Uh. Oh. Get ready for the onslaught of brands on Chatroulette. We just noted Travelocity's appearance on the random chat service which was followed by French Connection earlier in the month. Now we have Dr. Pepper getting into the game for April Fool's day. All we can say is...at least they got a hot cheerleader. Just don't watch all the way to the end. "She" gets much less hot.
In a nod to what's really happening on Chatroulette, one commenter wrote, "I wonder how many penises Dr. Pepper had to wade through to get this done."
Oy. Sometimes it's just really hard to start work in the morning. Oh wait. It's the afternoon now. See what I mean? Anyway, no one cares about our work habits so let's talk about a new Old Spice commercial from Wieden + Kennedy for Odor Blocker Body Wash.
The commercial features another retired football player, Terry Crews who, most recently, played the Julius character in Everybody Hates Chris. There's three commercial in all. One, called Flex, has Crews in the shower doing a Mr. T routine to illustrate the odor blocking qualities of the product.
Chatroulette, a random video chat service that's similar to speed dating, now has the Travelocity Gnome jumping aboard the chat-fest. It's not the first brand to try the service. French Connection did that early last month.
Travelocity agency McKinney mans the gnome who holds up signs with various messages including "This would be more fun if we were in Rio." Hmm. How long before some enterprising hacker invents an "auto-next" feature so everyone can avoid chatting with a brand while they are busy having cybersex (remember that term?)?
Regarding some people's natural inclination to work sex into every media form, Travelocity's Joel Frey told AdWeek, "If we run across that type of person we're not going to engage we him. We'll leave it at that. It's something that's a concern with a new and different form like this. As long as we're being disciplined, we can overcome that and keep it to conversations with people who should be thinking about trips."
So here we have a yet another new "social media" service and within months, brands are all over it. Is this a good thing? Is there a place for brands on Chatroulette? Do people really want to chat with a brand? Thoughts?
AgencySpy reports activist group Corporate Accountability International staged a "Retirement Party" protest outside a Chicago McDonald's Wednesday afternoon.
AgencySpy's Kaitlin Madden spoke with CAI spokesperson Karla Pippa who said, "For the last fifty years Ronald McDonald has been hooking our kids on unhealthy foods, spurring an epidemic of diet related disease, and we are calling on McDonald's to retire this icon so that he can have a break, and we can have one too."
She hopes "Ronald McDonald will go the way of Joe Camel." And in a study touted by CAI in a press release, nearly half of those surveyed were found to favor Ronald's retirement.
- Southwest and AirTran continue to taunt each other. This time with cow suits.
- Cramer-Krasselt overshares letting us in on the fact Crocs have a kinky foot fetish.
- And in the over-thinking category, a sweet little Folgers ad is sexist. Shut up. Just shut up.
- For its eightieth birthday, Ad Age asked VCU Brandcenter students to re-imagine its logo.
- SapientNitro is out with a new site for Coca-Cola's Powerade. Using "deep-dive" technology, viewers can interact with the movie and find points where they can see inside the minds and bodies of each character in the story about a football match.
Doesn't everyone randomly get up in the middle of a cafe an break into dance? If you're in a Diesel commercial you do. All hipsteresque and all, this commercial highlights both the supposedly hipsterrific qualities of Diesel as well as its fashions. All we really care about is the curvaceous girl in the yellow bikini/shorts with the killer ass and legs.
Please make it stop. Geico tried it with the caveman dude and it failed miserably. Is there any reason to believe a movie about the E*Trade babies won't equally suck? The babies are (occasionally) funny because they are a gag. And a tired one at that. It's like Saturday Night Live turning a skit into a movie. Most fail.
Of course, we'd love for Lindsay Lohan to make an appearance halfway through the flick and wreak havoc when Lindsay the milkaholic pops in. Now that would make the movie worth watching.
Following its amazing, IAB MIXX Award winning Love at First site long form ad, Lacta, along with help from consumers, has crowdsourced another gem, Love in Action. Yes, we are a sucker for these things. Thank you OgilvyOne. Will we see you onstage at this year's IAB MIXX Awards?
Looking as out of place as a polar bear on the Lost island, the King is, along with MTV, making his way to Spring Break to hang with the hotties, the hunks and the rest of the idiots who will, no doubt, drink themselves into a stupor and cause their parents to wonder what the hell they were thinking when they sent checks for tens of thousands of dollars to institutions of higher learning.
David Beckham, Snoop Dogg, Ciara, Whitney Port, Jeremy Scott, Adrienne Bailon, Stan Smith, Franz Beckenbauer and others appear in this Sid Lee produced long form ad for adidas which aims to celebrate originality on the streets. Yea, it's a hipster-fest and we're going to have to endure it all year long. On TV. In print. In stores. Online. At events.
Run for cover. Unless, of course, you're a hipster and you like this sort of thing.