Grumpy Cat Signs Endorsement Deal With Friskies

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Certainly you've heard of Grumpy Cat, that feline with a built-in frowny face whose real name is Tardar Sauce and whose owner is Phoenix-based Tabatha Bundesen. If not, you've been living under a rock.

Grumpy Cat rose to fame a year ago when someone posted a particularly frowny faced photo of Grumpy Cat on Reddit. Since that time, Grumpy Cat has her own Facebook page with over one million fans and a Twitter account with over 100,000 followers.

Ms. Grumpy Cat recently signed an endorsement deal with Friskies and will receive a lifetime achievement October 15 when the brand announces the winners of its 2013 best cat video contest.

by Steve Hall    Sep-18-13    
Topic: Brands



JetBlue Reminds Us Just How Much Flying Sucks

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Here's the problem with JetBlue's new Mullen-created commercial for JetBlue. No matter how you sugarcoat it (bags fly free, most legroom in coach, unlimited snacks, free TV, friendly flight attendants), flying still sucks. Know why? Because people refuse to pay a lot to fly so the airlines have no choice but to pack as many people into a plane as possible and give them as few "perks" as they can.

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by Steve Hall    Sep-17-13    
Topic: Bad, Brands, Commercials



Microsoft Pulls Ill-Conceived Anti-iPhone Ad

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Microsoft has, today, pulled a video it posted Friday entitled " A fly on the wall in Cupertino" in which two actors present to "T", aka a fictitious TIm Cook (which is this video actually looks more like Steve Jobs), what they've been working on leading up to last week's Apple iPhone event.

The video has been pulled from official channels but still floats around and can be viewed. Of the video, Microsoft issued a statement which read,"The video was intended to be a light-hearted poke at our friends from Cupertino. But it was off the mark, and we've decided to pull it down."

There were seven videos in all. All have been pulled.

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by Steve Hall    Sep-16-13    
Topic: Bad, Brands, Spoofs



DC Navy Shooting 'Sponsored' by Progressive's 'Gun-Toting' Flo

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It's been a while since we've witnessed a contextual advertising screw up. While we're sure they still happen all the time and people have, for the most part, just become immune to them, it's still intriguing to see them pop up from time to time.

Adrants reader Micah Donahue sent us this mobile screenshot of a Progressive ad banner above a CNN story about today's shooting inside a D.C naval facility. In the banner, Progressive's Flo can be seen aiming a gun at the viewer. Of course it's not an actual gun but the placement of the ad above a story about a shooting is, at best, disconcerting.

To be fair, it's not even clear whether or not this is a contextually served ad. It's appearance could be completely random. Even so, an ad that has an image which appears to look at though someone is aiming a gun at you is probably not the best creative execution (no pun intended) to have in your rotation.

by Steve Hall    Sep-16-13    
Topic: Bad, Brands



Prancercise Lady Fronts Wonderful Pistachios Campaign

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Oh the internet. It gives us so many wonderful things. So many things we'd would never have experience before like, well, like the Prancercise® Lady. If you haven't heard of her, her name is Joanna Rohrback and she does this exercise thing which aims to "create the most satisfying, holistic and successful fitness program one could hope to experience." And it has nothing to do with riding a horse.

Anyway, Rohrback, along with Dennis Rodman, an elephant, King Kong and, yes, Norman Bates, can be seen in the upcoming Wonderful Pistachios Get Crackin' campaign which debuts today.

The campaign, which began in 2007, has featured such cultural oddities as Honey Badger, Snooki, Snoop Lion, Keyboard Cat, The Village People and, yes, the Secret Service.

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by Steve Hall    Sep-16-13    
Topic: Brands, Campaigns, Celebrity, Strange



Red Bull's Titanic Joke Not Well Received

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It's an age old question. How soon is too soon to poke fun at a disaster? As history would inform, the answer is usually never. There are just too many emotions tied up in certain unfortunate events to make light of them. Even an event that happened 101 years ago is seemingly off limits.

When Red Bull made light of the Titanic sinking by suggesting the Titanic would not have sunk had it been carrying Red Bull, viewers were outraged and lodged complaints with the UK's Advertising Standards Authority.

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by Steve Hall    Sep-16-13    
Topic: Brands, Policy



Grey New York Wins Best Commercial Emmy For Canon 'Inspired'

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Last night at the 65th Annual Creative Arts Emmys, Grey New York and MJZ director Nicolai Fuglsig won the 2013 Emmy Award for Outstanding Commercial for their Canon "Inspired" commercial. That's the one with the tire on fire rolling down the hill.

The two other ads in the running this year were BBH's Google Chrome "Jess Time" and CP+B's Grey Poupon "The Chase."

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by Steve Hall    Sep-16-13    
Topic: Agencies, Brands, Commercials, Industry Events



This Thai Ad Will Bring Tears to Your Eyes, Warmth to Your Heart

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It's not as if we haven't seen an ad that brings tears to the eyes before but this one is so basic, so human and, in all likelihood, a representation of something that happens more often then we know. While the media love to celebrate the tragedy of life, in hidden corners of the world -- and right here at home under our noses -- acts of kindness happen every day. This work from Thai communications brand TrueMove H captures that that very basic human spirit.

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by Steve Hall    Sep-16-13    
Topic: Best, Brands, Video



4 Tips For Dealing With Difficult Clients

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In my years as an agency media director and account director, I worked with many different personality types - including one long-term client who, for many years, wouldn't respect me or my work. One day he angered me so much I screamed at him for five minutes straight, telling him I knew exactly what the hell I was doing and he should shut up and listen to what I have to say.

While I certainly don't recommend letting your anger get the best of you or screaming at your clients, in this particular case my years of attempting to placate, coddle and generally bend over for this particular client never worked. It wasn't until I stood up to him with the same forceful authority he always commanded that he respected me. And from that point on, our relationship was wonderful.

Read the rest on the Central Desktop blog.

by Steve Hall    Sep-13-13    
Topic: Agencies, Brands, Opinion



Agency Spoofs iPhone 5c With iCrocs Video

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Here's a bit of distraction for your rainy (at least where we are) Thursday afternoon. Vienna-based agency PKP BBDO decided to have a little bit of fun at the expense of Apple's just-announced iPhone 5c which comes in five colors. Perhaps attempting to align the new iPhone with the much-maligned Crocs brand, the agency took a lunch break to shoot this shoe-tastic spoof.

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by Steve Hall    Sep-12-13    
Topic: Agencies, Brands, Spoofs










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