So you're Cadbury. Among other things you make ice cream. But wait. Maybe people don't know you make ice cream. So what do you do? You give everyone an ice cream cone and ask them to eat it while riding a roller coaster. Yes. Things get messy. Very messy.
Here's a video summarizing the work Karsh/Hagan did for the launch of the American Crew Trichology Hair Recovery system. The agency and the brand wanted to avoid associating itself with all the other hair recovery crap on the market and be as honest as it possibly could about hair loss.
The campaign included, in addition to advertising, 100 videos featured doctors, nutritionists, personal trainers, single women and professional stylists who answered the 100 most asked (according to Google) questions about hair loss. The videos were housed on a destination site as well as on the usual video sharing sites such as YouTube and Vimeo as well as blogs and forums.
We're told the campaign reached 15 million men and site traffic to the American Crew site doubled. Watch the video here. Check out the site here and the YouTube channel here.
Branding is a powerful thing. Benjamin Moore used to be my paint of choice. After all, why not? Their ads, including this recent campaign from Cramer-Krasselt which highlights creative people from various practices, have always touted the brand as a quality product.
Then I started reading Consumer Reports.
Year after year after year, Benjamin Moore never performed well. Consistently Behr, a Home Depot Brand, always won. So who are we to believe? A marketer with a beautifully crafted ad campaign? Or a non-commercial entity whose sole responsibility is to impartially rate consumer products? We think you know the answer.
- GM's new tagline: Excellence for all. Seriously? Seriously?
- Celebrities speak out against poor fishing practices which harm dolphins.
- JetBlue has selected Mullen as its new ad agency.
- The effie's, along with Heineken, are honoring student creativity with the Collegiate PSA Challenge.
- It's Finnish but its about blogger/TBWA designer Riku Vassinen an his new digital marketing book. It's a cover version of Mobb Deep Shook Ones Prt.2. We heard "Foursquare" though.
- Idiotic ad of the day.
- Former Adrants Editor Angela Natividad, who will be back to cover Cannes for us this year, is covering Social Media and Community 2.0 in Boston this week. Her first post is entitled OMG! We Need to Do Social Media!
Couldn't get enough of Crispin Porter + Bogusky's creepy I Like Square Butts? Worry not. You can get it all over again courtesy of Butterfingers and its Butterfinger Defense League. Yup. It's yet another "reimagination" of the classic Sir Mix-A-Lot big butt anthem.
This time, we get Erik Estrada, Lou Ferrigno and Charisma Carpenter doinf what they do best; playing the typecast roles we've all become familiar with. Estrada does his Chips thing. Ferrigno does his hulk thing and Carpenter does her sexy cheerleader thing.
Do over or not. It's kinda funny. And besides, the three of them need the work. And it's way easier to copy another brand's work than it is to create something new. All good all around.
More GoDaddy (one, two). Not much to say. Bimbo. Bikini. Breasts. Objectification. Wandering camera.
Oh wait. Those aren't GoDaddy commercials. OK, well, they sort of are. They're submitted videos that are part of the brand's video contest.
No need to watch them all though. We've watched a few and collected the best screen shots for your enjoyment here, here (hot), here (hotter), here (bootylicious), here (delicious), here (tantalizing), here (for the pleated plaid skirt lover) and here (for the boob lover).
If you can get over the fact, Coke is just unhealthy sugar water to which the entire human race is seemingly addicted, then you might be able to enjoy a modicum of excitement for the new limited edition Coca-Cola Light packaging from Karl Lagerfeld. And if you can get over the insanity of a soda brand pimping itself as if it were DKNY or Dolce and Gabbana then you can come to appreciate the fact a brand as big as Coke can do anything it wants (New Coke, anyone?) and still succeed.
Then again, this all happening in France which makes it completely normal.
The whole Microsoft sexting thing? A total joke. It wasn't sexting and that wasn't a breast. Relax people. Seriously? If you haven't yet heard, an ad for Microsoft's new Kin shows a guy sticking his phone up his shirt to take a picture. He then sends it to a girl who "marvels" at his seemingly incredible "breasts." So says Consumer Reports writers Mike Gikas and Paul Reynolds.
Once again, dudes. Guys don't have breasts and sending a picture of a guy's chest does not constitute sexting.
The most surprising thing about this non-issue is that Microsoft actually thought what these guys had to say had merit and removed the "offending" scene from the ad. Stupid.
Microsoft's out with a new campaign to tout two new phones, Kin One and Kin Two. And it's doing it by sending a girl named Rosa on a trip across the globe to meet her social network in person. All 824 of them. From an old boyfriend to a flirt that's really not a friend at all to celebu-friends, Rosa will find out who her true friends are and perhaps once and for all end the silliness of collecting "friends" online just to have more than everyone else. Like it was some sort of currency.
Follow it all on Facebook.
Beginning today, the campaign will release two new episodes a week for the next 8 weeks until May 3, at which point TV and cinema ads will debut...and the Kin will be released.
- Eastpak backpacks will save your skateboarding ass.
- Diapers.com will help office babies manage their poop. Seriously.
- Iron Man 2 has an interactive trailer.
- WongDoody is out with a new campaign for FullTiltPoker.
- Despite his apology, Pittsburgh Steelers' Ben Roethlisberger has been booted as spokesman for Big Ben's Beef Jerky.