Barely making an appearance in this new Univision commercial that touts the network's exclusive Spanish-language coverage of the 2010 FIFA World Cup, Shakira sings "Waka Waka (Esto es Africa/This Time for Africa)," the official World Cup song and Univision's official theme for all of its coverage of this world-class event.
All the "cultural richness" and "exciting soccer moments" make their way into this :30. Additional campiagn elements will include print, outdoor, in-theater, radio, online and mobile. Hopefully we'll see more of Shakira in those media.
The ad might have been a bit more effective had it featured Shakira's best asset as illustrated in the accompanying image.
Curve. It's a simple word. Yet a curve can be a very powerful thing. The curve of a well-architected building. The beauty of a well-formed automobile fender. The allure of meticulous industrial design. The sensation a curved object delivers when held in your hand. The feel of a football just prior to the game-making pass. The transfixing curves of the female (yes, and male) body.
We have no idea if this is what Curve for Men had in mind when they unleashed their fragrance upon the world but it seems a likely bet to us. Celebrating the curve - in human form - is the fragrance's Get Curve website on which you can ogle the beauty of the human form, both male and female.
So a new CMO took a gig at a brand and promptly proceeded to fire the agency his predecessor had hired. And the head of the jilted agency is upset? oh please. Get over it. This has been business as usual since companies stopped giving a shit about employees and work became a game of every man for himself.
There is no dedication any more. No employee loyalty. No corporate promises to employees. No pension plans. And no love lost when the door hits you on the ass after hearing, "your position is no longer available" or some other line of bullshit.
No. It's an all out war for personal survival. Everyone will now do anything to avoid being downsized and everything to insure they succeed and prosper. So it is without surprise GM VP of U.S. Marketing Joel Ewanick fired Publicis and handed creative duties for Chevrolet to Goodby Silverstein & Partners, an agency Ewanick has worked with before.
A New York Times story screams, "An Ad Engine to Put 'Mad Men' Out of business. it's a story about PlaceLocal, a program that creates an ad simply from a person entering the name and address. Then PlaceLocal spreads its tentacles and gathers images, video, hours of operation, phone number, blog commentary on the business and other information. Once that information is gathered, an ad magically appears, Yes, it's true. And it's impressive. But it's not going to put Mad Men out of business.
This sort of service is perfect for the local baker or car dealer or restaurant or any other small business that can't afford to pay for an agency or even a freelancer. Of course, it won't be long before agencies use this service for their pown clients, pass the work of as their own and then charge 20 times the actual cost.
Hmm. This really isn't a bad thing. Small business can make decent ads on their own. And lazy agencies can use it to up their revenue. What's not to love?
No stranger to racy ads, Southwest has dubbed a new PETA ad "too sexy" for its in-flight magazine, Spirit. Pimping a vegan diet, the ad shows a security scan of a woman in her underwear with the words, "Be Proud of Your Body Scan: Go Vegan."
Southwest Airlines Senior Account manager Diane Ciaglia told PETA the ad is "too provocative to run in our publication."
Countering Southwest, PETA Senior VP Dan Mathews said, "Our ad is less sensational than many of Southwest's own promotions. The airline may have canned it because the company is based in Dallas, the heart of the beef belt."
PETA may have a point when it claims Southwest might be talking out of both sides of its mouth. One need only take a look at Hostesses in Hotpants and Don't #$*!% Me Over.
OK. So let's get this straight. Maybe we're in a bad mood or something but what's up with the outpouring of love for Nike's new "epic" three minute commercial featuring a who's who of world famous soccer players? Oh it's well shot and meticulously produced (maybe even epically so) but it's as if Nike wants us to believe wins and losses effect the very fiber and economic health of a nation.
OK so we could swear we had written about this new work from Craftsman before but, alas, a site search turns up nothing. Launched two weeks ago, Craftsman Labs is out with a music video created entirely from the sound of its tools.
Cap Gun's Alex Fendrich directed and the arrangement was done by musician, composer and producer Kutiman. It brings back memories of that not so real Home Depot commercial by Benni Benassi and a bunch of bootylicious babes. Sadly, Craftsman employs no booty babes in its creation but the work is far more impressive.
So the 2011Ford Fiesta is almost here. How is Ford touting the vehicle? A couple of different ways. It's being compared to a Lamborghini and it's being hyped as an escape vehicle from zombies. OK, then.
At first blush, one might respond to those two approaches with "Seriously?" and "Well, that's relevant!" But, as we find out...cool and the Lamborghini is, it can't beat the turning radius of the Fiesta nor does it have side mirror turn signals or key-less entry or a trunk you can actually fit stuff in. You know, the important stuff. Though if cost weren't an issue, we're pretty sure people would go with the Lamborghini. Thankfully for Ford, price is always an issue.
Using a photo from former Ringling Brothers elephant trainer Sam Haddock, PETA ran an ad in this week's edition of PR News urging public relations agencies to stay away. The photo in the ad shows a baby elephant at Ringling's Center for Elephant Conservation training center with ropes around its legs and body. The headline reads, "Represent Ringling: Lose your reputation." And copy reads, "No amount of PR can make beating babies sound good."
The campaign aims to call attention to the alleged mistreatment of elephants by Ringling Brothers trainers.
Of the campaign, PETA EVP Tracey Reiman said, "Ringling Bros. is a public relations nightmare waiting to happen. There's not a PR team in the world that is slick enough to sell the beating of baby elephants, the whipping of tigers, and the use of chains, bullhooks, and electric prods on animals - all for the sake of a few cheap tricks."
So...whose up for the challenge?
Last week when we reported the launch of a new Eastpak campaign, one commercial eluded us. Most likely because it;s the kind your not likely to see on TV. Which, of course, means it's the very one you do want to see. So here you go.
Little person. Seductively sultry and sexy Asian hottie. Anti-war message. Yea, that's it