Last week when we reported the launch of a new Eastpak campaign, one commercial eluded us. Most likely because it;s the kind your not likely to see on TV. Which, of course, means it's the very one you do want to see. So here you go.
Little person. Seductively sultry and sexy Asian hottie. Anti-war message. Yea, that's it
Because as soon as you stop thinking about football you start thinking about women again. It's true. Axe says so.
It's that simple.
And we're not even going to get into the whole women as on-demand play things thing.
Because they are.
In the fantasy-addled minds of most men.
Everyone loves sex, right? But, damn, it can get you into so much trouble sometimes. We've all heard the Tiger Woods story. And we all know Nike is standing by its man. It seems, Nike will stand behind any man who loves sex, no matter who they have it with or how many people they choose to do it with.
French footballer Franck Ribery, who Nike is very much in bed with, may face three years in prison and a fine of up to £40,000 for sleeping with the, at the time, underage teen call girl Zahia Dehar.
- Though many hate it, we kinda like the new United Airlines/Contenental logo.
- The One Club will be host its Second Annual Creative Week in New York City from May 10 to May 16, 2010.
- Hey we like this promotional video for the Seattle International Film Festival.
- Here's the latest from ESPN' s World Cup "One Game Changes Everything" campaign promoting the FIFA World Cup in South Africa.
- Never date a Flyers fan even if she shaves her mustache.
- A long diatribe in Ad Age on the topic that bad work costs more than good.
- It's global branding of another sort: How Americans See Europe.
- If you want to see a bad Photoshop job. Or if you just want to see a hot woman in her bikini.
- More from the lady who loves to create ads inside Second Life which feature but, busty avatars.
- An old Old Spice ad.
- Not new but worth a look. Agency (almost) shoots kitty to illustrate the qualities of good advertising.
- Thought: If social media didn't exist, would P&G have the problem they are currently having with their Cruisers and Swaddlers diapers?
So you're Cadbury. Among other things you make ice cream. But wait. Maybe people don't know you make ice cream. So what do you do? You give everyone an ice cream cone and ask them to eat it while riding a roller coaster. Yes. Things get messy. Very messy.
Here's a video summarizing the work Karsh/Hagan did for the launch of the American Crew Trichology Hair Recovery system. The agency and the brand wanted to avoid associating itself with all the other hair recovery crap on the market and be as honest as it possibly could about hair loss.
The campaign included, in addition to advertising, 100 videos featured doctors, nutritionists, personal trainers, single women and professional stylists who answered the 100 most asked (according to Google) questions about hair loss. The videos were housed on a destination site as well as on the usual video sharing sites such as YouTube and Vimeo as well as blogs and forums.
We're told the campaign reached 15 million men and site traffic to the American Crew site doubled. Watch the video here. Check out the site here and the YouTube channel here.
Branding is a powerful thing. Benjamin Moore used to be my paint of choice. After all, why not? Their ads, including this recent campaign from Cramer-Krasselt which highlights creative people from various practices, have always touted the brand as a quality product.
Then I started reading Consumer Reports.
Year after year after year, Benjamin Moore never performed well. Consistently Behr, a Home Depot Brand, always won. So who are we to believe? A marketer with a beautifully crafted ad campaign? Or a non-commercial entity whose sole responsibility is to impartially rate consumer products? We think you know the answer.
- GM's new tagline: Excellence for all. Seriously? Seriously?
- Celebrities speak out against poor fishing practices which harm dolphins.
- JetBlue has selected Mullen as its new ad agency.
- The effie's, along with Heineken, are honoring student creativity with the Collegiate PSA Challenge.
- It's Finnish but its about blogger/TBWA designer Riku Vassinen an his new digital marketing book. It's a cover version of Mobb Deep Shook Ones Prt.2. We heard "Foursquare" though.
- Idiotic ad of the day.
- Former Adrants Editor Angela Natividad, who will be back to cover Cannes for us this year, is covering Social Media and Community 2.0 in Boston this week. Her first post is entitled OMG! We Need to Do Social Media!
Couldn't get enough of Crispin Porter + Bogusky's creepy I Like Square Butts? Worry not. You can get it all over again courtesy of Butterfingers and its Butterfinger Defense League. Yup. It's yet another "reimagination" of the classic Sir Mix-A-Lot big butt anthem.
This time, we get Erik Estrada, Lou Ferrigno and Charisma Carpenter doinf what they do best; playing the typecast roles we've all become familiar with. Estrada does his Chips thing. Ferrigno does his hulk thing and Carpenter does her sexy cheerleader thing.
Do over or not. It's kinda funny. And besides, the three of them need the work. And it's way easier to copy another brand's work than it is to create something new. All good all around.