Last week, before all the Cannes fun and games were over, I scored an interview with ECD Richard Gorodecky of Amsterdam Worldwide (@amsterdamww).
You remember AW as the agency that did the Tansu shoe for Onitsuka Tigers, which won Design Gold at Cannes Lions in the Corporate/Brand Identity category.
Some background: this giant shoe is composed of multiple cupboards and openings in the Japanese Tansu style. Users that are able to unlock the compartments get to keep what's inside. The agency also made a digital version with revelations that include product information and free stuff.
A little context on this interview: he, Kerrie Finch and I took seats on the terrace of the Majestic. We made small-talk and every once in awhile they'd randomly mention suckling pig.
"I don't get this reference," I said after about the eighth time.
"Let me explain," Kerrie said. "You know that question, 'Is TV the new hearth'? We were saying earlier that it can't be the new hearth because you can't roast a suckling pig on it."
Well good morning! Nothing like some thong-clad ass to wake you up on a Monday morning. We can thank Copyranter for pointing us to this ass-in-your-face mirror shot of a few ladies making a pyramid. And American Apparel for continuing to perpetuate the acceptance of soft core porn in advertising.
Guess it's the most debauchery we can expect having not traveled to Cannes this year. Though, of course, we haven't heard the last from our Cannes Correspondent Angela Natividad yet. She could make this American Apparel ad look like a bunch of innocent school girls playing during recess. Oh wait, wrong analogy. Anyway...
Last night at Cannes was the ceremony everyone stays up for, and the one I missed, to my infinite regret. Crucially, it also marked the first year a Film Craft category was incorporated into the Lions.
Some really good stuff was awarded, material that was a pleasure to watch repeatedly over the course of the year. All in all, a crisis isn't a bad backdrop for the ad industry. Some beautiful, deeply human things have come out of it - work that makes us dream again.
Take a look down yonder. I am only listing Grand Prix, Integrated Grand Prix and Titanium Grand Prix winners. To see the rest, click on the category.
Here is a personal statement sent to us from Jemma Lyon, the woman who was accused of plagiarism for submitting what appeared to be a direct copy of a previous video created by Will Tribble. We covered the story originally here. As it turns out, Nokia is said to have sent a rep to help Jemma Lyons shoot her video submission for the contest. According to Lyons, the rep used Tribble's video as a template and told the actors to simply do what they saw the actors do in Tribble's video.
If anyone's to be accused of plagiarism here, it is Nokia. If Lyons claim is true, there is simply nothing Nokia can say to explain this away. Nothing at all. There's been some very bad social media moves over the past few years but this one, by far, will go down as one of the most egregious.
I'm about 24 hours late on this, because the universe of Cannes seems to have priorities (and possibly a wormhole?) of its own, but here are the Grand Prix winners from Wednesday night's ceremony at the Lions.
Following up on the Coke Zero Happiness machines imagineered for Cannes in '09, this year SapientNitro plugs Unilever's ice cream brands - with a machine that dispenses the frozen desserts when a person smiles at it.
Q: If water could talk, what do you imagine it would say?
A: It depends on whether or not it would like to kill you.
Just wanted to give this "Water Talks" installation some coverage because it's gripping and chills-inducing work. It went down in the last two months or so. I'd never seen it, and neither had Adland's Ask "dabitch" Wappling. (We were both self-righteously upset by this.)
Here's the video.
Last night at the ceremony I livetweeted all Gold and Grand Prix winners in the categories above. If you weren't following along at @luckthelady, here's a breakdown of the Grand Prix winners.
Click on the category to see the full list of Gold, Silver and Bronze winners.
Media: Leo Burnett Sydney for "EOS Photochains," Canon EOS DSLR cameras. A cadaver exquis-style execution where users can post images, then other photographers take a piece of that image to continue the chain with a photo of their own.
Yesterday, in a Digitas-run session called "Cage Fighting Comes to Cannes," Common explained what his brand is and how he gauges the value of sponsorship opps.
How do you get a respected artist to plug your product? The secret is profound and earth shattering.
Always at the forefront of controversy, Spirit Airlines is offering travelers discounts to locales unaffected by the BP oil spill such as Cancun, Puerto Rico, Atlantic City and Fort Lauderdale with a new campaign called Best Protection. The tagline? "Check out the oil on our beaches."
Is any one really surprised a campaign like this came from Spirit? After all, this is the airline that goes Muff Diving and pokes fun at Tiger Woods. And wants to charge $45 for carry on luggage. Yes, carry on.