Antonio Banderas? He still has a career? We thought he went the way of Fabio. Hmm. It seems there is life after a mediocre Hollywood career. And that life is usually to become the spokesperson of some brand we've never heard of.
But it all makes sense. Because the hotel we've never heard of is in Mexico. And we don't live in Mexico. And, apparently, Banderas is still big in Mexico. So we guess it's all good.
The man will front the Iberostar Hotels & Resorts marketing campaign for the next three years. Developed by the Mrs. Rushmore Agency, the campaign will focus on the concept, "On Vacation Everyone is a Star."
That's kind of funny.
- Former Penthouse Club stripper Nicole Hughes has sued Penthouse for putting her in a Scores ad without her consent.
- Mini goes big with Man Boobs
- When Philips asks directors to create a few short movies from the same script, you know it's going to have a gratuitous ass shot.
- Ten rebranding disasters and what you should learn from them.
- Justin Long says Get A Mac campaign might be over.
- Want to make one of those consumer-generated Doritos commercial? Check out this tutorial from David Shane.
To celebrate its 50th anniversary, Dr. Martens worked with Exposure to gather together ten bands and ten film directors to create a collection of music and videos that will "reflect the broad range of groups that have adopted and customized Dr. Martins footwear over the last 50 years."
There's a Noisettes cover of the Buzzcocks' Ever Fallen In Love With Someone You Shouldn't've. There's The Duke Spirit performing Sham 69's If The Are United in a video directed by Jamie Morgan. There's DāM-FunK doing The Human League's Things That Dream Are Made of in a video directed by Ace Norton. Hmm. Like the original of that one much better.
Perhaps in reaction to the big chicken scare illustrated in Denny's Super Bowl commercial, Denny's felt the needed to do something nice for chickens after scaring the crap (eggs?) out of them. Yes. The Chickens have been given a talk show and their first guest is Abraham Lincoln. Why? Because he's on the five dollar bill and that's all you need to get a few things of Denny's new $2 $4 $6 $8 menu.
And this isn't the last we'll see of the Chickens. They'll be back with more episodes in the coming weeks.
Uh. Oh. Get ready for the onslaught of brands on Chatroulette. We just noted Travelocity's appearance on the random chat service which was followed by French Connection earlier in the month. Now we have Dr. Pepper getting into the game for April Fool's day. All we can say is...at least they got a hot cheerleader. Just don't watch all the way to the end. "She" gets much less hot.
In a nod to what's really happening on Chatroulette, one commenter wrote, "I wonder how many penises Dr. Pepper had to wade through to get this done."
Oy. Sometimes it's just really hard to start work in the morning. Oh wait. It's the afternoon now. See what I mean? Anyway, no one cares about our work habits so let's talk about a new Old Spice commercial from Wieden + Kennedy for Odor Blocker Body Wash.
The commercial features another retired football player, Terry Crews who, most recently, played the Julius character in Everybody Hates Chris. There's three commercial in all. One, called Flex, has Crews in the shower doing a Mr. T routine to illustrate the odor blocking qualities of the product.
Chatroulette, a random video chat service that's similar to speed dating, now has the Travelocity Gnome jumping aboard the chat-fest. It's not the first brand to try the service. French Connection did that early last month.
Travelocity agency McKinney mans the gnome who holds up signs with various messages including "This would be more fun if we were in Rio." Hmm. How long before some enterprising hacker invents an "auto-next" feature so everyone can avoid chatting with a brand while they are busy having cybersex (remember that term?)?
Regarding some people's natural inclination to work sex into every media form, Travelocity's Joel Frey told AdWeek, "If we run across that type of person we're not going to engage we him. We'll leave it at that. It's something that's a concern with a new and different form like this. As long as we're being disciplined, we can overcome that and keep it to conversations with people who should be thinking about trips."
So here we have a yet another new "social media" service and within months, brands are all over it. Is this a good thing? Is there a place for brands on Chatroulette? Do people really want to chat with a brand? Thoughts?
AgencySpy reports activist group Corporate Accountability International staged a "Retirement Party" protest outside a Chicago McDonald's Wednesday afternoon.
AgencySpy's Kaitlin Madden spoke with CAI spokesperson Karla Pippa who said, "For the last fifty years Ronald McDonald has been hooking our kids on unhealthy foods, spurring an epidemic of diet related disease, and we are calling on McDonald's to retire this icon so that he can have a break, and we can have one too."
She hopes "Ronald McDonald will go the way of Joe Camel." And in a study touted by CAI in a press release, nearly half of those surveyed were found to favor Ronald's retirement.
- Southwest and AirTran continue to taunt each other. This time with cow suits.
- Cramer-Krasselt overshares letting us in on the fact Crocs have a kinky foot fetish.
- And in the over-thinking category, a sweet little Folgers ad is sexist. Shut up. Just shut up.
- For its eightieth birthday, Ad Age asked VCU Brandcenter students to re-imagine its logo.
- SapientNitro is out with a new site for Coca-Cola's Powerade. Using "deep-dive" technology, viewers can interact with the movie and find points where they can see inside the minds and bodies of each character in the story about a football match.
Doesn't everyone randomly get up in the middle of a cafe an break into dance? If you're in a Diesel commercial you do. All hipsteresque and all, this commercial highlights both the supposedly hipsterrific qualities of Diesel as well as its fashions. All we really care about is the curvaceous girl in the yellow bikini/shorts with the killer ass and legs.