When will Microsoft realize there's absolutely nothing it can do to associate even the tiniest bit of cool with its brand? In yet another lame attempt, we get this flash mob stunt the brand did yesterday in New York's Lincoln Park for the launch of its new Office product.
It's as bad as that in-store dance disaster they did last Fall.
Back in January we let you know Megan Fox (Those eyes! That waist! Those hips! Those lips! The Come Hither-ness!) was tapped to become the new face of Emporio Armani Underwear and Armani Jeans. There were photos. There was a video. And there was some blogger who complained the video didn't show enough Fox.
Well, now there's more to look at in the form on a just-released new ad that's part of the brand's Fall and Winter ad campaign. The campaign breaks in July online and on billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
Cristiano Ronaldo handles the men's side of things for the brand.
- The ad campaign for the Sarah Polley Adrien Brody movie, Splice misled viewers into thinking it would be a horror click when, in reality, it was something else.
- Sony opens marketing spigot to combat iPhone.
- On June 23 during Cannes, Massive Music will celebrate its tenth anniversary with a party on the beach.
- Matt VanHoven is leaving AgencySpy where he was Editor for a position as communications director for New York agency Skinny.
- In fashion advertising, when out of ideas, shoot ass.
- W+K Portland's Jimm Lasser, Greg Rutter and Joe Staples give us a behind the scenes look at the making of the Dodge Challenger "Freedom" spot.
While it's no surprise Starbucks is not the best coffee out there, the marketer doesn't take kindly when another coffee brand claims that in an ad. UK-based Costa Coffee recently launched a campaign that, based on taste tests, claimed 7 out of 10 coffee lovers preferred Costa cappacinno to Starbucks.
Starbucks complained to Britain's Advertising Standards Authority claiming the taste tests only applied to cappuccino's, not the entire product line. The Authority dismissed Starbucks' claim. It's no surprise since, well, that's all the ad claims - that 7 out of 10 coffee lovers preferred Costa cappacinno to Starbucks.
Do you love Kettle Potato Chips? Are they not the best potato chips you've ever had? If you haven't had them, you should really try them. They are awesome and if you're a lover you are now invited to join the Loud Food Club. The online promotion and sweepstakes is the first work from Cultivator Advertising & Design, Denver, for its new client, Kettle Foods, Salem, Ore.
At, Crunch Proud, a Loud Food Club meeting leader (with bullhorn) compares the sound of a Kettle chip's crunch to a monster truck, a lion's roar, and a electric guitar. He invites new members to take the LFC Pledge and then to download a membership kit, complete with interoffice disclaimer email, pictographic crunch courtesy instructions, an LFC pencil flag, and loud food crunch caution signage. Also available are a $1-off coupon and sweepstakes entry for the chance to win free Kettle chips for one year (but only15 bags per month. Um, that's a lot of potato chips).
So if you're a Kettle potato chip lover, this campaign's for you. Oh wait, no it's not. You're already branded. So do the brand a solid and tell your Ruffles-loving friends to check out Kettle.
Today, Microsoft launched an $80 million campaign to tout the launch of Office 2010. The campaign, called Make it Great, features people who were involved in the product's beta testing. Seventy percent of the campaign's effort will be online with the remaining 30 percent spent on print and billboard.
Soccer hottie Cristiano Ronaldo was scooped up by Georgio Armani last October and will appear in the fashion brand's upcoming ad campaign. Images broke yesterday but we'll have to wait until July to see the entire campaign which will include magazine ads and billboards in, among others, New York, Los Angeles and London.
Jesus. It's like we just stepped back to 1999 when at Leo Burnett Technology Group we pumped out campaign after campaign touting the equity-building properties of a strong brand presence based on the four pillars of an account planner's wet dream: Vision, Mission, Essence and Position. Architecting the brand as it were.
It all usually netted in some self-important puffery akin to this new tagline from Esurance, "People when you want them. Technology when you don't." Sounds like a Peoplesoft tagline. Anyone remember them?
Anyway, the new campiagn is a play on technology versus people. There's a time for technology and there's a time for people. 1990's tagline aside, the campaign does a pretty good job illustrating that separation.
You can see it all here.
Reacting to the outcry over an internal memo from Chevrolet's VP of Sales and Service Alan Batey and VP of Marketing Jim Campbell which instructed employees to stop using the word "Chevy" when referring to Chevrolet cars, GM, this morning, released a clarification that states the brand will not, in fact, urge people to discontinue the use of the word.
The intent of the memo, instead, was to aid the brand in its "move toward a consistent brand name for advertising and marketing purposes" in relation to its foray into global markets.
While we fully understand how important "managing the brand" can be, we do wonder what Batey was thinking while penning the memo. In any event, crisis averted. The full clarification release is below:
Earlier this week, Chevrolet's VP of Marketing Alan Batey sent a memo to Detroit employees instructing them to stop using the word "Chevy" to describe a Chevrolet. The car maker aims to promote uniformity and believes the word Chevy dilutes the Chevrolet brand.
Claiming it's all about consistency, the memo read, "When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding. Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."