GoDaddy Launches Another Commercial Contest

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Back in February, GoDaddy launched a consumer-created commercial competition.The winner was Go Mamma. Now the brand is at it again with a Summer edition of the contest which will kick off July 22. This time around the prize is bigger; $250,000 for the grand prize and other placements totaling $600,000.

Take a look the first contest's winner here and then check out the details for the new contest here. Not a lot of client work this summer? enter the contest. You never know.

More details to follow.

by Steve Hall    Jul-19-10    
Topic: Brands



The Unbelievable Hotness of Justene Jaro Sells Nike Air Max 90's

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OK. We are WIDE awake this morning thanks to Primitive Shoes and import car model Justene Jaro who, bless her soul (body?), has awoken us in ways that are, well, just not fit for publication...even on Adrants. Anyway, filth out of the way, curvaceous cutie Justene Jaro is featured in a two minute promotional video for the 20-year-old Nike Air Max 90.

As if we were watching a long form beer commercial of old or some cheesy auto parts ad in the back of Hot Rod magazine, Jaro's bulbous breasts burst forth, spilling from above and below the confines of her revealing top as it struggles to contain her pendulous pulchritude. Clad only in lingerie..and sometimes ripped Daisy Dukes...Jaro frolicks about on a bed, on a couch and on a set of stairs while wearing, playing with and, yes, seductively licking a pair of Nike Air Max 90s.

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by Steve Hall    Jul-19-10    
Topic: Brands, Commercials, Creative Commentary, Opinion, Racy, Video



Audrina Patrige Removes Bikini, Dons Jeans For Bongo

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The Hills alum, Audrina Patridge, following her stint pimping the Carl's Jr. Teriyaki burger while spilling out of a gold bikini, is now the new face of Bongo Jeans. Following Vanessa Minnello, Nicole Richie, the Laguna Beach cast, Kim Kardasian, Rachel Bilson and Kristin Cavallari, Patrige will lend her bootyliciousness the the brand's Fall print campaign.

Of the campaign, which was shot by Tony Duran, Patrige said, "Generations of women, including my mom and sisters, have loved this iconic brand. And it's exciting to be a part of something that is so classically cool, American."

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by Steve Hall    Jul-14-10    
Topic: Brands, Campaigns, Celebrity



Dita Von Teese Strips (Sort of) For Perrier

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Dita Von Teese, the American burlesque dancer who's loved by Europeans, is featured in a new video for Perrier. In the video, the dice are rolled and, depending upon the outcome, Dita will "strip" or lick her lips. It's all very PG-13 and YouTube acceptable. She finishes the video by bathing herself in Perrier, hardly as sexy as, say, milk or oil but, again, this is YouTube.

Said to have been inspired by 1940s-era Hollywood stars as Betty Grable and Bettie Page, Dita was once married to rocker Marilyn Manson.

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by Steve Hall    Jul-12-10    
Topic: Brands, Celebrity, Commercials, Racy



Microsoft Kills Kin, Ends Rosa's Travels

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Rosa, we hardly knew ya. And, from what we saw in your introductory video, we were hoping to see a lot more of you. Because, well, there is a lot of you. And we really, really wanted to see you travel the country in search of your friends using some device from Microsoft no one's heard of called the Kin.

Alas, that dream will never come to fruition. Your plug has been pulled. Your Kin commandeered. Your travels halted. We'll never really know the full extent of your mission to meet your 824 Facebook friends in person. But, and we think you already knew this, most of them aren't really your friends anyway. So stay at home. And enjoy your true friends and family.

Oh, and one last thing. Go out and buy a real phone. We hear the iPhone4 sucks but you can get a really cheap 3GS.

by Steve Hall    Jul- 1-10    
Topic: Brands, Campaigns



Is That A Verizon Tower in Your Pants or Are You Just Happy to See Me?

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One day about 20-30 years from now when people start dropping like flies from cancer caused by the incessant use of wireless technology, some enterprising lawyer will launch the world's biggest class action lawsuit against Verizon and every other wireless-related company for irradiating our brains until they turn into one giant tumor.

That lawsuit will, however, fail. Mostly because we've been told this could be the case for years but we choose to ignore it. Instead, we laud the proliferation of wireless availability and, in one particular case, Verizon's superior coverage leading to it's perpetual placement as top provider of network availability and coverage in survey after survey.

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by Steve Hall    Jul- 1-10    
Topic: Brands, Campaigns



Specsavers Offers 'Goal Line Technology' to World Cup Refs

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Now this is just funny. Specsavers has taken advantage of the controversial disallowed goal during the England Germany World Cup match Sunday. It will run in The Sun, The Daily Star, The Daily Express and The Daily Mail today.

by Steve Hall    Jun-29-10    
Topic: Brands, Campaigns, Newspaper



Verizon Can't Hear You Anymore But They Plan to Rule the Air

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This is one of those questionable moves that brands make or, rather, CMOs make when they get bored and think the brand needs a little kick in the ass or, rather, the CMO needs to mark his territory, when, in reality, everything is just fine. Yes, Verizon is dropping "Can you hear me now?" in favor of "Rule the Air."

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by Steve Hall    Jun-29-10    
Topic: Brands



Dove Seeks 'Flawless Skin' For Real Women Print Campaign

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In what could be interpreted as a not too insignificant oxymoron, Dove, in a Craigslist ad, is seeking women with "flawless skin, no tattoos or scars" for an upcoming photoshoot July 18 in New York. According to the ad, the shoot is for a print campaign which will break in 2011.

The ad was placed by Dove Urban Casting, an entity that appears to be a division of Telecino, a Spanish media company

The ad also appears on CastingCall Search.

Dove Brand Police won't be happy with this but any ad that's written almost entirely in CAPS with every sentence ending with an exclamation point can't be taken too seriously anyway.

Click more to read the full ad.

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by Steve Hall    Jun-28-10    
Topic: Brands, Online, Opinion



Cannes Lions: Richard Gorodecky on Tansu, Clones and Life as a Hologram

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Last week, before all the Cannes fun and games were over, I scored an interview with ECD Richard Gorodecky of Amsterdam Worldwide (@amsterdamww).

You remember AW as the agency that did the Tansu shoe for Onitsuka Tigers, which won Design Gold at Cannes Lions in the Corporate/Brand Identity category.

Some background: this giant shoe is composed of multiple cupboards and openings in the Japanese Tansu style. Users that are able to unlock the compartments get to keep what's inside. The agency also made a digital version with revelations that include product information and free stuff.

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A little context on this interview: he, Kerrie Finch and I took seats on the terrace of the Majestic. We made small-talk and every once in awhile they'd randomly mention suckling pig.

"I don't get this reference," I said after about the eighth time.

"Let me explain," Kerrie said. "You know that question, 'Is TV the new hearth'? We were saying earlier that it can't be the new hearth because you can't roast a suckling pig on it."

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