Is That A Verizon Tower in Your Pants or Are You Just Happy to See Me?

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One day about 20-30 years from now when people start dropping like flies from cancer caused by the incessant use of wireless technology, some enterprising lawyer will launch the world's biggest class action lawsuit against Verizon and every other wireless-related company for irradiating our brains until they turn into one giant tumor.

That lawsuit will, however, fail. Mostly because we've been told this could be the case for years but we choose to ignore it. Instead, we laud the proliferation of wireless availability and, in one particular case, Verizon's superior coverage leading to it's perpetual placement as top provider of network availability and coverage in survey after survey.

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by Steve Hall    Jul- 1-10    
Topic: Brands, Campaigns



Specsavers Offers 'Goal Line Technology' to World Cup Refs

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Now this is just funny. Specsavers has taken advantage of the controversial disallowed goal during the England Germany World Cup match Sunday. It will run in The Sun, The Daily Star, The Daily Express and The Daily Mail today.

by Steve Hall    Jun-29-10    
Topic: Brands, Campaigns, Newspaper



Verizon Can't Hear You Anymore But They Plan to Rule the Air

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This is one of those questionable moves that brands make or, rather, CMOs make when they get bored and think the brand needs a little kick in the ass or, rather, the CMO needs to mark his territory, when, in reality, everything is just fine. Yes, Verizon is dropping "Can you hear me now?" in favor of "Rule the Air."

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by Steve Hall    Jun-29-10    
Topic: Brands



Dove Seeks 'Flawless Skin' For Real Women Print Campaign

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In what could be interpreted as a not too insignificant oxymoron, Dove, in a Craigslist ad, is seeking women with "flawless skin, no tattoos or scars" for an upcoming photoshoot July 18 in New York. According to the ad, the shoot is for a print campaign which will break in 2011.

The ad was placed by Dove Urban Casting, an entity that appears to be a division of Telecino, a Spanish media company

The ad also appears on CastingCall Search.

Dove Brand Police won't be happy with this but any ad that's written almost entirely in CAPS with every sentence ending with an exclamation point can't be taken too seriously anyway.

Click more to read the full ad.

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by Steve Hall    Jun-28-10    
Topic: Brands, Online, Opinion



Cannes Lions: Richard Gorodecky on Tansu, Clones and Life as a Hologram

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Last week, before all the Cannes fun and games were over, I scored an interview with ECD Richard Gorodecky of Amsterdam Worldwide (@amsterdamww).

You remember AW as the agency that did the Tansu shoe for Onitsuka Tigers, which won Design Gold at Cannes Lions in the Corporate/Brand Identity category.

Some background: this giant shoe is composed of multiple cupboards and openings in the Japanese Tansu style. Users that are able to unlock the compartments get to keep what's inside. The agency also made a digital version with revelations that include product information and free stuff.

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A little context on this interview: he, Kerrie Finch and I took seats on the terrace of the Majestic. We made small-talk and every once in awhile they'd randomly mention suckling pig.

"I don't get this reference," I said after about the eighth time.

"Let me explain," Kerrie said. "You know that question, 'Is TV the new hearth'? We were saying earlier that it can't be the new hearth because you can't roast a suckling pig on it."

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Nothing Like Thong-Clad Ass to Wake You Up on a Monday

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Well good morning! Nothing like some thong-clad ass to wake you up on a Monday morning. We can thank Copyranter for pointing us to this ass-in-your-face mirror shot of a few ladies making a pyramid. And American Apparel for continuing to perpetuate the acceptance of soft core porn in advertising.

Guess it's the most debauchery we can expect having not traveled to Cannes this year. Though, of course, we haven't heard the last from our Cannes Correspondent Angela Natividad yet. She could make this American Apparel ad look like a bunch of innocent school girls playing during recess. Oh wait, wrong analogy. Anyway...

by Steve Hall    Jun-28-10    
Topic: Brands, Racy



Cannes Lions: Film, Film Craft, Titanium and Integrated Lions Winners

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Last night at Cannes was the ceremony everyone stays up for, and the one I missed, to my infinite regret. Crucially, it also marked the first year a Film Craft category was incorporated into the Lions.

Some really good stuff was awarded, material that was a pleasure to watch repeatedly over the course of the year. All in all, a crisis isn't a bad backdrop for the ad industry. Some beautiful, deeply human things have come out of it - work that makes us dream again.

Take a look down yonder. I am only listing Grand Prix, Integrated Grand Prix and Titanium Grand Prix winners. To see the rest, click on the category.

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by Angela Natividad    Jun-27-10    
Topic: Brands, Campaigns, Industry Events



Nokia Outted As Purveyor of Plagiarism in Cannes Video Contest Scandal

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Here is a personal statement sent to us from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of a previous video created by Will Tribble. We covered the story originally here. As it turns out, Nokia is said to have sent a rep to help Jemma Lyons shoot her video submission for the contest. According to Lyons, the rep used Tribble's video as a template and told the actors to simply do what they saw the actors do in Tribble's video.

If anyone's to be accused of plagiarism here, it is Nokia. If Lyons claim is true, there is simply nothing Nokia can say to explain this away. Nothing at all. There's been some very bad social media moves over the past few years but this one, by far, will go down as one of the most egregious.

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by Steve Hall    Jun-26-10    
Topic: Brands, Opinion, Promotions, Video, Worst



Cannes Lions: Design, Press and Cyber Winners

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I'm about 24 hours late on this, because the universe of Cannes seems to have priorities (and possibly a wormhole?) of its own, but here are the Grand Prix winners from Wednesday night's ceremony at the Lions.

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by Angela Natividad    Jun-25-10    
Topic: Brands, Campaigns, Industry Events



Unilever Dispenses Ice Cream for Smiles

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Following up on the Coke Zero Happiness machines imagineered for Cannes in '09, this year SapientNitro plugs Unilever's ice cream brands - with a machine that dispenses the frozen desserts when a person smiles at it.

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by Angela Natividad    Jun-24-10    
Topic: Brands, Good, Industry Events, Specialty










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