Coke Gets Stylish with Karl Lagerfeld

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If you can get over the fact, Coke is just unhealthy sugar water to which the entire human race is seemingly addicted, then you might be able to enjoy a modicum of excitement for the new limited edition Coca-Cola Light packaging from Karl Lagerfeld. And if you can get over the insanity of a soda brand pimping itself as if it were DKNY or Dolce and Gabbana then you can come to appreciate the fact a brand as big as Coke can do anything it wants (New Coke, anyone?) and still succeed.

Then again, this all happening in France which makes it completely normal.

by Steve Hall    Apr-19-10    
Topic: Brands, Creative Commentary, Opinion



Taking Pictures of a Man's Chest is Now Defined As Sexting

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The whole Microsoft sexting thing? A total joke. It wasn't sexting and that wasn't a breast. Relax people. Seriously? If you haven't yet heard, an ad for Microsoft's new Kin shows a guy sticking his phone up his shirt to take a picture. He then sends it to a girl who "marvels" at his seemingly incredible "breasts." So says Consumer Reports writers Mike Gikas and Paul Reynolds.

Once again, dudes. Guys don't have breasts and sending a picture of a guy's chest does not constitute sexting.

The most surprising thing about this non-issue is that Microsoft actually thought what these guys had to say had merit and removed the "offending" scene from the ad. Stupid.

by Steve Hall    Apr-19-10    
Topic: Brands, Policy, Strange, Worst



Microsoft Sends Girl Across Globe to Meet All Her 'Friends'

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Microsoft's out with a new campaign to tout two new phones, Kin One and Kin Two. And it's doing it by sending a girl named Rosa on a trip across the globe to meet her social network in person. All 824 of them. From an old boyfriend to a flirt that's really not a friend at all to celebu-friends, Rosa will find out who her true friends are and perhaps once and for all end the silliness of collecting "friends" online just to have more than everyone else. Like it was some sort of currency.

Follow it all on Facebook.

Beginning today, the campaign will release two new episodes a week for the next 8 weeks until May 3, at which point TV and cinema ads will debut...and the Kin will be released.

by Steve Hall    Apr-13-10    
Topic: Brands, Promotions, Social



Eastpak Saves, Iron Man Interacts, Ben Jerked

- Eastpak backpacks will save your skateboarding ass.

- Diapers.com will help office babies manage their poop. Seriously.

- Iron Man 2 has an interactive trailer.

- WongDoody is out with a new campaign for FullTiltPoker.

- Despite his apology, Pittsburgh Steelers' Ben Roethlisberger has been booted as spokesman for Big Ben's Beef Jerky.

by Steve Hall    Apr-13-10    
Topic: Brands, Celebrity, Policy, Video



Bantam Live Remakes Eighties Apple Versus Microsoft Ad

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Highlighting the simplicity of its CRM software in comparison to Salesforce, Bantam Live remade an Apple versus Microsoft commercial from the eighties. It's the classic Gold Standard versus Nimble Upstart approach. If anything, it's just fun to see how things have changed in the last 20 years. And how much they haven't.

by Steve Hall    Apr- 9-10    
Topic: Brands, Good



Effen is F'ing With Us

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Oh lets just come right out and say it, Effen. There's nothing more satisfying than fucking on a plane. Nothing warms me up like fucking by the fire. Everyone enjoys fucking in the penthouse.

But, hmm. The literal approach kinda ruins your attempt at witticism, right?

It would make your new Euro RSCG Chicago-created "Provocatively Premium" campaign "Perfunctorily Prosaic," right?

So go with the wit. Have fun with your wordplay. We'll pretend to enjoy the wink and the nod. And then we'll go hang with the fembots and drink Svedka.

by Steve Hall    Apr- 8-10    
Topic: Bad, Brands, Campaigns



Antonio Banderas the New Face of Iberostar Hotels

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Antonio Banderas? He still has a career? We thought he went the way of Fabio. Hmm. It seems there is life after a mediocre Hollywood career. And that life is usually to become the spokesperson of some brand we've never heard of.

But it all makes sense. Because the hotel we've never heard of is in Mexico. And we don't live in Mexico. And, apparently, Banderas is still big in Mexico. So we guess it's all good.

The man will front the Iberostar Hotels & Resorts marketing campaign for the next three years. Developed by the Mrs. Rushmore Agency, the campaign will focus on the concept, "On Vacation Everyone is a Star."

That's kind of funny.

by Steve Hall    Apr- 8-10    
Topic: Brands, Campaigns, Celebrity



Stripper Sues, Man Boobs Bounce, Ass Gratuitously Shot

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- Former Penthouse Club stripper Nicole Hughes has sued Penthouse for putting her in a Scores ad without her consent.

- Mini goes big with Man Boobs

- When Philips asks directors to create a few short movies from the same script, you know it's going to have a gratuitous ass shot.

- Ten rebranding disasters and what you should learn from them.

- Justin Long says Get A Mac campaign might be over.

- Want to make one of those consumer-generated Doritos commercial? Check out this tutorial from David Shane.

more »

by Steve Hall    Apr- 8-10    
Topic: Brands, Policy, Racy, Strange



Dr. Martens Celebrates 50th With Musical Covers, Video

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To celebrate its 50th anniversary, Dr. Martens worked with Exposure to gather together ten bands and ten film directors to create a collection of music and videos that will "reflect the broad range of groups that have adopted and customized Dr. Martins footwear over the last 50 years."

There's a Noisettes cover of the Buzzcocks' Ever Fallen In Love With Someone You Shouldn't've. There's The Duke Spirit performing Sham 69's If The Are United in a video directed by Jamie Morgan. There's DāM-FunK doing The Human League's Things That Dream Are Made of in a video directed by Ace Norton. Hmm. Like the original of that one much better.

more »

by Steve Hall    Apr- 7-10    
Topic: Brands, Video



Denny's Chickens Return With Talk Show

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Perhaps in reaction to the big chicken scare illustrated in Denny's Super Bowl commercial, Denny's felt the needed to do something nice for chickens after scaring the crap (eggs?) out of them. Yes. The Chickens have been given a talk show and their first guest is Abraham Lincoln. Why? Because he's on the five dollar bill and that's all you need to get a few things of Denny's new $2 $4 $6 $8 menu.

And this isn't the last we'll see of the Chickens. They'll be back with more episodes in the coming weeks.

more »

by Steve Hall    Apr- 6-10    
Topic: Brands, Strange, Video










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