GM Re-Tags, Celebs Speak, Mullen Jets (Blue), Effies Drink Beer


- GM's new tagline: Excellence for all. Seriously? Seriously?

- Celebrities speak out against poor fishing practices which harm dolphins.

- JetBlue has selected Mullen as its new ad agency.

- The effie's, along with Heineken, are honoring student creativity with the Collegiate PSA Challenge.

- It's Finnish but its about blogger/TBWA designer Riku Vassinen an his new digital marketing book. It's a cover version of Mobb Deep Shook Ones Prt.2. We heard "Foursquare" though.

- Idiotic ad of the day.

- Former Adrants Editor Angela Natividad, who will be back to cover Cannes for us this year, is covering Social Media and Community 2.0 in Boston this week. Her first post is entitled OMG! We Need to Do Social Media!

by Steve Hall    May- 3-10    
Topic: Agencies, Brands, Cause, Celebrity, Industry Events

Butterfingers Likes Big Butts As Much As Burger King Likes Square Butts


Couldn't get enough of Crispin Porter + Bogusky's creepy I Like Square Butts? Worry not. You can get it all over again courtesy of Butterfingers and its Butterfinger Defense League. Yup. It's yet another "reimagination" of the classic Sir Mix-A-Lot big butt anthem.

This time, we get Erik Estrada, Lou Ferrigno and Charisma Carpenter doinf what they do best; playing the typecast roles we've all become familiar with. Estrada does his Chips thing. Ferrigno does his hulk thing and Carpenter does her sexy cheerleader thing.

Do over or not. It's kinda funny. And besides, the three of them need the work. And it's way easier to copy another brand's work than it is to create something new. All good all around.

by Steve Hall    Apr-26-10    
Topic: Brands, Commercials, Creative Commentary, Strange

GoDaddy Gives us More to Ogle


More GoDaddy (one, two). Not much to say. Bimbo. Bikini. Breasts. Objectification. Wandering camera.

Oh wait. Those aren't GoDaddy commercials. OK, well, they sort of are. They're submitted videos that are part of the brand's video contest.

No need to watch them all though. We've watched a few and collected the best screen shots for your enjoyment here, here (hot), here (hotter), here (bootylicious), here (delicious), here (tantalizing), here (for the pleated plaid skirt lover) and here (for the boob lover).

by Steve Hall    Apr-26-10    
Topic: Brands, Consumer Created, Racy, Video

Coke Gets Stylish with Karl Lagerfeld


If you can get over the fact, Coke is just unhealthy sugar water to which the entire human race is seemingly addicted, then you might be able to enjoy a modicum of excitement for the new limited edition Coca-Cola Light packaging from Karl Lagerfeld. And if you can get over the insanity of a soda brand pimping itself as if it were DKNY or Dolce and Gabbana then you can come to appreciate the fact a brand as big as Coke can do anything it wants (New Coke, anyone?) and still succeed.

Then again, this all happening in France which makes it completely normal.

by Steve Hall    Apr-19-10    
Topic: Brands, Creative Commentary, Opinion

Taking Pictures of a Man's Chest is Now Defined As Sexting


The whole Microsoft sexting thing? A total joke. It wasn't sexting and that wasn't a breast. Relax people. Seriously? If you haven't yet heard, an ad for Microsoft's new Kin shows a guy sticking his phone up his shirt to take a picture. He then sends it to a girl who "marvels" at his seemingly incredible "breasts." So says Consumer Reports writers Mike Gikas and Paul Reynolds.

Once again, dudes. Guys don't have breasts and sending a picture of a guy's chest does not constitute sexting.

The most surprising thing about this non-issue is that Microsoft actually thought what these guys had to say had merit and removed the "offending" scene from the ad. Stupid.

by Steve Hall    Apr-19-10    
Topic: Brands, Policy, Strange, Worst

Microsoft Sends Girl Across Globe to Meet All Her 'Friends'


Microsoft's out with a new campaign to tout two new phones, Kin One and Kin Two. And it's doing it by sending a girl named Rosa on a trip across the globe to meet her social network in person. All 824 of them. From an old boyfriend to a flirt that's really not a friend at all to celebu-friends, Rosa will find out who her true friends are and perhaps once and for all end the silliness of collecting "friends" online just to have more than everyone else. Like it was some sort of currency.

Follow it all on Facebook.

Beginning today, the campaign will release two new episodes a week for the next 8 weeks until May 3, at which point TV and cinema ads will debut...and the Kin will be released.

by Steve Hall    Apr-13-10    
Topic: Brands, Promotions, Social

Eastpak Saves, Iron Man Interacts, Ben Jerked

- Eastpak backpacks will save your skateboarding ass.

- will help office babies manage their poop. Seriously.

- Iron Man 2 has an interactive trailer.

- WongDoody is out with a new campaign for FullTiltPoker.

- Despite his apology, Pittsburgh Steelers' Ben Roethlisberger has been booted as spokesman for Big Ben's Beef Jerky.

by Steve Hall    Apr-13-10    
Topic: Brands, Celebrity, Policy, Video

Bantam Live Remakes Eighties Apple Versus Microsoft Ad


Highlighting the simplicity of its CRM software in comparison to Salesforce, Bantam Live remade an Apple versus Microsoft commercial from the eighties. It's the classic Gold Standard versus Nimble Upstart approach. If anything, it's just fun to see how things have changed in the last 20 years. And how much they haven't.

by Steve Hall    Apr- 9-10    
Topic: Brands, Good

Effen is F'ing With Us


Oh lets just come right out and say it, Effen. There's nothing more satisfying than fucking on a plane. Nothing warms me up like fucking by the fire. Everyone enjoys fucking in the penthouse.

But, hmm. The literal approach kinda ruins your attempt at witticism, right?

It would make your new Euro RSCG Chicago-created "Provocatively Premium" campaign "Perfunctorily Prosaic," right?

So go with the wit. Have fun with your wordplay. We'll pretend to enjoy the wink and the nod. And then we'll go hang with the fembots and drink Svedka.

by Steve Hall    Apr- 8-10    
Topic: Bad, Brands, Campaigns

Antonio Banderas the New Face of Iberostar Hotels


Antonio Banderas? He still has a career? We thought he went the way of Fabio. Hmm. It seems there is life after a mediocre Hollywood career. And that life is usually to become the spokesperson of some brand we've never heard of.

But it all makes sense. Because the hotel we've never heard of is in Mexico. And we don't live in Mexico. And, apparently, Banderas is still big in Mexico. So we guess it's all good.

The man will front the Iberostar Hotels & Resorts marketing campaign for the next three years. Developed by the Mrs. Rushmore Agency, the campaign will focus on the concept, "On Vacation Everyone is a Star."

That's kind of funny.

by Steve Hall    Apr- 8-10    
Topic: Brands, Campaigns, Celebrity

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