Following its amazing, IAB MIXX Award winning Love at First site long form ad, Lacta, along with help from consumers, has crowdsourced another gem, Love in Action. Yes, we are a sucker for these things. Thank you OgilvyOne. Will we see you onstage at this year's IAB MIXX Awards?
Looking as out of place as a polar bear on the Lost island, the King is, along with MTV, making his way to Spring Break to hang with the hotties, the hunks and the rest of the idiots who will, no doubt, drink themselves into a stupor and cause their parents to wonder what the hell they were thinking when they sent checks for tens of thousands of dollars to institutions of higher learning.
David Beckham, Snoop Dogg, Ciara, Whitney Port, Jeremy Scott, Adrienne Bailon, Stan Smith, Franz Beckenbauer and others appear in this Sid Lee produced long form ad for adidas which aims to celebrate originality on the streets. Yea, it's a hipster-fest and we're going to have to endure it all year long. On TV. In print. In stores. Online. At events.
Run for cover. Unless, of course, you're a hipster and you like this sort of thing.
You know those OnStar commercial that are based on actual customer calls? Boring right? Aside from a few really famous customer service calls where the callers freak out, most calls are just plain boring. So if a brand is going to highlight them in a campaign, they kinda need a little help to maintain interest.
This new Zappos commercial from Mullen accomplishes this with a simple customer service call re-enacted by puppets.
Guys, don't you wish you could clone yourself when your girlfriend babbles on endlessly in your ear about the fact her make up isn't what she wants it to be while you're busy playing a game? Or travel back in time to erase all the stupid things you did? Well, Coke can't help you but they think they've done a pretty good job cloning the taste of original Coke for its Coke Zero line.
Created by Crispin Porter + Bogusky, these three commercials were produced by Hungry Man and directed by Bryan Buckley.
Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort of thing that, while much scrappier looking, is far more intricate and impressive. Not to mention twice the length.
During a two day shoot, Zoo Films director James Frost took "only" 60 takes to get his masterpiece right. Entitled This Too Shall Pass, the video took two months of planning and was co-created by the band OK Go and Syn Labs.
You can read James Frost's take on the whole effort here.
Ladies, do you love your body? Victoria's Secret wants to know. So watch this ad with Chanel Iman, Rosie Huntington-Whiteley, Candice Swanepoel, Lindsay Ellingson, Erin Heatherton and Alessandra Ambrosio and then head over to I Love My Body. Answer a few questions and be matched with your perfect Victoria's Secret bra. Sound pretty simple, huh?
What with its heritage as the vehicle for preppy, suburban families, "naughty" is the last word that comes to mind when thinking of a Volvo. So either Arnold is way off with this new Volvo campaign or they are doing everything they can to reposition the brand as choice vehicle for porn stars, Victoria's Secret models and lipstick lesbians.
Or maybe this will just cement the brand's heritage as a bus for the over-privileged upper middle class and their naughty children.
Hmm. How about "Volvos. They're boxy but they're good"? Oh wait. That's been done.
Extending the original Fiesta Movement, Ford has signed on 40 people in 16 cities and paired them in teams of two to complete a series of missions and challenges locally. As before, Fiesta Agents will record their every move and upload it for the rest of the world to consume and, from the release, "redefine the way Fiesta is brought to market by interacting with consumers online and offline, while bringing Fiesta to their communities."
"This was a natural progression from the first phase of the Fiesta Movement," said Connie Fontaine, Ford Brand Content and Alliances manager. "Chapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond."
You see? It's all about the car now and not the social media personalities. Or so it is hoped.
It all begins March 10. Follow here.
- While the dude probably has an incredibly string piece of mettle running up his pant leg, this levitation stunt by Dutch magician Ramana for KLM is impressive. No matter how he does it, it's gotta take a certain amount of stamina.
- Saatchi & Saatchi wants Toyota to stop advertising until its current recall drama has subsided. Toyota isn't listening and will continue to advertise.
- So here's a :30 Pedigree commercial extended to 1:50 because the whole thing is in slow motion. It's kinda beautiful. Much more so than normal speed. Then again, that's what the slo-mo cheat offers.
- Guys, want to learn how to be an alpha male and get what you want out of life? Even your best friend's girlfriend? Les Singer has the answer.