Georgia May Jagger Poses Topless For Versace

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Mick Jagger's daughter, Georgia May Jagger, is continuing her modeling career with an appearance in a new campaign for Versace. Daughter of Mick and Jerry Hall, Jagger began her modeling career in 2008. For Versace, she'll be the face of the brand's Hudson Jeans. Of note, Jagger was just 17 when she took her top off for photographer Mario Sorrenti.

Of Jagger's appearance in the campaign, Hudson spokesman David Lipman said, "It's all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it's her spirit that captivates me." Perv. Oh, sorry, she's 18 now. Ogle all you want.

by Steve Hall    Aug-23-10    
Topic: Brands, Campaigns, Celebrity



Lil' Kim Lends Her Assets to Three Olives Vodka

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Last time we wrote about Lil' Kim was way back on 2003 when she appeared in s few Old Navy commercials. Today, Proximo Spirits has announced the singer will front a new campaign for the company's Three Olives vodka brand which is introducing a new flavor, Purple. It's the first time the brand has tapped a celebrity for its advertising.

"Since I'm Queen Bee and purple is the color of royalty," says Lil' Kim, "I'm thrilled Three Olives has asked me to bring my flavor to the sexy 'O-Face' campaign for their new Purple vodka!"

Of Lil Kim's appearance in the campaign, Proximo Spirits VP of Marketing Elwyn Gladstone said, "A perfect match for our latest flavor, Lil' Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody. We are so delighted to welcome Kim to the Three-O family, and look forward to introducing Three-O Purple to her dedicated fan base."

by Steve Hall    Aug-10-10    
Topic: Brands, Campaigns, Celebrity



250,000 Facebook Likes Prove Moms Really Do Need Wine

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Moms Who Need Wine, a website and fan page started by Boston-based mom (and former agency co-worker of ours) Marile Borden has just seen it's number of "likes" surpass the 250,000 mark, making it one of the largest online cocktail parties for moms on Facebook.

Second only to Fans of Being a Mom, MWNW's fan base has surpassed traditional publishers on Facebook, including Parenting.com (27,000), Real Simple (41,000) and O Magazine (21,000). Other metrics are impressive as well with .56% engagement on MWNW over the course of 10 recent posts - compared with fan response on heavy hitter publisher pages such as The New York Times (.036%) and The Huffington Post (.07%).

Borden recognized the growing popularity of Facebook for moms so she put her efforts into a Facebook publishing model as a way to deliver content to her readers, rather than the traditional e-newsletter model she used with her first online venture, Momicillin.com.

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by Steve Hall    Aug- 5-10    
Topic: Brands, Research, Social



Newsflash! Study Proves AXE Does, Indeed, Attract Women!

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So all those ads depicting men as girl magnets just because they use AXE? True! All true! A recent study across six college campuses conducted by AXE and the Sports and Leisure Research Group found 81 percent of girls said they'd be more willing to shower at a guy's apartment if he had AXE Shower Gel in his shower as opposed to bar soap.

And guys who use AXE Shower Gel and AXE Detailer Shoer Tool were seven times more likely to hook up.

It seems the stuff really does work. Full study results after the jump.

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by Steve Hall    Aug- 5-10    
Topic: Brands, Research



Lindsay Lohan Plays 'Digital Muse' For Marc Ecko

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So there was all this talk in June about Lindsay Lohan appearing nude in an ad campaign for her line of handbags. It seems that never happened but she did hook up with Marc Ecko for a series of ads promoting the designer's Cut & Sew Fall 2010 campaign.She'll appear in several videos for the brand as well.

Explaining the campaign, Ecko said he decided to use Lohan as a digital muse for the campaign which, among other things, he says is an homage to old James Bond posters.

The photoshoot took place May 7. TMZ images from the campaign.

by Steve Hall    Aug- 4-10    
Topic: Brands, Campaigns, Celebrity



Saldana Envied, Online Ad Spend Up 11.9% in 2010

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- Here's some more Calvin Klein Envy ads featuring Zoe Saldana. And if these additional images aren't enough for you, there's video coming in mid-August with Saldana talking about CK's envy-inducing underwear.

- The Girl Scouts are out with a new PSA featuring plus size models.These girls are plus size?

- Launched earlier in July, LG's The Young and the Connected online soap opera is worth a look.

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by Steve Hall    Jul-29-10    
Topic: Brands, Campaigns, Celebrity, Industry Events, Research, Video



Sisley Confirms Women Love Cucumbers

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Occasionally write things here on Adrants that could loosely be interpreted as intelligent. Five years ago, we think, was one of those occasions. We were making comment on a Sisley advertising campaign which, as many fashion campaigns do, objectified women.

Flash forward to 2010 and the new Fall/Winter Sisley campaign. We're not sure this one objectifies women but it sure makes them look stupid. Yea, there's the ubiquitous cleavage shot but there's also a woman falling out of a dryer and a woman on the floor having fun with a bunch of cucumbers.

It's kind of sexist and stupid all at the same time. But fashion advertising gets a pass on this. why? Because do we really want to look at fashion as if it were a Sears catalog? No. We want some action and excitement. Even if it it idiotic and pretentiously stupid.

by Steve Hall    Jul-23-10    
Topic: Brands, Campaigns, Racy



We're Just Energy Trapped Inside This Body

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This is one of those ads. Yea, one of those. Equally pretentious and interesting at the same time. But if we had to choose one, we'd have to go with pretentious. Sk8ters. Flames. GenZisms. Dark, moody photography. And...sponsored by Coke.

Directed by Garth Davis, this 3:49 video was created by Publicis Mojo for Coke Europe. There's a whole website too.

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by Steve Hall    Jul-23-10    
Topic: Brands, Video



Lara Stone Gets Naked in Calvin Klein Jeans X Commercial

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Everyone has sex in the middle of a hardtop playground, right? Especially if you're not in school any more, you're a hard-bodied model and it's a Calvin Klein commercial. And if a guy named Fabien Baron directed you and Lara Stone was the object of desire, it's all perfectly plausible. Oh, and let's not forget the thousands of dollars you'll receive in exchange for a few scrapes and bruises suffered during the shoot.

Yea. It's a new commercial for Calvin Klein Jeans. And yea, there's nudity (brief). But it's art. So it's all good, right?

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by Steve Hall    Jul-20-10    
Topic: Brands, Celebrity, Commercials



Gossip Girl Hottie Fronts Madonna's Material Girl Clothing Line

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If you've ever watched Gossip Girl - come on, admit it, you know you have - you'd have witnessed the transformation of Jenny Humphrey (Little J) from innocent cutie to head bitch in charge of Constance Billard. In the real world, Jenny is Taylor Momsen and she's 16 so there's only so much drooling you're allowed to do before you fall into a certain category of sleaze ball.

That said, she looks good fronting Macy's new line of eighties-themed clothing, Material Girl, from the material girl herself, Madonna, and her daughter Lourdes. The line will hit stores August 3.

Previously, Momsen, well known for her provocative style of dress and her "badass" attitude has been the face of British retailer New Look. Here's a promotional video for the Material Girl line after the jump:

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by Steve Hall    Jul-20-10    
Topic: Brands, Campaigns, Celebrity










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