Lindsay Lohan Plays 'Digital Muse' For Marc Ecko

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So there was all this talk in June about Lindsay Lohan appearing nude in an ad campaign for her line of handbags. It seems that never happened but she did hook up with Marc Ecko for a series of ads promoting the designer's Cut & Sew Fall 2010 campaign.She'll appear in several videos for the brand as well.

Explaining the campaign, Ecko said he decided to use Lohan as a digital muse for the campaign which, among other things, he says is an homage to old James Bond posters.

The photoshoot took place May 7. TMZ images from the campaign.

by Steve Hall    Aug- 4-10    
Topic: Brands, Campaigns, Celebrity



Saldana Envied, Online Ad Spend Up 11.9% in 2010

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- Here's some more Calvin Klein Envy ads featuring Zoe Saldana. And if these additional images aren't enough for you, there's video coming in mid-August with Saldana talking about CK's envy-inducing underwear.

- The Girl Scouts are out with a new PSA featuring plus size models.These girls are plus size?

- Launched earlier in July, LG's The Young and the Connected online soap opera is worth a look.

more »

by Steve Hall    Jul-29-10    
Topic: Brands, Campaigns, Celebrity, Industry Events, Research, Video



Sisley Confirms Women Love Cucumbers

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Occasionally write things here on Adrants that could loosely be interpreted as intelligent. Five years ago, we think, was one of those occasions. We were making comment on a Sisley advertising campaign which, as many fashion campaigns do, objectified women.

Flash forward to 2010 and the new Fall/Winter Sisley campaign. We're not sure this one objectifies women but it sure makes them look stupid. Yea, there's the ubiquitous cleavage shot but there's also a woman falling out of a dryer and a woman on the floor having fun with a bunch of cucumbers.

It's kind of sexist and stupid all at the same time. But fashion advertising gets a pass on this. why? Because do we really want to look at fashion as if it were a Sears catalog? No. We want some action and excitement. Even if it it idiotic and pretentiously stupid.

by Steve Hall    Jul-23-10    
Topic: Brands, Campaigns, Racy



We're Just Energy Trapped Inside This Body

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This is one of those ads. Yea, one of those. Equally pretentious and interesting at the same time. But if we had to choose one, we'd have to go with pretentious. Sk8ters. Flames. GenZisms. Dark, moody photography. And...sponsored by Coke.

Directed by Garth Davis, this 3:49 video was created by Publicis Mojo for Coke Europe. There's a whole website too.

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by Steve Hall    Jul-23-10    
Topic: Brands, Video



Lara Stone Gets Naked in Calvin Klein Jeans X Commercial

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Everyone has sex in the middle of a hardtop playground, right? Especially if you're not in school any more, you're a hard-bodied model and it's a Calvin Klein commercial. And if a guy named Fabien Baron directed you and Lara Stone was the object of desire, it's all perfectly plausible. Oh, and let's not forget the thousands of dollars you'll receive in exchange for a few scrapes and bruises suffered during the shoot.

Yea. It's a new commercial for Calvin Klein Jeans. And yea, there's nudity (brief). But it's art. So it's all good, right?

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by Steve Hall    Jul-20-10    
Topic: Brands, Celebrity, Commercials



Gossip Girl Hottie Fronts Madonna's Material Girl Clothing Line

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If you've ever watched Gossip Girl - come on, admit it, you know you have - you'd have witnessed the transformation of Jenny Humphrey (Little J) from innocent cutie to head bitch in charge of Constance Billard. In the real world, Jenny is Taylor Momsen and she's 16 so there's only so much drooling you're allowed to do before you fall into a certain category of sleaze ball.

That said, she looks good fronting Macy's new line of eighties-themed clothing, Material Girl, from the material girl herself, Madonna, and her daughter Lourdes. The line will hit stores August 3.

Previously, Momsen, well known for her provocative style of dress and her "badass" attitude has been the face of British retailer New Look. Here's a promotional video for the Material Girl line after the jump:

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by Steve Hall    Jul-20-10    
Topic: Brands, Campaigns, Celebrity



Seals Clubbed, Old Spice Spoofed, Aniston Stripped, Camera Lifeproofed

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- PETA sets Oh Canada to baby seal slaughter.

- Old Spice remixed. Funny. Except for the way to long self-promo at the end from the video's creator.

- Jennifer Aniston gets naked to sell her new line of perfume.

- Why was the world's most famous plus-sized model photoshopped to look skinny?

- Tommy Hilfiger's Fall 2010 campaign does the Royal Tenenbaums.

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by Steve Hall    Jul-19-10    
Topic: Brands, Cause, Celebrity, Industry Events, Racy, Spoofs



GoDaddy Launches Another Commercial Contest

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Back in February, GoDaddy launched a consumer-created commercial competition.The winner was Go Mamma. Now the brand is at it again with a Summer edition of the contest which will kick off July 22. This time around the prize is bigger; $250,000 for the grand prize and other placements totaling $600,000.

Take a look the first contest's winner here and then check out the details for the new contest here. Not a lot of client work this summer? enter the contest. You never know.

More details to follow.

by Steve Hall    Jul-19-10    
Topic: Brands



The Unbelievable Hotness of Justene Jaro Sells Nike Air Max 90's

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OK. We are WIDE awake this morning thanks to Primitive Shoes and import car model Justene Jaro who, bless her soul (body?), has awoken us in ways that are, well, just not fit for publication...even on Adrants. Anyway, filth out of the way, curvaceous cutie Justene Jaro is featured in a two minute promotional video for the 20-year-old Nike Air Max 90.

As if we were watching a long form beer commercial of old or some cheesy auto parts ad in the back of Hot Rod magazine, Jaro's bulbous breasts burst forth, spilling from above and below the confines of her revealing top as it struggles to contain her pendulous pulchritude. Clad only in lingerie..and sometimes ripped Daisy Dukes...Jaro frolicks about on a bed, on a couch and on a set of stairs while wearing, playing with and, yes, seductively licking a pair of Nike Air Max 90s.

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by Steve Hall    Jul-19-10    
Topic: Brands, Commercials, Creative Commentary, Opinion, Racy, Video



Audrina Patrige Removes Bikini, Dons Jeans For Bongo

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The Hills alum, Audrina Patridge, following her stint pimping the Carl's Jr. Teriyaki burger while spilling out of a gold bikini, is now the new face of Bongo Jeans. Following Vanessa Minnello, Nicole Richie, the Laguna Beach cast, Kim Kardasian, Rachel Bilson and Kristin Cavallari, Patrige will lend her bootyliciousness the the brand's Fall print campaign.

Of the campaign, which was shot by Tony Duran, Patrige said, "Generations of women, including my mom and sisters, have loved this iconic brand. And it's exciting to be a part of something that is so classically cool, American."

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by Steve Hall    Jul-14-10    
Topic: Brands, Campaigns, Celebrity










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