can admire Fox as she changes.
When she finishes changing, perfectly time with when the waiter finishes setting up the table, Fox presents the man with a tip. Of course, he turns it down because, well, he's already received the best tip any waiter could have received.
That said, we hate her tattoos.
A Craigslist ad reads, "Seeking fit girls under 25 for lingerie vignettes similar to what you now see on Agent Provocateur's site archives. Each little video has a particular style or theme from a police line up to a dinner party. These will be used on the client site as well as large video displays in a guerrilla shop in October. www.Phunxion.com."
If you're young and hot ladies and you live near LA, you could get $500 for the gig.
BBDO is out with some new work for FedEx. Four commercials highlight...wait a minute. What the hell is there to explain about FedEx that everyone doesn't already know? Nothing. Why does the brand still advertise? We have no idea. Oh wait, yea, we do. Because people are so fickle that if you don't slap them upside the head with your message 3,000 times a day, they'll defect to your competition.
Now that we have that out of the way, our favorite spot is called Airport Security. While the PowerPoint joke has been done to death, this one still gets a laugh. "I'm yawning. I'm still yawning. ZZZZZ." Hey, it's pretty basic but, much like a fart joke, some things just stay funny.
So remember that Shards O' Glass Truth commercial that came out back in June? It's the one where a company makes freeze pops with shards of glass in them and says they're for adults only. Well according to kat62296 on YouTube the approach may have backfired a bit.
In a video, she takes a look at the commercial and comes to the conclusion that, with a little adjustment, those freeze pops could be really tasty. Hmm. Not exactly the message Truth was going for.
A woman and child with congenital heart disease. An inner city parking lot in need of a community overhaul. A city garden in need of attention. Kia Canada, as part of it's new David & Goliath-created Drive Change campaign rose to these challenges and lent a helping hand.
The brand donated time, money and product to meet these challenges and help people and communities that really needed it. The campaign tells these stories.
Explaining the approach to the campaign, David & Goliath ECD Israel Diaz said,
"Naturally, if 'Drive Change' is what we are preaching, our approach to how we advertised Kia vehicles had to change as well. This thinking took us down a different road and, when we thought about the changes Kia is making to their vehicles, it made sense to use them as 'vehicles of change'. Our aim is to always bring the new positioning to life of 'Drive Change' (in a tangible and real way) to consumers."
View the work below.