Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort of thing that, while much scrappier looking, is far more intricate and impressive. Not to mention twice the length.
During a two day shoot, Zoo Films director James Frost took "only" 60 takes to get his masterpiece right. Entitled This Too Shall Pass, the video took two months of planning and was co-created by the band OK Go and Syn Labs.
You can read James Frost's take on the whole effort here.
Ladies, do you love your body? Victoria's Secret wants to know. So watch this ad with Chanel Iman, Rosie Huntington-Whiteley, Candice Swanepoel, Lindsay Ellingson, Erin Heatherton and Alessandra Ambrosio and then head over to I Love My Body. Answer a few questions and be matched with your perfect Victoria's Secret bra. Sound pretty simple, huh?
What with its heritage as the vehicle for preppy, suburban families, "naughty" is the last word that comes to mind when thinking of a Volvo. So either Arnold is way off with this new Volvo campaign or they are doing everything they can to reposition the brand as choice vehicle for porn stars, Victoria's Secret models and lipstick lesbians.
Or maybe this will just cement the brand's heritage as a bus for the over-privileged upper middle class and their naughty children.
Hmm. How about "Volvos. They're boxy but they're good"? Oh wait. That's been done.
Extending the original Fiesta Movement, Ford has signed on 40 people in 16 cities and paired them in teams of two to complete a series of missions and challenges locally. As before, Fiesta Agents will record their every move and upload it for the rest of the world to consume and, from the release, "redefine the way Fiesta is brought to market by interacting with consumers online and offline, while bringing Fiesta to their communities."
"This was a natural progression from the first phase of the Fiesta Movement," said Connie Fontaine, Ford Brand Content and Alliances manager. "Chapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond."
You see? It's all about the car now and not the social media personalities. Or so it is hoped.
It all begins March 10. Follow here.
- While the dude probably has an incredibly string piece of mettle running up his pant leg, this levitation stunt by Dutch magician Ramana for KLM is impressive. No matter how he does it, it's gotta take a certain amount of stamina.
- Saatchi & Saatchi wants Toyota to stop advertising until its current recall drama has subsided. Toyota isn't listening and will continue to advertise.
- So here's a :30 Pedigree commercial extended to 1:50 because the whole thing is in slow motion. It's kinda beautiful. Much more so than normal speed. Then again, that's what the slo-mo cheat offers.
- Guys, want to learn how to be an alpha male and get what you want out of life? Even your best friend's girlfriend? Les Singer has the answer.
- With It's My Time, Bennetton has launched a global search for the next face of its brand.
- Don't have enough money to buy your kid a seat on a plane for the family vacation? Boost Mobile has the answer.
- In a bid to determine digital savvy-ness, JetBlue wants agencies to find it on Twitter.
- Wow. Could this McDonald's commercial be any cheesier?
- Skype's new campaign for Skype Out.
- Google Vs Facebook from MyBrandz attempts to determine which social service is better for you.
- GPY&R Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves using mobile phones, webcams and handycams and then created their own TV ads using the website, http://www.itsnopicnic.tv.
In January it was announced Megan Fox would become the new face of Georgio Armani. There were stills. Now there's a video. And now there's a blogger complaining the video should have featured more of Fox's legs and shown her walking.
Seriously? We'd never complain. We'll take Megan Fox anyway she wants to give herself to us. Any way. At all.
People! You can't be choosy when it comes to hotness like Megan Fox.
So while Bennetton is searching the globe for its next model who, it would seem, has the ability to pose in many different positions for the brand's ad campaign, Old Navy, with its Supermodelquin Super Search wants, it would seem, a person who can pose in one - and only one - position.
Yes, the brand wants a human mannequin. To stand. And stand. and do nothing. Except stand. And stand.
So...is there such a thing as the World's Greatest Spokesperson? According to Nationwide Insurance, yes, and they set out to find him living in a cabin on a snowy mountaintop. Apparently, the dude has a history. He's one work for Bears Are Dangerous and a PSA about the dangers of germs.
Of course, you've never heard of him because he's a fabrication. But he does have his own website, Facebook page, Twitter account (he's following no one...not good)and a T-shirt making application.
From director Brian Beletic and with music from The Hours (Ali in the Jungle), this new commercial for Nike highlights several athletes who have faced certain challenges in their careers but keep trying and trying again. Because, you know, Nike says Just Do It.
In the ad we see Lance Armstrong, Maria Sharapova and many other athletes who've hit it big...and work hard to do it again. MassMarket did the vfx.