Rockport's Hot Commute Not so Hot


So there's nothing really wrong with this new Hot Commute commercial for Rockport which touts the brand's ability to make commuting stylish. It's just, that, well, Rockport just isn't all that hot as a fashion designer and the "hot commute" we see hear, well, isn't hot at all. See, the brand is sort of like a step up from L.L. Bean. The whole thing comes off like a run-of-the-mill Macy's commercial.

But that hasn't stopped the brand from cashing in on all it can. In a deal with Donald Trump's The Apprentice, the brand will be the subject of a challenge in the October 14th episode.

The campaign, which will break in over 30 countries will include television, print, digital, mobile, out of home and POP.

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by Steve Hall    Oct- 7-10    
Topic: Brands, Campaigns

'Hey Soul Sister' Most Over Used Song in Advertising


Sick of hearing Train's Hey Soul Sister in what seems to be practically every ad out there? If not, you will be after visiting this compendium of Hey Soul Sister-fueled commercials organized by creatives Brad Meyers and Keith Stoeckeler.

The pair are out to stop the madness. Out to re-educate creatives on their musical selections. Out to call attention to the lemming-like behavior of the industry. And...out to have a bit of fun pointing out a trend.

If you find a commercial with the song in it you can submit it to the site.

by Steve Hall    Oct- 5-10    
Topic: Brands

Gucci Guilty Will Get You Laid


Didn't you know? What? You didn't? Well let us let you in on a little secret. If you want to have hot passionate sex with that hunk you've been drooling over, ladies, all you have to do is slap on some Gucci Guilty and the man of your dreams will miraculous appear and ravage you to completion.

Actually, that's a lie. Why? Because it was in a commercial. No. In the real world, men don't need much motivation at all when it comes to that particular activity. You barely have to smile and the guy already wants to hop on. But this is Gucci we're taking about so that line of thinking is a bit crass here.

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by Steve Hall    Oct- 5-10    
Topic: Brands, Commercials, Creative Commentary, Opinion, Racy

Blond Bimbos Babble About Sony Ericsson Xperia X10


It's never polite to laugh at stupid people but when they're actors playing dumb, we guess it's OK. So have fun with this Sony Ericsson video in which three less-than-smart hotties babble on as only bimbos pretending to be stupid can babble. One wants to push a button on her phone to take a shower. Another wants to connect to her dogs and a third, well, she can't even get a coherent thought out. The whole thing's fairly comical.

But our favorite part is when Britney bounces bodaciously while finally getting her thoughts together ("If you're not tech savvy...) at the :40 mark. Now if someone could just make an animated gif of that.

UPDATE: Thanks Dare Digital. Here's Britney doing her bounce.

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by Steve Hall    Oct- 5-10    
Topic: Brands, Strange, Video

Go Daddy Annoints Ella Koon GoDaddy Girl For Asia


As if the existing GoDaddy hotties weren't enough, the domain name registrar has enlisted Asian musician, model and actress Ella Koon to represent the brand in Asia. Fluent in Mandarin, Cantonese, French and English, Koonwas born in Tahiti, raised in Hong Kong and educated in England.

Of Koon, Go Daddy CEO Bob Parsons said, "We've been taking care of customers in the Far East for years - now we're ready to have a Go Daddy Girl based in Asia. Ella is an absolute beauty. She's smart, she's talented and she knows how to leverage the Internet."

Of her selection as Go Daddy Girl, Koon perfectly recited PR speak saying, "It's an honor to join a great company like Go Daddy. Go Daddy is a dominant player in a highly competitive industry. That says a lot! I like the fact Go Daddy knows how to have fun, but takes the business of serving its customers seriously."

by Steve Hall    Sep-23-10    
Topic: Brands, Celebrity

Taylor Momsen is Hot. But Not With All That Eyeshadow


Yesterday Macy's Girl, along with the Material Girl and her daughter, Lourdes appeared at Macy's in New York for the launch of Lourde's Material Girl clothing line. Macy's Girl Momsen, looking like some sort of character out of a vampire flick, had so much eye shadow on the fact she really is a very pretty woman. OK, girl. She's 17.

Of her fashion line, Lourdes told The Huffington Post, "I've always been really interested in fashion. My outfits when I was little and started dressing myself were awful. But I think the '80s are really back right now. I think it's really changing, a whole new scene is coming in. The geek chic is totally where we're going."

Just leave the over done black eyeshadow in the cosmetic case, Taylor.

by Steve Hall    Sep-23-10    
Topic: Brands, Celebrity, Events

Diesel Continues Stupidity With Flabby Ass Sneaker Kick


Thanks to Copyranter who subjected us to watching a less than tight ass wobble for twenty slow motion...after having been kicked by a Diesel sneaker, we have no choice but to share the jiggle with you. If only to help remove the imagery from our mind.

that said, you've got to love a brand that comes right out and says what it's products are good for. In this case, Deisel's sneakers are no good for running. But they are very good for kicking asses.

For more ass kicking, see Diesel's giant sneaker on wheels kick a giant ass on wheels.

Be Stupid. Be Very, Very Stupid.

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by Steve Hall    Sep-23-10    
Topic: Brands, Commercials, Strange

Ali Lohan Bares legs For Sister Lindsay's Clothing Line


Well we suppose if you're in jail and you've got a clothing line to promote, you can always enlist the help of a family member. Which is just what Lindsay did when she asked her 16-year-old sister, Ali, to model for her 6126 clothing line.

For the campaign, Ali models two short dresses, one of which is being billed as "cleavage-baring." We assume there's cleavage there but we just don't see it. Anyway, sister to the aid of another. How sweet.

UPDATE: OK. Here'sthe hotness we were looking for.

by Steve Hall    Sep-23-10    
Topic: Brands, Campaigns, Celebrity

Dana Ford Gives Us 1-900-Buy-A-Car


Video blogger Jill Hanner is in a few commercials for Tri-State area Dana Ford car dealer. In one, looking all 1-900 dial-a-date sultry-like, she seductively coos, "Wanna save even more? Text the word 'fusion' to me, Jill at 50123. I'm waiting for your text."

Of course some creep called the car dealer asking if he could have Jill's phone number so he could call her.

Hanner was an "agent" for Ford's Fiesta Movement campaign which gave Ford Fiestas to 100 social media elite so they could record their every experience with the car during a 6 month period.

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by Steve Hall    Sep-22-10    
Topic: Brands, Commercials, Racy, Video

VideoEgg Acquires Six Apart to Form Say Media


Video ad network VideoEgg, tomorrow, will announce it has acquired blogging platform Six Apart. The new entity will be known as Say Media and will combine "VideoEgg's engagement technologies with Six Apart's social publishing platform to power advertising campaigns that are more conversational and interactive."

Say Media claims it will have reach to a global audience of 345 million. A platitude filled video on the site (currently password-protected) explains the offering which, in a nutshell, delivers the scale advertisers need from the individual voices of independent publishers.

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by Steve Hall    Sep-21-10    
Topic: Brands, Social, Video, Weblogs

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